Archive for the ‘Success’ Category


How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 6 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

5 Ways To Get More Stuff Done

By: Darcy Juarez on: February 9th, 2014 4 Comments

“I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.”—Tim Ferriss, Author of The 4-Work Week

In an article I wrote, Seven Things Highly Productive People Do Differently, the topic of discipline came up.

The point, to be more productive, a certain amount of discipline is required.

But as Dan Kennedy states in Extreme Productivity Blueprint, you can “dedicate all your mental and emotional resources to creating a disinterest in or aversion to something… but no matter how much willpower and discipline and motivation you have, there is a cap.”

Think of it this way, someone on a diet who has a serious weakness for chocolate can only resist so much. Put her in a chocolate shop or leave a bowl of chocolate M-n-M’s on her desk and it requires a significant amount of focus to keep from having some chocolate. For some, it’d be near impossible.

Therefore it’s better to just control the environment and remove the temptation. Don’t go in the chocolate shop and don’t have any chocolate at home or in your work environment.

These days there are a lot of distractions that keep us from being productive. In fact, there are some major time-sucks that, even if you are disciplined enough to not use them when working, can require an enormous amount of your energy to resist…

The incessant ding of notifications being delivered to your phone, begging you to stop and check them.

Surfing the net for one thing and being distracted by the lure of unlimited information…

The urge to check your social media to see how many “likes, comments, shares, or Retweets” you received…

Wasting seconds and minutes during the day on these can put a serious dent in your productivity. Unplugging from your phone and turning off the Internet creates a more productive environment and allows you to get absorbed in a project, read, create, or even think.

Here are 5 ways you can create an environment void of time-wasters and distractions so you can get more done.

1)      Find out where you are wasting your time. Sometimes you have to recognize the problem before you can fix it. If you’re not sure where you’re losing time, you might use one of the many programs that track where you spend your time and how much time you spend on each application, such as Rescue Time or Manic Time. (Both have free versions you can download.) You may be surprised at how much time you are spending each day checking social media or surfing the web. Plus, like a diet journal, sometimes recording how you spend your time can help you be more disciplined.

2)      Utilize apps to help you block your biggest distractions and weaknesses.  To help curb your Internet usage and fight the urge to surf the net or check social media, you can use one of the many software apps designed to block your online distractions.

For example, the app called Freedom bans you from surfing the net for up to eight hours at a time. At the end of your time offline, Freedom allows you back on the Internet. You simply turn Freedom on, tell it how long you want to focus (anywhere from 15 minutes to 8 hours). You can even pre-schedule the times you want it to run, say Monday through Friday from 8:00 AM – Noon. Their ad says, “If online distractions kill your productivity, Freedom could be the best 10 dollars you’ll ever spend.”

If you need to do research while online, you might try something that just blocks distracting social media sites. Anti-Social costs $15 and blocks social media sites such as Facebook, Twitter and YouTube. You can also add sites which frequently sidetrack you. A free app for blocking social media is LeechBlock.

If your phone is your weakness, a free app called Stay Focused, lets you set timed blocks to turn-off whatever apps distract you.  It also blocks calls and text messages. When blocking calls, you can set it to make exceptions for important calls, such as from your family.

3)      Delete the apps that are a distraction.  Seriously, there is an app for just about everything, but that doesn’t mean you need to have it.  Get rid of apps such as games or apps that aren’t really useful to you. You might also consider deleting apps that are particularly distracting, such as social media. Cutting down on these apps will clear you from distraction.

4)      Have a No-phone policy. Schedule hours in the day when phones aren’t allowed. Turn your phone off. Leave it locked away in the trunk of your car if you have to, but completely remove the temptation of making or receiving phone calls.

5)      Change your phone notifications. Smart phones are great—you can check your email, take pictures, and use it for just about everything, however it’s also become one of the biggest distractions. Receiving email, text and social media notifications has created Pavlovian conditioning, causing people to constantly check their phone with every message.

Check your notification settings for your existing apps and cut them to the bare minimum.  For example, if your smartphone is set to receive notifications for text messages, social media, and emails, disable those notifications.  You can even create an “allowed list” so you can only receive notifications of incoming calls from people on your allowed list.

Whether it’s your phone, the Internet or some other distraction, when you eliminate your biggest distractions, you create a more productive environment conducive to getting stuff done. Are there apps or methods you’ve used that have helped you create a more productive environment? Share your ideas with our readers in the comments.

*What’s Hot at GKIC This Week—Available ONLY through February 10, 2014* Looking for additional ways to improve your productivity? For the next 2 days ONLY, through midnight on Monday, February 10, 2014, you’ll receive 50% off Dan Kennedy’s Extreme Productivity Blueprint when you go to www.gkic.com/productivity now.

5 Things You Can Do To Make Your New Year More Profitable…

By: Dave Dee on: January 1st, 2014 6 Comments

As you begin the year, we wish you growth, prosperity and autonomy…and hope you have your best year yet.

Yesterday Darcy gave you five things to do to get ready for 2014. (If you missed it, read 5 Things To Do Right Now That Will Make 2014 Your Best Year Yet here.) Today, I’ll list five things that will specifically help you meet your income goals for 2014.

1)      Pick your biggest wins. It’s easy to get overwhelmed with ideas and strategies you want to implement. Instead of attempting everything, becoming overwhelmed and paralyzed and completing nothing, pick one or two ideas that will give you the biggest wins.  Give yourself a deadline to complete them. Then pick two more. For example, perhaps adding a follow-up sequence to a sales letter that is converting will give you the biggest win right now. Make your single focus to get that follow-up sequence in place in the next week. Then move on to your next big idea.

2)      Improve your copy. People often wonder what Dan Kennedy does to justify fees of $100,000 to write a sales letter or ad campaign. The answer is simply that words matter and he’s very good at picking and combining words that sell. Dan says, “It’s absolutely true that how you say it is as important as what you are saying.” (If you are thinking of hiring a copywriter to help you with this, be sure to read our FREE report, “The 7 Key Questions That Every Copywriter You Hire MUST Be Able To Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition, to ensure you don’t waste your precious marketing dollars on bad copy.)

3)      Add another stream of income.  Back in the 1950’s a family could survive on one income. Today, many families require two incomes. And if one income is lost, they quickly face financial hardship. The wealthiest people I know have more than one source of income flowing in. That way if one stream isn’t doing well, another source will make up the difference. The best way we know how to do this here at GKIC is to add information marketing to your existing business. Focus in on a niche or sub-culture where your audience is already narrowed.  This way your price point can be higher.  (A good place to start is by watching the free training video and getting the quick start-up guide  from the Information Marketing Association here.)

4)      Raise your prices. Make more money this year simply by raising your prices for the same products and services you already offer.  Not only will you make more price per unit sold, in some cases price tests show that a higher price will actually cause higher response. (See chapter 7 in No B.S. Price Strategy.) Use the pricing strategies and secrets in Price Elasticity Online Training to extract the maximum price for your products and services and raise your prices with little or no price resistance.

5)      Write a book.  Writing a book positions you as an expert.  This gives you a huge edge over your competitors who have not written a book. Plus as an expert, you can charge more for your products and services.

Doing one of these this year will increase your income. Doing all of them could be life-changing. What do you plan to do in your business this year to raise your income? Let us know in the comments below so we can help provide you the information you need to succeed.

NOTE: As a way to get your year started right here’s a FREE replay of “Secret Productivity Strategies Of The Ultra-Successful” that I did several months ago.  This will help you to accomplish more of your goals in 2014 and get them done faster than you ever thought possible.

THE Single Biggest Difference Between Successful People And ‘The Mediocre Majority’

By: Dan Kennedy on: December 24th, 2013 14 Comments

This coming spring, I’ll celebrate my 10th anniversary of having my Professional License for harness racing.

Getting this license fulfilled a lifelong dream for me—to be able to drive as a professional driver at the track I grew up at as a kid, Northfield Park, in Cleveland, Ohio.

When I’m harness racing and things go right, these two minute races are the best times of my entire life. I would rather do this than anything.

It’s my purpose for continuing to work—so I can afford to feed the horses and do what I love to do. I believe everyone ought to find something in their lives that they feel this way about. I believe it gives you the fortitude to persevere when you’re ready to give up on your goals and gives you a bigger motivation for personal gain.

I had to fight hard to be able to do this. In fact, it took years of work, plenty of angst, fighting considerable opposition.

You see, in harness racing the path to a professional license to drive is tortuous and political. If that isn’t hard enough, I had to prevail against opposition, obstacles and my own ineptitude.

I will not lie to you. There was a time I was despondent. For a few days I was ready to give up after my provisional license was yanked a second time and I was told there wasn’t going to be a third time around.

But I continued to go for it. I got a number of top drivers to sign a petition asking the judges to give me another chance. I pleaded my case. It came down to my being willing to agree to risk it all—and agree to give up on my lifelong dream and never try to get licensed again.

Frankly, I think the overwhelming majority of people in my boots would have given up.

But I did not.

The result being, I still get to do what I most want to do.

I believe you are never too old, never too young, never too poor, never too anything to be required to give up on your dreams.

Most people who make a lifelong practice of giving up on their dreams, ideas and opportunities wind up mastering only one skill: excuse-making, so they have a long, comforting list of reasons why they have not done more with life.

I prefer achievement.

It remains the most difficult thing I’ve ever done. Driving harness races has a least as much frustration as golf, with the added attractions of dirt, grime, mud, manure, snow, frigid temperatures, and physical danger. There are other obstacles I’ve had to overcome (that I won’t go into here.)

I’m extremely pleased that I did not let this dream die.

I’ve decided that THE single biggest difference between successful people and ‘the mediocre majority,’ between leaders and followers, between those who enjoy generally rewarding lives vs. those who lead mostly frustrating lives, is this…

How easily they take ‘no’ for an answer.

If you wanted to focus on the one single behavior that has more to do with success than any other, this is it.

Most people take the first “no” that comes along, in trivial as well as important matters. Somewhere along the way, people lose the ability to refuse to accept a ‘no.’

Watch a kid told “no” by a parent in a store—does he give up easily and quietly accept the verdict?

Think back to when you were a kid, asking to go someplace or to stay up past your bedtime or past curfew, when you got your first no, what did you do?

I got my first job by refusing to take no for an answer.

I got my first wife by refusing to take no for an answer.

I got my most important mentor by refusing to take no for an answer.

I’ve gotten a lot in my life by refusing to take no for an answer.

Goal-setting’s fine and useful, but what good is it if you are willing to give up on or compromise the goals you set? The real key to success is “adamant refusal.” What conditions or circumstances or limits do you adamantly refuse to accept?

You need to have your big emotional purpose that gives you the motivation to not give up…and then refuse to accept that it can’t happen.

Consider financial success? Put up a sign that says, “I’m 46 years old. I’ve got an education, a family to take care of, a lifelong dream I want to fulfill and I’m embarrassed to still be struggling and broke in this land of abundant opportunity.”

You have to identify an emotional reason for doing what you do. You have to get to the point of adamantly refusing to stay where you are and not getting what you want.

Don’t accept that you must wait for the right time…that nothing can be done…or too easily take no for an answer.

Be relentless. Keep working long after others have given up. Think about what you want and work at it every day if not more often. Call, chase down, bug, badger every and any person who might help you. Don’t give up. It can be done.

NOTE:  If you are determined to transform your business so you can finally start living the lifestyle you’ve only dreamed of, then I highly recommend you register for Fast Implementation Bootcamp. I’ve witnessed more GKIC members who are new, relatively new, overwhelmed or struggling, or doing well but want more—experiencing bold business breakthroughs as a result of attending– during the past two years since bootcamp was initiated.

They will show you how to get what you want and what to do when you hear the word “no.”

Seats are extremely limited. Discover everything you need to know to quickly and easily incorporate GKIC marketing into your business and start making more money, faster…and create your ideal lifestyle in as short a time as possible.  Click here to reserve your spot now.

Three Uncomfortable Truths About Why Most Businesses NEVER Crack Through To Top Income

By: Dan Kennedy on: November 24th, 2013 6 Comments

It doesn’t much matter where you are in your business at the moment. You can be a well-established pro who knows his income ought to be higher. Or you can be a beginner coming out of the gate and trying to make your way…as long as you have your thinking straight and are serious about your business, you can hit the 7-figure income mark.

However, there are three “uncomfortable truths” about why most small business owners never will.

Truth #1: The highest income people tend to get paid more for who they are than what they do.

You are not entitled to a high income. Just because you have your law degree…your doctor degree…your certification in whatever… and 25 years of experience…etc. This does not mean you will automatically get paid more.

Think about athletes. NBA player Derrick Rose who plays for the Chicago Bulls is ranked the 7th highest paid athlete—even though he sat out all of last season with a torn ACL. The NFL free agent Tim Tebow whose NFL career has yet to rank him in the same category of the best athletes in the game, is estimated to make upwards of $2 million a year in endorsements. Why? Simply for being “Tim Tebow.”

Or take Donald Trump. What does he get paid for? He gets paid for being “Trump.” In fact his business has changed over time and he gets paid by people who want to put his name and face on their products and services.

So building up who you are is vastly more important than what you do or your competency level.

Truth #2: The path to more, more easily obtained and better customers/clients/patients, and consequently better fees, higher income, and more opportunity is NOT in working to become a better “doer of your thing.” It’s in working on your BUSINESS.

In other words if you are focused on becoming better and better and better at being an auto mechanic, a speaker, a dentist, a you-name-it…thinking that this will lead you to better clients, better income and a better life, well you are self-sabotaging yourself from joining the ranks of millionaire status.

There is no such automatic link, warranty or entitlement. It’s just not how business works. Nor is there a threshold that can be met and crossed before you are entitled to good money.

So the first quantum breakthrough in status and income is making the mental, emotional and actual shift from “doer of thing” to “marketer of self.”

The second quantum shift is moving from “doing work for money” to designing, developing and building a business. By business I mean, a process for monetizing your skill-sets, managing your customer/client/patient relationships, expanding your range and diversity of income sources, and developing assets.

But the most important point to grasp here is that technical excellence does not automatically bring excellent income.

Power is what brings it. That is having customers/clients/patients seeking you out, paying your fees without resistance, status, top income, and wealth.

Power is rarely give in recognition of skill. It is taken by application of business principles. Business owners who refuse to learn these principles, who turn their back on them in favor of working on becoming a better “doer of their thing,” who will not control and use them, are doomed forever to always be seeking (“work”) and rightly worrying that the big payday may never come.

Truth #3: An old one: The definition of INSANITY is: doing the same things the same way over and over again while hoping for different results.

You need to be willing to look for and accept a different approach—even a different concept of yourself and your business. That different approach may include a fundamental change in the way you think of yourself, your role, your business, and the way you present yourself to clients.

Some of it might feel uncomfortable. It certainly will be different from what you see others in your same profession/business/category doing.

At the risk of being obvious, one way you fundamentally increase your income is by increasing your value to those who pay you money. But most business owners invest all their energy in only one means of increasing their value: “doing their thing” better.

This is akin to trying to lose weight, keep it off, and be healthier only by reducing the quantity of calories, carbs and fat you eat—with no changes in physical movement, exercise, food choices, nutrition, nutritional supplementation and mental attitude management.  Yes, you can lose some weight by doing just one thing to further and further extremes, but as any dieter will attest, you hit a wall when no more pounds can be lost even if you eat nothing but a leaf of lettuce with a squirt of lemon for dinner every night.

Sorry, but getting better and better and better at your “thing” will slam you into an income barrier and will NEVER lift you over that wall.

You need to increase your value to your clients/customers/patients in multiple ways in order to multiply your income and demand for your products or services.

If you want to leap-frog to a much higher income, then you must master marketing of yourself, use a more sophisticated approach to your business and your work with customers and focus on learning the strategies that are proven to catapult wealth.

**What’s HOT at GKIC** Find out why what got you to 5-6 Figures will sabotage you in getting to 7-Figures and how you can join the “7-Figure Fraternity” including:

  • The steps I’ve used (and coached many others on) to achieve a seven-figure income from zero.
  • What you need to do to transform a 6-figure business into a million dollar (or more) business.
  • Income multipliers that will help you reach the 7-figure mark.
  • How to identify and erase the income barriers blocking you from the elusive million dollar income.

Find out more by clicking here now…

How To Double Your Sales…

By: Dave Dee on: November 21st, 2013 No Comments

Time for another “Mind-Reading Moment” from your friendly neighborhood Psychic Salesman on how you can close more sales.

When it comes to CLOSING THE DEAL as a salesperson, I’m wagering the following challenges come to mind:

  • You’re sick and tired of rejection…
  • Clients don’t return your calls as often as you’d like…
  • You can’t get appointments with decisions makers…
  • You dread the thought of making even one more cold call…
  • There’s a gnawing pain in your gut whenever you hear the phrase “But I can get it for less from …”
  • That dotted line sadly remains unsigned…

Right now, more than ever, it’s a constant struggle to simply
CLOSE-THE-DEAL.  Sales slump, “new” economy, down-in-the-
dumps consumer confidence …. Call it what you will but your
bottom line on all of this is simply …“I WANT OUT!”

Well, I have good news from my friend Brian Tracy:

You CAN Double Your Sales Income in 35 Weeks or Less!  Brian has JUST unveiled a brand NEW video series where he will reveal the secrets to closing WAY more deals – in fact,  DOUBLING your sales income over the next 35 weeks.

Now Brian has trained more than TWO MILLION salespeople in over 60+ countries, so he knows his stuff.

And this is all NEW – uncovered through grueling research and hard-data science.  His team has carefully “reverse-engineered” what top performers do… how they work, how they think, what they say …  to uncover EXACTLY how top producers can earn 10 times more than the average salesperson.

When you have these strategies working on your behalf, within 35 weeks (or less), you’ll be generating TWO TIMES what you make now — month in, month out.

Find out how to DOUBLE Your Sales Income…Click Here

In his FREE video series, Brian will reveal:

  • Eleven POWER words you must commit to memory, take to heart, and repeat to yourself each and every morning in order to jump-start your personal “sales operating system” and perform at maximum effectiveness
  • How to leapfrog your way from the bottom 10% of sales people to the top 10% of income earners – in just two ridiculously SIMPLE steps.
  • Four “human actions” top performers simply refuse to do. No it’s not eating, sleeping and bio-breaks… (and it’s nothing strange either) but they can literally turn you into a “super human sales dynamo” when you apply them.
  • Five beliefs all high earners ($200,000/year and above) carry with them… providing a firm “Success Foundation” that practically borders on magic!
  • The number one factor ignored by vast numbers of salespeople that almost always makes or breaks the deal. In fact when used, it accounts for 80% of every sale! (HINT: it’s NOT the product, price, presentation or even your sales skills!)

And a lot more besides.  You do NOT want to miss this:Find out how to DOUBLE Your Sales Income…Click Here

I love this stuff and I can’t wait.  Hope to see you there too.

NOTE:  Since you already have your eyes open, I want to make clear that what Brian will share does require hard work – it isn’t a “magic pill” – but the rewards these strategies deliver are well worth it.

Plus, when you sign on for this Video Series, Brian will GIVE you a copy of his “Everyone is a Salesperson” training in absolutely FREE!  It’s a KILLER bonus just for showing up.

Don’t miss out – this training will not last long: Find out how to DOUBLE Your Sales Income…Click Here

Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean.

But one thing is certain, the shutdown will be temporary.

The government will soon be back doing what it does for better or for worse.

However there is no debate about what that would mean should a “shutdown” occur in your business. It could fold with devastating consequences to the livelihood of everyone involved.   For some business owners, it’s a real looming threat that they live with on a constant basis. For others, unfortunately they aren’t aware of the dangers lurking, until it’s too late.

Just last week I was talking with a friend about a retail business in her area that had been thriving. She said that changes in Google caused this business to shutdown virtually overnight. The owner had to move in with relatives and is struggling to build a new business.

A small restaurant owner in Jacksonville, Florida recently talked about how new changes to tax laws pertaining to staffing were making it more difficult for him to be profitable. He had to eliminate staff causing him to increase his personal workload to 80 hours a week and is now debating whether it’s worth it to continue running his business.

It can happen to large companies too of course.  After being considered in danger of closing for several years, aerospace giant Boeing announced they would be closing their plant in Long Beach, California for good in 2015, affecting 3,000 workers who will lose their jobs.

The thing is, you don’t have to live with that looming “shutdown feeling.” Here are six things you can do to create growth in your business and feel confident you can prevent yourself from going out of business.

1)      Choose the right market for your business. When you target exactly the right market, you will eliminate wasting valuable marketing dollars and instead get maximum results from every marketing piece you release. Do this by creating a very detailed and clear picture of your ideal customer and limit yourself to a responsive market willing to spend money.

2)      Make your business the clear choice for your prospects and customers. When you make your product or service stand out as the only clear choice for your prospects, you’ll eliminate competition. Do this by making your Unique Selling Proposition irresistible.

3)      Diversify your marketing. Unfortunately for the retail business I mentioned earlier, they limited their advertising to using one vehicle—which meant that when Google made some changes, they were put out of business. Had they built up an email list and a mailing list, they would have still had other ways to market and sell their products. If you are relying on only one channel, you are putting yourself at great risk of being shut down—maybe even without warning. Be sure to integrate both online and offline marketing campaigns and you won’t have to worry about changes in rules and regulations shutting you down.

4)      Learn how to craft compelling messages. There are fundamentals of writing a message that gets your prospects to take notice, pay attention and open their wallet and buy from you. Invest the time to learn these fundamentals, even if you hire someone else to write your messages. (Note, if you are hiring someone to write for you, be sure you ask these seven questions) .

5)      Have a few campaigns ready to execute when you need immediate cash flow. When you have campaigns proven to generate cash each time you do them, you’ll relieve a lot of worry and stress and be able to bring in money on demand. For example, the “Lost Customer Campaign” we teach at Fast Implementation Bootcamp is one of attendees favorite campaigns as it always generates business and is a strategy many businesses have used to solve a cash flow problem.

6)      Expand what you offer. Boeing is closing its doors because they are no longer going to make C-17 cargo plane which is what is built at the Long Beach facility. If the facility would have looked toward expanding what they do, they may have had a plan in place that would have derailed their closing. For instance, they could have looked at building parts for repairing multiple types of planes.

Just as putting all your “eggs in one basket” for your marketing can lead to closing your doors, so can focusing too much on one product or service. Think about what else you can offer in order to have multiple streams of income coming into your business. For example, the restaurant owner I mentioned might think about offering his own line of products—special salad dressings and sauces. This would add income without having to increase staff. He could also add recipe cards or create information products that teach people how to cook.

The government shutdown is a harsh reminder of a reality no business owner ever wants to face. If you want to stop living in fear of having your business being shut down and grow your business instead, implement as many of these ideas as possible. You’ll eliminate wasteful spending, frustration, worry and fear and find you’re not only more relaxed, but more profitable too.

NOTE: If you’re serious about creating solid business and want to increase your profits…then you don’t want to miss our next FAST Implementation Bootcamp on December 5-6, 2013.

In just two days’ time, you’ll leave with fully loaded marketing campaigns ready to send, know how to choose the right market and how to eliminate your competition by making your business the only clear choice for your customers.

Best of all as a GKIC member, you can attend completely FREE of charge.

Click here or go to www.gkic.com/bootcamp

Not yet a member? Find out how you can receive a trial membership, $633.91 worth of Money-making information FREE and be eligible to attend the FAST Implementation Bootcamp FREE too.

CLICK HERE TO GET $633.91 worth of money-making info AND attend bootcamp FREE

 

Zero To Hero Model Not Working For You? Create An Income You Can Depend On.

By: Darcy Juarez on: August 22nd, 2013 3 Comments

Starting from very humble beginnings, they created one simple product to sell.

A 481 page binder, filled with examples, transcripts, resources…and “a lot of lines for notes.”

They sold it for $1500 via advertising in trade magazines. The ads offered a free, 32 page lead-generating report.  The report talked about the virtues of their one product and included a simple fax-back form to order.

Selling about thirty of these binders a month, they were generating about $45,000 in income each month…enough income that it was truly transformational to their life.

But there was a problem…each month they had to start over from scratch.

A typical cycle many businesses can relate to – each month having to find new customers – with no guarantee of income coming in.

The result?

Even though they were making good money, without an income guarantee they couldn’t help but feel “uncomfortable.”

What would happen if they were unable to work one month?

Flash forward just a few years later and their company, Rich Dealers, has money they can depend on each and every month.  Not only that, it’s one of the largest retail automotive ad agencies in the industry…in the top 500 on the INC. 5000 list… and was just named the fourth fastest growing company in Florida.

Today I’ll share how Rich Dealers, Jimmy Vee and Travis Miller, eliminated their “guaranteed income problem” and the stress that came with it…and how you can too.

This isn’t theory or information they read in a book. It comes from working in the trenches and learning the hard way… by doing things that didn’t work, doing things that worked mildly well, and doing things that worked wildly well. Below are tips that have helped them win “wildly” in their business.

Create a “Hero to Hero” business model. Jimmy and Travis were working in what’s often called the “Zero to Hero” business model. Each month they started at zero income, attracted new customers, sold them their product and ended the month as a hero when they sold their quota.

They switched from that model to provide a continuity program that would guarantee income each month.  They began offering a coaching program at $500 a month which included their binder. This way if they sold thirty new customers each month, their income would build as the second month meant they had sixty customers paying $500, and the third month they had 45 customers paying $500 and so on. They continued selling the binder separately as well.

Become an Info-Marketing CEO. They needed to have a business that could run, even if they decided not to show up for a month. If you have to show up each month in order to maintain your income, then you are not yet the CEO of your company – you are still a worker bee.

One of the things they did was to set up systems and hire people that could run those systems with Jimmy and Travis there as “quality control” without having to do all the work themselves.

Determine what steps you need to take so that your company can continue to run and produce, even if you don’t show up for a month.

Get out of your own way. Jimmy and Travis said they had to stop making excuses for why they couldn’t do things and shift to pushing themselves to try things outside their comfort zone.  Today they say they work hard to never get complacent with what they are doing.

Don’t make yourself the only critical component. One way they fight complacency is by surrounding themselves with people better than them in certain areas of their company. By doing this, they aren’t the only critical part of the business, which means they have to strive to improve themselves in order to keep up.

Don’t be afraid to be controversial. One of the most controversial things Jimmy and Travis do is to not require a contract for their coaching program. In their early days, the average length members would stay was 4-5 months. Today, their average is 21.5 months…and climbing. This controversial business decision helped them figure out the very thing that has made their business such a huge success.

(To find out how they get people to stay members for so long without requiring a contract, click here to listen to this FREE 21 minute interview with Chief Marketing Strategist, Dave Dee.)

On Tuesday, Dave Dee talked about building your life, not just living it. Building consistent income you can depend on is an important step in that process. It allows you to focus on creating what you want your life to be like instead of constantly focusing on where to find your next client, customer or patient.

For Jimmy and Travis, part of building their life came from reviewing the vision they had for their business. They asked themselves, “Are we going to be two guys in a room doing business? Or are we going to grow a business that really has a major impact in the world that provides income we can depend on?”

What do you do to ensure you have income you can depend on each month? Will you do anything different going forward to create consistent income? Share your answers in the comments below.

NOTE: If you want to get the whole scoop, listen into Jimmy Vee and Travis Miller as they reveal their BIG SECRET to supercharging your revenues and building a better, more secure life.

Check it out FREE here.

And speaking of building a better life, Billion dollar marketer, Jake Steinfeld says, “You should never think about an event like Info-SUMMIT as just building a business or career. Think about it as building your life!”

Bring your ideas, your questions, and your passion for building a better life to Info-SUMMIT 2013 where you can see Jimmy Vee and Travis Miller share even more tips (pitch free), Jake Steinfeld’s strategies for promoting yourself, your brand, your message and your business to inspire, motivate, influence and persuade…and much more so you can start building your life NOW.

You only a few days left to save up to $997. Register here now or call GKIC at 1-800-871-0147

Two Dumbest Mistakes Smart Business Owners Make…AND How to Avoid Them!

By: Dave Dee on: August 15th, 2013 7 Comments

If you know me at all, you know that I like to eat well.

I especially enjoy fine food and wine and restaurants that offer top notch service with Alinea, in Chicago, topping the list.

From my experiences and what I’ve read about the restaurant industry, it’s clear to me that the world’s top rated chefs are devoted to improving their cooking skills.  Many “up and coming” chefs go to great expense to study with master chefs in hopes of winning a spot for their restaurant on the list of the world’s 50 best restaurants. They work years “paying their dues” with the goal of being recognized for their accomplishments.

But they are making an enormous mistake.

And they are not alone. Most business owners make the exact same mistake.

It costs them money, time and worse, it kills the chance for many from ever coming close to being recognized as one of the best.

Can you guess what it is?

When I was a professional magician, I made this mistake too…for a really long time.

You see all the literature for magicians focused on increasing my skills. I was taught that if I just kept practicing and practicing to get better and better, fame and fortune would follow.

The mistake I was making? I focused too much on getting good at being a magician instead of getting good at marketing my magic business.

These restaurants are making the same mistake. And I can prove it.

Name one restaurant on the world’s best restaurant list. (Without looking it up.) Now try and name one of the top fast food restaurants.

Clearly the restaurants on the “50 best restaurants in the world” list have far superior food than fast food restaurants. But I’m willing to bet you can guess several of the top fast food restaurants on the list whereas you can’t name even one of the best restaurants in the world.

And I bet the fast food restaurants make more money…a lot more money… too.

It wasn’t until I heard Dan Kennedy say that I needed to change my thinking from being a “doer” of my service to a “marketer” of my service that the money started rolling in. (And it happened fast, in less than 60 days!  To see that whole story click here…)

That’s the first mistake you’ll want to eliminate too. Stop putting the emphasis on getting good at what you do…and shift your thinking to getting good at marketing and selling what you do.

And yes this is true for any business or profession…doctors, lawyers, car mechanics, financial professionals and on and on.

The second big mistake is not having lead generation systems in place to attract your ideal clients, customers, or patients.

Lead generation is the lifeblood of your business. If you have enough quality leads pouring in on a consistent basis, and you know how to turn those leads into customers by knowing how to close sales, EVERYTHING CHANGES FOR YOU.  And I’m not talking about a minor improvement in your business but a total TRANSFORMATION.

When I put lead generation systems and sales strategies in place, my life changed. I started making more money in a week than I used to make all year. And again, it happened fast.

Don’t get me wrong. Being excellent at what you do is important and you should aim to become better at what you do. After all, people will tell others that your food or your service or your product is good.

But without lead generation systems or knowing how to sell, even the most skilled practitioner will fail.

Conversely, if you get really good at lead generation and selling but don’t deliver a good product or service, the word will quickly get out and your business will suffer and possibly die that way.

Make the mental shift from a “doer” to a “marketer” and “seller” of your product or service. It’s a game changer.

NOTE: If you want to learn the lead generation strategy I used, among other proven strategies, for absolutely no cost, register for our upcoming FREE Fast Implementation Bootcamp.

People often ask me what system I put in place to go from doing three shows a month to averaging 30 shows a month in less than 90 days. The truth is I didn’t come up with the system myself. I simply followed a proven formula taught by a master, Dan Kennedy. I didn’t question whether or not it would work, I just implemented it.

You have an opportunity to receive multiple step-by-step marketing systems proven profitable across hundreds of niches…for FREE. Besides avoiding all the time and money you’d spend trying to ‘reinvent the wheel,’ you’ll get my personal help, along with Darcy Juarez’s help and other GKIC staff.  And you’ll have swipe files and systems that you can easily repeat in your business. Best of all, as a GKIC member, you can attend an upcoming Fast Implementation Bootcamp FREE when you reserve your spot with a refundable deposit.

You’ll leave with complete marketing systems ready to send. Get all the information and register online at www.dankennedy.com/bootcamp or call 1-800-871-0147 now.

Not yet a member? Get 2 months at no charge plus $633.91 worth of Money Making Information FREE HERE.

What You Need To Know (And Understand) About Writing

By: Dan Kennedy on: August 8th, 2013 1 Comment

In June, I got to scratch off another bucket list item.

I finished, printed, bound and shipped the mystery novel Win, Place, Or Die.   I earned a “with Dan S. Kennedy” writing credit underneath celebrated mystery writer Les Roberts’ name on the front cover.

You may now buy your very own copy. It would be good if you did. It’s a good story and an entertaining read.  You’ll enjoy it.

Of course, it’s not enough that it has been published. To really satisfy me, it needs to be successful.

The population of novelists is not tiny, but it’s not large either. There are more dentists than novelists.

Within it, the population of successful novelists is smaller, obviously, and small relative to, say, all the unpublished mystery novelists.

Getting to contribute to a novel with a successful mystery writer, and having your own characters and plot ideas on the pages, is somewhat like getting to be a circus acrobat. Small fraternities, in ratio to all aspiring acrobats.

A lot of novelists early in their careers were in advertising. And a lot of copywriters are currently ‘working on’ their first novel. Of course, they aren’t alone. A lot of people dream of being a published and successful novelist.

Having writing mountains of ad copy and more than 20 published non-fiction books, I can tell you: fiction is much harder than ad copy or non-fiction. I learned some things by working on this, which I may or may never use for writing fiction, but that carries over to my other writing.

There is one way in which fiction bears less pressure than ad copy. Sales copy actually needs to sell. There are objective financial measurements of its success or failure, and the pressure on a direct-response ad copywriter to put something out there that creates response is enormous. It can feel like a 1,000 pound weight atop your chest.

For the kind of non-fiction I do, and many business authors do, there is also a need for direct response, for success; readers must be moved from the business book to a web site or a phone number. From  there they need to be moved to engagement and, ultimately, to buying your product or service, joining an organization, coaching group or membership site, or attending an event.

The novelist needs only to intrigue and entertain.

As a business owner, your ad copy and business books have to intrigue and entertain as a novel does, PLUS get direct response and convert readers to buyers of your goods and services.

Keep this in mind when you are judging copy written by you or by a hired copywriter.

The objective of good copy isn’t about pleasing others, be it you, your peers, copywriters or their peers, or even the public.  In fact, it can’t be the objective any more than if a professional speaker, speaking to sell, made his objective to get applause or a standing ovation. The only standing ovation that ever interested me was them standing up to turn and stampede to the product tables at the rear of the room or arena—to line up and buy.

Of course this means you have to juggle and counter-balance pragmatic objectives and personal preferences.

So within the copy presented, it is good if you can draw the satisfaction you need, without needing it from others, and without it interfering with the mission-critical objective(s) you need it to achieve in the marketplace.

That said, you should have reasonable standards and obtainable objectives when judging whether or not your copy is successful. And you should understand and realize that while the goal of copywriting is to entertain, intrigue, get direct response and convert readers to buyers, it is unreasonable to expect every endeavor to be positive. Not even the best copywriters in the world can guarantee a successful and positive outcome every time they write.

Anyway, I can now get away with legitimately adding “novelist” to my list of life credits. I doubt it will change anything. I have no expectations or intentions. But I will continue to have expectations for my copywriting work and you should too.

NOTE: In today’s fiercely competitive landscape, your business cannot afford the risk of ineffective copy. Make sure the copywriter you hire can effectively execute GKIC marketing campaigns so that you are making money, instead of leaving it on the table.

To increase your chance of victory, we’ve put together this FREE REPORT “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

True, you’ll probably have to pay more for a good copywriter, but it’s worth it when you consider that bad copy wastes your precious dollars and costs you sales.

There is no charge for this report. I highly recommend you take a few minutes to read it now.

Click here now for your FREE Report http://www.dankennedy.com/7questions