Archive for the ‘Uncategorized’ Category


Six Reasons I’m Thankful For You

By: Dave Dee on: November 27th, 2014 1 Comment

“When I started counting my blessings, my whole life turned around.” –Willie Nelson

Today in the U.S. we are celebrating Thanksgiving Day. A national holiday, it is a day that is traditionally dedicated to serving turkey, eating too much, football, and family moments.

It is also a day for giving thanks.

While everyone at GKIC is enjoying the day with their families and friends, we did want to drop a quick email to let you know how fortunate we feel to have you as a member of our GKIC community.

In fact, we wanted to take time to let you know how truly thankful we are for YOU.

Which is why today’s email is dedicated to six reasons we are grateful to have you as one of our GKIC faithful.

We are thankful for you because you…

  1. Are a remarkable person.The caliber of our GKIC members is spectacular. Smart, funny, deep-thinking, creative, thought-leaders are just a few of the words that come to mind when I think of the people we meet day in, day out when speaking with GKIC members. 
  1. Encourage us to be our best. Because you demand and expect the best of us (as you should,) this helps push us to be better. To always strive to improve. To deliver better content, better programs, and better results.
  1. “Get it.” Let’s face it. As a business owner, not everyone in your life gets what you do or why you push so hard. It’s great to be around people who get it. So thanks for striving to be your best and understanding why we at GKIC do the same.  
  1. Said “yes.” We know it takes a lot these days to put your trust in a business. Especially because there is so much misinformation about what really works. We appreciate that you continue to put your trust in us…  
  1. Stick around. We’ve had a lot of members who have been with us for years. And others who, while they haven’t been members as long, have stuck around beyond their first online event, live event, or purchase. That means a lot to us. Without you, we would never be able to continue doing what we do.  
  1. Share your great ideas and successes with us and other GKIC members. Every day we receive emails, letters, and packages sharing results you received from a campaign. Or ideas about how you adapted a strategy you read in one of our newsletters, and so on. This coming together to share ideas –of what is working—and what isn’t working—is what helps make ALL of us more successful.

Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: November 22nd, 2014 3 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used.

It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced.

Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do?

It is not uncommon for a client or GKIC member to express awe at all that I get done in a day. They envy that I can finish so much work and still be at the racetrack by four in the afternoon. They marvel that I am not interrupted during the day. Not even once.

They often say things such as, “I wish I could do that.”

The truth is they can and you can too. You can extinguish interruptions and have absolute control over your time so you can accomplish and do everything you want.

I don’t mess around when it comes to time. And my practices have helped me and my clients how to get a lot more done in a lot less time. Which has meant making more money in less time and, most importantly, having more time to enjoy it.

You need good tools to be productive and spend your time wisely. While this isn’t my entire list, here are a few productivity tips and tools I find useful:

Time Saving Tools: Some people think I’m anti-technology, a Luddite. Actually I’m not. But I’m only interested in tools and technology that genuinely save time with nominal side effects.

For example, the PC qualifies, but each application and use of it has to be judged separately.

The FAX qualifies. It’s my preferred form of communication because while it’s fast, it’s not so easy and instant that it encourages thoughtless communication.

In comparison, the side effects of unrestricted access through cell phones and email creates a lot of pressure and expectation for an instant response. You may be reached at inappropriate times and/or places with no advance notice. This means no time to think which causes hurried responses. It can cause you to agree to things you shouldn’t and wouldn’t if you gave the matter appropriate thought.

Instant, anytime access is not the same as productive and is certainly not the most effective.

The biggest “fly in the ointment” of all the communications technology is the terrible levels of stress it has caused by dramatically accelerating the speed at which everybody can make demands and expect responses from everybody else. When considering time-saving technology, it’s very important to refuse to be stampeded or pressured by this.

Psychological Triggers. Mindset, behaviors, and attitudes are critical when it comes to time management and goals.

You need visual and environmental devices to remind your subconscious of what it’s supposed to be doing to motivate and keep it interested and engaged. Or it can easily be distracted away from what you are supposed to be doing.

For instance, the subconscious mind works in pictures, so if you can create your target in visual terms, you get much better, faster results.

A plan. The orderly organization of work conserves both mental and physical energy, so “working a plan” is important.

I notice that many people in corporate environments go into their offices every day and “react” to each person and thing brought to them—this is no way to be productive.

There’s an old rule: a minute of planning is worth an hour of work. That has validity. On the other hand, planning can be carried too far; excess planning is paralyzing. I tend to plan my day the evening before.

For long range planning, at the risk of stating the obvious, I believe it’s smart to have a truthful and accurate view. I develop a complete list of known and potential obstacles between day one and the goal achievement and then develop strategies to counter them. Always plan for the best, but think through and try to safeguard against the worst so you don’t end up in a mess, stalled because you didn’t plan for it.

You must be diligent about your time. Over the past 40 years in business, I’ve created my own system for getting things done. Things that work in the entrepreneurial world. If you’d like to discover more about how I get more done in an hour than most people get done in a day…and how you can too, then click here now for a more detailed explanation.

And if you’d like to know about the mindset, behaviors, and attitudes I deem important to time management and life in general, then click here.

Now through Monday, November 24, 2014, GKIC is making available a confidential audio of Dave Dee interviewing me on these exact mindset and goal-setting secrets. Get more information on how you can get this free now.

The #1 Thing Holding You Back From 7-Figures

By: Dan Kennedy on: October 31st, 2014 7 Comments

Personally, I’ve never liked it.

But I realized early on, it was irrelevant whether I liked it or not.

The question wasn’t, “Did I like it?”

The real question was “How much money did I want to make and how much freedom did I want?”

Kind of like dieting and exercise, the question isn’t “do you like to exercise and eat right?” No the real question is do you like the alternative if you don’t exercise and make the right food choices?

So it’s important, although again, not something I particularly like.

What I’m about to tell you is a transcendental factor in income.

And if you listen to what I say, you could find yourself making a lot more money across every communication channel.

You see, for at least the past 30 years or so, I’ve been teaching that the one thing that usually gets people who are earning below six-figures or a low six-figures in any business up into a high six-figures is the quantum leap of shifting from being the “doer” of your thing to the “marketer” of your thing.

That is still true.

Shifting from being a fitness instructor to a marketer of fitness training. Changing from being a veterinarian to marketing veterinarian care.

Switching from a photographer to marketing photography services, and so on, will carry you a pretty good way.

I mean, most people locked into relatively low incomes, regardless of their level of expertise or excellence that they deliver, are stuck there because their primary view of their business is the doing of the thing.

The cooking of the food, the cracking of the bat, the fixing of the tooth, the waxing of the car, the styling of the hair, the – whatever. And when you shift out of that so that you’re actually now in the marketing of that thing, that’s a pretty good income leap.

But truth be told, it has its limits.

It’s NOT the thing that gets you to a 7-figure income.

And it is questionable whether it will give you the exact freedom you are seeking. Because although you are making more money, you are also most likely still working a lot of hours for it.

Let me show you what making the next shift can do.

I make 7-figures from copywriting alone. That is only partially the way I make money though. I only spend 20% of my time writing.

Imagine making that leap in your business and only working at your “thing” 20% of the time. How would THAT change your life?

So here’s the thing you must do to make the next quantum leap.

As I mentioned, personally it is a thing I never really liked, but I do it because the alternative is worse. So this really is pretty important.

You must shift from focusing on being the “marketer of your thing” to focusing on “the status of the individual providing the thing.”

Because even when you are the marketer of your thing, the focus is still on the thing, not on the greatest possible point of differentiation, which is the status of the individual providing the thing.

Increasingly all other options for differentiation are becoming harder and harder to use and sustain. But one thing that will always make you different is who you are.

The easiest place to look for examples of this is with celebrities and professional athletes.

There are professional football players who make a good six-figure income. They are elite athletes who reach an income level that many never will. But, unless you are a diehard fan, you likely wouldn’t recognize their name even if they offer big contributions to the team.

As an example, NFL player Ryan Taylor is probably a name you aren’t familiar with. You probably don’t even know what team he plays for, but he makes a solid 6-figure income and is in his 4th year playing professional football.

In comparison, Johnny Manziel better known as Johnny Football is in his rookie season. He has less experience than Ryan Taylor, yet Manziel makes $2 million a year not including endorsement deals. You probably also recognize the name Johnny Manziel or at least have heard the name Johnny Football even if you aren’t a fan. .

The big difference is that Manziel knows how to market his personal brand. That, more than his ability or experience, has put money in his pocket.

For instance earlier this year, prior to knowing whether or not Manziel would be a boom or a bust in the NFL, Nike signed him to the largest endorsement deal from this year’s NFL rookie class. It had nothing to do with experience or even how well he plays.

So if you want to join the 7-Figure club, then you’ll have to get out of the business of marketing your thing and get into the business of marketing you, even if you dislike doing it as much as I do.

Click here now if you want the 7 key, yet radically different strategies for making this shift. I cover these in the 7 Figure Academy which GKIC is making a special offer on for the next three days only.

Find out more about the 7 Figure Academy and special offer here.

How Do You Figure Out What Information To Sell?

By: Dan Kennedy on: June 26th, 2014 7 Comments

I’ve spent over 40 years as a serial entrepreneur and encourager of other entrepreneurs. I think all persons should be in business for themselves—at the very least working after-hours from their day job.

I also believe that every entrepreneur should look at expanding their business by adding info-marketing. I know of no other business that can provide a similar type of income and security. Never before has it been as easy, fast and inexpensive to start a business. Especially as a moonlighter.

My entire first decade (and then some) of starting and growing businesses was done without websites, without email, without fax, and even without FedEx.

It was much costlier, more cumbersome, and slower to test ideas, acquire customers, and communicate with customers. And many of my businesses were limited to local geography rather than today’s instant global reach.

Technology, resources and even more important, the savvy strategies available today make it possible for an individual in his basement to sell products into the remotest nooks and crannies across all time zones instantaneously.

The advantage from large and established entities and the barrier of high start-up capital has been removed, nearly leveling the playing field for all.

You should not underestimate the life-changing opportunity that info-marketing can provide you.

Nor should you let it slip away through procrastination, complacency, self-doubts or busyness.

There is a huge demand for information. In fact, it doesn’t take a survey to determine that the majority of searches are for information. People want to know how to do things and they want to know now.

If you know people are searching for information, then it might make sense to you that some of those people are willing to pay for it. So why shouldn’t they pay you for it?

Chances are better than good that you are already providing information to someone about something you know about. (And chances are you are giving it away free when people would gladly give you money for it.)

It could be about a hobby you enjoy such as gardening, taking photographs or traveling. It could be about your existing business—for example, how to get started in your business or how to use your products.

Figuring out what information you should sell seems to stump many people even though it is probably right under their nose.

So to make it easier, here are a few questions to help you come up with a list of possibilities:

  • What do people continually ask you about?
  • Do you have special training or knowledge that others would like to know?
  • What are your special skills or abilities?
  • What hobbies to you enjoy the most?
  • Have you been successful in your business or career where others have failed to do so?
  • What subjects do you enjoy studying and learning about most?
  • Have you ever experienced a set-back that you’ve been able to overcome?
  • Do you have potential collateral material that others would find useful such as your marketing materials or business forms?

If you are still struggling, ask your friends and family members to give their answers to these questions about you.

It’s important that you list all your ideas without worrying about whether or not they are any good. One of the biggest mistakes I see is that people tend to undervalue what they do well. So don’t discount what you know or eliminate your ideas or sell yourself short. Just get some project ideas down and evaluate them later.

If there’s a market for your idea, you can sell your information to that market. Info-marketing is formulaic which means all you need once you have an idea is to test it and to plug into the info-marketing model that is right for you.

Info-products such as books, e-books, reports, newsletters, recorded interviews, speeches, webinars, etc. that can be delivered via download or through the mail are but a few examples of how to make money from info-marketing.

But they are good examples of products that depending on how you decide to set up your info-marketing business, once you put systems in place, you can deliver this information with a click of a button, which means there is no personal involvement on your part. In fact, you can set up systems to handle everything on complete auto-pilot.

No other business or business activity offers the kinds of profit margins, yield to capital ratios, speed of progress, ability to automate to make maximum money from minimum time. None. Nada. Zip. Can you really afford to ignore this? Especially in this economy?

I have forty years of experience that says you can do this. I’m also sure you most likely have knowledge that people are willing to pay you for.  The question isn’t whether or not you should, it’s how long are you going keep passing up on the info-marketing path that can create a life-altering new, second income or, actually, incomes, plural, in very short order?

NOTE: If you are just getting started in Info-Marketing, the day before this year’s annual Info-SUMMIT I’m conducting a special 90 in 90 Fast Start seminar just for those new to info-marketing. During this ONE-TIME-ONLY event, I’ll show you:

  • Five different “plans” with examples and case histories of Fast Start Info-Businesses.
  • How to go from Zero to $90,000 in 90 Days using any one of the five plans.
  • Three ways I started different info-businesses from zero and made them successful (by the way, all three are perfectly useable now.)
  • How to enter a market and align yourself with it.

Come find out about this amazing opportunity and get an complete insider’s look at how you can get in on the biggest payday opportunities in info-marketing.

Isn’t it worth at least exploring? With these approaches, it is IMPOSSIBLE to be, “Too Busy” to fast-start a wonderfully profitable info-business.  Get all the details, click here now.

 

From Dan Kennedy: on the tyranny of over-reaction

By: Dan Kennedy on: May 16th, 2014 32 Comments

The local Cleveland media recently threw a hissy fit over a joke my friend Joan Rivers made on The Today Show. Joan said that the room she had to stay in when she visited Melissa was smaller and more uncomfortable than the basement those three women were locked up in Cleveland for all those years – referring to the Castro hostage story. As comedians say: too soon?  Joan used to do this same joke about hotel rooms she was stuck in while touring and Anne Frank’s hiding place.

When I saw the “breaking news” (!) tease about this, I expected something much worse and vicious from Joan than this. I was disappointed.

A successful Silicon Valley CEO was recently shoved out of his company when it came to light that several years before, he had made a small donation to a defense-of-traditional-marriage effort. We had the Duck Dynasty hubbub, over their patriarch’s interpretation of Biblical instruction regarding homosexuality. The media-hyped outrage against such things seems far greater than its criticism of corporate or entertainment figures advocating for the gay community, and there are no jokes about traditionalists off limits. But that’s not my point, and personally, I have no dog in that specific fight. That there is a profound liberal bias in mainstream media is inarguable, and well documented by my friends at Media Research Center. If it interests you, its MRC.org.

My point is, regardless of your positions on various issues and ideas, it’s not necessary or even healthy to be violently offended by differing opinions – particularly when expressed by comedians and satirists. We’ve become such a hyper, hyper-sensitive society that the slightest, briefest breeze is felt as a tornado. People are walking around eager to be offended. And equally eager to attack, harm, punish anyone offending them. Today, with social media as weapons arsenal, the hyper-sensitive, hyper-offended can exert enormous, undue influence. Deciding to demonize someone, deliberately set out to damage or ruin their career or business; to extract a pound of flesh and pint of blood because of a joke or jokes is extreme.

I am a political conservative-slash-libertarian. I still watch and enjoy and laugh at Jon Stewart’s Daily Show, Colbert Report, Chelsea Handler, David Letterman, even Bill Maher – all decidedly biased and often unfair and sometimes vicious. Chris Matthews is often unintentionally funnier than any of them. Admittedly, I’m a student of humor and use it professionally. I have even written a book about it, which you can buy at amazon if you are so inclined: Make ‘Em Laugh And Take Their Money. I have racehorses to feed and veterinarians’ kids’ college tuitions to fund, so every royalty dollar is welcome. And I promise, if you speak, write or sell, you’ll learn useful things. And I hope be entertained. Maybe offended too.  But I’d urge everybody to take a few breaths, thicken skin, relax a little, don’t require ‘vanilla’ and safe and neutral, and be just a little more tolerant of others’ views and a little more forgiving of others’ poorly edited remarks. In a hyper-sensitive and punitive-of-thought society, we all wind up in constant peril.

This is no way to live: your finger having to hover over your edit button every minute of every day, while poised and waiting to pounce on anyone who dares rub you the wrong way.

As you may have noticed, there’s dust and spider-webs on my edit button. I do my best to avoid or extricate myself from environments where I am required to tippy-toe around, hyper-worried about saying something that might offend. Also, I’m rather hard to offend, and let folks relax around me. There’s a reason that a synonym for ‘insult’ is ‘a slight.

By the way, if you ever come to my home office, one of the things you’ll find in the bathroom is a framed poster of Shakespeare’s greatest insults.

The other night Letterman did a bit on the Top Ten Things Overheard At Jesus’ Wedding. I know a deeply committed evangelical Christian who, had she heard it, would have been deeply offended – to point of writing to CBS complaining, boycotting advertisers, throwing a fit for days.  Too bad. One would hope Jesus had a sense of humor. A good one of the ten was: this wine tastes watery. The best: Hey, look, Regis is here. (If I have to explain that, it can’t be funny to you, but for record, it refers to Regis Philbin.)  If your faith is so fragile you can’t find any of this funny, you can at least ignore it. You don’t need to make a big damn deal out of it.

There are actually people who benefit enormously from my business advice but depart from GKIC and disconnect anyway, because I write or say something they find philosophically, politically, gender-ly, etc. annoying or offensive. Nuts. Listen, if Studs Terkel interviewed 10 self-made billionaires, antagonistically, I’d still want to read it, and would wade through the haystack I found offensive, to find the gold needles. By the way, I have read Terkel, and drawn from it help with writing sales copy aimed at blue collar workers who feel under-appreciated, under-paid, put-upon. And if I’m ever sitting at a blackjack table winning every hand and a dealer puts on a ‘3rd Term For Obama’ button, I’m staying put and saying “split those aces, you Commie, you.”  No, you couldn’t drag me to a Babs Streisand concert because of her politics, but otherwise, I never give her much thought.

Joan Rivers or Letterman or Studs Terkel or Bernie Sanders (at least he’s honest) or your idiot neighbor – they just aren’t that important.

This bridges to a bigger principle of mine, I find myself having to remind myself of, often, and much more often, having to counsel coaching and consulting clients about – that the present moment is its own magnifying glass. Hardly anything is ever as bad – or as good – or as significant as it appears to be in its immediacy. The dullest knife seems to be sharp when it is pushed hard against the skin, and, at that moment, there’s nothing to compare it to, no context, no perspective. We yell “OW!” when we stub a toe and when we get thrown from the sulky through the air, crash to the ground and get trampled by horses. Or whatever your travail or injury is. We yell “FOUL!” over both slight and serious grievance. We democratize importance.

The longer I live, the more items that seemed of epic importance in their moments, especially the negative ones, prove themselves to be of zero significance and fade to vague and dull memories, to historical footnotes in tiny print, in pages in the back of the book nobody reads.

Over-reaction to anyone or anything imposes tyranny. Cruel and oppressive rule over your thoughts and emotions. Theft of your time and energy. Hijacking of your agenda and your productivity. Rage is useful but needs used selectively and proportionately. Same with fear and panic, offense at being disrespected or under-estimated, and virtually every other emotional response to stimulus.

When a priest, a rabbi, my favorite big, scary black guy Dwight Woods, a lesbian in corduroy trousers and Birkenstocks, a Mormon Presidential candidate wearing magic under-pants, Andrew Dice Clay, a fat doctor who smokes, a lawyer nobody likes, and Roseann Barr walk into a bar…… let’s laugh. And when confronted with a serious problem, fight for perspective. Resist the tyranny of over-reaction.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Bonus Evergreen Cash Machine Training!

By: Mike Stodola on: January 14th, 2014 1 Comment

Dave Dee Explains The Secret Stick Strategy Being Used For The Magnetic Marketing Launch…And How You Can Use This In Your Business

Join Us Here On Friday, January 15th at 1:30 pm ET (10:30 am PT) to hear Dave Dee talk about the stick videos for the magnetic marketing launch…why they were created, the psychology behind each video and how you can use this in your business.

Be sure to view the 5 stick videos first to get the most out of this bonus session.  The videos are attached below.  Please do NOT share this with anyone else.

Again, bookmark this page or cut and paste the URL into your calendar now and join Dave at 1:30 pm ET Friday the 15th.

LIVECAST
Begins at 1:30 pm ET Friday January 17th…scroll down to view the videos Dave will be discussing

 

Video One

 

Video 2

 

Video 3

 

Video 4

 

Video 5

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Make More Money FASTER By Quickly Fixing Your “Good Problems”

By: Dave Dee on: May 28th, 2013 1 Comment

The other day a GKIC member contacted me to see if I could do some copywriting for him. He was getting a lot of traffic to his website…BUT it wasn’t converting and he wanted to know why and how to fix it.

As I don’t do copywriting for clients, I quickly referred him to a copywriter I knew would be able to help him. But I couldn’t stop thinking about the problem he was having.

I couldn’t stop thinking about it, because it was a “good problem.” It was a good problem because he was attracting a lot of potential clients. And his actual problem was easily solvable—and once solved, it would mean a big pay increase for him.

But sometimes it’s hard to see the good when your business isn’t converting prospects into customers or you lose paying customers more quickly than you can attract new ones.

Because nothing is more frustrating than having clients slip through your fingers.

Of course, this happens in more ways than one…

For instance, when you convert prospects to paying clients, customers or patients, and then they drop off the map in terms of future purchases …

Or when you have an amazing product or service that people are eager to buy, yet despite your efforts few actually get around to purchasing from you.

Do any of these sound familiar?

Well I have some good news, because it means you are doing something right! And it’s easy enough to fix the areas where you are falling down.

If you have potential paying customers, clients or patients slipping through your fingers, here are four things you can check to turn things around and start capturing those sales:

1)      Do you have a good call-to-action? One of the biggest problems I see in both written ads and in sales presentations is not having a strong call-to-action. Incorporate words that urge your reader, listener or viewer to take swift and immediate action. Without this, there is no urgency to do anything and quite frankly, if people don’t do something immediately, there is a good chance they’ll never get around to it. Even adding something as simple as “call now” can have a sizable impact on your sales.

2)      Do you have an “upgrade” system? Dan Kennedy taught me that one way to avoid losing a customer is to upgrade them into a new program or service or product. People are excited by something new and different and get bored with the old. By upgrading them, you’ve given them something new and different. Think “technology” such as cell phones and laptops and you have a good model to follow.

3)      Do you have a follow-up system in place for after they’ve purchased from you? There is a fortune to be made in your existing list, especially from people who have already purchased from you. Think about it. You’ve already spent all that money to attract them and convince them to trust you enough to buy from you. Why start over?

Think of this another way. Have you ever bought something from someone and then never heard from them again? If you’re like me, there are many times, I’m happy with the product or service I purchased. And if they would contact me and ask me to buy more from them, I would. But since I don’t hear from them, I don’t really think about it so I never purchase from them again. If you’re not following up with your customers immediately and regularly, you are leaving money on the table.

4)      Do you have a “lost customer reactivation system”? One of the things we help GKIC members build at our free Fast Implementation Boot Camp  is a “lost customer reactivation” system. It’s critical because it reminds the people most responsible for your business success that you haven’t forgotten them.

Reaching out to previous customers and letting them know you miss them and hope to see them again makes them feel important. It makes them feel good to hear that you’ve noticed they haven’t been around in a while and that you’d like to see them again. Think of your own experiences…doesn’t it feel good when someone says, “I’ve missed hearing from you.”

We’ve had members from Boot Camp tell us that by using this system, they “found” thousands of dollars just by taking the time to acknowledge that they missed hearing from customers.

Celebrate your “good problems” because it means you are on the right track. But don’t just let them continue to fester. Continually track and evaluate what you are doing. And make sure you aren’t leaving money on the table by letting customers slip through your fingers.

NOTE: If you are looking for the fastest way to correct a cash flow problem and fix what’s not working in your business, sign up for our next Fast Implementation Boot Camp. There is NO FEE REQUIRED, only a 100% refundable deposit to secure your spot, which will be refunded to you upon check in at boot camp. You’ll:

  • Spend 2 days with three masters of Glazer-Kennedy Style Marketing who will help you identify your marketing problems and fix them by helping you build the “lost customer reactivation system”, follow-up systems, call-to-actions and other items you need to start, re-start or turn your business around. (You’ll actually leave with completed campaigns ready to use immediately.)
  • Receive two free bonuses. Your FREE “Fast Implementation Workbook” ($300 value) includes step-by-step instructions and examples so you can plug strategies in and immediately start profiting. Your FREE “Definitive Guide to Using 3D Mail in Your Marketing Campaigns” ($97 value) includes proven and successful fill-in-the-blank sales letters, sample headlines, ideas and more.
  • Discover how to find the hidden goldmine in your customer list, the “8-direct response triggers” that can double or triple response in all of your marketing, how to drive massive traffic to your websites—and then absolutely capture that traffic to triple conversions, the secrets of profitable email marketing and more.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Best Buy’s Tip For Getting Rid Of Money Worries

By: Dan Kennedy on: May 23rd, 2013 3 Comments

In April, Best Buy, who has struggled financially in recent years, announced a new partnership with Samsung.

While Samsung has long had products scattered throughout Best Buy stores, they are paying Best Buy to put their products in the spotlight.

Samsung says that it will open 1,400 “mini-stores” inside of Best Buy stores by the end of June.

Called a “Samsung Experience Shop,” the mini-store will have an entire section devoted to Samsung products such as the smartphones, tablets, cameras, laptops, etc. and will include customer support for Samsung products similar to the “Genius Bar” at Apple stores.

1,400 mini-stores opening within just a couple of months. That is some massive action. And just the first step in Best Buy’s new “mini-store concept” which it plans to expand to more brands and products. The goal is to encourage more store visitors and a higher percentage of them to whip out their wallets and buy.

Moreover, it’s an attempt to move more traffic to their stores and away from online competition.  The basic strategy is to dedicate more space to higher-margin products and eliminate things that don’t sell. As for Samsung, this was a quicker and relatively less expensive way to broaden their retail footprint and move towards providing their consumers what they want which is better customer service.

There are two important strategies at work here. One is the massive action they are taking. The second is something many miss—and that is to focus on the things that will produce the most value.

It’s not uncommon to see big companies roll out a huge, massive campaign like this.

But as an entrepreneur and small business owner, massive action surrounding focused efforts like this – often go undone, even though it’s these types of efforts that can create considerable growth and huge profit. Especially when, like Samsung and Best Buy, it’s focused on things that will increase your business and profits the most.

The past two years, the GKIC Marketer of the Year at SuperConference, won because they took massive action in a rapid focused effort; creating and executing multiple campaigns and taking advantage of multiple opportunities all at once.

For example, this year’s Marketer of the Year winner, Jimmy Nicholas implemented 20+ direct mail campaigns, and in one year’s time, transformed his business and life.  Jimmy took his business, which had lost money for three consecutive years, to a 600% increase in profits.

It’s not just the Marketer of the Year that you’ll see this behavior—and results. If you talk to the most successful business owners, it is this concept of taking massive action that many credit for doubling their incomes (or more) and providing breakthrough business moments.

For those who don’t take this step, the common excuses are that they can’t afford the time or designate the resources to do something like this. Or they are a business of one and “wear all of the hats” and they have their priorities cast in stone.

Virtually every business owner has at least one time when, for whatever reason, they are cash strapped and feel resourceless. And if not money strapped, they are “time strapped” and can’t figure out how to put more hours in the day to get everything done.

The fact is, there is always something you can do. Let me say that again. There is ALWAYS a way to get things done.

Of course, you don’t want to be foolish about spending your time or your resources…because let’s face it, unlike the big, dumb companies, you can’t afford to waste either.

So the first thing you need to do is figure out exactly what you want and where you want to go.

When I meet with clients privately, I discuss the “picture” of their business and life as they want it to be…a few years, five years, sometimes ten years into the future.

One of the things I learned from “Psycho-Cybernetics” is that the human mind needs the destination to navigate and move toward.  The clearer the destination, the better and faster the progress.

You CAN make a lot of headway at a rapid pace in life, but still not be moving toward a destination you want. I know. I’ve done that more than once. So the first thing to do to get your business moving in the right direction is to give careful, serious thought about where you want to go, what you want your business and life to be like.

Once you have that in place, get resourceful and put a plan in place to take massive action in a clear, focused effort on what will produce the highest possible results.

In my book “The Ultimate Marketing Plan” I tell a story of a young chiropractor who was getting ready to open his new practice—with at least a dozen competing chiropractors surrounding his office that were already established. He spent a full month prior to opening his office going door to door.

He knocked on 2000 doors and introduced himself, asking the residents about the area and their health interests and making friends. From the first day he opened his doors and started seeing patients, his practice prospered. In fact, in his first year, it outperformed all the established practices in the area.

A GKIC member strapped for cash is looking into getting an intern from the local college who will work for free, giving her more time so she can implement more in her business. [Not yet a member? Get two months free with our most incredible free gift ever here.]

Best Buy’s new CEO Hubert Joly could have whined and complained and made a lot of excuses about the mess he inherited.  He could have continued to do business as usual and watched Best Buy continue down a losing path. But instead he was resourceful.  Looking at what Best Buy had and what it was lacking, he came up with an innovative and massive campaign  that could provide a huge win for not only Best Buy, but for its vendors and customers as well.

It is inexcusable to be without resourcefulness. This is about character, not cash, nor time.

There are millionaires, multi-millionaires and billionaires that started with nothing. And everyone has the same 24 hours in a day.

Are you going to continue down the same path you’ve been heading, watching others pull ahead while you fall further behind , wondering what happened?  Or are you going to figure out how to take advantage of opportunities and act on ideas quickly, so you can start experiencing the kind of big breakthroughs that will help create the kind of money that buys autonomy?

Click The Picture Now To Discover The 6 Steps To Building A Successful Business

NOTE: If you are feeling overwhelmed and wondering how to take massive action in your business, Eben Pagan, who runs multiple REAL businesses and generates serious 7-figure numbers just released a new report and video which reveals five simple steps you can take TODAY to dramatically increase your productivity.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

LIVE TRAINING!!! – The $5,000 E-mail System

By: Mike Stodola on: March 5th, 2013 11 Comments

On Friday, March 8th at 10:30AM Eastern GKIC Chief Marketing Officer Dave Dee is doing a live VIDEO Training entitled:

“E-Mail Marketing Made Easy.  How One Quick E-mail Strategy Brought In $5,000 From Dead Leads”

During this live broadcast Dave is going to give you:

  • His proven e-mail templates that not only get your e-mails read…but also move dead leads to buy
  • The recipe to his “Secret Sauce” on exactly what to do and what to say to achieve maximum engagement with your list
  • A powerhouse follow-up system that will triple your profits from using these types of e-mails.
  • And lots more besides!

You Don’t Need To Sign Up…You Just Need to bookmark the page…and come back this Friday, at 10:30 am Eastern.

Simply Hit Play at 10:30 Eastern and you’ll have access to the live training. If you still don’t see anything, just refresh your browser

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Young Entrepreneurs…How To Lay The Foundation Today For Your Children’s Business Success Tomorrow…

By: Darcy Juarez on: December 18th, 2012 2 Comments

One of my goals for 2013 is to see more people learn what direct response marketing is and how to get results with it.

And while there are a whole lot of people that don’t know about it yet, one change I’d love to see is in teaching people about it at a younger age.

This year, “Take our Daughters and Sons to Work Day” program will be celebrated Thursday, April 25, 2013.

The day was originally started as the “Take Our Daughters to Work” program in 1993, but was extended to include boys in 2003.

The idea is to give children an opportunity to explore careers at an early age.

More intriguing to me is the idea of teaching young people what they aren’t learning in school about running a successful business.

At GKIC, VP of Business Development, Aaron Halderman, has four daughters. He is teaching his four daughters about how to run a successful business and even helping them to start their own business.

Last year at SuperConference (he’s also scheduled for 2013) you heard from former CEO of Guerilla Marketing and Founder of Icon Builder David Fagan, on how he helped his daughter, Jordan start a business www.cashclubkids.com when she was 12 years old.  She has also co-authored a book, “How to Make it Big by 17.”

Recently I heard from another GKIC member who said her 16 and 20-year-old nieces, after she told them about Dan Kennedy and what he does, have asked for some of his books  for Christmas. The 20 year old, despite being a graphic arts major and learning marketing at a prestigious college had never heard of direct response marketing.

A couple of weeks ago, Forbes Magazine ran an article on the CEO of Ann Taylor and founder of billion dollar women’s clothing retailer LOFT, Kay Krill.

One of the things Krill discussed was an initiative Ann Taylor is doing called ANNpower Vital Voices Initiative which gives grants and mentoring to high-school girls. The company is investing $1.3 million in the program to develop young women.

Krill said the initiative honors 50 girls each year who help their community be better. They also provide leadership training, grants and mentoring to high school girls. As one of the few women to achieve high level leadership status (less than 4% of CEO’s are women and only 15% are board members,) Krill said she doesn’t believe girls get enough leadership training.

She also believes that women have a hard time figuring out how to have a family and a career at the same time. Krill said she was mentored by Shelly Lazarus, former CEO of Ogilvy & Mather and currently serving as chairman emeritus, who is a mother of four children. She said Lazarus helped her figure out how to juggle both family and career.

Krill’s secret to doing both?

She said Lazarus told her you have to “jettison the people and things out of your life that don’t matter, and focus on what’s meaningful to you.”  Krill says that “Nobody can have it all! Men or women. But you can have what you want if you focus on it and figure it out.”

I want to say that while I’m talking about women here, this applies to men too. Men also have to balance family and careers. Boys also have to learn about direct response marketing and how to run a successful business. Just like women, when you focus on your development and ambition and look to mentors  who have reached the success you desire, you can figure it out and accomplish whatever you want too.

The other thing I want to mention to the men is that the women in your life need your support —whether it’s your wife or your daughter—or whether you are a peer or mentor to women. You play a significant role in their development (and vice-versa, of course.)

I’d like to hear from our GKIC members—what are you doing to mentor your sons, daughters and young people on running a successful business? What do you think young people need to learn more of in order to rise to the top down the road in their careers and businesses? Post your comments in the comment section below.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.