Comments on: Are You Sneaking Up On Your Prospects http://dankennedy.com/blog/direct-mail-marketing/are-you-sneaking-up-on-your-prospects/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Charles Ra http://dankennedy.com/blog/direct-mail-marketing/are-you-sneaking-up-on-your-prospects/comment-page-1/#comment-2817 Charles Ra Tue, 08 Jun 2010 23:32:07 +0000 http://dankennedy.com/blog/?p=1586#comment-2817 handwriting font works great, you are right Rob. handwriting font works great, you are right Rob.

]]> By: Rob Anspach http://dankennedy.com/blog/direct-mail-marketing/are-you-sneaking-up-on-your-prospects/comment-page-1/#comment-2814 Rob Anspach Tue, 08 Jun 2010 16:03:06 +0000 http://dankennedy.com/blog/?p=1586#comment-2814 Maritza, you could have moms or part-time summer help address the lables and it would be very effective, or you can have your own handwriting converted into a font and used on clear labels or directly printed on your envelopes if you go with a converted or handwritten font - it will save you time, energy and money and you can use it over and over and over again. plus the font is consistant... as people get tired of writing the same thing over again, the consistancy of the handwriting will wane and get sloppy Maritza,

you could have moms or part-time summer help address the lables and it would be very effective, or you can have your own handwriting converted into a font and used on clear labels or directly printed on your envelopes

if you go with a converted or handwritten font – it will save you time, energy and money and you can use it over and over and over again.

plus the font is consistant…

as people get tired of writing the same thing over again, the consistancy of the handwriting will wane and get sloppy

]]> By: Does Your Envelope Say, “Open Me”? | Small Business Marketing Blog | Glazer-Kennedy Insiders Circle http://dankennedy.com/blog/direct-mail-marketing/are-you-sneaking-up-on-your-prospects/comment-page-1/#comment-2812 Does Your Envelope Say, “Open Me”? | Small Business Marketing Blog | Glazer-Kennedy Insiders Circle Tue, 08 Jun 2010 14:08:20 +0000 http://dankennedy.com/blog/?p=1586#comment-2812 [...] In yesterday’s post, I covered the direct mail ’sneak-up’ attack where you position your envelope to look as if someone you know is sending you [...] [...] In yesterday’s post, I covered the direct mail ’sneak-up’ attack where you position your envelope to look as if someone you know is sending you [...]

]]> By: Simon Thurston http://dankennedy.com/blog/direct-mail-marketing/are-you-sneaking-up-on-your-prospects/comment-page-1/#comment-2809 Simon Thurston Mon, 07 Jun 2010 15:28:25 +0000 http://dankennedy.com/blog/?p=1586#comment-2809 Yes Maritza, in my experience it is well worth the extra work to have the envelopes hand written, it can enable it to cut through the clutter and get opened, which is the aim. You can have the best offer in the world inside the envelope, but if it doesn't get opened .... Simon Yes Maritza, in my experience it is well worth the extra work to have the envelopes hand written, it can enable it to cut through the clutter and get opened, which is the aim.
You can have the best offer in the world inside the envelope, but if it doesn’t get opened ….

Simon

]]> By: Maritza Parra http://dankennedy.com/blog/direct-mail-marketing/are-you-sneaking-up-on-your-prospects/comment-page-1/#comment-2808 Maritza Parra Mon, 07 Jun 2010 14:27:11 +0000 http://dankennedy.com/blog/?p=1586#comment-2808 I'm about to do my first mailing to a segmented list, with a "handwritten" note on yellow lined paper and this is just what I needed, I was about to do mail them out with mailing labels, but now I think I'll look for a mom (or some teens in summer might be good) who wants to make some extra money hand addressing the envelopes.... Thanks! I’m about to do my first mailing to a segmented list, with a “handwritten” note on yellow lined paper and this is just what I needed, I was about to do mail them out with mailing labels, but now I think I’ll look for a mom (or some teens in summer might be good) who wants to make some extra money hand addressing the envelopes….
Thanks!

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