American writer and founder of Success Magazine, Dr. Orison Swett Marden said, “…Twin enemies fear and worry.”

Dr. Marden identified FEAR and WORRY as the two most powerful enemies of peace of mind, health and prosperity because they undermine everything.

They undermine self-esteem, self-image and self-confidence. Relationships, concentration, proper digestion of food, sleep, etc. etc.

On today’s blog, learn how to attack fear and worry that stop you from moving forward in your business.  You’ll discover:

• The perfect antidote to worry.
• Two words that can haunt you the rest of your life if you don’t conquer fear and worry.
• What “super-achievers” recognize as inherent both to the learning and achievement process and to prominence and how they deal with fears.
• My thoughts on the three most dangerous and paralyzing fears commonly held related to business and how to shift your mindset to
  overcome them.

In recognition of this, I have made a practice of attacking WORRY with fast action as much as possible; when I catch myself worrying about something, I make a point of doing something about it as quickly as I can.

Action is the only perfect antidote to worry.

Action forces you to focus on the task at hand rather than the “what ifs”.

There’s a movie called Letters to Juliet with a great scene about “what ifs” that says…

“WHAT and IF are two words as non-threatening as words can be.  But put them together side by side and they have the power to haunt you the rest of your life.  WHAT IF… WHAT IF…WHAT IF…”

FEAR paralyzes many people.  Florence Henderson told me of her career almost ending due to a crippling fear of flying (in her case, conquered through hypnosis and self-hypnosis.) A surprisingly high percentage of the population is affected by phobia-type fears, like fear of flying.

In many cases, these types of fears actually have little impact, do not cause significant inconvenience and may be ignored.

I happen to have one related to bridges and high, open areas, like balconies, another related to swimming; to my knowledge, neither has inconvenienced me in any real way, so eradicating them has never made it to my priority list.

However, a large number of people are severely restricted by fears of embarrassment, humiliation, making mistakes and criticism;  these fears have to be addressed because they affect day to day life.

Most “super achievers” I know and have worked with have virtually bullet-proof self-images, and are largely unaffected by others’ opinions, therefore free of fears related to making mistakes and being criticized for doing so.

No, no one likes being the butt of jokes or being criticized by others, but successful people recognize it as inherent both to the learning and achievement process and to prominence, and rather than fear it, they expect it, are not surprised or discouraged by it, and respond to it as a challenge to meet and rise above.

I do not think it is possible to rise to substantial success in any endeavor if you are lugging around a tendency to worry or feelings of fear.

And it is ironic that negative imagination is more easily stimulated than positive imagination in most of us.  With it we magnify and empower worry so that it can distract or paralyze us.

We all know that, statistically, most of the worries that occur to us never materialize and that the majority of those that do ultimately turn out to have less impact than feared.

But that knowledge does not necessarily diffuse worry.

I have developed my own “process” for preventing a worry from growing beyond its true size and importance, mostly incorporating Psycho-Cybernetics Techniques.

American editor (The Saturday Evening Post) and essayist, William George Jordan said, “Worry is mental poison.”

I know people who literally “worry themselves sick”.  Maybe you do too.  There is no doubt in my mind that you can create physical illness with mental poison.

You can also kill your business or commit suicide to your dreams. Here are my thoughts on the three most dangerous and paralyzing fears commonly held related to business:

Fear of Poverty. Having been through bankruptcy, having been broke, and having started over virtually from scratch, it does not surprise me that so many wealthy people have financial wipe-outs in their past; it is a fear cleansing experience.

If you have ever been wiped out, you will imagine it to be worse than it is.

If you’ve faced and recovered from it, you have the advantage of knowing it’s not nearly as bad as most think it is.

But beyond that, the greater a belief you develop in the unlimited opportunity available, the less you fear losing some or even all of the marbles you have.

Most people do NOT have such a philosophical perspective.

They believe in finite resources and finite opportunities, so that whenever someone gains, someone else must lose. Anyone who suffers from this win-lose view of the world is virtually prohibited from achieving great success (if for no other reason than evolving guilt).

There are two abundance principles that all self-made wealthy individuals understand:

1)   One’s prosperity is never at anyone else’s expense. One person’s wealth does not create a compensating shortage for anyone else.

2)   99% of all limits are only self-imposed limits, created in the imagination but not mirrored in reality.

Fear of Criticism.  Try and think of a high-pay position where you can be free of criticism for any length of time.  Head coaches and pro athletes, actors and entertainers, authors, corporate CEO’s, you name it—all frequently if not continuously on “the hot seat”.

I find many people are hamstrung in their marketing efforts by fear of what their peers will say.  It is my opinion that this stops more people in their tracks than any other obstacle.  And, that conquering it is the single most liberating and empowering step an individual can take.

Fear of Loss of Liberty. If you wish to live free of risk, you have to be at peace with saying “no” to all new opportunities.

One of the risks attached to many opportunities is the loss of personal freedom, in one form or another; increased responsibility takes away free time; an important and prominent position requires the giving up of behaviors an “unknown” person can indulge in.

Many people even fear wealth because of the difficult decisions and responsibilities it brings.

I happen to prize both personal freedom and privacy, and certainly make some decisions where it takes priority over other considerations.

But…you also have to be confident of your ability to compartmentalize and organize your life to accommodate responsibility, celebrity and preserved freedom.

Finally, you must understand that everything in life has inherit trade-off and that opportunity and risk are inseparable.

It is never to late too conquer worries and fears…it only takes courage to take action and seize your opportunities.

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Last weekend, the release of the film Men in Black III got me to thinking about what a Hollywood success story like Will Smith has in common with your “everyday big money guy…”

I’m talking about the most successful business people you read about in your GKIC newsletter and resources.  People who started their business from scratch and are now multi-millionaires, top advisors and own huge and growing businesses and more…

The serious heavy-hitters, that when they talk, people listen.

By the way, when I say super-successful, I mean it in every sense of the word. Yes, they all have a boatload of money, but they also LOVE what they are doing.  They all are happy.  They all are extremely family oriented.  They all contribute heavily to charity.  They all have a strong faith in God. (There are some pretty good lessons right there, eh?)

Not only have I led Mastermind Groups with “Big Money Guys,” but I’m in a Mastermind Group with them too — which means I’ve experienced first-hand what winners like this talk about and do.

Mega actor, film producer and rapper Will Smith has talked about success many times in interviews (and speeches too), so I thought it would be interesting to see if there were any commonalities between what Smith says about success and what the “Everyday Big Money Guy” says…

First though, to give you a little background on what makes Smith qualified, he demonstrates repeatedly that he knows how to succeed.  For instance, just to name a few highlights, Smith:

• Holds the record for the actor to star in the most consecutive $100 million-grossing movies (Men in Black II, Bad Boys II, I, Robot, Shark Tale, Hitch, The Pursuit of Happyness, I Am Legend, Hancock, Seven Pounds, Men in Black III.)
• Is one of the few in the entertainment industry who’s enjoyed success in music, TV and film, topping the music charts (as a rapper), starring in a hit TV show (The Fresh Prince of Bel-Air) and now an A-list mega-movie-star (and film producer.)
• Acted in films that have grossed $5.7 billion in the global box office (as of 2011.)

Here are four common principles Smith and the everyday Big Money Guy practice:

Keep running. After winning at the 2005 Nickelodeon Kids’ Choice Awards, Smith told the audience that his two keys to success in life were running and reading.

Running because when you are running “there’s a person in your head who says, ‘I’m tired and I want to give up,’ so from running you will learn how to not quit when things get hard in your life…”

It’s amazing to me how most, if not all of the “Everyday Big Money Guys” have a story about something that happened to them that would make a lot of people give up.

When you have a failure or there is an obstacle in your path, what do you do?  The only people who fail are those who stop trying.

Read. Smith says that there are millions of people who have lived before us, so there’s no problem you can have that someone else hasn’t already solved. Therefore reading will help you find the answer to whatever challenge you are having.

One of the first questions, mega-successful people ask is, “What are you reading?” In fact, at Mastermind Meetings, each and every member talks about and recommends BOOKS that they’ve read.  They are voracious readers.  Leaders are readers. It’s that simple.  Are you reading a book a week? If not, get on a reading plan.  Thirty minutes a day should get the job done—even if you are a slow reader.

Don’t miss crucial opportunities. Your situation is not the result of your circumstances. Smith says, “You make a choice.  If you will just DECIDE what you want, the universe will get out of your way.  Smith says, “You can create whatever you want, you just have to know what you want and take the opportunities as they come your way.  We are who we choose to be.”

When I look around at the GKIC members who are super successful — the ones in the Mastermind Groups — The “Big Money Guys,”  they are the ones who take every opportunity placed before them and work harder at taking immediate action.

Smith says it all when he says, “You’re not going to out-work me. It’s such a simple, basic concept. The guy who is willing to hustle the most is going to be the guy who  just gets that loose ball…”

He also says, “The majority of people who AREN’T getting to places they want or AREN’T achieving the things they want, is strictly based on being OUTWORKED and on MISSING CRUCIAL OPPORTUNITIES.”

Are you taking every opportunity that comes your way?  Are you prepared to take action? Or are you letting opportunities pass you by because you don’t have the time or the money or whatever?

As Smith says, “If you stay ready, you don’t have to get ready.”

Mission. During an interview in USA Today after Smith’s movie “Seven Pounds” came out, Smith talked about leaving nothing to chance and making a plan for everything — even his marriage. Smith said he did a “Marriage Business Plan”.

Smith and his wife, Jada Pinkett sat down and asked “Where do we see ourselves in 40 years from now?” Among his plan for where they would live and their family plans, Smith said they see themselves as, “The greatest philanthropists that America has ever seen.  We’re going to try and get up there with Bill and Melinda Gates.” Smith said that as part of their plan, “We talked through all the elements of where we want to be so we can start, in this moment, designing our life toward that.”

Like Smith, the everyday “Big Money Guys” I’ve been around talk about their mission—which interestingly in every single case is about helping other people and in some cases, changing the world.

What is your mission? Have you written it down? Is it really yours or is it what someone else thinks it should be or what you think sounds good?

In connection to this,  I’ll also point out the congruency between wealthy and genuinely wanting to help others.  These mega-wealthy people really care about helping people and run their lives and their businesses based on their strongly held values.

So another question to ask yourself is how are you doing at tying in your personal values to your day-to-day business activities?

I could keep going, however when you consistently apply these four key principles, you should see your business soar to new heights (and new profits).  And who knows—you might even be GKIC’s next “Everyday Big Money Guy (or Gal)”!

NOTE: If you want to know how to attract maximum money and wealth in record time like Will Smith (who made his first million before he was 20 years old) and want to know the secret methods of the everyday big money, start from scratch multi-millionaires, check out Wealth Attraction. Click here to learn more.

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Last week, the GKIC marketing team held our quarterly off-site planning meeting in Cleveland…

Our goal is to get away from all of the distractions and review what we’ve accomplished, where we want to go and how we will do that.  (If you’re not doing this for your own business, I highly recommend it.)

Of course, our main focus is always our members…

Because what truly grows your company is customers. Not stock values. Not shareholders. Not products or services.

Customers.

Think about that for a second, because it’s an important point.

It’s not stock values that grow your company.  One only needs to look at the stock market over the past several years to realize that a company’s stock value shifts—day to day, even hour to hour, no matter what you do.

It’s not shareholders.  Shareholders don’t buy your product or service.

It’s not your product or services.  Sure you can have an excellent product or service—and that certainly helps.  But if no one knows about your product or service.  Or if you haven’t demonstrated what it can do for your customer, then it won’t matter.

What truly grows your company is customers.  Especially when you keep them around for a long time and don’t have to constantly replace them.

That means your customers are king.

Today I want to focus on keeping your customers once you get them.

Help them be immediately successful: One of the strategies we’ve been working on at GKIC is how to get our new members up and running and succeeding RIGHT away.  There are so many resources to choose from, it has been overwhelming for new customers to figure out what they should focus on first.

As a result, customers drop out because they either don’t feel successful (how can they if they feel paralyzed to do anything) or they don’t see success fast enough (again, how can they if they don’t have the right tools in their hands.)

Here’s what we did to solve this problem and what you can do to:

1)      Make it easy for customers to find what they are looking for. Your customers are busy. They don’t know what you have to offer.  And they don’t want to spend a lot of time looking for what they want.

Categorize your products, services and resources so it’s easy for your customer to find the resource they want.  We grouped all of our resources by category.  The copywriting resources are grouped together, wealth creation resources are together, and so on.  We also labeled products, beginner, intermediate and advanced so customers could self-select the level they’re at.

2)      Tell them what they need. We have over fifty products in our catalog and that’s not even everything we offer.  Regardless, whether you have three products or services to offer or a thousand, anything over two choices makes it difficult for new customers to decide.

We solved this problem by looking at the top recommended resources by our members and what would help a new customer immediately experience success.  Magnetic Marketing again and again came up as a top recommended resource with our customer base.

We began offering this immediately to new members to help them jumpstart their path to marketing success.

3)      Follow up. Just because a customer doesn’t get started the first time you tell them about your product or service, doesn’t mean you should stop offering it.

We continue to follow up on the same product suggestion with different offers because we know Magnetic Marketing is one of the fastest paths to getting marketing results in your business.  And we know if we can just get it in your hands and get you turned on to it, you will experience success and become a long-term customer.

4)      Give them another suggestion. Sometimes, for whatever reason, your new customer doesn’t want the thing you know they should have.  Give them a different suggestion to find out what will interest them.  In our case, after a customer has been through our follow-up sequence, we begin offering other products with measures in place such as special offers, free reports and more to find out what will interest them instead.

5)      Distribute your suggestions across multiple channels. You can’t depend on customers to ask the right questions or even ask you what they need.  And even if you tell them once, you need to tell them again, through different channels, because they may not be in the right frame of mind the first time you tell them.

Dan Kennedy makes the point that if your customer had a fight with his spouse, backed into the mailbox and left his briefcase at home, he is probably going to say “no” to you that day.   You need to use multiple channels with multiple messages and give your customer multiple chances to say “yes” to your offer.

If customers don’t order Magnetic Marketing the first time we offer it, we give them more chances to get it by sending follow up emails, holding a webinar and sending a direct mail campaign.

We’ve also built up credibility and reminders by featuring stories from our members who’ve used Magnetic Marketing.  These are featured in interviews, stories on our blog and through social media sites like YouTube.

Always remember that your customer is king.  When you do everything you can to get the right tools into their hands that helps them be immediately successful, you’ll have the start of a long relationship with your customer.

NOTE: If you are looking for more ways to build a long-lasting relationship with your customer and build up a herd that buys from you again and again, you’ll want to check out Herd Building Day Formulas. Taught by Dan Kennedy and a super-star line-up, you’ll learn the best way to build the “RIGHT” list in record time, create “income at will” and develop a hyper-responsive list of fans eager to buy more and more over time.  Click here to learn more.

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