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Is It Time For You To Pull Off A Publicity Stunt?

by Dan Kennedy08.30.2010

I want to talk about one of my favorite, things…publicity stunts.
You probably remember that famous Super Bowl when Janet Jackson exposed her breast. Like President Bush, I’d dozed off during the game and I don’t have TIVO. What’s funny to me, is you’d think she and the nitwits at MTV/CBS had invented something. Lady Godiva [...]

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“BizTown” – Where Kids Become Entrepreneurs

by Mara Glazer01.29.2010
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I had the absolute pleasure of spending the day yesterday with Jennifer Bodensiek, President of Junior Achievement of Central Maryland.
For those of you who don’t know what Junior Achievement (or “JA” as they call it) is, JA is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, [...]

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How To Get Your Customers Selling For You

by Dan Kennedy01.29.2010
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My previous post covered a specific type of word-of-mouth advertising that I call “testimonial marketing” and I gave you specific examples how entrepreneurs use if effectively. Now I want to talk to you about application of this strategy.
In fact, there are two specific applications of this idea I’d suggest you think about.
Number one geographic target [...]

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Announcing the Glazer-Kennedy Insider’s Circle 2010 Marketing and Money-Making SUPERCONFERENCE STIMULUS PAGKAGE

by Mara Glazer12.04.2009

Our “Early Bird” discount has been doubled for those with super speed.  This is our most super early registration offer ever!!!  Knock $1000.00 off the admission until Dec. 31st or until the first 593 respond.
The 2009 Info-SUMMITSM sold out with a waitlist of 73 members who never got in.  Don’t Miss the boat for the [...]

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Entrepreneur Success Stories from the Info-SUMMIT

by Mara Glazer11.17.2009

Last week at the 2009 Glazer-Kennedy Info-SUMMIT, I had the pleasure of interviewing successful entrepreneurs Mike Capuzzi, Donna Krech, and Ari Galper.  Each of these entrepreneurs shares with me their secrets of achieving success in their niche/market and how they have maintained success in the recession.  Watch the videos below for a glimpse into the [...]

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