Archive for the ‘video marketing’ Category


4 Steps To Making Extra Money Every Month Doing What You Love

By: Darcy Juarez on: June 27th, 2013 4 Comments

Steve always wanted to live on a farm, grow flowers and raise bees.

It was a long-time dream…but to him it was just that, a dream.

He was chained to his 9-to-5 job working in the area he’d gotten his masters in… computer technology.

Although he made very good money, he hated being trapped at his desk. But he needed money to support his family and he didn’t see much money in growing flowers and raising bees. Neither did his family.

For fun, Steve started creating websites about things he was interested in. He started making a little money and started paying for things like vacations and other “nice to have” luxury items.

But then he had an idea. Maybe he could use the money he was earning to buy that farm he wanted—so he could turn his dream into a reality.

Well, a few years ago Steve did just that. He bought a farm and some bees. Quit his 9-to-5 job and exchanged his long commute in traffic to a short walk from his house out to his garden.

He still makes money from his websites. And he knows if he needs more money for something, he can just email his list with a new offer.

While growing flowers may not be your dream, I’m guessing you have a dream of your own…one that doesn’t involve slaving away, hoping you’ll have enough money to retire one day so you can do what you really want.

People always ask me what’s the easiest, fastest way to make money. The short answer is to do what Steve did. And I’m not talking about creating websites.

What I’m talking about is what Steve really does—he markets information.

Here are four of the basic steps for getting started.

Step one: Figure out what information you want to market. To keep it fun and easy, use the knowledge you already have to create information products to sell.

Everyone, and I mean everyone, knows a lot about something. So think about what interests or hobbies you have. Consider the business you are in—are there opportunities to provide information to your clients or colleagues?

Think about what people always ask you about, things you’ve overcome, or successes you’ve had in life that others find difficult to achieve.

Information that shows you how to improve your skills or provide training are very popular as are financial tips, business and moneymaking information, health and fitness and travel/entertainment sites.

But your topic can really be about anything. Painting, gardening, entertainment in your city, something you’re an expert in, a hobby, or a topic where there is a shortage of good information available online.

In fact, I remember reading a story that appeared in the Chicago Tribune about a guy who loved playing Santa Claus and couldn’t find any websites with information about where to see Santa in Chicago. So he created a website with information about where and when you could see Santa in Chicago complete with tips and information such as where to get your photo taken with Santa. The website has brought him a lot of press and I’m sure a lot more bookings.

Step two: Evaluate your idea. After you’ve thought about what you want to market, it’s always a good idea to find out if there is actually a market for it. This way you don’t spend a lot of time creating a product only to find out no one will buy it.

Step three: Decide on the best way to deliver your information. There are dozens of ways to do this. Some of the more popular ways are through:

  • Reports, e-books, or books
  • Pre-made templates
  • Newsletters
  • Directories of information
  • Audio recordings
  • Videos
  • Software
  • Speaking
  • Coaching
  • Membership sites

Keep in mind that you can use more than one of these ways to deliver your information, but you’ll want to pick one to start with.

Step four: Create your product. Once you’ve determined your topic, evaluated that there are people who will buy it, and know how you will deliver the information, you’ll want to create your product. Don’t worry though, it’s much easier than you think, and can be done as quickly as in a day.  Especially if you use the swipe and deploy method we often refer to and model after a successful info-marketer. (You’ll find 7 different complete, examples for successful info-publishing models in a totally FREE live-training Dan Kennedy’s doing Monday Called “Essential Internet Marketing Truths” click here to register for this one-time…never to be replayed Free event now!)

For Steve, info marketing helped him create the dream life he always wanted. Most of us trade our time for money, always thinking “someday” you’ll have time to live the life you want. This is an opportunity to start living that life now.

With no inventory, and low cost and low risk, you can create your information product once and continue to sell it again and again. Some information products sell year after year, decade after decade, creating serious residual income.

Not only can this be very lucrative, you can keep it running on autopilot or with minimal direct involvement. And the best part is, you can do it alongside your business or use it to transform your existing business into a much more profitable one.

NOTE: If you want to know how to make money alongside your business or enhance your existing business, I can’t think of anyone better to model than Dr. Orent whom you have the very rare opportunity to hear speak. (Find out more here)

Dr. Orent was on the verge of losing his dental practice and even his home when he started his info-marketing business in 1997. Within in three years, he paid off every lease and loan and even paid off the mortgage on his office building to become debt-free. Not only that, he was able to earn more than double the full year, full-time income of an average dentist while only working 40 days per year in his practice.

You can find out exactly how he did it, from day one until now, and how he runs an exceptionally high income business from a small numbers, simply managed business at this year’s Info Summit.

Plus, this year we are holding a very special celebration honoring Dan’s 40 years in this business.

Get All The Information By Clicking Here or go to www.dankennedy.com/infosummit

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

How To Create “Endless Chains” of Referrals

By: Dan Kennedy on: February 14th, 2013 6 Comments

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted.

Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must strive to get from them to be a leader in your field with more business than you can handle.

I’ll reveal what it is shortly, but first I want to issue a challenge to you.

A challenge that has the power to transform your marketing, prospecting and presentations…and ultimately your business.

The challenge is based on something called “The Endless Chain of Referrals.” I first heard about it from Paul J. Meyer, a famously successful insurance company developer, who went on to create the Success Motivation Institute (SMI) who for decades have been a leading force in sales and success training and publishing.

Paul’s premise is that you never need to be without a good prospect as long as you have just one client, unless you are inept at trust.

In other words, every client should beget another.

I made this challenging concept a major part of my own business approach. In my own professional practice, I have over an 85% repeat/reoccurring patronage factor and nearly  as high a referral rate.

2 million dollar clients (in fees and royalties) have been brought to me by other clients—not just told about me—brought to me.

This reveals how effective I am at creating and managing trust.

When a client brings a business peer of theirs to me, they know that person will be risking $100,000 or more on my advice and work-product, and if that person has an unsatisfactory experience, the client who brought him will hear about it. Endlessly.

This is a critical fact few marketers grasp. There is risk in referring. Even more risk in hand-delivering clients to you. Greater risk than there is in doing business with you.

The trust hurdle becomes increasingly more difficult as prospects ascend from buying from you to referring clients to bringing clients to you. In other words, it’s easier for a client to trust you enough to make a purchase from you, but it takes a higher level of trust in you for a client to refer someone to you through word of mouth. And yet an even higher level of trust for them to actually bring clients to you.

So my challenge to you is to look at your true statistics. How many “endless chains” do you have?

Building endless chains of referrals can transform your business. A copywriter I know was in the early stages of building her business. She received a call from a potentially career-turning-point prospect. We’re talking about the kind of client that makes you seem like an overnight success to onlookers and would easily add six figures to her bottom line, if not more.

The potential client told the copywriter that she had spoken to several business associates about who they used for copywriting projects. She proceeded to list an impressive list of well-known marketers in the copywriting and marketing world then she said, “But the recommendation I received for you was by far the best, so I called you first.”

That copywriter knew something about creating trust.

Acquiring new business is one of the toughest challenges businesses face. Asking the question “Where can I find clients?” is the wrong question to ask. The right question is “How can I construct a business persona and life so that clients seek me out, with trust in place in advance?” (In No B.S. Trust-Based Marketing, I discuss the ways to demonstrate trustworthiness to clients and offer a master checklist of trust triggers.)

Building chains of endless referrals brings you more and better clients to your door and helps you attract only those people who are interested in what you are selling. You must have trust in place to do this.

And by the way, if you haven’t figured it out yet, the article I mentioned at the beginning suggested that what husbands really want is for you to trust him.

If you do not have clients bringing you good clients, customers, or patients, a number of which repeatedly bring you new ones, and endless chains of referrals emanating from clients, you won’t like this, but you are failing.

There’s something wrong. You are creating only enough trust to get customers, but you are NOT creating enough trust to multiply those customers. Don’t BS yourself. Statistics are reality. If they are harsh reality, do something about them.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.


If only she’d known…

By: Darcy Juarez on: August 2nd, 2012 2 Comments

Recently a friend told me a story about a woman she knew who lost hundreds of thousands of dollars…

The woman’s husband, a heavy smoker, was having chest pains so they took him to the doctor and discovered he had multiple spots on his lungs…

His cancer was so far advanced, they didn’t do any additional tests.

Five days later he died.

The woman’s husband, who was retired military and had spent his whole life serving his country, had a retirement pension.

But, because he was diagnosed with lung cancer, she was not entitled to his pension when he died.

She later found out that had he been diagnosed with throat cancer, she would have been entitled to his entire pension.

The doctors felt there was a good chance that he actually had throat cancer and that it had metastasized to his lungs, only at the time they had no reason to run further tests.

Unfortunately when she found out about the pension qualification issue, his body had already been cremated.

If only she had known earlier, she would have had an autopsy done.  And, if the results had proved it was throat cancer, she would have received 100% of his pension, versus being left with nothing.

The military knew the information, but didn’t offer it to her. The doctors probably had seen similar cases where insurance didn’t pay for something, but they didn’t warn her to check into things or advise her that a complete diagnosis might be beneficial to her.

And of course, it never occurred to the woman that such a thing could occur.

As is often the case, information that could save time, money or frustration, comes too late.

As a consumer, you’ve most likely experienced an “If only I had known” situation.

And as a business owner, you may have experienced that sinking sensation when a customer says something like, “If I’d only known, I would have purchased from you…”

Sometimes this happens because we are too close to our own business to see what is missing.  We assume that “everyone knows that.”

But just as a teenager buying his first car doesn’t know that keeping the tires on his car properly inflated will result in him saving money on gas and add months, even years, to the life of his tires, people who are not intimately familiar with your product or service don’t know what they don’t know.

And it may never even occur to them to ask.

To help you avoid potential customers saying, “If I had only known” here’s what to do:

Make a list of your current customers for your product or service that don’t fit in your typical client profile.  Look for commonalities among people in this list. For example, maybe there are a large number of parents on your list. Or maybe you notice that there are a number of high-end hotel chains using your service when you normally target mom and pop hotels. Look for clues that a strong target audience you’ve previously missed exists.

See if you identify a potential new segment.  In the example, above, let’s say you sell food service supplies and your typical client, the mom and pop hotels, buy their supplies for their free breakfast they serve to hotel guests.  However, after looking at your list, you discover that this small segment of high-end hotel chains, purchase much larger orders from you than the typical mom and pop hotels and are less work for you. This might be a segment worth exploring. And one that needs more specific information as it relates to their business.  For example, maybe you provide free delivery when orders reach a certain limit, or you can bulk order certain items and give a much more attractive rate.

Make a list of benefits.  Start with every benefit you can think of. Don’t forget to add benefits which may apply to your newly identified segment (if you found one.)

For example, let’s take last year’s Info-SUMMITSM.

Typically our target audience is info-marketers.  However, after making my list, I found that there were benefits in all 20+ speaker’s presentations that would benefit any type of business…

Because from brick and mortar businesses to online businesses to professional service businesses… every business sells their products and services by providing information.

Information to attract your ideal customer, client or patient. Information about your products and services. Information about how to purchase from you. Information about how to use your products or services. And the list goes on.

That means, if we only target info-marketers, we would be missing out on a huge segment of our target market – businesses that need the information we provide to help them streamline their marketing and boost their profits.

A partial list of benefits include:

  • How to get a frantic flurry of activity surrounding your business so streams of customers, income, publicity and more flow to you.
  • How to create materials that attract news sources who want to feature you, and can help you sell more of your products and services.
  • What to do before, during and after you launch a new product or service so you generate the most traffic and drive higher sales.
  • How to dominate the search engines and quickly increase profits using videos.

Rephrase benefits to match your newly identified segment:Again, using last year’s Info-SUMMITSM, here’s how we might have rephrased some of the benefits to gear towards businesses other than info-marketers:

Discover how to use spider-webbing to not only get people talking about you and your business, but to leverage those discussions, magnify them and turn them into streams of new customers, income, free publicity and more.

Media is often viewed as a more credible or believable source than our own websites and brochures. Knowing how to create marketing materials that emulate these, or even attract news sources to want to feature you, can help you sell more of your products and services.  Find out how to get to tell a story that the public will be drawn to and that will get you in the news, be breaking news and fascinate your market and audience.

Video use is on the rise.  More and more businesses of every kind are using videos—especially B2B companies. 2010 GKIC Marketer of the Year and best-selling author Charlie McDermott shows you how to quickly increase profits and dominate the search engines using video.

Can you see how the language used was more specific to non-info-marketers?

Ask your best customers what’s missing. Send a survey or interview some of your best clients or customers to find out what they wish they would have known from you when they first purchased your product or service.

Determine what information needs to be dispensed that you aren’t currently communicating.  What information are you overlooking that you need to get out? Information you may have overlooked might be about:

  • How to use your product or service after they receive it.
  • Where to go if they need additional support or have questions.
  • Who else uses your products and services and what they have to say about it.
  • Additional ways they can use your products.
  • What the next step is after they’ve purchased.
  • Special features of your product or service that aren’t known.
  • Special guarantees, offers or limited time bonuses.

Make a plan to get the information out in multiple ways in multiple media.   One of the reasons people miss out on information is because it is only distributed one time and maybe only in one type of media.

For instance, let’s say you have a financial services business. In the past, you always sent a letter to encourage feedback and communicate important information to them.

However, the response to these is very low, which means your customers may not be getting all the information they need to make good decisions.

In order to reach as many people as possible, consider adding as many ways as possible to communicate with them and capitalize on the latest information technology that you know your clients use.  For example, if your clients spend time on the go and communicate through their iPhones, Androids and other smart phones, consider creating videos they can watch from their phone, social media that showcases eye-popping pictures with links, emails and an app that will take them to the latest information.

Use direct mail to drive traffic back to your website. Use social media posts to drive people to articles and stories about your company. Offer tele-seminars and webcasts. Use the Giorgio letters as described in Magnetic Marketing. Create CD’s and DVD’s to send. And videos they can download.

The more ways you give your customer to consume your message, the better chance you are of hitting his or her preferred method of consumption…which means he or she is more likely to receive the information you are delivering.

Take a look at your products and services today. Are you missing information that could help a segment of your audience?  If so, take time now to create a plan for getting this information to them.

When you do, you’ll increase profits by adding a new stream of income, help more people, and potentially add a new stream of customers in the process. But best of all, you’ll make sure you are doing everything you can to avoid a customer say to you…”If only I’d known…”

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

How to Capture Leads Using Video [VIDEO]

By: Mike Koenigs on: February 26th, 2010 6 Comments

In this video blog, Mike Koenigs, co-founder of Traffic Geyser, shares four ways he captures leads using video.