Archive for the ‘Wealth Attraction’ Category

Four Common Sense Steps That Give You More Control Over The Most Important Aspect Of Your Business

By: Dave Dee on: June 4th, 2013 No Comments

In the 90’s, there were a lot of businesses that did some wild spending.

For example, a casino boat due to open in the Chicago area ripped out a completed section—before they even opened—because they decided the owner didn’t like the way it looked. The renovation cost tens of thousands of dollars.

That wouldn’t happen in today’s economy. People are more limited and discriminate on what they spend on things like that. However, sometimes businesses aren’t as discriminate when it comes to their marketing dollars.

They spend money on gaining fans through social media, but don’t have a campaign in place to convert those fans into paying customers.

Or they plan a campaign to fill an event or sell a product, but don’t have an understanding of what the return will be from their marketing campaign.

Don’t get me wrong. It’s important to spend money on marketing, but you want to be in control. Otherwise you could end up in hot water. As an example, one of the reasons General Motors filed for bankruptcy protection was because they didn’t have control over their advertising.

Here at GKIC we start the year by taking a good hard look at what and how we are spending are marketing dollars. We believe in testing and spend a good deal of money on marketing, but we also believe in being smart about it. Here are steps you can take to make sure you stay in control while getting the most out of your marketing dollars.

Step one: Plan your year. Create a marketing calendar at the start of each year. At GKIC, we know a year in advance when our events and product launches will occur. We know how many and when we are going to send dedicated content emails. We know what our newsletter schedule will be and how many affiliate promotions will do. Sometimes we add or take away, but we always start with a detailed plan and you should too.

Step two: Predict your income/response from each campaign. Based on your list size and your relationship with your list, you can expect a certain response. For example, let’s say that every time you send out a limited time offer you get at least 50 people to respond. If your goal is to send these out once a week,  you can predict what your sales will be for each campaign.

Step three: Create a budget for every campaign based on your estimated response. It’s important to consider whether or not a back-end product will be offered and what the total lifetime value of a customer is when determining whether you should spend considerably less, break even or even slightly more to acquire a customer. For instance, in the example above, if your product sells for $100, then you could predict that you would make $5000 per campaign based on your estimated sales of 50 units. Knowing that information means, in most cases, you won’t want to exceed $5000 in expenses when sending that campaign. However if this is to acquire a new customer and the total lifetime value of a customer is considerably higher, you might consider exceeding $5000 to run the campaign.

Step four: Build in some discretionary budget for opportunities. One of Dan Kennedy’s wealth secrets from his No B.S. Wealth Attraction in the New Economy book  is to always be looking for opportunities and see what is not there. He cites Home Depot’s CEO who in 2005 was able to see two markets others didn’t see, that once added more than doubled their profits. Tight budgets cause you to put blinders on so you won’t spend money and when you have blinders on, it’s easy to miss what could be the best and most lucrative opportunities.

By having a certain amount of marketing money built into your budget that is not yet allocated, it is easier to be open to opportunity.

Two additional tips:

1)      Brainstorm options to determine the most effective marketing campaigns.  You have a variety of options available to you, from sending postcards to email campaigns to sales letters and more. At GKIC, we start with a campaign idea (say a five step campaign) and brainstorm with our marketing team and copywriters before we finalize it.  We decide what the elements will be and flesh out what the purpose of each piece. This consistently results in new ideas and helps create stronger, more effective campaigns. If you don’t have someone to brainstorm with, consider finding another GKIC member whom you can team up with to brainstorm each other’s campaigns. Or post in the GKIC social site  forum to get feedback from other members.

2)      Be creative and look for what you are missing.  There may be a lot of options that will be more effective for you. Testing new strategies or finding creative ways to make your marketing dollars go farther can help you increase your return on investment. For example, have you checked with publications that target your audience about whether or not they have “remnant space” available for you to test advertising in their publication? (Remnant space is last minute ad space that sells at a substantial discount because an advertiser dropped out.)  Or have you considered teaming up with another business to do a joint promotion? Look outside what you normally do and be open to ideas that will stretch your dollars.

Planning your entire year, deciding on budgets for those campaigns ahead of time, and brainstorming takes more effort. However, that effort results in a stronger financial picture—one that saves you money and improves your campaign results which increases your profits.

NOTE: If you want other ways to have more control over your business, it’s in the form of your taxes. There are a number of strategies you can employ to convert taxation from a non-controllable expense to one that is controllable.

This Thursday, June 6th at 2:00pm EDT Charlie Dombeck is offering a FREE webinar for business owners on how to cut your taxes and regain control. Charlie will discuss:

  • The new trend and redirected IRS workforce that is dedicating more of its resources to auditing small businesses and entrepreneurs—how this affects you and how to audit-proof your business.
  • What to expect in tax increases and the revival of two dormant provisions of tax code that affect you.
  • A strategic tax mitigation plan you can use to structure your compensation and benefit plan so you have the ability to drive down the cost of taxation.

To register for this free webinar and receive access details, click here.

Seven Tips For Getting And Keeping Your Financial House In Order

By: Darcy Juarez on: April 4th, 2013 7 Comments

It didn’t take her long to go out of business.

She was 22 years old and it was the first time she’d owned her own business.

Why was she forced to fold her business?

Not for the reason you might expect: lack of sales.

She went out of business because she was uneducated about keeping records for taxes, budgeting finances and keeping cash flow positive.

This story was told to me recently by a GKIC member who I’m proud to say is doing much better in business these days.

Depending upon your own personal experience, it may or may not come as a surprise to you that one of the top reasons small businesses fail is because of their lack of keeping their financial house in order.

Taking care of billing, tracking your expenses, taxes and other financial tasks can seem overwhelming and stressful for new business owners.

Even those who have been in business for themselves awhile can find managing their finances intimidating or perhaps not your favorite thing to do.

However getting and keeping your financial house in order makes things not only less stressful, but can help ensure you don’t overspend and that you have enough money for your savings, investments and retirement.

Here are seven tips for getting your financial house in order.

1)     Get some advice. If you’ve never been in business for yourself or if you struggle with managing your finances, get some advice. It’s an investment that could prove crucial to your survival and one of the smartest investments you can make. It may be as simple as meeting with an accountant to get advice or finding a seasoned, successful business owner who can give you advice on how to run a profitable business.

2)     Create a budget. When starting a business, your income may fluctuate. Therefore it is very important to have a budget both for your business expenses and your personal expenses. Use your lowest income or your average income, rather than your highest income, to base your budget on. In your business budget, you’ll want to include items such as tax payments, marketing, education, Internet service, your cell phone, and so on.

3)     Manage your expenses. While you want to avoid carrying debt, you may find it necessary to incur some debt, especially when getting started.

For example, you will need to invest in marketing materials to show the world you are open for business and looking for clients, customers or patients. Using swipe and deploy marketing systems proven to work will help you prevent costly mistakes and help you feel confident about getting a return on your investment. (A great place to start is to use the marketing systems found in Magnetic Marketing, our number one recommended resource by GKIC members.)

If you need to incur debt, don’t take on more debt than you think you can reasonably pay off. The key is to manage your debts by paying on time so that you avoid additional charges, using the lowest interest rate credit cards or loans possible, paying off debts as soon as possible and only incurring debts that are absolutely necessary.

4)     Use financial management tools. Keeping track of expenses, income, invoices and past due invoices, estimated taxes, etc. can feel daunting at times, especially if you’re a new business owner. However, not keeping track of these can cause your business to fail or even put you in hot water legally.

Fortunately, there are financial management tools you can use that will make this much easier and require a minimal amount of your time and effort. Most are inexpensive and some are even free. A few to check out are Zoho, Freshbooks, and Get Harvest. Each has varying features and track things like your time, invoices, and expenses. Some you can set up things such as automatic invoice reminders or scan receipts in your phone to create automatic expense reports.

5)     Put money aside every time you make a deposit. Dan Kennedy discusses setting a percentage of your income aside for both savings and charitable donations each time you get paid in his book, No B.S. Wealth Attraction in the New Economy.  There are multiple reasons for doing this. The obvious reasons are that you have money “for a rainy day” and you get into the habit of saving. But even more important are the psychological benefits you get from this habit. Read more about this and Dan Kennedy’s “90-Day Experiment” in chapter 14 of No B.S. Wealth Attraction For Entrepreneurs

6)     Track whether you are “on schedule.” Dan Kennedy suggests you track day by day whether or not you are on schedule to hit your income and wealth targets for the week, month, quarter and year. By assessing where you are frequently, you have an opportunity to correct when you fall behind. If you wait until July to see if you are on schedule to hit your financial goals, you may already be too late to correct your course to reach your financial goals.

7)     Plan for your retirement.  There is no retirement funded by someone else when you are a small business owner. That means you are entirely responsible for your retirement. On the flip side, setting up a retirement plan can also help you shelter your business profit. In the U.S. the two most common self-employment retirement plans are a Simplified Employee Pension plan (SEP) and Keogh plan.

In 2013, in either one, you can put in up to twenty-five percent of your net earnings or fifty-one thousand dollars (whichever is smaller) from your self-employment income. Like an IRA you can deduct this money off the top of your income, which gives you a big tax savings.

Compare that to an IRA with a cap of $5000 (or $6000 if you are 50 or older) and you can easily see the advantage of the SEP and Keogh plans.

Of course these are just a couple of options and I am not a financial advisor, so I’d advise you to

seek professional counsel to ensure you set up the best plan for you. The point is to set up a retirement plan and start saving immediately.

Integrating these tips will help you get your financial house in order making the financial end of your business more profitable and less stressful.

 

NOTE: Do You Want To Discover The 8 Steps To Growing Your Business By 25% to 75% in Just 48 Hours?

Then come to one of GKIC’s Fast Implementation Boot Camps where you’ll walk away with the blueprint in hand of what you need to do to grow your business and see results almost immediately!  This event is totally FREE to GKIC Insider’s Circle Members.  Simply go to www.dankennedy.com/bootcamp to reserve your spot now.

Not a member?  Take GKIC’s FREE Trial Membership by going to www.dankennedy.com/incrediblegift now and get access to thousands and money-making strategies, this FREE two day workshop and best of all…full access to the GKIC Insiders Circle area online.

Do You Have “Luck Of The Irish”?

By: Dave Dee on: February 19th, 2013 2 Comments

With St. Patrick’s Day around the corner and all the talk of “luck of the Irish,” I can’t help but think about what makes some people lucky in business and others not so much.

One of the reasons surfaced in a comment made after a tele-seminar I held on how to make $117,000 in 67 minutes.

(By the way make sure you register for this Thursday’s free webinar where I’ll reveal “The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.“)

One of the attendees sent an email to me afterwards saying…

“Thank you for the tips…however you may want to adjust your lists.”

Turns out he didn’t believe he “qualified” for the opportunity.  He was in short supply of funds and, based on his history, felt he would remain that way for some time.

This person didn’t believe he could make more money than he is making right now, maybe ever, but definitely no time soon.

Perhaps he felt he was unlucky or had another reason for feeling the way he did. The specifics don’t really matter. But what does matter is that the conversation he is having with himself and others is keeping him poor.

International best-selling author and speaker Dr. Wayne Dyer says, “The universe not only will, but must provide you with what you conceive of.”

In other words, if you complain of being in short supply of money, you’ll be offered experiences that match that thought.

Here are three tips for getting the universe to provide you opportunities:

Change your language. In Wealth Attraction System, Dan Kennedy discusses 12 mental and emotional positions that enable your subconscious system to most readily attract wealth.  One of those positions has to do with the conversations you hold. He says, “People always attracting wealth speak to themselves and converse with others differently than the vast majority of people.”

Things such as:

“Off to work I go, to pay the bills I owe.”

“I never win anything.”

“Day late, dollar short.”

…Are limiting. Never think in terms of bad luck, shortages or the way things have been. Instead stay focused on what you intend to create.

What language do you use with yourself and others? How can you change what you say to attract wealth instead?

Change your situation.  Get involved in opportunities, activities and associations that are likely to produce wealth.  Attending an event where wealthy people are likely to be in attendance puts you in an environment where you can form relationships or align yourself in some way to increase your wealth.

I’ve told the story many times about how I became aware of Dan Kennedy at a Success Seminar. I took action.  I participated in an event that aligned myself with some great ideas that produced wealth and forever changed my life.

If you want to become wealthy, look at where and who you are spending your time with. Are you hanging around people who are focused on wealth or on something else? Is there an association, mastermind group, or other event where you can meet like-minded people?

Be prepared for opportunity.  Last year at SuperConference singer/songwriter John Rich talked about how he broke into the music industry. He said he had a notebook full of songs he’d written. He’d approach famous songwriters and ask for their help, finally finding someone willing to work with him.  Think he got lucky? The definition of luck is when preparation meets opportunity.

He was prepared by having written hundreds of songs. If he just approached songwriters and asked for their help without that notebook, he would not have had the same opportunity appear.

If a successful, rich entrepreneur approached you tomorrow offering to help fund your business, would you be prepared with what you need in place to succeed?

Life holds opportunities around every corner, however if you don’t speak the language to attract them, don’t put yourself in the situation to run into them and  are not prepared when opportunity strikes, you are probably setting yourself up for “bad luck.”

NOTE: Want to double your profits in the next 90 days?  This is your opportunity to find out what you need to focus on that will make the biggest impact in your business. I’m hosting a FREE webinar to help you get prepared for when your big opportunity strikes. Tune in on February 21, 2013 at 8:00 PM EST to discover “The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.” To register for this FREE event, click here NOW.

What Can Kim Kardashian Teach You About Marketing?

By: Darcy Juarez on: January 8th, 2013 2 Comments

Besides losing weight, one of the top New Year’s resolutions is to get organized.

The great thing about getting organized is that sometimes in the midst of it you discover things you didn’t realize you had.

The best organizers even know how to find hidden money.

Take Kim Kardashian. Her former moniker was “Queen of the Closet Scene.” She got this “pre-fame” nickname after she began organizing celebrity closets for people such as Cindy Crawford, Rob Lowe, and Serena Williams to name a few.

Part of what made her so good is that she helped celebrities turn their closets into cash machines by convincing them to sell their designer clothing on eBay.  She also gave them styling advice on how to color coordinate, what they needed to fill in their wardrobe and how to pair things together, giving the end user many more options of what they could wear.

As you organize your business this year, I want you to think like the “Queen of the Closet Scene” and find the hidden cash and opportunities in your business.

To get you started, here are some cash machine ideas you may have buried in your proverbial business closet:

1)     Remind people what you have. Did you ever forget about a favorite pair of shoes or shirt or pair of pants—then discover it lurking in the bottom of a drawer or on the closet floor? Your customers don’t always remember what you have to offer. Make frequent announcements to your clients about what they need as well as giving ideas about what they can get from you that will help them get rid of their pain, problem or challenge.  A great way to do this is through email marketing and newsletters.

2)     Reframe, repackage, or re-language your stuff. Kardashian showed her celebrity clients how to piece things together, what to add, and what to get rid of in order to get more out of their closet. In Opportunity Concept Marketing, Dan shows you how to get more out of your marketing by comparing and contrasting opportunity marketing to standard marketing. By approaching people differently, and reframing, repackaging, representing, and re-language your products you can achieve higher success and sell your products and services better.

3)     Tap into the industry experts you do business with. Just like designers are the celebrities and experts of the fashion industry, your industry has “celebrities” and experts too. Find your industry celebrities and experts and invite them to speak at round table discussions or interview them.  Videotape or audio record these sessions and then sell them to your clients and customers or give them away as a way to attract new prospects to your business.

4)     Use the power of technology to your advantage. Fashion designers take maximum avantage of every tool. Where they used to only be able to sketch designs on paper, CAD computer software is now revolutionizing design. One of the powerful pieces of technology you have at your aid is your computer. Are you using it to its full advantage? One thing you can do is to hold webinars, post videos or hold live demonstrations. Live demonstrations can be done on video or in a truly live format using Google Hangouts. Use these to educate your consumers.  For example, a water filtration business could demonstrate how easy it is to change a filter or how using their filter cleans more effectively than competitors.

You might also consider holding a live event via the Internet. Streaming live events has become very popular in certain industries—like the music industry. It’s a way for people all over the world to see your event and allows people who perhaps couldn’t normally attend, to be a part of your event. You can use Google, U-Stream and other services to stream a live event.

5)     Spotlight your best (and favorite) clients. Everybody has their go-to shirt, pants, outfits…for certain occasions. Who are your best, favorite, go-to clients? Invite them to come to an online or face-to-face event. Put a spotlight on them and ask them to answer your prospects’ questions about your product or service. Video, audio tape or do both, have it transcribed and then turn these into products you can give away or sell to your customers.

One thing every business has is knowledge, experience and information that customers, clients, prospects, etc. wants—and often times are willing to pay well for. When you look at what information is hidden in your business or new ways to deliver it, you’ll find new ways to profit and grow your business.

NOTE: Want to know how you to make 6 figures online using the newest free online technology tool? Dave Dee is doing a free training this Friday, January 11, 2013. Join him and find one more way you can find more money in your business—plus it won’t cost you a cent to use. www.dankennedy.com/googlehangout

Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.”

That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing.

Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.”

In an age of diminishing trust, establishing credibility and authority are increasingly becoming key factors to success. And there’s no doubt that published authors are considered trusted authorities.

In chapter 7, Dan starts out by saying that Matt Zagula points out that “author is in the word authority.”

But before you start thinking you need to run out and write a book, I’ll let you in on a little secret: That is not what I, nor Dan are suggesting here.

There are many things you can publish. In fact, information products don’t even have to be written. You can create video and audio information products too. Or create an audio program and have it transcribed to create a book or report.

Here’s a sample of some of the info-products you might want to consider for your business:

  • Newsletters
  • E-books
  • Special Reports
  • How-to Guides
  • Lists of resources
  • Insider reports
  • Expert interviews

Information products establish trust and credibility—making it easier to sell your core products and services at premium prices.

In addition, here are four additional reasons why you should consider adding information products to your business:

  1. High profit margins.  Consider that people value information differently than they do physical products. For example, the cost of an iPhone is worth a set amount. But an information product that promises to double your income in 90 days is worth a subjective amount to each person considering purchasing it. Combine this with the fact that you can create information products at a very low cost (especially if you create digital products that consumers download) and you have an extremely high profit margin.
  2. Create enduring information products once, get paid on them forever.  When you create evergreen information products they retain their selling power year and year. That means you do the work once and make money year after year.
  3. Easy and low cost distribution. You can create an e-book or a video series or special report with very low costs. You can use video, audio, and PDF files to create low-cost information products and with inexpensive distribution channels such as email, you can distribute your products instantly, automatically, easily and inexpensively.
  4. Eliminate commoditization. In a world where commoditization is a problem, you can set yourself and your business apart by leveraging your knowledge to create information products. Plus while there may be products similar to yours, there is virtually no competition for your product because no one knows exactly what you know, nor will they present it in exactly the same way you do. That means your info-product will be unique and won’t exist in any other place. You can also use your info-product to set your business apart even further by incorporating your unique selling proposition throughout your product. For example, if your unique proposition is that you are the only health club that includes a custom diet for your customers, you might want to talk about the benefits and importance of combining proper diet with exercise throughout your info-product.

Increase your credibility and authority this year by creating an information product. You’ll find it a low-cost way to increase your income  and set yourself apart from your competition.

NOTE: As you know GKIC is an Info-marketing business created and launched by Dan Kennedy. For the first time, Dan is going to reveal the single most important and powerful concept on which he based his entire business, that made possible what you know of today as GKIC, an inspiration that has “launched a thousand ships.”

Dan has NEVER taught this concept as he’ll describe it during his A-Z Info-Biz Blueprints Reboot. He will also reveal the checklists behind his approach to info-marketing and their sources, and the very-short-list of authors that he’s most closely emulated.

If you are sensibly curious about the “SOURCE(S)” of the power Dan’s demonstrated during his successful career as a professional info-marketer, builder of brand and empire, and builder of others’ info-businesses as well, then you will walk barefoot across a 500-mile fire walk if need be, to be at this event. To Learn More About This Event Click Here

Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach.

In fact, his long-term goal was to be a dentist.

Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school.

However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then that baseball became his primary profession.

In 1914, after getting in touch with his former coach, Bill Diver, who was at the time the head coach of football and basketball teams at the University of Mississippi, he got his first coaching experience, coaching the baseball team at Ole Miss to a winning season.

While he was a good baseball player, he was by no means a superstar. But as a coach, he shined.

His name, Casey Stengel. Among his achievements as a coach, he was the only person to manage a team to five consecutive World Series championships.

He was nicknamed the “The Old Professor” or  “Perfessor” because he could talk at great length about anything baseball related. He was inducted into the Baseball Hall of Fame in 1966.

Imagine if Stengel would have stuck to dentistry? Or if he’d never gone beyond playing baseball.  He would not have been remembered or in the hall of fame. Not to mention all the lives he impacted as a coach.

Like Stengel, you may find not only a lucrative income stream, but coaching is where you truly shine. And there’s nothing like the feeling you get when you help someone achieve success.

Aside from the great feeling you get from coaching or consulting, here are seven more reasons you should consider adding it to your business next year:

  • It can be very lucrative. Whether you have a big herd, a small herd or no herd, coaching and consulting is very lucrative which means you only need a few clients to earn big money.  I actually talk about exactly how to do this in my courses Coaching and Consulting Bootcamp and Advanced Coaching and Consulting
  • It can help you create info-products to sell. Coaching and consulting allows you the opportunity to find out the biggest challenges your coaching clients are having which gives you unique insight to what type of products you should create and sell.
  • It positions you as an expert. Coaches and consultants are viewed as authorities in their field. Being seen as an authority and expert gives you credibility which can boost sales of your products and services because people want to buy from experts.
  • It can help you position yourself as a celebrity. You can use your expert status to position yourself as a celebrity.
  • Leap to big money fast. Not only does coaching and consulting give you a back-end product that you can charge thousands of dollars for, but as an expert and/or celebrity, you can charge more for your products and services.
  • Your marketing becomes better.  Because you have special insight into the fears, challenges, and desires of your coaching and consulting clients, you’ll have a better handle on what your other customers, clients or patients are worrying about, wanting  or dealing with. You can then  infuse this information into your marketing.
  • Coaches and consultants are in high demand.  More and more people want to be led by the hand. They want someone to show them how to do things. As a result you can charge big money to help them find the answers.

If you’re looking to really boost your income in 2013, consider adding coaching or consulting to your business. It’s a great way to earn more with less stress. Plus, you can add $100,000 to $1,000,000 a year as a coach or consultant, even if you’re a newbie.

NOTE: If you’re thinking about adding coaching or consulting to your business or if you aren’t currently earning what you think you should from your business, you won’t want to miss getting Dan Kennedy’s coaching and consulting blueprints at his completely updated A-Z Info-Biz Blueprints Re-Boot.

As an example, a year and a half or so ago, Dan co-created a brand new coaching/portal to done-for-them business in the financial services industry (using a By-Pass The Ascension Pyramid/Speed Blueprint) and created over $2-million in revenue nearly overnight. Learn more about how you can get ahold of this blueprint and other info-product blueprints for your business. Click Here To Learn More

Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?”

It’s a question kids have wondered throughout the years.

And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world.

Movies throughout the years have shown their explanation of how it’s done.

In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger son, Arthur reads the letters to Santa and makes sure the children’s “orders” are filled. Armies of elves load up the sleigh with presents requested from kids around the world and a team of elves help Santa in an ultra-high tech sleigh, the S-1.

Sort of like being one of the elves, if you don’t want to come up with your own info-product to sell, or aren’t sure what to sell, becoming an affiliate for someone else’s products gives you the opportunity to participate and earn money without having the responsibility of running the operation.

You can find products that complement the products and services you already sell without having to incur the costs or hassle of distribution.

Or you can build your own command center and build an army of affiliates eager to sell your product for you—creating a significant increase to your income.

Here are seven additional reasons to consider adding an affiliate program to your business in 2013:

  1. You eliminate costs associated with selling your own product such as production costs,, order processing, shipping and distribution. Plus there are no licensing fees.
  2. You don’t have to carry inventory.
  3. You don’t have to hire any additional employees.
  4. You can choose from thousands of products and services.
  5. You don’t have to have any experience.
  6. You don’t have to deal with customer complaints.
  7. Often your affiliate provides you with the necessary marketing materials saving you time and money.

On the flip side, if you round up your own army of affiliates to promote your products or services:

  1. You can make money while you sleep. Having affiliates sell your products means you have a team of people selling your product at all hours of the day. Super Affiliate Secrets (now available at 50% off through this series) reveals that the secret to selling millions is to lure the best affiliates and build relationships with them.
  2. You can build an army of affiliates to help sell your products or services—without having to pay anything unless they bring someone to you.
  3. Building an army of affiliates can help you build your list faster.
  4. Affiliate armies can generate massive traffic to your site.
  5. You can create a mass affect and generate huge amounts of cash during launches.

There are two money-making sides to affiliate marketing. Whether you cash in on one side or both, affiliate marketing is one of the easiest ways to rake in six to seven figures per year. In fact, the amount you can earn is only limited by your desire, effort and imagination.

NOTE: If you’re interested in meeting super-affiliates to promote your products and services or want to get the exact, nitty-gritty details of how Dan Kennedy’s built his army of affiliates and cashed in being an affiliate for others, then plan to attend The A-Z Info-Biz Blueprints Re-Boot in April. Dan guarantees this will be information worth a million dollars to you—in fact he’s offering a double your money back guarantee plus documented airfare up to $1000, if you don’t agree.

Not only will you learn everything you need to know and walk away with a blueprint to build your own profitable info-marketing business in whatever area you desire, it’s a great place to start relationships with super-affiliates that you may otherwise  not have the chance to meet. [Learn more]

Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013?

I’m betting one of them is to make more money.

Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before.

Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges.

Tax increases, regulatory fees and full-time jobs being converted to part-time jobs threaten to dampen or eliminate untold amounts of consumer spending.

This means new strategies, more appealing offers, and targeted compelling copy will be crucial to reach your monetary goals.

Today I’m going to give you four strategies that can add an extra $100,000 or more (I’ve seen businesses add $1 million or more using these.)

Add speaking to your business plan: Last Thursday, Dan wrote about the importance of gaining knowledge. No matter what your business, you know about something that others don’t. You can easily earn $5,000 to $10,000 or more per speech for a sixty to ninety minute talk. Plus you can often sell your product, add people to your herd and more.

Become a coach or consultant: One of the most lucrative streams of income is in coaching and consulting. In fact, many businesses end up making more money from coaching and consultant than they do from their initial business. You can add from $100,000 to $1 million per year as a coach or consultant.

Create an info-product to sell. Developing a profitable information marketing product to sell such as a newsletter, e-book, videos, book, etc. can transform an existing business into a six or seven figure business. Not only that, information products can be sold 24/7, meaning you’re not trading hours for dollars.

Make money with affiliate marketing. Affiliate marketing is a $7 billion dollar industry. There are two ways you can make money with affiliate marketing. You can build your own affiliate army to promote your products, services and launches. Or you don’t even need your own product or service to sell. You can add zeros to your bottom line by simply promoting other people’s products or services for them.

Each day this week we’ll drill down on each of these strategies and share the benefits of adding one or more of these to your business  and how each one can bring you an extra $100,000 to $1 million next year.

NOTE: If you are considering adding one of these strategies or if you already are using one or more of them, but aren’t getting the results you want, I have good news for you. No-one has guided more people to million dollar businesses in info-marketing than Dan Kennedy. So in April of 2013, you have the opportunity to get Dan’s most complete and detailed training on all aspects of Info-marketing that Dan has ever given in The A-Z Info-Biz Blueprint Re-boot.

READ THIS If You Want More For Your Life

By: Dan Kennedy on: December 20th, 2012 17 Comments

This time of year, where I am, it’s a good time to catch up on some reading…

Inside, by the fireplace, while outside, cold winds wail and snow swirls.

I have a relatively large library with thousands of books. Here are some of the books in my permanent and/or current reference libraries that I consider among the most valuable and valued. I believe working your way through this list will transform your life in ways you cannot even imagine. Note this is only a partial list of the books that I highly recommend reading, owning and using.  (NOT in any order of preference.)

Marketing

  • How To Write A Good Advertisement by Schwab
  • How to Make (At Least) $1 Million In Mail-Order by Joffee
  • Greatest Sales Letters Ever Written by Dartnell
  • True Believer by Hoffer

Biographies/Autobiographies

  • Be My Guest by Conrad Hilton
  • What They Don’t Teach You At Harvard Business School by McCormack
  • Secrets of Millionaires by Sterne

Business and Professional Success

  • The Success System That Never Fails by Stone
  • Winning Through Intimidation by Ringer
  • Psycho-Cybernetics by Maltz
  • Think and Grow Rich by Hill

Anything and everything by Jim Rohn. Anything and everything by Foster Hibbard. Anything and everything by Earl Nightingale.

One more that if you’ve been paying attention, you’ll note I recommend often, is What a Way to Make a Living—The Lyman Wood Story. This is for everybody, everyone who would call themselves a direct-response marketer. Rich lessons, but more fun than a barrel of monkeys.

Having just spent time at Info-Summit with legendary copywriter John Carlton, direct-response radio wizard and the brain that built Priceline.com, Fred Catona, author of Fascinate!, Sally Hogshead, and other rich direct marketing pros, an observation is fresh: these people are distinguished by their voracious reading, by their exchanging and scribbling down recommendations of things to read, by their “on alert” curiosity.

Theirs are very inquiring minds that want to know.

While there, I also joined a little dinner party of multi-millionaire venture capitalists and serial start-up backers. The two richest were the two most curious, the two least interested in b.s.’ing, most interested in discovering something they did not know from the new, odd fruit plunked onto their table—me.

“Have you read…?” – “You should read…” are very common exchanges among the uber-successful.

Rarely do I conduct a consulting day that I don’t get, from the client, a worthy recommendation of something to read, scribble a note, hand it off to my assistant, and get a book sent from Amazon.

Occasionally, people drop out of the No B.S. Marketing Newsletter, with the excuses that “it’s all too much to read” or “I don’t have time to read it”. Really successful people laugh when they hear this. It is as inane as saying you have no time to eat or breathe. Too busy to sustain life.

Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor.

If you ask a successful or rich person at 5:00 P.M. what he knows that he didn’t know at 7 A.M., he usually has an interesting answer.

If you ask a poor person the same question, he almost never has an answer. He’s been busy, though, that you can count on.

NOTE: Speaking of books, I’ve just released No B.S. Guide to Marketing to Leading Edge Boomers & Seniors. This is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it—on just about everything, and more of it, at higher than average prices than any other consumers.

Three Ways To Offset The Fiscal Cliff

By: Darcy Juarez on: December 6th, 2012 2 Comments

With the end of the year looming, U.S. government officials don’t appear to be any closer to a resolution for the pending “fiscal cliff.”

Falling off the cliff would most likely mean a recession according to some economists.

What happens then? A more dramatic version and acceleration of what’s already happening: the middle shrinks.

People still buy necessities, but the middle freezes up, afraid to spend discretionary money.

Even on necessities, Dan Kennedy says, speaking from experience…

“The profit margin goes away, as merchants at the bottom battle over consumers’ shrunken spending power with price cutting as the only weapon…big companies even sell products below cost just to keep factories, stores, and offices open, thus crushing small businesses.”

The good news is there is a way to offset pending gloom and doom. However, you’ll want to start preparing for it now.

Today we’ll take a look at a few suggestions from Dan Kennedy and GKIC members who no longer worry about things like this—having learned how to create what Zig Ziglar called your own “personal economy.” (You can read Zig’s description here: Zig Ziglar: One Of The Best Gifts You Could Ever Receive)

It’s something you can do too.

Here are the top three ideas for preparing your business so you can offset the fiscal cliff.

Niche your business. GKIC member and co-owner of Cater Galante Orthodontic Specialists Dr. Donna Galante says between 1997 and 2007 her business was growing gangbusters. In fact it was growing 25% a year minimum and at times doubling. Then in 2007 her business tanked. She says, “The phones stopped ringing and in 12 months’ time we had lost 30% of our revenue and production.” In one of the hardest hit industries in the country, orthodontics, which is considered an elective, was down 47% nationwide.

She says, I kept thinking about what Dan was always saying about how “there are riches in niches.” So Dr. Galante decided to specialize in the niche area of Invisalign, a proprietary orthodontic treatment which uses a series of clear, removable teeth aligners as an alternative to traditional braces.

Things turned around very quickly for them as her practice became one of the top 1% producers of Invisalign nationwide in 18 months’ time.

Recession-proof your business. Look no further than Dan Kennedy to know how to recession proof your business. In his book, No B.S. Marketing to the Affluent, Dan says “Those in the middle are the most affected by recession. They tend to be living at their means or above their means, yet spending only about 60% on necessities. In recession, they stop spending the other 40%. They just cramp up. So merchants selling to them don’t see a 5% or 10% drop; they get whacked with a 40% drop. Even price cutting doesn’t help much.”

His advice? “Trade up.” The richest 20% of the population account for more than 60% of spending in our economy. It’s just as easy to sell to the affluent masses who are least affected by tough times.

To get started, set yourself up to attract the affluent and their money. First transform your business to appeal to and attract the affluent. In other words, find out where the money is and then go get it. To market to the affluent, study who your affluent customers are, where they are, what they buy, why they buy, and the best ways to get into sync with them.

Learn how to “speak to sell.”  GKIC member and co-owner of Bradley Communication Corp., Bill Harrison gives this advice”: “Learn how to speak to sell.” He says, “In 2002, we almost went out of business because of the post 911 recession. We were really hurting and my brother went to a conference he had spoken to before and had never come home with more than $800. That year he came home with $67,000 because of what we learned from Dan about platform selling.

GKIC member and owner and chief instructor of Unified Martial Art Academy, Dwight Woods  says his business would have folded had he not learned how to persuade people about the benefits of his products and services.  He says, “I always taught for the love of the art form and thought that selling was evil. I’ve realized that you are no longer a hobbyist once you are in business, so you better learn how to sell.

In a recession, when you get someone on the hook, it’s essential to be able to move them to asking you what they should buy as quickly as possible. Whether you are speaking to one or to many, selling in person or through the mail or online, you must find your voice and learn how to speak to sell.

One way to make this easier is to eliminate your competition before you get into a selling situation.  In Dan’s sales system, detailed in Sales & Persuasion Strategies, he stresses the importance of eliminating the competition by making you, your product or service a foregone solution—this way you are dealing with clients, customers or patients who are pre-determined to buy from you and you alone. This not only makes the sales process go faster, but you no longer have to compete on price.

Don’t wait to see what happens. Get prepared now.

So what are you doing to prepare your business? Share your ideas in the comment section below.

NOTE: If you want to get on the “fast track” to creating your own personal economy and join the economic elite and discover the proven path for thriving, prospering and creating fortunes during these uncertain economic times, you can now. Discover the untold wealth attitudes, behaviors and strategies that’ll allow you to EXPLODE your income…and make you immune to a recession and countless other roadblocks that could sabotage your success!  Get Wealth Breakthroughs Now for 30% OFF!