Comments on: August 2000 Interview Between Dan and Bill (Pt 2) http://dankennedy.com/blog/direct-mail-marketing/august-2000-interview-between-dan-and-bill-pt-2/ Small Business Marketing | Marketing for Small Business Mon, 06 Sep 2010 04:28:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rob Anspach http://dankennedy.com/blog/direct-mail-marketing/august-2000-interview-between-dan-and-bill-pt-2/comment-page-1/#comment-899 Rob Anspach Mon, 07 Dec 2009 21:42:32 +0000 http://dankennedy.com/blog/?p=616#comment-899 ... wish I could still use this technology... but some dipstick in the PA gov'ment said that businesses were no longer permitted to use prerecorded messages as a marketing device... (although political & charities are still allowed) ... oh well, as a marketer I've programmed myself to not fall in love with any form of delivery or ad... that being said I dont get paralyzed when I have to stop a campaign and refocus it... ... many companies will give up and die or crawl under a rock if they cannot advertise the same way they have always done so... they get too comfortable and lose fcus on what they are suppose to do if the delivery method is no longer available … wish I could still use this technology… but some dipstick in the PA gov’ment said that businesses were no longer permitted to use prerecorded messages as a marketing device… (although political & charities are still allowed)

… oh well, as a marketer I’ve programmed myself to not fall in love with any form of delivery or ad… that being said I dont get paralyzed when I have to stop a campaign and refocus it…

… many companies will give up and die or crawl under a rock if they cannot advertise the same way they have always done so… they get too comfortable and lose fcus on what they are suppose to do if the delivery method is no longer available

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