Archive for the ‘superconference’ Category


The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line.

The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself.

It’s always exciting to see all the different ways GKIC marketing is applied in these competitions. From professional services like doctors and dentists to brick and mortar businesses to coaches and consultants to info-marketers.

But, although the types of businesses vary, there are some universal principles that seem to crop up year after year.

Here’s some advice from past Marketer of the Year (MOY) finalists and winners:

Start with a plan. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan. He says he spent most of his time doing “random acts of marketing” which caused him to waste a lot of energy and money trying to figure out what to do and how to market.

Not only was Mark able to double what he was charging clients and increase his income significantly, but he was able to trade in time-consuming “nickel and diming” problem clients for high-end, affluent prospects who understood what Mark was doing and wanted to be a part of it.

He says when he first started with GKIC, it took him some time to “get it.” But when the light bulb really went on was when he went to Fast Implementation Boot Camp.  Mark says Boot Camp gives you a plan that makes it easy to implement without having to figure that plan out for yourself.

Focus on a niche. MOY Finalist Dr. Donna Galante’s orthodontic practice was in big trouble when after steady growth from 1997 to 2007, her business suddenly tanked, losing 30% of her revenue in 12 months’ time.

She began thinking about how she could niche her practice and zeroed in on Invisalign, a proprietary orthodontic treatment which uses clear, removable teeth aligners as an alternative to traditional braces. She began implementing GKIC-style marketing like crazy and went from being one of the lowest Invisalign producers to one of the top 1% producers nationwide in 18 months.

She says that her most successful marketing strategy has been to completely revamp her customers’ experience with things such as a customized newsletter and writing a book that she distributes in offices and places visited frequently by mom’s and people who would want straight teeth.

Pick one good idea and just do it. MOY Winner Rick Schaeffer started a new medical practice and was able to grow it from zero to $1.1 million dollars per month in only 11 months’ time. He says the key to his success was massive action and commitment.

His best advice?  He says, “Pick one good idea, just one, and implement it right now. Then commit to it and keep doing it and don’t ever stop. Once you have one marketing strategy implemented, choose another and commit fully to it.

Don’t reinvent the wheel: Swipe & Deploy. MOY Winner Walter Bergeron showcased results of $1,120,197 in additional lifetime client sales within just 90 days of implementing GKIC-style marketing.

Walter attributes his success to a leap of faith he took in that what he was being taught by GKIC actually works. He says once he simply followed the instructions and swiped and deployed the marketing ideas provided by GKIC he transformed his business and experienced life-changing results very quickly.

Of course every year the biggest theme of all is Implement, Implement, Implement.

If you’d like to experience bigger success FASTER, then take the advice from our MOY winners and finalists and maybe next year I’ll see YOU in the winner’s circle.

**What’s Hot at GKIC This Week Through July 14, 2014** No matter where you want to go you need to start somewhere.  All of the people above started out here, getting our $633.91 of FREE money-making marketing information.  Click here now to see if it’s right for you.

 

Dan Kennedy Warns: You can no longer afford to do this

By: Darcy Juarez on: March 31st, 2014 5 Comments

In case you didn’t know, each year at SuperConference Dan Kennedy gives a talk on his trend predictions.

It’s uncanny how he seems to really nail what is happening and going to happen in the marketplace. Each year, people come back and say, “I wish I would have listened to Dan.”

A few years back Dan Kennedy spoke on the Super Powers of Price Elasticity and that’s been worth ten’s of thousands in the right hands (see the note at the bottom for more info)

So while talking to a friend of mine about her shopping experience, I couldn’t help but think of the warning Dan Kennedy cautioned people about during his trend predictions at last week’s SuperConference…

My friend needed new jeans, but had been putting it off. She HATES shopping for them due to the fact that she can never seem to find a pair she truly loves.

She started at Dillard’s. Looking at the wide expanse of choices, she said she felt overwhelmed. She was standing over a table full of DKNY jeans with a look of trepidation on her face.

And that’s when it happened.

The dreaded sales person approached.

She was fully expecting to hear the words “May I help you with something?”  However that was not the line used.

Instead the salesperson’s words caught my friend completely by surprise. So much so that she completely let down her guard and told the sales person details she had never revealed to a salesperson before.

She said it was the best clothing shopping experience—let alone jean shopping experience she had ever had.

Not only that, her intentions had been to buy one pair of jeans. She left with three pairs of jeans, gave the salesperson her phone number and email address and made the salesperson put her contact information in her phone so she could contact her in the future.

So what were these magic words that disarmed my friend and got her to spend three times as much as she had planned?

After observing my friend and asking a simple question about the brand of jeans she was looking at, the salesperson said, “I’m a jean specialist.”

This made my friend perk up. She confessed she had never heard of a jean specialist, but that it sounded exactly like what she needed. Even better, while she did have to try on some different jeans, she says it didn’t take long for her jean specialist to identify the perfect fit.

Dan Kennedy says that today, especially in the ever-expanding crowded marketplace, “Specificity is now more important than ever.” He warns “You can no longer afford to be for everyone.”

Dan says that people are looking for that product or service that jumps out and “speaks” to them by indicating somehow, “This is right for me.”

How do you do this?

1)      Get a clear and sharp focus on who your target audience is. Use precision, laser-focused targeting so that when you are creating ads, sales letters, and other marketing materials it is clear who your ideal customer is.

2)      Become the ONLY choice. You can’t afford to be “just another choice.” Figure out how to be different, unique and “just right” for your consumer. By carefully selecting your words, you can make it completely obvious that you are clearly the one and only choice available for them.

3)      Repel people who are not the right fit. Stop trying to be right for everyone. And don’t worry if people think your product or service isn’t right for them. You’ll attract better quality customers and you’ll no longer waste ad dollars on prospects who will never buy from you.

Listen to Dan’s advice on this. Because just like the jean specialist was to my friend, if you intend to survive and thrive in the marketplace, you must figure out how to have specific relevance to a specific customer and have extremely direct communication with that customer.

NOTE: Want 10 Clever Ways To Increase Your Prices and More Importantly Profits Almost Overnight?

Until Noon (PT) today Dan Kennedy’s Course “The Super Powers Of Price Elasticity” is available for 30 days for a single dollar trial.  To take advantage of this offer just click here.

In it you’ll discover…

  • 15 different PRICE Presentation Strategies that make ACTUAL price irrelevant.  (Each of which can be used in print, online, face-to-face, and even in platform selling.)
  • Myths, Lies, Fears, and True Facts about price and the advanced psychology that turns off customer’s habitual thinking about price and value.
  • How to move spoiled customers from FREE or cheap to properly priced purchases.
  • The new science of micro-targeting and how to use it to remove ALL price ceilings and attract customers/clients/patients who will eagerly pay from 500% to 5000% more than your competitors prices.
  • 10 Clever ways to raise your price (without changing what you do)
  • The links between price, power and profit that can work for you…or against you

Again to get this you must take action by Noon Pacific today.  Then it goes back to full price…NO EXCEPTIONS!

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The Olympic Formula Of A GKIC Champion

By: Dave Dee on: February 13th, 2014 3 Comments

With the Winter Olympics underway, there are a lot of stories about how different athletes made their way to this prestigious event.

Some stories have to do with overcoming challenges.

And some are, well a bit more unusual…

Such as Tonga luger Bruno Banani who, in exchange for having his training paid for, agreed to change his name to that of a Germany company that makes underpants. He is now a walking advertisement for a brand of long johns.  (His given name is Fuahea Semi.)

The point is that people do all sorts of things in pursuit of success. And like the Olympics, in any business, there is rarely one answer, solution or stopgap measure that can make a big change in your business or lead to success.

It’s more likely that you’ll need a variety of strategies to come out on top.

From Olympic athletes to GKIC elite, here are the elements that will help you pave your way to the winner’s podium:

Take massive action: It’s never one thing that leads to success. Sure Fuahea changed his name in order to get training, but it took a lot more than that to make it to the Olympics. He had to completely learn the sport starting when he was 20.  Most of his competition had been practicing since they were kids. He had to train for hours every day, work with a top trainer and do special exercises to improve his technique. Like Banani, you’ll need to take massive action and do dozens of things simultaneously.

Confidently take bold action. It’s not just athletes that need confidence to compete and win. Look at any successful person, and you’ll find they are confident. You have to believe that the actions you are taking will help you succeed. And you need to stay confident when something doesn’t go as planned.

Focus on results. Dan Kennedy says, “Ordinary people are process-focused and task-focused, but exceptional success comes from being results-focused.”  Athletes look for how to shave another second off, not at what it takes to do that. Instead of getting bogged down in the details, condition yourself to focus on how to get the best results.

Create a project team. The bid committee that submits a proposal to host the Olympics could never pull off their vision on their own. And while your vision might not be anywhere near as massive as the Olympics, you don’t need to do everything yourself, nor do you need to hire permanent employees. Assemble a team of freelancers to complete projects for you.  This way you pay only for the time and services you require.

Put systems in place. If you watch speed skaters, they seem to all follow the same systematic approach. The way they shift their weight and synchronize their arm swings. One of the biggest shortcuts you can take is to put proven step-by-step systems into place that allow you to plug into a winning formula instead of having to spend a lot of time trying to figure out how to do something.  Plus, once it’s in place, you can really focus on how to tweak things to improve your results.

Get a coach. Have you ever heard of an athlete making it to the Olympics without a coach?  Neither have I. If you want to get to the top, you need to engage in coaching that will help you get there. If you aren’t ready financially to hire a coach, look for every opportunity to get coaching such as our free webinars, teleseminars and FREE Fast Implementation Bootcamp.

Find your inspiration. Athletes are often asked who inspired them. For instance, Olympic snowboarder Lindsey Jacobellis says her inspiration was Olympian Picabo Street. Success stories have the power to inspire and move people to be their best. Find a business success story that inspires you. One way to do this is to read about or listen to GKIC members who’ve experienced success. You’ll find their stories inside our newsletters, during monthly calls, and at events. You might even find a story by just speaking with people one-on-one at our live events. This instills confidence that “if they can do it, so can you.”

Participate with the best. Vanessa Mae (competing under the name Vanessa Vanakorn) is actually a world-famous violinist who is competing as a skier representing Thailand. She says she is at the Olympics to participate with the best. Participating in events where you are surrounded by entrepreneurs achieving great things can truly create magic. It not only inspires you, but I’ve seen many people raise their business to incredible new levels they never dreamed possible—and they credit it to that “magic something” that happens when you are surrounded by the best. (You have two BIG opportunities every year to participate with the best at Info-SUMMIT℠ and Super Conference℠.)

If you want to stand among the GKIC elite who are business champions, then put these elements into play as soon as possible and sooner than you can imagine, you’ll be alongside them on the winner’s podium.

NOTE:  If you are looking for the #1 path that the most successful GKIC members have taken to reach new levels of success FAST,  then you’ll want to attend GKIC’s FREE Fast Implementation Bootcamp. Over the past two years, it has consistently delivered top results.

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You’ll leave confident knowing that you are implementing the right strategies when you attend our next Fast Implementation Bootcamp…FREE. Get more information and register by clicking here or go to www.gkic.com/bootcamp

Are You Making This Professional Practice Advertising Mistake?

By: Darcy Juarez on: February 11th, 2014 4 Comments

Selfie Olympics.

Have you heard of this?

It surfaced in January when the impending 2014 Winter Olympics and the “selfie” trend of taking a photo of yourself, inspired a new social media trend. A competition called “Selfie Olympics”, people are competing with each other to see who can post the most outrageous “selfie” online.

Why are selfies such a big trend? Professor Cary Cooper at Lancaster University says, “Selfies are a modern day form of communication but one of the motives for doing this is because people are showing off.”

Another article says that people who post a lot of selfies are “self-absorbed.”

I imagine that most people don’t like being thought of, let alone labelled as “self-absorbed.”  However, there is something many businesses, especially professional practices, are guilty of in their promotions, websites, and advertising that makes them appear just that.

In fact, this is one of the biggest mistakes that the majority of professional practices..such as attorneys, chiropractors, dentists, financial advisors, health care specialists, etc. make…and most don’t even realize it.

What’s worse, much like the “Selfie Olympics”, many professional practices try to out-do their competitors.

This occurs mostly because they are copying what other professional practices do. Plus, I believe professionals experience some confusion when reviewing advertising ethics that different organizations direct towards their professional practices.

What is this big mistake? Their copy is company-centric instead of patient or client-centric.

What I mean by “company-centric” is that the ad or webpage, etc. is all about the professional provider when it should be “patient or client-centric” or all about the consumer.

You see, truth be told, your patients and clients aren’t really concerned about your credentials and accolades. They want to know what you can do for them. They want to know… can you really help them…can you solve their problems… and give them what they want and need?

In other words, your ad should be about them—not you.

For example, the following is typical copy found on a professional provider’s website:  “Founded in 2001, we are the area’s leading provider of routine dental care and high-quality cosmetic options. We feature the very latest technology and state-of-the-art dentistry equipment with our only goal being to create beautiful, healthy smiles.”

Can you see how it’s focused on the provider?

Change this to be about patient and your copy might say: “You’ll get the smile you’ve always wanted with the most comfortable and state-of-the-art technology available.”

Here are three ways you can make your professional practice advertising more patient-centric or client-centric:

1)      Highlight the benefits. When designing your ad, make your headline benefit-oriented and include all the benefits your prospective patient or client can get by using your services.

2)      Strengthen your ad with patient or client stories. In professional advertising, ethics guidelines talk a lot about truth and trust in advertising. Trust is important because people are skeptics.

One of the best, most effective ways to build trust and strengthen your advertising claim is to let your patients or clients do the talking for you.

This is because a patient’s story is much more believable than what you can say about yourself. And…it won’t make you look self-absorbed. Plus, not only do people love stories, but your patient or client success stories help differentiate you and break through the constant barrage of marketing messages they see.

Imagine reading a statement like this: “Over the years my dentist has helped me overcome my fear of going to the dentist by being very patient with me and using break-through technology. Now, I finally have the smile I’ve always wanted.”

To strengthen your testimonial story even further,

  • Ask patients or clients who match your ideal target audience. The more these people resonate with your ideal target market, the more your ideal prospects can relate. Look for people whose occupation, age and other demographics line up.
  • Ask your patient or client if you can use their picture.  Including a picture, especially when the demographics line up, will help your ideal prospect identify with you even further.
  • Include pertinent details.  Of course you’ll want to include your patient or client’s first and last name. Also, when possible, include their age and occupation too. This will make the testimonial more believable, further reflect matches and can even build credibility. For instance, if your target audience includes military personnel then adding the terms “veteran” or “military officer” could help strengthen trust.

Offer them choices. Let your patient or client be the one to decide how they to respond by giving them choices. For example, you might offer a web form, a phone number to call you directly and a click to call button which allows them to enter their phone number and have you call them. To help guide which method they use, promote your preferred method first.

When promoting and advertising your professional practice, you may feel compelled to do what everyone else is doing and talk about yourself and your credentials. In fact, your credentials may be more impressive than any of your competitors, however, when you focus your ads on your patient or client, instead of yourself you’ll be one step ahead regardless of your credentials and closer to creating explosive growth for your practice too.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

A Better Way To Win: 5 Entrepreneur Do-overs Inspired by the “Seahawk Experiment”

By: Dave Dee on: January 23rd, 2014 1 Comment

After 17 weeks of NFL regular-season games and three rounds of playoff games, the best teams have emerged for the Super Bowl—the Seattle Seahawks being one of them.

And I can’t help but wonder if their success has to do with the experiment that’s been taking place.

You see Seahawks Head Coach Pete Carroll is doing things a bit differently.

Inspired by a previous failing, being fired in 1999 as head coach for the New England Patriots, this new approach is based on a “do-over” list Carroll made while rebuilding his reputation as a college coach.

In part, this experiment revolves around player characteristics and the challenges they face.

Interestingly, I noticed that entrepreneurs exhibit similar characteristics and face similar problems.  For example, NFL players are highly competitive. They often feel isolated and alone—and need someone to talk to.  Their health and sleep can be affected—and as a result their mental well-being can suffer.

Similarly entrepreneurs often want to be the best at what they do; feel isolated and alone; and face sleep deprivation worrying about their business, often neglecting their health in exchange for reaching success.

The thing is… it doesn’t have to be that way. Seeing these similarities, Carroll’s list inspired my own entrepreneur “do-over” list.

1)      Make time to interact with successful entrepreneurs. Being an entrepreneur can feel lonely at times. Even though you may have a lot of friends and family, working in isolation, along with friends and family  often not understanding what you are going through, can make you feel alone.

Interacting with highly successful entrepreneurs who are living the lifestyle you want helps remove that lonely feeling. This gives you someone to talk to who “gets it” and can inspire and motivate you.

Don’t know where to meet successful entrepreneurs? Traveling to conferences and/or joining mastermind groups are two of the best ways to meet the right people. No matter what your plan is though, do whatever it takes to get time interacting with other entrepreneurs. Also, you’ll get more out of face-to-face interactions and phone conversations because you’re more likely to establish a solid connection that will grow.

Tip: GKIC is full of like-minded entrepreneurs and a great community for meeting successful entrepreneurs. You’ll find our most successful and wealthiest entrepreneurs at our semi-annual events, Super Conference℠ and Info-SUMMIT℠ and as members of our coaching and mastermind groups. You can also connect with entrepreneurs at GKIC Chapter meetings and on our GKIC members’ only social site.  (Not yet a member? Receive 2 months free membership and $633.91 worth of moneymaking information here.)

2)      Do whatever it takes to put systems in place that automate your business. If you don’t have reliable systems in place that will give you predictable results, you will always be running yourself ragged.  Systems that automate your business allows you to work less and earn more, allowing you to live life on your terms while giving you time to take care of yourself.

Tip: Tap into the systems and resources GKIC uses to automate our business at our annual events, Super Conference℠ and Info-SUMMIT℠. Not only will you have a chance to personally see live demonstrations of the systems that are working best, but you’ll have an opportunity to speak to representatives from the companies we use so you can determine which ones are the right fit for you. This is also THE place to get the best deals, free resources and save a bundle.

3)      Take care of your health. It won’t matter if you reach your business goals if you’re not healthy enough to enjoy the freedom and wealth you’ve created. Plus sleep deprivation, unhealthy eating and lack of exercise are not the best formula for breakthrough thinking.

Tip: Avoid “entrepreneur overload” by taking short daily breaks. Breaks might include some exercise or relaxing with a good book. This can be just what you need to improve productivity, come up with new ideas and can actually be the solution for giving you more time in your day.

4)      Do better than you’ve ever done before. Anthony Robbins said,“Do what you’ve always done and you’ll get what you’ve always gotten.” You don’t have to improve everything in your business all at once, however, you should pick something you will do better this year such as getting more customers or increasing the lifetime value of your customer. No matter what you choose, pick something measurable that you will do better at.

Tip: Once you’ve picked what you want to get better at, don’t reinvent the wheel. Find a proven model to emulate and use that as your guide.  Don’t be afraid to ask other successful entrepreneurs what they would recommend.

Bonus tip: Take the time to learn techniques that will help you tap into your full potential such as speed reading. Being able to learn faster and retain information better can help you achieve your goal while freeing up your time.

5)      Keep up on business trends. Don’t assume or think you know it all.

Just because something is working well today, does not necessarily mean it will continue being effective. Not knowing what is going on can cause you to fail.

By keeping informed of what is working, what’s not working and business climate changes that can affect your business, you can avoid engaging in something that is no longer working and/or make changes to your business to keep ahead of the curve.

Tip: Don’t copy what other businesses in your niche are doing, unless you have proof that what they are doing gets results. Learn by finding out what the top 1% are doing.

Learn from these “do-over” tips to get better, bigger and faster results and avoid the inevitable failure that is linked to ignoring them. I’d love to hear what would be on your “do-over” list. Please leave a comment about what you’ve do differently now than when you started.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 9th, 2014 6 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’

One of the easiest ways to do this is to look at what everyone is talking about.

According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith.

Yahoo reported that the top obsessions for 2013 included Miley Cyrus “twerking”…”Duck Dynasty”…the casting of “Fifty Shades of Grey”…and “The Walking Dead.”

The popularity of these searches indicates that this is what is on your prospect’s mind.

Other than the iPhone 5, do you notice a common denominator?

The answer is obviously they are celebrity-related.

People love celebrities. They’re obsessed by them.

A single celebrity death will often trump media coverage of anything else going on in the news, even if the reality of the other news story is far more staggering.

The truth is people are fascinated by celebrities and that trend isn’t going to change. It’s only growing. And, inexplicably, people confuse celebrity with credibility.

This is good news for smart marketers.

Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, where they shop, live and do business. Tap into celebrity and you have access to the most powerful marketing force available.

It’s easier to do than you think.

If you do business on a local level, it’s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it’s also relatively inexpensive.

Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs.  Feature yourself in your advertising, videos and webinars.  Get interviewed on radio and TV and post the files on your website.

It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred.

It wasn’t too long ago that I watched an alternative health guru interviewed on Larry King and noted that virtually all the questions were the same as what our hosts on an infomercial asked two health experts.

When entertainment TV reporter Leeza Gibbons interviewed and profiled motivational speaker Tony Robbins in an infomercial was that as good as being on the TV show, Entertainment Tonight? Yes. In some respects it was even better…because this suggests strategy.

If you could get 3-time NFL Super Bowl Champion Emmitt Smith to appear in one of your ads do you think that would get more attention than an ad without a celebrity in it? (Incidentally, there is a way to get him and other mega-celebrities to do this when you attend Super Conference℠.  Find out more here.)

Using advertorials in newspapers and magazines, bought radio and/or TV time, self-published books, etc. you can do the same thing you once had to accomplish only through publicity and public relations.Not to mention that you can exert complete control over the process, unlike in live interviews with the media where you are at the mercy of what they ask, what they include in their edits, and whether or not your story gets bumped. Plus you can get it out much faster.

Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.

This draws attention, enhances the buying decision and increases the loyalty of your consumers. Plus as mentioned before, you’ll be viewed as a more credible source.

One of the smartest moves you can make this year is to capitalize on the growing trend of celebrity fascination.  Build your own celebrity and/or start connecting with celebrities to form an association between them and your business now.

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The Real Secret To Getting Ahead

By: Dave Dee on: December 3rd, 2013 5 Comments

We are only one month away from the New Year.

And I’m receiving your message loud and clear… that you want to achieve your ideal lifestyle with less difficulty, greater clarity and at an accelerated speed.

I get it…

You want a company that runs more efficiently and requires less of your time. You want to work with people you like, doing work you enjoy, where and when you want…

So you can build your dream home…spend more time with your family and friends…travel…and so on…

With less stress, struggle and frustration.

The problem is… if you are like many people I speak with…you know WHAT you want, but aren’t exactly sure how to make it happen.

Maybe you wonder how is it that some people are more successful?

You know the ones I’m talking about…

They make more money and do it with ease. They always seem to get the best clients. They build better businesses. Drive nicer cars. Live in bigger homes. And have the best relationships.

How do people go from nothing to successful?

If you want to get clarity about how to get what you want in your life, here are 8 simple tips for what to focus on so that you can get (and keep) on the right track in 2014.

1)      Identify your strengths. What are your strengths and weaknesses? If you are concentrating on your strengths instead of your weaknesses you will be more successful and better able to clarify your purpose.

2)      Become the best at what you do. Whatever your biggest strength is…be it selling real estate, repairing cars, cooking food…focus on education and actions that help you become the BEST at what you do. Because people pay more for the best, want to work with the best and want to be around the best.

3)      Choose your future. It doesn’t matter what happened in the past, or what is going on right now. Don’t let your past identify you or consume your thoughts. You get to decide what you want your future to be. Your future will be dictated by the actions you take today.

4)      Solve problems fast. Everybody experiences problems, conflicts and challenges. The trick is to not let them fester. As soon as you identify a problem, swoop in and resolve it quickly before it becomes a bigger problem.

5)      Invest in your future. Sometimes we get so caught up in the day to day “stuff” that we don’t make time for our future. Not only do you need to invest in education to build your ideal business and life, but you need to invest time in planning for the future. Make sure to build in time to work on your one year, five year, and ten year goals.

6)      Eliminate negative influences and surround yourself with positive influences instead. You know who and what the negative influences are. They are the things in your life that suck the energy out of you, leave you feeling lazy, resentful, whiny, or bad. Get rid of them. Whether it’s a person or a “thing,” you must eliminate them.

You need an ideal environment before you can build an ideal life, and you’ll never have that as long as these negative influences are in your life. Surround yourself with positive influences—the people and things that make you feel full of life, hope and energy.

7)      Review and re-commit often.  Review not only where you want to go, but the success principles that will get you there. You may be surprised to find that something makes more sense or looks differently when you do.  And in the process you might discover how to execute specific strategies better. Then re-commit to taking action towards and achieving your goals.

8)      Attend workshops, seminars and conferences.  Just like your car needs regular maintenance and cleaning to run the best, we too need maintenance and “cleaning.”  Attend workshops, etc. to refuel and receive “maintenance” from top marketers and business owners who can help get your business running even more efficiently and profitably.

Begin using these 8 tips today and by the beginning of the year, you’ll already have established new habits that will steer you towards your most profitable and successful year…and to the ideal lifestyle you envision and want for yourself.

NOTE: If you are committed to getting what you REALLY want…from your business, your clients or customers…from your life…then you need to be at next year’s SuperConference. Because truly, one of the keys to success is continuous learning. In fact, it’s a necessity. If you’re not constantly learning, you’ll simply be passed by.

We’ve hand selected REAL marketing and money-making speakers…the ones that have reached legendary levels of success and growth in their businesses and are living their ideal lifestyle. They’ll be sharing insider information about how they are getting REAL results in REAL businesses.

Plus, you’ve asked for more of Dan Kennedy…and we’re delivering with extended length presentations and his Trend Predictions that will keep you from veering off course.

And if you act now, you’ll get the absolute BEST deal and won’t have to pay more later. Grab your savings by December 20th while you can receive up to $1900 off.

Oh—and we guarantee that you’ll get your money’s worth. In fact, you can take the entire first day to listen in. If you honestly feel you’re not getting your money’s worth, let us know. We’ll not only give you a refund, but we’ll refund your travel expenses up to $500.

Just Go To www.gkic.com/sc2014

Five Things You Can Learn From Olympians About Winning In Your Market

By: Darcy Juarez on: November 19th, 2013 4 Comments

Have you noticed all the commercials with Olympic athletes lately?

With the February 2014 Winter Olympics approaching, commercials featuring Sochi-destined athletes  have ramped up. But you might have noticed that, even though there are a lot of extremely talented Olympian athletes, most of them are never mentioned. The ads pretty much only feature gold medalists. Why? Because people like to be associated with people and things that are number one, so winners tend to get the big payoff.

The thing is… in reality, the guy who won the Gold might only be a few tenths of a second faster or a couple of tenths of a point ahead of the second, third and fourth place finishers.

There are a couple of points to take away from this. First of all, you are probably closer to being the big winner in your category than you think. Second, if you want to be remembered and stand out ahead of the competition, you should compete to win…otherwise you’ll blend in with the rest of the pack and your business and income will fall behind.

The truth is, like in sports, there are a few things that winners consistently do that make them rise to the top. Here are five things Olympic Champions do which you can apply to your business that will plant yourself firmly in the winning position.

1)      Don’t stop short. Many races have been lost because a competitor glided in or didn’t finish hard all the way to the end. In marketing stopping short equates to doing a one-shot mailing.

Take the example from Magnetic Marketing, in which Dan Kennedy shows a company in a business-to-business market using the three-letter Giorgio system to sell coupon books. (You can view the entire Giorgio letter system in Magnetic Marketing.) The first letter elicited a 7% response. The second letter brought in 8% and the third letter, 3% for a total response of 18%. But had they stopped after the first letter, like most businesses do, then they would have left 11% on the table.

I can show you case after case where people would have lost out on extra income had they stopped short after making only one contact. So to win the biggest return, never stop after one contact.

2)      Narrow the field to dominate. Imagine if a downhill skier decided he was going to compete in cross country skiing too. Because he was short of resources to sufficiently compete in both (specifically time necessary to train effectively in both,) he could pretty much guarantee he wouldn’t win at either. But putting all his time, energy, focus and resources into a narrow, manageable sport, he greatly enhances his chances to win.

Similarly, by zeroing in on a manageable audience (for example, they all live in the same area, or they all do the same thing) and shrinking that list to a size you can afford to market to, you can quickly become the dominant presence in your target market.

3)      ALWAYS go for the extra point. A gold medalist always goes for the extra point, that “maneuver or technique” with the higher degree of difficulty. For your business, going for the extra point means always going for the upsell. You won’t get it all the time, but about 20% of the time people will take it.

4)      Follow the rules. Athletes who don’t follow the rules get disqualified. Similarly, businesses who think direct response marketing rules don’t apply to them because their business is “different” are effectively disqualifying themselves from winning.

Knowing the rules of direct response and applying them consistently to your business will make you pull far ahead of the businesses who don’t follow them. (To get all the rules, check out chapter one in Dan Kennedy’s No B.S. Direct Marketing Book.)

5)      Have a playbook with winning strategies. Whether it’s an individual sport like boxing or a team sport like basketball, athletes have some sort of playbook they refer to that has “winning moves.” That is they have specific moves or a combination of moves that most of the time give them the desired effect. In business you need to have systems that are going to reliably and predictably give you the desired result.

For example, at Fast Implementation Bootcamp, one of the “plays” we give attendees is the “Lost Customer Campaign” which reliably, predictable and consistently generates immediate cash for business owners.

Having go-to strategies you can use when you need to generate more leads or weed out “lookers” from “buyers” or turn a free offer into a paying customer are important when you want to win. Without them, you waste a lot of time and money on ineffective methods, not to mention, the person with the right plays will beat you at business every time.

The thing about winning is that everyone is capable of doing it. You just have to know the right things to do and then do those things more consistently than your competitors. Use these five strategies and when you do, you’ll gain huge strides in your market and there is a better chance than not, you’ll come out on top.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials. 

Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking.

Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking.

Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success.

Of course, there are tons of opportunities for networking, (too many, actually) some better than others.

But here’s the thing…

You don’t want to end up with a stack of business cards you’ll never look at again or spend time in a room with non-decision makers who are schmoozing you.

Here are some tips to help you get the most out of your networking encounters:

Find learning environments. Business card exchanges and other networking focused events are high pressure. People are there to meet others for the purpose of doing business, which means their defenses are up. Educational events, such as seminars, conferences and bootcamps are more relaxed, therefore defenses are lower. People are more at ease.  Plus, because the most successful people are continually learning, you are more likely to meet high quality like-minded contacts..

Start conversations. Don’t wait for someone to come to you. Sit next to someone you don’t know or cross the room to talk to someone. Strike up a conversation with the person standing in line next to you. Find out what they are working on or trying to accomplish. A simple conversation can turn into ideas, alliances, new business, referrals, joint-ventures, and a host of other opportunities.

Focus on making quality contacts, not quantity. The goal should not be to meet as many people as possible, it should be to build quality relationships. If you are in a conversation that is going well, stick with it rather than trying to move on to meet more people. That said, don’t hang with one person the entire time.

Do more listening than talking. Ask a lot of questions, then listen and respond to what you hear. By listening you may find you can provide a solution they are looking for.

Do your research. Find out about the speakers and what their specialties are before you attend an event. Pick a couple that you want to meet who work in something related to your field, have a similar business set-up or might be able to answer a question or help you with what you are working on. Then seek these people out. To prepare write down three intelligent questions about your most pressing matters. For example, if you are attending SuperConference and have a brick and mortar business you might want to seek out extraordinary entrepreneurDonna Krech with 25 years’ experience, a thriving local brick and mortar business, a national coaching and franchise business, and a direct-to-consumer products business. She is sure to have plenty of answers about what it takes to make your business ultra-successful.

Write down what you are looking for before you go. Are you looking for someone to give you feedback on an idea you have? Similar businesses to compare promotions? A good “power partner” for referrals? An affiliate or joint-venture partner? Advice about a particular business problem? When you take the time to define what you are looking for from networking, you’ll ask better questions and get much better results.

Armed with these ideas, you’ll be able to brilliantly network and use these opportunities to blast your business forward.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Top 11 Reasons You Can’t Afford to Miss the Glazer-Kennedy 2010 Marketing and Money-Making SuperConference

By: Mara Glazer on: February 22nd, 2010 5 Comments

11.  Open Mic Q & A SESSIONS with Dan Kennedy and Bill Glazer, ready to answer your burning business questions.

10.  Our Most Amazing Super-Bonus –Day Ever SHOWCASING THE BEST & BRIGHTEST MEMBERS competing for Marketer of the Year.  These presentations are filled with dozens’ and dozen’s of MIND BLOWING examples to “S&D” and ways to grow profit in your own business.

9.   A selection of handpicked resources in our gallery of exhibitors that can help you get more done and get more business.

8. FEWER, very carefully chosen outside speakers including Peak Performers Coach, Lee Milteer , teaching her time integrity strategies, and Harry S. Dent, one of the most reliable, successful, & celebrated economic & business trend forecasters, explaining the EMERGING NEW ECONOMY and how to PROSPER IN IT.
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