Comments on: How to Turn 44 Cents into a Customer for Your Small Business http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rob Anspach http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1615 Rob Anspach Fri, 12 Feb 2010 03:50:49 +0000 http://dankennedy.com/blog/?p=964#comment-1615 You might not always like what you get when open a bulky envelope, but you always open it because of it's perceived value You might not always like what you get when open a bulky envelope, but you always open it because of it’s perceived value

]]> By: Elizabeth http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1520 Elizabeth Sat, 06 Feb 2010 02:43:56 +0000 http://dankennedy.com/blog/?p=964#comment-1520 Direct marketing mailers work on me. When I sort my mail I toss the boring junk and open the intriguing lumpy mail or envelopes with personalized teaser copy. TV and radio ads I change the channel or station since most don't apply directly to my needs. Magazine ads sometimes catch my eye but rarely do I buy anything because of a magazine ad. I definitely believe in the value and power of direct response mailers. Recently I subscribed to two different magazines because of direct mail offers that were to good to pass up. I had never subscribed to those magazines before and now I have because of a mailer. :-) It was worth their 44 cents to mail me an offer. Direct marketing mailers work on me. When I sort my mail I toss the boring junk and open the intriguing lumpy mail or envelopes with personalized teaser copy. TV and radio ads I change the channel or station since most don’t apply directly to my needs. Magazine ads sometimes catch my eye but rarely do I buy anything because of a magazine ad.

I definitely believe in the value and power of direct response mailers. Recently I subscribed to two different magazines because of direct mail offers that were to good to pass up. I had never subscribed to those magazines before and now I have because of a mailer. :-) It was worth their 44 cents to mail me an offer.

]]> By: Rob Anspach http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1456 Rob Anspach Wed, 03 Feb 2010 05:22:31 +0000 http://dankennedy.com/blog/?p=964#comment-1456 Yes what better way to sort mail...over the trash... Open bills and personally addressed mail and toss the rest Yes what better way to sort mail…over the trash…
Open bills and personally addressed mail and toss the rest

]]> By: Scott Seifferlein http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1447 Scott Seifferlein Tue, 02 Feb 2010 19:05:36 +0000 http://dankennedy.com/blog/?p=964#comment-1447 I love and hate being the only one in my industry using direct mail. I love it because of the increase in business. I hate it because I have yet to figure out how to get a 2 to 1 ROI. I love and hate being the only one in my industry using direct mail. I love it because of the increase in business. I hate it because I have yet to figure out how to get a 2 to 1 ROI.

]]> By: Charles Ra http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1445 Charles Ra Tue, 02 Feb 2010 18:06:19 +0000 http://dankennedy.com/blog/?p=964#comment-1445 44cents per mailing is great and also the free email sending with the autoresponder service is awesome. thank you Dan 44cents per mailing is great
and also the free email sending with the autoresponder service is awesome.

thank you Dan

]]> By: Steve Sipress http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1442 Steve Sipress Tue, 02 Feb 2010 16:29:08 +0000 http://dankennedy.com/blog/?p=964#comment-1442 I built my first multi-million dollar business through the mail exclusively about 25 years ago. I said then, and I still say it today: No matter how much they keep raising postage rates, the USPS is still the biggest bargain in the world. Come on, now! Where else can you get someone to take something from your door and bring it clear across the country to the precise recipient you want at basically the precise time you want for just 44 stinking cents?? Amazing. If only more business owners took advantage of it... I built my first multi-million dollar business through the mail exclusively about 25 years ago.

I said then, and I still say it today: No matter how much they keep raising postage rates, the USPS is still the biggest bargain in the world.

Come on, now! Where else can you get someone to take something from your door and bring it clear across the country to the precise recipient you want at basically the precise time you want for just 44 stinking cents?? Amazing.

If only more business owners took advantage of it…

]]> By: Mike Feddersen http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1441 Mike Feddersen Tue, 02 Feb 2010 16:25:10 +0000 http://dankennedy.com/blog/?p=964#comment-1441 All the comments above are spot on but anyone following Dan Kennedy's awesome work should already know this(although it is usually the basics where we mess up). Personalizing sure helps you get your foot in the door. Les... on your "Glance Friendly" suggestion what better way than having a picture or slogan on a postcard that 'earns its place on the fridge?' Has anyone here considered using sendoutcards in their marketing? Keeping in touch is easy. Helps you build that "Iron Cage" around your clients that Dan talks about in your marketing to the point that your client doesn't even notice someone else's widget because 'you' already have that covered. All the comments above are spot on but anyone following Dan Kennedy’s awesome work should already know this(although it is usually the basics where we mess up).

Personalizing sure helps you get your foot in the door.

Les… on your “Glance Friendly” suggestion what better way than having a picture or slogan on a postcard that ‘earns its place on the fridge?’

Has anyone here considered using sendoutcards in their marketing? Keeping in touch is easy. Helps you build that “Iron Cage” around your clients that Dan talks about in your marketing to the point that your client doesn’t even notice someone else’s widget because ‘you’ already have that covered.

]]> By: Les Rose http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1440 Les Rose Tue, 02 Feb 2010 15:52:49 +0000 http://dankennedy.com/blog/?p=964#comment-1440 They may open the mail over the trash, but the usually have to read it before they throw it. If they read the first sentence they should get the message. Make your intro into a hook, you have to catch them in the first sentence, or get them to open the envelope -which makes it seem higher value. Better still put your " hook" on the envelope, it slows down the time they get the message. An envelope is another stage, but gives validity to value higher cost products or services. Radio ads are great for instant response, statistics show that they get the fastest response, but burn out quicker. Even TV ads have to be shown and average of three times before they are remembered longer than 4 hours. Letter, brochures, cards hang around, sometimes for days before they're dumped. Make the message clear, " Glance friendly " They may open the mail over the trash, but the usually have to read it before they throw it. If they read the first sentence they should get the message.

Make your intro into a hook, you have to catch them in the first sentence, or get them to open the envelope -which makes it seem higher value.

Better still put your ” hook” on the envelope, it slows down the time they get the message. An envelope is another stage, but gives validity to value higher cost products or services.

Radio ads are great for instant response, statistics show that they get the fastest response, but burn out quicker.

Even TV ads have to be shown and average of three times before they are remembered longer than 4 hours.

Letter, brochures, cards hang around, sometimes for days before they’re dumped. Make the message clear, ” Glance friendly “

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1439 Rabbi Issamar Ginzberg Tue, 02 Feb 2010 15:22:01 +0000 http://dankennedy.com/blog/?p=964#comment-1439 aack. Make that $50 to invest.... $10 will be harder :) aack. Make that $50 to invest….

$10 will be harder :)

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/direct-mail-marketing/how-to-turn-44-cents-into-a-customer-for-your-small-business/comment-page-1/#comment-1438 Rabbi Issamar Ginzberg Tue, 02 Feb 2010 15:21:05 +0000 http://dankennedy.com/blog/?p=964#comment-1438 If you have absolutely nothing but access to your local library and $10 to invest, you can write 100 letters by photostat or even by hand, send them to 50 targeted customers (a letter and a follow up), and get a direct mail response which can bring in the money to need to build your empire. What else besides the USPS offers that? The handwritten envelope, first class stamp, will definitely increase response rates... who gets personal letters anymore? I open anything besides "bills and advertisements"... first! Don't forget, as Rob Anspach (I believe) mentioned recently on a post here from Dan... people open their mail over the... trash. If you have absolutely nothing but access to your local library and $10 to invest, you can write 100 letters by photostat or even by hand, send them to 50 targeted customers (a letter and a follow up), and get a direct mail response which can bring in the money to need to build your empire.

What else besides the USPS offers that?

The handwritten envelope, first class stamp, will definitely increase response rates… who gets personal letters anymore?

I open anything besides “bills and advertisements”… first!

Don’t forget, as Rob Anspach (I believe) mentioned recently on a post here from Dan… people open their mail over the… trash.

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