Comments on: How to Reduce the Waste Factor in your Direct Mail http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tim Little http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1604 Tim Little Thu, 11 Feb 2010 17:05:12 +0000 http://dankennedy.com/blog/?p=991#comment-1604 Love your Website and Dan Kennedy! This only proves that you can never spend to much time researching the foundation of any campaign the List. Seldom do business professionals spend the time to analyze their best customers. The top 20% that spend 90% of the money that come back frequently or that purchased from you in the last 90 days. From this very basic information you could draw a profile of the best mailing lists and test the most profitable segments. Not allowing a professional to help you is like burning your hard earned cash. Tim Little Publisher, MArketingListBroker.com Love your Website and Dan Kennedy!

This only proves that you can never spend to much time researching the foundation of any campaign the List. Seldom do business professionals spend the time to analyze their best customers. The top 20% that spend 90% of the money that come back frequently or that purchased from you in the last 90 days.

From this very basic information you could draw a profile of the best mailing lists and test the most profitable segments.
Not allowing a professional to help you is like burning your hard earned cash.

Tim Little
Publisher, MArketingListBroker.com

]]> By: Rob Anspach http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1543 Rob Anspach Mon, 08 Feb 2010 21:04:34 +0000 http://dankennedy.com/blog/?p=991#comment-1543 yep more isn't always better...focus on the quality not quantity of your marketing yep more isn’t always better…focus on the quality not quantity of your marketing

]]> By: Steve Sipress http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1531 Steve Sipress Sun, 07 Feb 2010 20:33:47 +0000 http://dankennedy.com/blog/?p=991#comment-1531 Small Business owners need to cut the waste out of their marketing costs now more than ever. We all have to resist the urge to "try and get as many customers as possible" or the feeling that "my offer is so good that everyone will want it" and discipline ourselves to more narrowly target our marketing. Thanks for the reminder, Dan. Small Business owners need to cut the waste out of their marketing costs now more than ever.

We all have to resist the urge to “try and get as many customers as possible” or the feeling that “my offer is so good that everyone will want it” and discipline ourselves to more narrowly target our marketing.

Thanks for the reminder, Dan.

]]> By: Donna Kopf http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1528 Donna Kopf Sun, 07 Feb 2010 00:30:53 +0000 http://dankennedy.com/blog/?p=991#comment-1528 It makes so much sense to only advertise to people who might actually be interested in what you're saying. How did everyone learn to blindly market everyone in the first place? Thank you Dan for un-doing years of dumb, ineffective direct marketing advice. It makes so much sense to only advertise to people who might actually be interested in what you’re saying. How did everyone learn to blindly market everyone in the first place? Thank you Dan for un-doing years of dumb, ineffective direct marketing advice.

]]> By: Revenue Rabbi http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1526 Revenue Rabbi Sat, 06 Feb 2010 21:25:58 +0000 http://dankennedy.com/blog/?p=991#comment-1526 Different "overlays" like "people that have a backyard pool" and an overlay of "people that play golf" would cost more money for the list, (close to $1 per name), but when you mail them a letter that addresses them on both fronts, you are that much more matching you r message to your market.. and will get a much better response! "Whether you are playing golf or swimming in the back yard pool.. you need a new security system from XYZ Security!" When the letter talks directly to the person getting it, the response is so much stronger.... a pity on the people wasting money mailing to wimpy lists! Different “overlays” like “people that have a backyard pool” and an overlay of “people that play golf” would cost more money for the list, (close to $1 per name), but when you mail them a letter that addresses them on both fronts, you are that much more matching you r message to your market.. and will get a much better response!

“Whether you are playing golf or swimming in the back yard pool.. you need a new security system from XYZ Security!”

When the letter talks directly to the person getting it, the response is so much stronger…. a pity on the people wasting money mailing to wimpy lists!

]]> By: Elizabeth http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1521 Elizabeth Sat, 06 Feb 2010 05:08:15 +0000 http://dankennedy.com/blog/?p=991#comment-1521 Its amazing how many business owners don't get this. A former client stopped using direct mail because of the cost an instead chose to use email blasts to a list he purchased of 50k email addresses for a fraction of the cost to print mailers and send them out. Not a segmented targeted email list either. He told me how the list broker tried to convince him to target specific prospects with certain interests and he didn't see the point. Some people don't appreciate the value of targeting the right market. Its amazing how many business owners don’t get this. A former client stopped using direct mail because of the cost an instead chose to use email blasts to a list he purchased of 50k email addresses for a fraction of the cost to print mailers and send them out. Not a segmented targeted email list either. He told me how the list broker tried to convince him to target specific prospects with certain interests and he didn’t see the point. Some people don’t appreciate the value of targeting the right market.

]]> By: Charles Ra http://dankennedy.com/blog/direct-mail-marketing/how-to-reduce-the-waste-factor-in-your-direct-mail/comment-page-1/#comment-1516 Charles Ra Fri, 05 Feb 2010 14:09:35 +0000 http://dankennedy.com/blog/?p=991#comment-1516 only mails a thousand brochures to a list of people in his store’s neighborhood who are subscribers to Skiing, or Hiking, or Field and Stream Magazine. list acquisition cost will be much higher than example one Part of the magic of the sophisticated approach is the list to offer match. But to be successful you must also develop a very good attractive offer. good advice Dan thanks only mails a thousand brochures to a list of people in his store’s neighborhood who are subscribers to Skiing, or Hiking, or Field and Stream Magazine.
list acquisition cost will be much higher than example one
Part of the magic of the sophisticated approach is the list to offer match. But to be successful you must also develop a very good attractive offer.
good advice Dan
thanks

]]>