by Mara Glazer01.29.2010
I had the absolute pleasure of spending the day yesterday with Jennifer Bodensiek, President of Junior Achievement of Central Maryland.
For those of you who don’t know what Junior Achievement (or “JA” as they call it) is, JA is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, [...]
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by Dan Kennedy01.29.2010
My previous post covered a specific type of word-of-mouth advertising that I call “testimonial marketing” and I gave you specific examples how entrepreneurs use if effectively. Now I want to talk to you about application of this strategy.
In fact, there are two specific applications of this idea I’d suggest you think about.
Number one geographic target [...]
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