Archive for the ‘Wealth Attraction’ Category

How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 7 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit

Easy Come. Easy Go. Why Some People Can’t Hang On To Money & What To Do Instead

By: Darcy Juarez on: March 22nd, 2014 4 Comments

Nine years ago, Sharon Tirabassi cashed a $10.5 million check after winning the Lotto.

A recent story says that Tirabassi blew through all of her money and now lives paycheck to paycheck, riding a bus to work.

We’ve all read stories about lottery winners going from rolling in dough to being dead broke again. In fact, I recently read that 70 % of lottery winners lose or spend all of their money in five years or less.

But it’s not just lottery winners that can’t hang on to their money.

There are people who seem to hit financial problems again and again. They get in a lot of debt, pay it off and somehow end up in major debt again.

Or you see the person who has an excellent start to a new opportunity, but then it suddenly heads south.

Why does this happen? Is it just bad luck?

The good news is that it has nothing to do with luck. It has to do with the way you think about wealth and your beliefs about it. These are imperative to achieve lasting success and wealth.

Simply put, there are behaviors that repel wealth, and that is, how many people behave.

There are also behaviors that attract wealth. If you behave a certain way you will be magnetic to opportunity, money and wealth.

So if your thinking, beliefs and behavior aren’t in alignment with how wealthy people think, then the chances are your wealth will be short-lived and you will lose it.

Of course, it’s not surprising that most people do things to repel wealth. After all, for many, what they’ve  been taught about money, opportunity and wealth was told to them by people without wealth.

You see most of what you’ve learned about wealth is from the people you’ve associated with your whole life, such as your parents, siblings and lifelong friends. These people have opinions about money and wealth and they are the opinions you’ve probably heard the most often.

Ask yourself; are most of the people you associate with and have associated with for most of your life wealthy?

If the answer is no, then it should come as no surprise that a big key to your success is to get your beliefs and behaviors in sync with the way wealthy people think and behave.

Here are three tips for changing your financial dial to wealthy:

Acknowledge that your thinking and beliefs need adjustment. When it comes to any problem, the first step is to be aware and acknowledge the problem exists. Changing your lifelong beliefs and behaviors is bound to feel uncomfortable at first. Acknowledging that you need to change will make the transition much easier.

Understand the principles of how money moves.  This isn’t like diet and exercise, where you think you know what you need to do and you just need to do it. No, you need to truly understand what makes money move from one person to the next. Many wrongly believe that if they just work a little harder—if they just get that degree or certificate or credential—or if they become a better person—that money will flow in their direction. This is not the case and if you don’t understand the laws of how money moves, you’ll continue to put up a wall between yourself and wealth.

Condition yourself for wealth. Just as your body must be conditioned for health, your mind must be conditioned to attract wealth. Dan Kennedy suggests that even if you aren’t living an affluent lifestyle yet, that you immerse yourself in expanded awareness of what it is like and how many people are living it. Take field trips to where the rich hang out. Observe how money flows.   

It all comes down to this: You have to change your wealth programming.

Here at GKIC we talk a lot about strategy. There is indeed a strategy component to getting wealthy and very practical things you can do to put yourself in the right position to attract wealth. Don’t get me wrong, strategy is a critical component to wealth, but it’s not the only one.

If you don’t change your beliefs and behaviors regarding money, you’re setting yourself up to struggle financially, no matter how much money you make.

*What’s Hot at GKIC This Week—Available ONLY through March 24, 2014*  If you aren’t yet aligned with the beliefs and behaviors of attracting wealth, then I have some good news for you. This weekend only, we are making available an important audio of Dan Kennedy in which he exposes what REALLY makes money move so that you can implement these into your business and life.

To discover the unknown behaviors and attitudes that could be stifling your income and make the mental shift to start seeing money and wealth in a different light, visit by Midnight on Monday, March 24th.

Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: March 15th, 2014 7 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here.

But in the limited space I have, there is no way to summarize them all.

I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction and Renegade Millionaire System.

However, three of the many, I think, are bigger, more universally applicable that the rest, so here they are:

1)      Price Elasticity. There are no restrictions on what people will pay. There are only self-imposed limits, both psychological and practical in nature.  It is the absolute truth that we set our own prices, and more often than not, set them lower than necessary.

Many people under-value themselves, their services, their products, and under-estimate what the market will pay.

It is vital to grasp that you set your own price. As Foster Hibbard taught, teaspoon, pail or tanker truck, the ocean doesn’t care. In other words, there is an abundance of water. You choose how much you want to take away and are the one who puts limits on what is available.

2)      The secret of transaction size.  Simply put, it requires fewer $5000 sales than $500 sales or $50 sales to get to each million dollar benchmark.  BUT, it is not proportionately difficult to create and sell a $5000 thing than it is to create and sell a $50 thing.

Even in relatively mundane businesses, innovative entrepreneurs find ways to dramatically boost average transaction size.

That’s the thinking that replaced the coffee shop with Starbucks.

3)      The power of continuity. Think Max Sackheim’s remarkable invention, Book of the Month Club. Or health companies that automatically ship vitamins to consumer at a certain time each month.

It turns out I’d be several dollars richer had I built my newsletter business on continuity from the beginning. There are other millions I’ve missed out on as well. I miss those millions.

Everybody ought to strive and fight and work to find ways to create continuity income streams in their business, and if they can’t, to get involved in a business where they can.

I encourage you to make these three secrets of wealth creation the focus of your research, investigation, and study. Learn as much about them as quickly as possible. Pay attention to them on an ongoing bases. Carefully consider them every time you launch a new product or service. Get an opinion or several opinions from people who “get it” and who might see a way to price higher that you may have overlooked.

There is no virtue in settling for less than you are worth, less than you deserve, less than the market will cheerfully pay. Strive to never accept less than your customers would gladly give you.

*What’s Hot at GKIC This Week—Available ONLY through March 17, 2014* If you’re serious about attracting more wealth and prosperity and want to know more about these three secrets, I urge you to get my Wealth Attraction where I go into more in depth discussion about these and other wealth secrets along with how to break through the mental blocks about wealth that could be sabotaging you. Find out how to equip yourself to win the money game no matter what the circumstances, when you take a look at my extended message on Wealth Attraction here.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

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  • All you have to do is basically “show up” and you can dominate your marketplace in a matter of days using this one simple method. (See page 3)
  • How billion dollar CEOs, politicians, and even cult leaders control people’s opinions without ever even meeting them. Major discovery on page 27
  • Go behind the scenes of a six-figure promo beginning on page 65
  • Discover the single biggest factor in increasing the money in your pocket …even if your sales stay the same. (Page 7)
  • The fastest way to make someone want what you’re selling. (Whatever you do, DON’T talk about your product!) Page 50
  • How to charge MORE than your competitors …The secret is this two-step formula that works even if you’re an “unknown nobody”. (Page 9)

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The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 12th, 2014 5 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’

One of the easiest ways to do this is to look at what everyone is talking about.

According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith.

Yahoo reported that the top obsessions for 2013 included Miley Cyrus “twerking”…”Duck Dynasty”…the casting of “Fifty Shades of Grey”…and ”The Walking Dead.”

The popularity of these searches indicates that this is what is on your prospect’s mind.

Other than the iPhone 5, do you notice a common denominator?

The answer is obviously they are celebrity-related.

People love celebrities. They’re obsessed by them.

A single celebrity death will often trump media coverage of anything else going on in the news, even if the reality of the other news story is far more staggering.

The truth is people are fascinated by celebrities and that trend isn’t going to change. It’s only growing. And, inexplicably, people confuse celebrity with credibility.

This is good news for smart marketers.

Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, where they shop, live and do business. Tap into celebrity and you have access to the most powerful marketing force available.

It’s easier to do than you think.

If you do business on a local level, it’s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it’s also relatively inexpensive.

Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs.  Feature yourself in your advertising, videos and webinars.  Get interviewed on radio and TV and post the files on your website.

It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred.

It wasn’t too long ago that I watched an alternative health guru interviewed on Larry King and noted that virtually all the questions were the same as what our hosts on an infomercial asked two health experts.

When entertainment TV reporter Leeza Gibbons interviewed and profiled motivational speaker Tony Robbins in an infomercial was that as good as being on the TV show, Entertainment Tonight? Yes. In some respects it was even better…because this suggests strategy.

If you could get 3-time NFL Super Bowl Champion Emmitt Smith to appear in one of your ads do you think that would get more attention than an ad without a celebrity in it? (Incidentally, there is a way to get him and other mega-celebrities to do this when you attend Super Conference℠.  Find out more here.)

Using advertorials in newspapers and magazines, bought radio and/or TV time, self-published books, etc. you can do the same thing you once had to accomplish only through publicity and public relations.Not to mention that you can exert complete control over the process, unlike in live interviews with the media where you are at the mercy of what they ask, what they include in their edits, and whether or not your story gets bumped. Plus you can get it out much faster.

Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.

This draws attention, enhances the buying decision and increases the loyalty of your consumers. Plus as mentioned before, you’ll be viewed as a more credible source.

One of the smartest moves you can make this year is to capitalize on the growing trend of celebrity fascination.  Build your own celebrity and/or start connecting with celebrities to form an association between them and your business now.

*What’s HOT at GKIC This Week*–Available ONLY through, January 15, 2014, discover how to tap into celebrity marketing in GKIC’s report: “Discover Twelve No-Cost and Low Cost Ways to Expand your Bottom Line Profits by Tapping Into the Power of Celebrity Marketing.”  Find out how you can get this report FREE and join the best, brightest and most successful GKIC members here.

Four Ways To Improve Your “Money-Luck…”

By: Darcy Juarez on: October 22nd, 2013 5 Comments

“Having money-luck.”

Recently, a friend of mine used those words to describe a person she knew when she was growing up.

“He was the luckiest person I’ve ever met. He was always coming into money. He’d buy a lottery ticket and win. He’d go to the track and win. He’d go out to eat and they’d give him a free appetizer. It didn’t matter where we went, I was always witnessing and hearing stories about his money luck. And his business always seemed to be raking in money too,” she says.

Do you know someone like that?  I’ve met a few in my life.

The good news is that creating wealth has very little—if anything—to do with luck. You don’t need luck to revise your wealth blueprint and dramatically increase the amount of money that comes your way.  All you have to do is get your thinking straight about wealth, identify your wealth goals and work smart and what you’re experiencing will just seem like good luck.

But having said that, today I’ll give you four methods for improving your “money-luck:”

1) Know and understand how money moves. In order to become wealthy, you need to understand how money moves from person to person, place to place.

In an interview Dave Dee did with Dan Kennedy on Renegade TV about wealth attraction, Dan says, “Money won’t stay where you want it to.” You can’t will it to appear or do what you are passionate about and expect it to automatically follow.

Let’s face it, if you could think about money and make it appear there would be no such thing as poor people. And if it was as simple as doing what you were passionate about, all artists would be wealthy. Am I right?

So the rich know and understand how money moves and if you want to become wealthy, you have to know and understand why money moves from person to person and place to place.

2) Put “wealth magnets” in place. Once you understand how money moves, you need to put what Dan calls “wealth magnets” in place so that money is attracted to you. For example, you need to put a magnet in place that addresses your attitude towards money so that you aren’t self-sabotaging yourself.  You need to have strategies for marketing, advertising, sales, and so forth that will attract money to your business, not repel it.

3) Acquire the right skill set to reach the level of affluence you desire. One of the biggest things you need to understand about wealth is that it has nothing to do with your chosen profession…whether you are an eye doctor, a candlestick maker, own an auto-repair shop, are a cleaning person, a chiropractor, etc.

Wealth is not related to genetics or the economy. I can show you geniuses who are broke and “not so smart” people who are insanely wealthy.

And you can find many examples of millionaires, multi-millionaires and billionaires who made their fortune, from scratch during recessions or the depression.

To make five figures a year takes a different skill set than it does to make six figures a year. And it takes different tactics to make seven figures than it does to make six. So to move up the money pyramid, you just need to acquire that skill set.

4) Get systems in place.  Dan says, “The wealthiest people I know operate by system.” He also says that the total absence of systems is a real problem. Do you have systems in place that:

  • Continually and consistently attract new customers, clients or patients to your business like clockwork?
  • Build relationship with your customers, clients and patients and move them up the “value-ladder?”
  • Convert prospects into paying customers?
  • Create a big payday or are capable of infusing large sums of cash into your business periodically when you want?

Getting systems in place for these areas is one of the most valuable places you can spend your time. Systems can produce results for you, around the clock automatically. They give you reliable, predictable results. And they allow you to grow your business—even if you step away from it to travel, for health reasons, etc.  (Fast Implementation Bootcamp gives you systems you can use in all four of these areas. Check it out here.)

If you want to improve your “money-luck,” and  start to really accumulate wealth, then use these proven ideas in your business. When you do, I promise you will begin seeing a change in your “luck” for the better.

NOTE: If you want the quickest, easiest way to get systems in place in your business that will automatically attract clients, customers or patients…grow your business each and every year…and identify a fast source of instant cash…then you don’t want to miss our next Fast Implementation Bootcamp.  You’ll leave bootcamp with completed campaigns ready to send…reusable systems you can recycle again and again to make you money…and ten money-making rules you’ll learn to live by and LOVE.

Best of all it’s FREE.

For more information or to register, click on the link below or call 1-800-871-0147.


Change In Economy? Plan Your Wealth Game Differently.

By: Dan Kennedy on: October 20th, 2013 7 Comments

Our recent government ‘circumstances’ once again have economists, lawmakers and analysts talking. Discussing how this will suck money out of our economy while spreading anxiety among consumers and businesses that will likely put a damper on economic activity.

Talk from politicians, media, economists, etc. surrounding events like this is not uncommon.

Remember in 2008 when their advice was to ‘lower our expectations’ and ‘shrink our lifestyles’ in response to tough economic times?

Or in 2004 surrounding the mortgage meltdown and housing crash when the Financial Times stated that “the end is near in use of exotic type mortgage money?”

How many times have you heard a television talking head say things like ‘the party’s over’ or ‘brace yourself’?   These are the common arguments used… making many believe that there is no other way to save yourself other than to ‘lower your standard of living’ or ‘reduce your spending’ or ‘live cheap.’

Unfortunately, I suppose it may very well be valid advice for those who accept it – those who routinely accept “governance by circumstances.”

But for you and me, lowering expectations is the least rational response I can think of. It only makes sense if you wish to cede control of your life to circumstances. That is a fundamental choice that belongs exclusively to you.

Granted certain circumstances may very well make it harder to attract wealth.  I built my first businesses during the Jimmy Carter recession, with tight credit, double-digit interest, inflation, unemployment lines and gas “shortages.” While some things may very well be avoidable, others may not.  And those who are experiencing economic unfriendly circumstances for the first time, it is terrifying and can be paralyzing.

There are, of course (and always will be,) changed and changing facts and realities in the business and financial landscape.  A good way to think about them is similar to how a pro football team adapts to playing games in changing conditions. They play on natural turf, artificial turf, outdoors, indoors and famously in any weather—rain, shine, snow, heat—regardless they play to win. And somebody does every time.

I drive harness racing horses in good and foul weather, outdoors, year round. I can count on one hand the number of times the track where I’ve been driving the past 13 years has postponed or rescheduled a race due to violent ice storms and blizzards.

Given the differing weather and track conditions, you plan your race strategy differently. You may condition your horse differently during the week and you may equip him differently on race night. You may dress differently and you may need to steel yourself mentally for bitter cold or pouring rain or mud. But you do not set aside your intentions of winning.

This isn’t the first time and it won’t be the last time traumatic change affects the economy. Whatever the realities are, one is that there is wealth. As long as it exists, it is yours to attract, by combining the right thinking, strategies, actions and behaviors.

*What’s HOT at GKIC This Week* If you’re serious about attracting more wealth and prosperity and want to know more about how to break through mental blocks about money and wealth that could be sabotaging you and equip yourself to win the money game no matter what the circumstances, then take a look at my extended message on Wealth Attraction by clicking here.

Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean.

But one thing is certain, the shutdown will be temporary.

The government will soon be back doing what it does for better or for worse.

However there is no debate about what that would mean should a “shutdown” occur in your business. It could fold with devastating consequences to the livelihood of everyone involved.   For some business owners, it’s a real looming threat that they live with on a constant basis. For others, unfortunately they aren’t aware of the dangers lurking, until it’s too late.

Just last week I was talking with a friend about a retail business in her area that had been thriving. She said that changes in Google caused this business to shutdown virtually overnight. The owner had to move in with relatives and is struggling to build a new business.

A small restaurant owner in Jacksonville, Florida recently talked about how new changes to tax laws pertaining to staffing were making it more difficult for him to be profitable. He had to eliminate staff causing him to increase his personal workload to 80 hours a week and is now debating whether it’s worth it to continue running his business.

It can happen to large companies too of course.  After being considered in danger of closing for several years, aerospace giant Boeing announced they would be closing their plant in Long Beach, California for good in 2015, affecting 3,000 workers who will lose their jobs.

The thing is, you don’t have to live with that looming “shutdown feeling.” Here are six things you can do to create growth in your business and feel confident you can prevent yourself from going out of business.

1)      Choose the right market for your business. When you target exactly the right market, you will eliminate wasting valuable marketing dollars and instead get maximum results from every marketing piece you release. Do this by creating a very detailed and clear picture of your ideal customer and limit yourself to a responsive market willing to spend money.

2)      Make your business the clear choice for your prospects and customers. When you make your product or service stand out as the only clear choice for your prospects, you’ll eliminate competition. Do this by making your Unique Selling Proposition irresistible.

3)      Diversify your marketing. Unfortunately for the retail business I mentioned earlier, they limited their advertising to using one vehicle—which meant that when Google made some changes, they were put out of business. Had they built up an email list and a mailing list, they would have still had other ways to market and sell their products. If you are relying on only one channel, you are putting yourself at great risk of being shut down—maybe even without warning. Be sure to integrate both online and offline marketing campaigns and you won’t have to worry about changes in rules and regulations shutting you down.

4)      Learn how to craft compelling messages. There are fundamentals of writing a message that gets your prospects to take notice, pay attention and open their wallet and buy from you. Invest the time to learn these fundamentals, even if you hire someone else to write your messages. (Note, if you are hiring someone to write for you, be sure you ask these seven questions) .

5)      Have a few campaigns ready to execute when you need immediate cash flow. When you have campaigns proven to generate cash each time you do them, you’ll relieve a lot of worry and stress and be able to bring in money on demand. For example, the “Lost Customer Campaign” we teach at Fast Implementation Bootcamp is one of attendees favorite campaigns as it always generates business and is a strategy many businesses have used to solve a cash flow problem.

6)      Expand what you offer. Boeing is closing its doors because they are no longer going to make C-17 cargo plane which is what is built at the Long Beach facility. If the facility would have looked toward expanding what they do, they may have had a plan in place that would have derailed their closing. For instance, they could have looked at building parts for repairing multiple types of planes.

Just as putting all your “eggs in one basket” for your marketing can lead to closing your doors, so can focusing too much on one product or service. Think about what else you can offer in order to have multiple streams of income coming into your business. For example, the restaurant owner I mentioned might think about offering his own line of products—special salad dressings and sauces. This would add income without having to increase staff. He could also add recipe cards or create information products that teach people how to cook.

The government shutdown is a harsh reminder of a reality no business owner ever wants to face. If you want to stop living in fear of having your business being shut down and grow your business instead, implement as many of these ideas as possible. You’ll eliminate wasteful spending, frustration, worry and fear and find you’re not only more relaxed, but more profitable too.

NOTE: If you’re serious about creating solid business and want to increase your profits…then you don’t want to miss our next FAST Implementation Bootcamp on December 5-6, 2013.

In just two days’ time, you’ll leave with fully loaded marketing campaigns ready to send, know how to choose the right market and how to eliminate your competition by making your business the only clear choice for your customers.

Best of all as a GKIC member, you can attend completely FREE of charge.

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This Growing Segment Offers New Opportunities For Small Business Owners

By: Dave Dee on: June 30th, 2013 3 Comments

“Don’t hate them because their rich.”

That is the name of an article written by Daniel Gross that appeared in New York Magazine recently.

Gross writes that while residents of New York used to be able to ignore them, the population of the super-rich has grown so large that  it is no longer possible.

Citing signs of the times, he says the average two bedroom apartment now costs $1.2 million. A new building going up will sell every apartment in the building for $35 million each.

Wisely, restaurants, shops, and service industries are catching on to this new wealthy population and marketing products and services tailored just for the rich. Gross mentions a restaurant that serves sushi for $700 and manages to fill the place every night.

He talks about the butcher “who now sells grass-fed lamb from New Zealand” and the dry cleaner “who charges a premium for removing stains from silk ties” and the bistros that “now have fancy wine lists (and sommeliers) of their own.”

His point: don’t hate the wealthy because the effects of this new wealth has created a $488.8 billion economy which drives specialty services and presents a lot of opportunity for business owners.

As Dan Kennedy, who has done extensive research in this market, and continues to do so, says, it takes no more effort to sell to someone with money than to someone without.

I’d even go so far to say that in many cases it takes less effort.

While the explosive growth of the affluent and ultra-affluent seems counter-intuitive in the wake of all of the economic troubles, the numbers don’t lie. The wealthy segment is increasing.

Which is why it only makes sense for you to shift your marketing to target this growing segment of the population, wouldn’t you agree?

I mean the lawn care service company who takes care of yards in a community with $100,000 homes could just as easily service communities with homes in the $700,000 and up range. Sure the lawns might be a little bigger sometimes, but who do you think will pay more? The guy who owns a $100,000 home or the guy who owns the $700,000 home?

Same service yet what it costs for this service is not a significant factor the affluent customer.

And here’s another point to consider. The $100,000 homeowner is more likely to see lawn care as a splurge item—a luxury he can cut from his budget and instead mow the lawn himself to save money.

Additionally the affluent tend to spend more and more frequently. Middle class might splurge at a fancy restaurant once in a while—for a special occasion such as a birthday or anniversary. Wealthy will eat out multiple times a month and don’t need a special occasion to eat at the more expensive restaurants.

In fact, a friend told me about a lawyer she knows that refuses to eat at a restaurant where her bill will be under $100. You may see this as ridiculous, but she believes the food, service and atmosphere are better and it’s something she’s willing to pay for.

Many affluent have more than one home, which means when they buy something for their home, they don’t just buy one, but instead are buying for two homes.

So if you are looking for a strategy that will quickly and easily increase your profits, marketing to the growing affluent market might just be the ticket you’re looking for.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.


Four Common Sense Steps That Give You More Control Over The Most Important Aspect Of Your Business

By: Dave Dee on: June 4th, 2013 1 Comment

In the 90’s, there were a lot of businesses that did some wild spending.

For example, a casino boat due to open in the Chicago area ripped out a completed section—before they even opened—because they decided the owner didn’t like the way it looked. The renovation cost tens of thousands of dollars.

That wouldn’t happen in today’s economy. People are more limited and discriminate on what they spend on things like that. However, sometimes businesses aren’t as discriminate when it comes to their marketing dollars.

They spend money on gaining fans through social media, but don’t have a campaign in place to convert those fans into paying customers.

Or they plan a campaign to fill an event or sell a product, but don’t have an understanding of what the return will be from their marketing campaign.

Don’t get me wrong. It’s important to spend money on marketing, but you want to be in control. Otherwise you could end up in hot water. As an example, one of the reasons General Motors filed for bankruptcy protection was because they didn’t have control over their advertising.

Here at GKIC we start the year by taking a good hard look at what and how we are spending are marketing dollars. We believe in testing and spend a good deal of money on marketing, but we also believe in being smart about it. Here are steps you can take to make sure you stay in control while getting the most out of your marketing dollars.

Step one: Plan your year. Create a marketing calendar at the start of each year. At GKIC, we know a year in advance when our events and product launches will occur. We know how many and when we are going to send dedicated content emails. We know what our newsletter schedule will be and how many affiliate promotions will do. Sometimes we add or take away, but we always start with a detailed plan and you should too.

Step two: Predict your income/response from each campaign. Based on your list size and your relationship with your list, you can expect a certain response. For example, let’s say that every time you send out a limited time offer you get at least 50 people to respond. If your goal is to send these out once a week,  you can predict what your sales will be for each campaign.

Step three: Create a budget for every campaign based on your estimated response. It’s important to consider whether or not a back-end product will be offered and what the total lifetime value of a customer is when determining whether you should spend considerably less, break even or even slightly more to acquire a customer. For instance, in the example above, if your product sells for $100, then you could predict that you would make $5000 per campaign based on your estimated sales of 50 units. Knowing that information means, in most cases, you won’t want to exceed $5000 in expenses when sending that campaign. However if this is to acquire a new customer and the total lifetime value of a customer is considerably higher, you might consider exceeding $5000 to run the campaign.

Step four: Build in some discretionary budget for opportunities. One of Dan Kennedy’s wealth secrets from his No B.S. Wealth Attraction in the New Economy book  is to always be looking for opportunities and see what is not there. He cites Home Depot’s CEO who in 2005 was able to see two markets others didn’t see, that once added more than doubled their profits. Tight budgets cause you to put blinders on so you won’t spend money and when you have blinders on, it’s easy to miss what could be the best and most lucrative opportunities.

By having a certain amount of marketing money built into your budget that is not yet allocated, it is easier to be open to opportunity.

Two additional tips:

1)      Brainstorm options to determine the most effective marketing campaigns.  You have a variety of options available to you, from sending postcards to email campaigns to sales letters and more. At GKIC, we start with a campaign idea (say a five step campaign) and brainstorm with our marketing team and copywriters before we finalize it.  We decide what the elements will be and flesh out what the purpose of each piece. This consistently results in new ideas and helps create stronger, more effective campaigns. If you don’t have someone to brainstorm with, consider finding another GKIC member whom you can team up with to brainstorm each other’s campaigns. Or post in the GKIC social site  forum to get feedback from other members.

2)      Be creative and look for what you are missing.  There may be a lot of options that will be more effective for you. Testing new strategies or finding creative ways to make your marketing dollars go farther can help you increase your return on investment. For example, have you checked with publications that target your audience about whether or not they have “remnant space” available for you to test advertising in their publication? (Remnant space is last minute ad space that sells at a substantial discount because an advertiser dropped out.)  Or have you considered teaming up with another business to do a joint promotion? Look outside what you normally do and be open to ideas that will stretch your dollars.

Planning your entire year, deciding on budgets for those campaigns ahead of time, and brainstorming takes more effort. However, that effort results in a stronger financial picture—one that saves you money and improves your campaign results which increases your profits.

NOTE: If you want other ways to have more control over your business, it’s in the form of your taxes. There are a number of strategies you can employ to convert taxation from a non-controllable expense to one that is controllable.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.