Archive for the ‘Wealth Attraction’ Category


Dan Kennedy on the 4th of July

By: Dan Kennedy on: July 4th, 2014 22 Comments

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th.

Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually gone.”

This is the sea change in America that will, at some point, be most regretted. We once closed our drapes. On Memorial Day, some nitwit actress, famous but not known to me, tweeted that, at 10 A.M., she had already peed in two different Starbucks’ bathrooms. Apparently quite an accomplishment for the young lady. And this was reported by TV news media. Generations younger than mine, plus people of my age who should have better sense, are trading privacy for living their own little reality TV shows, plastering everything all over social media, tweeting about their eating and peeing and screwing. Police security cameras in the streets are welcomed. The ownership of unmanned drones by local police departments has not sparked outcry. The daily demonstrations that information transmitted online is easily hacked and stolen – whether our most important military secrets or Bobby’s online banking – is not discouraging people, companies or the government from this foolishness. The IRS used as a political intimidation and hit squad against conservative groups, their organizers, and their donors would have led to immediate resignations and firings, a special prosecutor, a presidential impeachment a decade ago; now it gets a shrug. Large numbers of college students actually signed a giant thank-you card for the IRS, thanking them for cracking down on the Tea Party. They do not know the chief lesson of history: anytime you let Them come for others, it is only a matter of time before They come for you.  Back to social media: the collective narcissism of this knows no bounds. It is possible only because shame is a thing of the past. But worse, because, as the good judge said, our reverence for privacy is lost.

It is a denigration of what it means to have friends and to be a friend. It is an illusion. And it is a giant time suck. It is even, actually dangerous: burglars, kidnappers, child predators, identity thieves, etc. love social media. It is one thing to do some of this in a calculated and controlled way, to a target audience, for profit, or if a mainstream celebrity paid for your celebrity, by necessity. It is another thing altogether for an entire society, an entire population to trade privacy for fake fame, for a delusion of self-importance. Respect and prominence by achievement is, for many, an unknown path. Instead, they know both casual and extreme self-promotion despite having no accomplishment and no worthy activity to promote. Peeing in two different restrooms before noon should suffice.

All sacrifice of the individual is inter-woven. The home as castle. What is earned, saved, accumulated, wisely stewarded yours, and yours to do with as you see fit. Your business run by your rules.  Your health a matter only for you and your chosen doctor. Decisions about parenting, yours. Every one of these fundamental rights is now being challenged, assaulted, criticized, ridiculed, ripped asunder and worst of all, voluntarily, even eagerly abdicated. Obama has said that individual rights “must be balanced with the collective needs of society” – a kissing cousin to the statement “from each man, according to his ability, to each man, according to his need.” In a poll, college students attributed that to Thomas Jefferson. It belongs to Karl Marx.  No, Mr. President, the American idea has always been that individual rights are sacrosanct.  Make no mistake: he has enunciated, with carefully chosen words, a position he believes and that a growing number are willing to accept. The hairs on the back of their neck do not rise the instant they hear such a thing said.  He isn’t alone. His re-making of what it means to be an American is a chorus, not a solo performance. And ignorant, foolish, lazy masses are applauding.

Home as castle. Contrast this with warrant-less, no-knock searches, warrant-less wire taps, expansion of eminent domain confiscations, unmanned drone surveillance. Your business run by your rules. Bloomberg telling you the maximum number of ounces of Coca-Cola you may sell in one cup – although not capping the maximum size of a beer or milkshake. Obamacare dictating what employee perks you must provide. Your health – Obamacare inserts federal boards and panels, even the IRS. Parenting: at a major city’s public school system, e-mail accounts were established for students as young as 8, with no parental notification, and when a parent strenuously objected, he was told he has no say in the matter. Morning-after abortion pill sold over the counter, no prescription, no parental rights.  Hillary’s “it takes a village” morphed into “the village NOT the parent”, a Communist and Fascist approach. On MSNBC, the socialist network, Mellissa Harris-Perry, their Saturday propagandist, stated that it was time we force parents to give up the out-dated notion that ‘Father knows best’ or that they own their children, and recognize that other wiser, more educated, more qualified people, as a collective group, need to control the development of America’s children. They are not yours. They are America’s. They belong to the collective.  She said it. The backlash was infinitesimal.

The war against the individual and individual rights is well underway.

You cannot pick and choose these things as if on a cafeteria line. You can’t be for heavy-handed gun control or smoking bans and against monitoring of your e-mails or Obamacare-dictated employee perks.  You are either for or against the individual. You are either for or against collectivism. If you stop drawing your drapes, you’ll soon have no door, then, soon, no walls to call your own. Each and every thing, whether you are personally, presently affected by it or not, must be viewed through the prism of: does this strengthen or weaken the individual, the concept of the individual, the rights of the individual?

We only have a Republic if we will keep it, and we are letting it be taken away at an accelerated pace.

So let’s get personal. You can at least make a decision to, yourself, be independent, self-sustaining, to be a guardian of yours and your family’s privacy to the greatest extent possible, to hold at-home classes and make your young ‘uns learn the differences between evil collectivism and the true American Way. Make them read and discuss Animal Farm. Atlas Shrugged.  You can resist a lot of the intrusiveness and surrendering of privacy. I am not even connected to the internet, thus no online banking, no social media, no distractions from productive work. If I had kids, they would have severely restricted and closely supervised computer use and internet access and they damn sure would not have I-pads or cell-phones: 2-way portals to sewage and hazard.

And you can busy yourself getting so rich you can make a lot of your own rules. It is damnably hard to defend yourself against the collectivism assault if you are poor or just barely making it. That is somewhat like my experiences with severe winter when young; my cars had bald tires, I lacked good winter clothing – one winter, my father and I shared one coat, I was ill-equipped to exercise any control. I don’t mind those same winters now at all. I have a lot of money. I have a proper 4-wheel drive, heavy, able vehicle with the right tires, good and even high-tech apparel and gloves, and if I choose not to leave my house for days on end, I have no need; I can make whatever of the world I need journey to me. You can buy some privacy. You can buy better security for your homes, property, family.  You can buy quite a bit of autonomy. You can buy better quality advice and assistance, deal with a private banker instead of clerks, a top-notch CPA instead of an ordinary accountant, a top-flight personal, concierge car mechanic instead of the dolts at the Goodyear store, a real clothier. You can travel by private jet and avoid the crowds sick with colds and flu, the maddening lines, the TSA groping, the delays, the lies, the wasted time. You can live where you choose. These are all things you can buy with sufficient money. You can also buy better, less toxic food. You can have special access to top-notch health care, as a donor to the right hospital. You can buy influence.

On Father’s Day, Carla gave me a card made to look like a little plaque, gold letters engraved on a black background, that reads: Awarded For Excellence In Avoiding Home Improvement Projects. I don’t even change light bulbs. I have a guy for that.

It is arguable that you should not be able to buy so much of this, when others are deprived of it simply because they lack money. How unfair! But even the luxury of such thinking is best bought. That’s why there are a lot of super-rich liberals; they got that way after “getting theirs”. They can now afford the luxury of liberalism, and can even dare advocate re-distribution and egalitarianism and even collectivism, knowing they are beyond its reach. This was Carnegie late in life; it is Gates and Buffet now. I have sometimes been labeled as ‘The Professor of Harsh Reality.’ This is harsh reality: living with autonomy, independence and imperfect but the best possible security is bought and paid for with money. It is unavailable otherwise.

Money changes much. My friend Joan Rivers extolled the wonderfulness of living in Manhattan to me. I said: you don’t live in Manhattan.  You live in your over-size, luxury penthouse, with a servant and an assistant, everything brought to you, your refrigerator stocked for you, your building secured, and when you leave, you walk only six steps outdoors, from door to limo, you don’t hunt for a parking spot or brave the subway, your limo lets you out at the door of restaurant or Bergdorf’s – where you have a private shopper waiting, your limo takes you to your waiting plane. You live in Joan Rivers’ World. Not in Manhattan. I also said: and I’m happy for you, that you do. You fought for it, you earned it, you earn it. Like the Republic is ours if we will keep it, this is hers, mine or yours if she, I or you will keep it for ourselves.

Getting rich enough to buy and own autonomy, independence and a good measure of security rarely happens by accident. It is a decided upon purpose about how you want to live and how you want to live differently, by your own rules, and what it will cost to do so. I recommend, as a mini-course, reading the little book, The Narrow Road by Felix Dennis. It’s full of harsh reality about this.

This is the best advice I have. I am grateful it was hammered into my head. You cannot control your own life and live as you choose unless and until you have the money to buy that control, keep buying it, and be virtually unconcerned with and uncompromising about the cost. Money buys choices. The less money you have, the fewer choices you have, the less control you can assert, and the more vulnerable and in peril you are.  If you are poor, you must buy whatever soup is on sale and you’ve found a coupon for. You probably aren’t poor. But if you are not in a position of true financial autonomy, then the analogy applies. Flying your “Don’t Tread On Me” flag is actually an expensive proposition.

So, a few quick commercials. First, dig in, apply all you get from me and GKIC, implement with a sense of urgency. You may not have time to get rich slow and ploddingly. The walls are closing in. It is getting harder and harder, the ways in which income is stolen from you before it can be converted to wealth are multiplying. There is no reason to fantasize this trend will reverse. Speed is of the essence. Figure out your ‘number’, set a schedule up for its attainment, put yourself under pressure, work aggressively and assiduously to get there sooner, not later, and certainly not “whenever.”  Second, expand your income sources – don’t just run harder and faster on the one wheel you run in. To that end, I will “plug” the upcoming GKIC INFO-Summit.

This is a very, very real portal to expansion of income sources; to leverage of know-how and experience. People FREQUENTLY discover ways to QUICKLY create one or more incomes of 5-figure, 6-figure and even 7-figure worth attached to or outside of, in addition to their present income(s) from their present business(es) at these annual Summits. Such results are not the rare, freakish things that require four paragraphs of “not typical” disclaimer copy in 4-point type. They are typical. But the INFO-Summit comes but once a year and you can’t afford to let an entire year pass by. Go register now.

What separated and distinguished this nation from the one it broke free of, and from all others, was the value placed on and the commitment to individual autonomy. This “least likely to succeed” country was built by people who held that as an ideal. This may have slipped the societal mind. But it need not slip yours. You can commit to personal independence, pursue it, and still have it. I think it’s harder to come by and harder to keep, but it is still within reach.

Four Reasons Why Some People Have Better Money Luck

By: Dan Kennedy on: May 8th, 2014 4 Comments

May 20, 2014 is “Be a Millionaire Day.”

Observed worldwide, it is a day for everyone to think and dream about what it would be like to be a millionaire.

If you are not yet a millionaire, you may at some point have looked at a really wealthy person and wondered, “How did he or she get so lucky?”

I know I have. Before I was making a lot of money I’d sometimes look at someone and think, “Man, how does he do it? He has money, a successful business, independence. Everything he does seems to turn into gold.”

Sure, I was well aware of the  standard  advice that tells you to start a savings account, pay off debt and review your investing and spending habits.

And I was working really hard, yet I was experiencing failure and no matter what I did or how I tried to save money, I piled on more debt.

Then I’d see someone with fewer credentials or who wasn’t working as hard and I’d wonder…

Do they have better connections? Were they born into a wealthy family? Were they made privy to a strategy I don’t know about? Do they have less “bad luck” expense-wise?

As I became more successful and began meeting more and more really wealthy people, I realized it had nothing to do with luck. And while the typical advice about saving and investing was good, I required something different than that kind of advice if I truly wanted to be independent and wealthy.

You see, I met and observed people from all walks of life. In fact, some had come from very little or had very little education and no credentials. And none of them were free from unexpected “pop-up” expenses.

What they did have in common was that they took certain actions to create wealth. Here are four reasons I’ve observed that people have “money luck.” Wealthy people:

1)      Create a business that money is attracted to. When building your business, you must be mindful of your design. Money is drawn to certain things and not others.  I talk about this extensively in Mind of Money.

Successful businesses give their customers what they want.  Think of it this way. If you make your child their favorite meal, they will be drawn to it and eat well. But if you cook something they don’t like, they either will refuse to eat it, make all sorts of excuses why they can’t eat it, or eat very little of it.

Even the perfect marketing plan flawlessly executed will fail if you don’t construct your business in a way that wealth finds appealing.

2)      Remove the obstacles in their “money path.” Nearly everyone has obstacles in the way of making money.

Often we think if we just ‘work harder’ or ‘add a strategy’ we will make more money. So you do more and more, still struggling to increase your income and wealth. The truth is sometimes you don’t need to do more, but instead you need to remove the obstacles in your path to get better results.

Are there any obstacles in your path to success?  If so, what are they and how are you going to overcome them? 

3)      Convert “one-to-one” selling to “one-to-many” selling. Simply put, it is much more efficient and much more profitable using one-to-many selling. This can convert more unconverted leads faster, allow you to secure affiliate partnerships to sell more, create referrals and automate part or all of your selling.

Dan Kennedy describes a situation in his Craftmanship of One-To-Many Selling Presentation where he was able to help a company produce $12 million in front-end-revenue and over $20 million in back-end revenue in one fourth the time it normally took them, simply by converting to one-to-many selling.

4)      Craft a script for every sales presentation. The most effective sales presentations whether you are speaking from the stage, creating a video to put up online or on a DVD, one to many presentations are always scripted and well-engineered.

Whether I’m presenting on a webinar or live from the stage, make no mistake, I know exactly what I’m going to say ahead of time and I rehearse it too. Unscripted, unrehearsed, spontaneous presentations mean you are leaving money (and often your credibility) on the table.

If you want to stop dreaming of becoming a millionaire and instead live the millionaire lifestyle, putting these four techniques in place will help you create your own “money luck.”

Do you have changes you’ve made in your business that you feel have improved your money luck? Share them with our readers in the comments.

NOTE:  Do you want to improve your money luck? We have just a few spots left for Dan Kennedy’s Advanced Wealth Academy (with special guest, Chicken Soup for The Soul author Mark Victor Hansen) in which he’ll take you inside his “Architecture of Wealth Attraction”.

During this event Dan will reveal:

  • A new and exceptionally advanced comprehensive strategic thinking and tactical application approach to wealth attraction never before discussed.
  • How to place yourself so that money naturally flows to you so you can eliminate the need to chase it or pursue it.
  • What to do instead of adding more, doing more or working more, that will get you better results.
  • How to get cooperation and assistance from others, including those in “high places” to get doors opened for you that you’d never be able to open on your own.
  • How to easily and quickly identify the obstacles in your way of making money and instantly remove them.

Check Out Dan’s Event By Clicking Here

Plus Dan will do a bonus training on crafting one-to-many sales presentations where you’ll discover:

  • The one element in your sales script that many omit…but that you should include every time.
  • How to multiply authority, credibility, believability and captured interest with one single production change and technique.
  • The 7 things your audience MUST realize and know as a result of your presentation before they will buy.
  • And much more.

Get the full report by clicking here now.

How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 7 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

Easy Come. Easy Go. Why Some People Can’t Hang On To Money & What To Do Instead

By: Darcy Juarez on: March 22nd, 2014 4 Comments

Nine years ago, Sharon Tirabassi cashed a $10.5 million check after winning the Lotto.

A recent story says that Tirabassi blew through all of her money and now lives paycheck to paycheck, riding a bus to work.

We’ve all read stories about lottery winners going from rolling in dough to being dead broke again. In fact, I recently read that 70 % of lottery winners lose or spend all of their money in five years or less.

But it’s not just lottery winners that can’t hang on to their money.

There are people who seem to hit financial problems again and again. They get in a lot of debt, pay it off and somehow end up in major debt again.

Or you see the person who has an excellent start to a new opportunity, but then it suddenly heads south.

Why does this happen? Is it just bad luck?

The good news is that it has nothing to do with luck. It has to do with the way you think about wealth and your beliefs about it. These are imperative to achieve lasting success and wealth.

Simply put, there are behaviors that repel wealth, and that is, how many people behave.

There are also behaviors that attract wealth. If you behave a certain way you will be magnetic to opportunity, money and wealth.

So if your thinking, beliefs and behavior aren’t in alignment with how wealthy people think, then the chances are your wealth will be short-lived and you will lose it.

Of course, it’s not surprising that most people do things to repel wealth. After all, for many, what they’ve  been taught about money, opportunity and wealth was told to them by people without wealth.

You see most of what you’ve learned about wealth is from the people you’ve associated with your whole life, such as your parents, siblings and lifelong friends. These people have opinions about money and wealth and they are the opinions you’ve probably heard the most often.

Ask yourself; are most of the people you associate with and have associated with for most of your life wealthy?

If the answer is no, then it should come as no surprise that a big key to your success is to get your beliefs and behaviors in sync with the way wealthy people think and behave.

Here are three tips for changing your financial dial to wealthy:

Acknowledge that your thinking and beliefs need adjustment. When it comes to any problem, the first step is to be aware and acknowledge the problem exists. Changing your lifelong beliefs and behaviors is bound to feel uncomfortable at first. Acknowledging that you need to change will make the transition much easier.

Understand the principles of how money moves.  This isn’t like diet and exercise, where you think you know what you need to do and you just need to do it. No, you need to truly understand what makes money move from one person to the next. Many wrongly believe that if they just work a little harder—if they just get that degree or certificate or credential—or if they become a better person—that money will flow in their direction. This is not the case and if you don’t understand the laws of how money moves, you’ll continue to put up a wall between yourself and wealth.

Condition yourself for wealth. Just as your body must be conditioned for health, your mind must be conditioned to attract wealth. Dan Kennedy suggests that even if you aren’t living an affluent lifestyle yet, that you immerse yourself in expanded awareness of what it is like and how many people are living it. Take field trips to where the rich hang out. Observe how money flows.   

It all comes down to this: You have to change your wealth programming.

Here at GKIC we talk a lot about strategy. There is indeed a strategy component to getting wealthy and very practical things you can do to put yourself in the right position to attract wealth. Don’t get me wrong, strategy is a critical component to wealth, but it’s not the only one.

If you don’t change your beliefs and behaviors regarding money, you’re setting yourself up to struggle financially, no matter how much money you make.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: March 15th, 2014 7 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here.

But in the limited space I have, there is no way to summarize them all.

I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction and Renegade Millionaire System.

However, three of the many, I think, are bigger, more universally applicable that the rest, so here they are:

1)      Price Elasticity. There are no restrictions on what people will pay. There are only self-imposed limits, both psychological and practical in nature.  It is the absolute truth that we set our own prices, and more often than not, set them lower than necessary.

Many people under-value themselves, their services, their products, and under-estimate what the market will pay.

It is vital to grasp that you set your own price. As Foster Hibbard taught, teaspoon, pail or tanker truck, the ocean doesn’t care. In other words, there is an abundance of water. You choose how much you want to take away and are the one who puts limits on what is available.

2)      The secret of transaction size.  Simply put, it requires fewer $5000 sales than $500 sales or $50 sales to get to each million dollar benchmark.  BUT, it is not proportionately difficult to create and sell a $5000 thing than it is to create and sell a $50 thing.

Even in relatively mundane businesses, innovative entrepreneurs find ways to dramatically boost average transaction size.

That’s the thinking that replaced the coffee shop with Starbucks.

3)      The power of continuity. Think Max Sackheim’s remarkable invention, Book of the Month Club. Or health companies that automatically ship vitamins to consumer at a certain time each month.

It turns out I’d be several dollars richer had I built my newsletter business on continuity from the beginning. There are other millions I’ve missed out on as well. I miss those millions.

Everybody ought to strive and fight and work to find ways to create continuity income streams in their business, and if they can’t, to get involved in a business where they can.

I encourage you to make these three secrets of wealth creation the focus of your research, investigation, and study. Learn as much about them as quickly as possible. Pay attention to them on an ongoing bases. Carefully consider them every time you launch a new product or service. Get an opinion or several opinions from people who “get it” and who might see a way to price higher that you may have overlooked.

There is no virtue in settling for less than you are worth, less than you deserve, less than the market will cheerfully pay. Strive to never accept less than your customers would gladly give you.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 9th, 2014 6 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’

One of the easiest ways to do this is to look at what everyone is talking about.

According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith.

Yahoo reported that the top obsessions for 2013 included Miley Cyrus “twerking”…”Duck Dynasty”…the casting of “Fifty Shades of Grey”…and “The Walking Dead.”

The popularity of these searches indicates that this is what is on your prospect’s mind.

Other than the iPhone 5, do you notice a common denominator?

The answer is obviously they are celebrity-related.

People love celebrities. They’re obsessed by them.

A single celebrity death will often trump media coverage of anything else going on in the news, even if the reality of the other news story is far more staggering.

The truth is people are fascinated by celebrities and that trend isn’t going to change. It’s only growing. And, inexplicably, people confuse celebrity with credibility.

This is good news for smart marketers.

Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, where they shop, live and do business. Tap into celebrity and you have access to the most powerful marketing force available.

It’s easier to do than you think.

If you do business on a local level, it’s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it’s also relatively inexpensive.

Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs.  Feature yourself in your advertising, videos and webinars.  Get interviewed on radio and TV and post the files on your website.

It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred.

It wasn’t too long ago that I watched an alternative health guru interviewed on Larry King and noted that virtually all the questions were the same as what our hosts on an infomercial asked two health experts.

When entertainment TV reporter Leeza Gibbons interviewed and profiled motivational speaker Tony Robbins in an infomercial was that as good as being on the TV show, Entertainment Tonight? Yes. In some respects it was even better…because this suggests strategy.

If you could get 3-time NFL Super Bowl Champion Emmitt Smith to appear in one of your ads do you think that would get more attention than an ad without a celebrity in it? (Incidentally, there is a way to get him and other mega-celebrities to do this when you attend Super Conference℠.  Find out more here.)

Using advertorials in newspapers and magazines, bought radio and/or TV time, self-published books, etc. you can do the same thing you once had to accomplish only through publicity and public relations.Not to mention that you can exert complete control over the process, unlike in live interviews with the media where you are at the mercy of what they ask, what they include in their edits, and whether or not your story gets bumped. Plus you can get it out much faster.

Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.

This draws attention, enhances the buying decision and increases the loyalty of your consumers. Plus as mentioned before, you’ll be viewed as a more credible source.

One of the smartest moves you can make this year is to capitalize on the growing trend of celebrity fascination.  Build your own celebrity and/or start connecting with celebrities to form an association between them and your business now.

*What’s HOT at GKIC This Week*– Go behind the scenes and cash in on the undisclosed, off the record strategies of today’s top direct marketers.  These high-profile techniques  Get my new edition of the best seller No B.S. Direct Marketing For Non-Direct Marketing Businesses.  Find out how you can get this report FREE and join the best, brightest and most successful GKIC members here.

Four Ways To Improve Your “Money-Luck…”

By: Darcy Juarez on: October 22nd, 2013 5 Comments

“Having money-luck.”

Recently, a friend of mine used those words to describe a person she knew when she was growing up.

“He was the luckiest person I’ve ever met. He was always coming into money. He’d buy a lottery ticket and win. He’d go to the track and win. He’d go out to eat and they’d give him a free appetizer. It didn’t matter where we went, I was always witnessing and hearing stories about his money luck. And his business always seemed to be raking in money too,” she says.

Do you know someone like that?  I’ve met a few in my life.

The good news is that creating wealth has very little—if anything—to do with luck. You don’t need luck to revise your wealth blueprint and dramatically increase the amount of money that comes your way.  All you have to do is get your thinking straight about wealth, identify your wealth goals and work smart and what you’re experiencing will just seem like good luck.

But having said that, today I’ll give you four methods for improving your “money-luck:”

1) Know and understand how money moves. In order to become wealthy, you need to understand how money moves from person to person, place to place.

In an interview Dave Dee did with Dan Kennedy on Renegade TV about wealth attraction, Dan says, “Money won’t stay where you want it to.” You can’t will it to appear or do what you are passionate about and expect it to automatically follow.

Let’s face it, if you could think about money and make it appear there would be no such thing as poor people. And if it was as simple as doing what you were passionate about, all artists would be wealthy. Am I right?

So the rich know and understand how money moves and if you want to become wealthy, you have to know and understand why money moves from person to person and place to place.

2) Put “wealth magnets” in place. Once you understand how money moves, you need to put what Dan calls “wealth magnets” in place so that money is attracted to you. For example, you need to put a magnet in place that addresses your attitude towards money so that you aren’t self-sabotaging yourself.  You need to have strategies for marketing, advertising, sales, and so forth that will attract money to your business, not repel it.

3) Acquire the right skill set to reach the level of affluence you desire. One of the biggest things you need to understand about wealth is that it has nothing to do with your chosen profession…whether you are an eye doctor, a candlestick maker, own an auto-repair shop, are a cleaning person, a chiropractor, etc.

Wealth is not related to genetics or the economy. I can show you geniuses who are broke and “not so smart” people who are insanely wealthy.

And you can find many examples of millionaires, multi-millionaires and billionaires who made their fortune, from scratch during recessions or the depression.

To make five figures a year takes a different skill set than it does to make six figures a year. And it takes different tactics to make seven figures than it does to make six. So to move up the money pyramid, you just need to acquire that skill set.

4) Get systems in place.  Dan says, “The wealthiest people I know operate by system.” He also says that the total absence of systems is a real problem. Do you have systems in place that:

  • Continually and consistently attract new customers, clients or patients to your business like clockwork?
  • Build relationship with your customers, clients and patients and move them up the “value-ladder?”
  • Convert prospects into paying customers?
  • Create a big payday or are capable of infusing large sums of cash into your business periodically when you want?

Getting systems in place for these areas is one of the most valuable places you can spend your time. Systems can produce results for you, around the clock automatically. They give you reliable, predictable results. And they allow you to grow your business—even if you step away from it to travel, for health reasons, etc.  (Fast Implementation Bootcamp gives you systems you can use in all four of these areas. Check it out here.)

If you want to improve your “money-luck,” and  start to really accumulate wealth, then use these proven ideas in your business. When you do, I promise you will begin seeing a change in your “luck” for the better.

NOTE: If you want the quickest, easiest way to get systems in place in your business that will automatically attract clients, customers or patients…grow your business each and every year…and identify a fast source of instant cash…then you don’t want to miss our next Fast Implementation Bootcamp.  You’ll leave bootcamp with completed campaigns ready to send…reusable systems you can recycle again and again to make you money…and ten money-making rules you’ll learn to live by and LOVE.

Best of all it’s FREE.

For more information or to register, click on the link below or call 1-800-871-0147.

http://gkic.com/bootcamp

 

Change In Economy? Plan Your Wealth Game Differently.

By: Dan Kennedy on: October 20th, 2013 7 Comments

Our recent government ‘circumstances’ once again have economists, lawmakers and analysts talking. Discussing how this will suck money out of our economy while spreading anxiety among consumers and businesses that will likely put a damper on economic activity.

Talk from politicians, media, economists, etc. surrounding events like this is not uncommon.

Remember in 2008 when their advice was to ‘lower our expectations’ and ‘shrink our lifestyles’ in response to tough economic times?

Or in 2004 surrounding the mortgage meltdown and housing crash when the Financial Times stated that “the end is near in use of exotic type mortgage money?”

How many times have you heard a television talking head say things like ‘the party’s over’ or ‘brace yourself’?   These are the common arguments used… making many believe that there is no other way to save yourself other than to ‘lower your standard of living’ or ‘reduce your spending’ or ‘live cheap.’

Unfortunately, I suppose it may very well be valid advice for those who accept it – those who routinely accept “governance by circumstances.”

But for you and me, lowering expectations is the least rational response I can think of. It only makes sense if you wish to cede control of your life to circumstances. That is a fundamental choice that belongs exclusively to you.

Granted certain circumstances may very well make it harder to attract wealth.  I built my first businesses during the Jimmy Carter recession, with tight credit, double-digit interest, inflation, unemployment lines and gas “shortages.” While some things may very well be avoidable, others may not.  And those who are experiencing economic unfriendly circumstances for the first time, it is terrifying and can be paralyzing.

There are, of course (and always will be,) changed and changing facts and realities in the business and financial landscape.  A good way to think about them is similar to how a pro football team adapts to playing games in changing conditions. They play on natural turf, artificial turf, outdoors, indoors and famously in any weather—rain, shine, snow, heat—regardless they play to win. And somebody does every time.

I drive harness racing horses in good and foul weather, outdoors, year round. I can count on one hand the number of times the track where I’ve been driving the past 13 years has postponed or rescheduled a race due to violent ice storms and blizzards.

Given the differing weather and track conditions, you plan your race strategy differently. You may condition your horse differently during the week and you may equip him differently on race night. You may dress differently and you may need to steel yourself mentally for bitter cold or pouring rain or mud. But you do not set aside your intentions of winning.

This isn’t the first time and it won’t be the last time traumatic change affects the economy. Whatever the realities are, one is that there is wealth. As long as it exists, it is yours to attract, by combining the right thinking, strategies, actions and behaviors.

*What’s HOT at GKIC This Week* If you’re serious about attracting more wealth and prosperity and want to know more about how to break through mental blocks about money and wealth that could be sabotaging you and equip yourself to win the money game no matter what the circumstances, then take a look at my extended message on Wealth Attraction by clicking here.

Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean.

But one thing is certain, the shutdown will be temporary.

The government will soon be back doing what it does for better or for worse.

However there is no debate about what that would mean should a “shutdown” occur in your business. It could fold with devastating consequences to the livelihood of everyone involved.   For some business owners, it’s a real looming threat that they live with on a constant basis. For others, unfortunately they aren’t aware of the dangers lurking, until it’s too late.

Just last week I was talking with a friend about a retail business in her area that had been thriving. She said that changes in Google caused this business to shutdown virtually overnight. The owner had to move in with relatives and is struggling to build a new business.

A small restaurant owner in Jacksonville, Florida recently talked about how new changes to tax laws pertaining to staffing were making it more difficult for him to be profitable. He had to eliminate staff causing him to increase his personal workload to 80 hours a week and is now debating whether it’s worth it to continue running his business.

It can happen to large companies too of course.  After being considered in danger of closing for several years, aerospace giant Boeing announced they would be closing their plant in Long Beach, California for good in 2015, affecting 3,000 workers who will lose their jobs.

The thing is, you don’t have to live with that looming “shutdown feeling.” Here are six things you can do to create growth in your business and feel confident you can prevent yourself from going out of business.

1)      Choose the right market for your business. When you target exactly the right market, you will eliminate wasting valuable marketing dollars and instead get maximum results from every marketing piece you release. Do this by creating a very detailed and clear picture of your ideal customer and limit yourself to a responsive market willing to spend money.

2)      Make your business the clear choice for your prospects and customers. When you make your product or service stand out as the only clear choice for your prospects, you’ll eliminate competition. Do this by making your Unique Selling Proposition irresistible.

3)      Diversify your marketing. Unfortunately for the retail business I mentioned earlier, they limited their advertising to using one vehicle—which meant that when Google made some changes, they were put out of business. Had they built up an email list and a mailing list, they would have still had other ways to market and sell their products. If you are relying on only one channel, you are putting yourself at great risk of being shut down—maybe even without warning. Be sure to integrate both online and offline marketing campaigns and you won’t have to worry about changes in rules and regulations shutting you down.

4)      Learn how to craft compelling messages. There are fundamentals of writing a message that gets your prospects to take notice, pay attention and open their wallet and buy from you. Invest the time to learn these fundamentals, even if you hire someone else to write your messages. (Note, if you are hiring someone to write for you, be sure you ask these seven questions) .

5)      Have a few campaigns ready to execute when you need immediate cash flow. When you have campaigns proven to generate cash each time you do them, you’ll relieve a lot of worry and stress and be able to bring in money on demand. For example, the “Lost Customer Campaign” we teach at Fast Implementation Bootcamp is one of attendees favorite campaigns as it always generates business and is a strategy many businesses have used to solve a cash flow problem.

6)      Expand what you offer. Boeing is closing its doors because they are no longer going to make C-17 cargo plane which is what is built at the Long Beach facility. If the facility would have looked toward expanding what they do, they may have had a plan in place that would have derailed their closing. For instance, they could have looked at building parts for repairing multiple types of planes.

Just as putting all your “eggs in one basket” for your marketing can lead to closing your doors, so can focusing too much on one product or service. Think about what else you can offer in order to have multiple streams of income coming into your business. For example, the restaurant owner I mentioned might think about offering his own line of products—special salad dressings and sauces. This would add income without having to increase staff. He could also add recipe cards or create information products that teach people how to cook.

The government shutdown is a harsh reminder of a reality no business owner ever wants to face. If you want to stop living in fear of having your business being shut down and grow your business instead, implement as many of these ideas as possible. You’ll eliminate wasteful spending, frustration, worry and fear and find you’re not only more relaxed, but more profitable too.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.