We’ve been talking about selecting the correct mailing lists for your company and strategies you can employ to identify the right mailing list to purchase for your business.

Now I’m just going to randomly select a couple SRDS listings and go through them with you to bring about an even better understanding.

Under business executives, the Kiplinger Washington Letter lists are available. This is a tax, business and political newsletter. Let’s see what the listing tells us.

1. The average unit of sale is ‘on average’ is $68.00
2. The list source is direct mail. That means all the subscribers were gotten through direct mail as opposed to say advertisements in other magazines or reps selling subscriptions door-to-door.
3. There are 406,000 subscribers available.
4. There are approximately 10,000 hotline subscribers available each month
5. The lists costs $85.00-95.00 per thousand names. Expired subscribers are available for just $40.00 a thousand.

So if you have a broker you can now call that list broker or you can call the broker handling this list to get additional information for your regional or local marketing.

For example, you might want to know how many subscribers there are in Indiana or in Indianapolis, Indiana. Who might use this list? Banks, stockbrokers, insurance agents, realtors, seminar marketers.

If you’ll take the time to review the entire SRDS directory you’ll be amazed at how many lists you’ll discover that contain people who are logical prospects for your business, goods or services.

Let me tell you how to get super sophisticated with this. Let’s say you sell fairly complex, expensive real estate limited partnerships. You need people in high tax brackets with good credit and some knowledge and experience as investors.

You might take the Kiplinger list we just discussed plus two or three other financial newsletter subscription lists and have them merged/purged to find only those people in your area who subscribe to a least two of them.

Then you might have that list merged/purged with a list of credit card holders. On a local basis this is going to be costly because you are dealing with so few names.

In this example, in a city like Phoenix, you might only wind up with a thousand names and they might costs you several dollars each but you will have highly qualified prospects.

Author Info:  Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.