Comments on: Exploding the Response of Your Direct Mail http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/ Small Business Marketing | Marketing for Small Business Thu, 29 Jul 2010 15:16:38 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bill Glazer and Outrageous Advertising http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-2346 Bill Glazer and Outrageous Advertising Sat, 03 Apr 2010 23:00:42 +0000 http://dankennedy.com/blog/?p=667#comment-2346 [...] | Internet ... | G*lazer & Ke*nnedy - Think to Grow Rich - re-up? - Your Source For ... | Exploding the Response of Your Direct Mail | Small Business ... | Best marketing strategy from Bill Glazer, Dan Kennedy's bus | No ... | Bill Glazer A-Z [...] [...] | Internet … | G*lazer & Ke*nnedy – Think to Grow Rich – re-up? – Your Source For … | Exploding the Response of Your Direct Mail | Small Business … | Best marketing strategy from Bill Glazer, Dan Kennedy's bus | No … | Bill Glazer A-Z [...]

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-1885 Rabbi Issamar Ginzberg Sun, 28 Feb 2010 13:18:54 +0000 http://dankennedy.com/blog/?p=667#comment-1885 Brian: I, for one, would be interested in a blog post form you about your own success with lumpy mail... Brian:

I, for one, would be interested in a blog post form you about your own success with lumpy mail…

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-1884 Rabbi Issamar Ginzberg Sun, 28 Feb 2010 13:18:18 +0000 http://dankennedy.com/blog/?p=667#comment-1884 These little things DO make a real difference. Dr. Cialdini's amazing work on "Influence" also would argue that the fact that you gave them something makes the feeling of reciprocity.. which would also help the response rate. :) These little things DO make a real difference.

Dr. Cialdini’s amazing work on “Influence” also would argue that the fact that you gave them something makes the feeling of reciprocity.. which would also help the response rate. :)

]]> By: Simon Thurston http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-1863 Simon Thurston Thu, 25 Feb 2010 17:02:36 +0000 http://dankennedy.com/blog/?p=667#comment-1863 This is a quality strategy that can eliminate the 'gate keepers' - particularly in the b2b arena. I have yet to test in the business to consumer sector, but I'm guessing it would have equally compelling results. This is a quality strategy that can eliminate the ‘gate keepers’ – particularly in the b2b arena. I have yet to test in the business to consumer sector, but I’m guessing it would have equally compelling results.

]]> By: Charles http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-959 Charles Thu, 17 Dec 2009 10:52:51 +0000 http://dankennedy.com/blog/?p=667#comment-959 good point Steve. lumpy mail works good point Steve.
lumpy mail works

]]> By: Jim Rowe http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-955 Jim Rowe Thu, 17 Dec 2009 04:40:45 +0000 http://dankennedy.com/blog/?p=667#comment-955 I was mailed a fake rolex in the mail with some offer that i did not respond to but I do know who the company was and I also keep them in mind for products. One thing that I thought about was that they spent a decent amount of money to gain my business. I remember them and tell others about them because of this. I was mailed a fake rolex in the mail with some offer that i did not respond to but I do know who the company was and I also keep them in mind for products. One thing that I thought about was that they spent a decent amount of money to gain my business. I remember them and tell others about them because of this.

]]> By: Scott Seifferlein http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-954 Scott Seifferlein Thu, 17 Dec 2009 00:41:02 +0000 http://dankennedy.com/blog/?p=667#comment-954 I have used the lost customer campaign with positive ROI. Have also tested the X-Ray mailer, and just recently had positive ROI on a 3 step campaign with a Compass, Message in a bottle and Trash Can combo. Now I am testing the Silver Platter. I have used the lost customer campaign with positive ROI. Have also tested the X-Ray mailer, and just recently had positive ROI on a 3 step campaign with a Compass, Message in a bottle and Trash Can combo. Now I am testing the Silver Platter.

]]> By: Steve Sipress http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-949 Steve Sipress Wed, 16 Dec 2009 16:55:12 +0000 http://dankennedy.com/blog/?p=667#comment-949 Keith and Lee are two fantastic guys who really know their stuff. People LOVE to get "lumpy mail"! Even if they don't take me up on my offer, I get comments like "I love your stuff -- it's so much fun!" Do you think the companies who continue to waste their money on plain vanilla, boring junk mail develop those kinds of raving fans? Or put anywhere near as much money in the bank from their mailings? Which is, as Dan and Bill point out, what really matters. Keith and Lee are two fantastic guys who really know their stuff.

People LOVE to get “lumpy mail”! Even if they don’t take me up on my offer, I get comments like “I love your stuff — it’s so much fun!”

Do you think the companies who continue to waste their money on plain vanilla, boring junk mail develop those kinds of raving fans?

Or put anywhere near as much money in the bank from their mailings?

Which is, as Dan and Bill point out, what really matters.

]]> By: Brian Horn http://dankennedy.com/blog/direct-mail-marketing/exploding-the-response-of-your-direct-mail/comment-page-1/#comment-945 Brian Horn Tue, 15 Dec 2009 15:02:08 +0000 http://dankennedy.com/blog/?p=667#comment-945 Used this for the first time this year. Wish I had done it long ago. Used this for the first time this year. Wish I had done it long ago.

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