“One of the biggest gifts that you can give your daughter is to show her that you love what you do.”
—Maggie Wilderotter, Frontier CEO and one of the 21 female Fortune 500 CEOs
When Brittany Lynch was 15 or 16 years old, she remembered her dad getting a lot of “junk mail.”
Curious about it, she asked him, “Dad what is all this junk mail you keep getting from Dan Kennedy? And more importantly, why do you seem to be reading it every month?”
Her dad kind of laughed and said, “One of the best things you could do to improve your life and your future is to read this “junk mail” every day.”
2013 marks the 20th anniversary of the “Take our daughters and sons to work” program.
The program was started as a way of creating “an enriching educational experience for our nation’s daughters and sons” and offering expanding opportunities that can transform the lives of girls and boys both nationally and internationally.
With the budget war and talk about how the debt will affect the well-being of future generations, today, in honor of the “Take our daughters and sons to work” anniversary, I want to talk about how you can positively influence your children’s future so that, no matter the state of the economy, they can be prosperous and escape the burden of worrying about money.
Speaker and author Tom Maxwell says,
“Transformation must happen in the life of a leader before it can happen in the life of a company or nation.”
In order to do this, he says you need to “create a growth environment.”
Growth thrives in favorable surroundings. It follows that if you make your environment conducive to learning about success, marketing and business, you can help transform the life of your child so they will be ready to lead their own company. Here are four ways you can create a growth environment:
Get them in the habit of reading. In his blog post READ THIS If You Want More For Your Life, Dan Kennedy discusses books to transform your life and how a common exchange among the uber-successful is to discuss what they are reading. He says, “Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor” (if you missed this article you can read it here.)
Brittany Lynch credits a lot of her success to reading what turned out NOT to be “junk mail” from Dan Kennedy. Give your No B.S. Newsletters and No B.S. books to your kids to read and discuss them at dinner. You might even see what ideas your kids have for your business after reading them and reward them if they come up with an idea you use. (If you aren’t currently receiving the No B.S. Newsletters, you can sign up to receive them along with your free gift of $633.91 worth of money making information here.)
Can’t get them to read the material? Author John Maxwell says that when he was growing up his parents paid him to read books off a list instead of paying him to do chores.
Give them space to think. Dan says you should give yourself time to think. And you should give your kids time to think too. Between school, studying, social networking, sports, music and other activities, kids are tightly scheduled. Give your kids space and make sure they have free time to devote to doing kid things and an atmosphere that will inspire and promote kid creativity and self-discovery.
Make discussing business at the dinner table the norm. Much-discussed sister act of the corporate world, are Denise M. Morrison, CEO of Campbell Soup, and her sister, Frontier CEO Maggie Wilderotter. They are the first sisters to make Fortune‘s list of the 50 Most Powerful Women in Business. They are also only two of the family’s super-achievers as they have two other sisters who have also risen to the top in business, one as a regional vice president for a tech company and the other a former senior vice president of sales at AT & T. They credit their parents for their confidence and business savvy.
Wilderotter says it was normal for them to discuss business, set high standards and great goals at the dinner table. She never thought it was boring or out of the ordinary because that was all they knew.
They learned about profit-margin goals, marketing plans and customer sampling. They learned to work hard, be independent and not give up.
Have them write business plans for what they want. Wilderotter and Morrison talk about how they picked jobs out of a jar every Saturday. In order for them to receive an allowance, they had to complete the tasks they drew out of the jar. They could also barter to do a different job. Wilderotter also says, “We did business plans on anything we wanted. Like getting our ears pierced.” The sisters had to wear screw back earrings for a year to prove to their dad that it wasn’t a fad. In their plan they also showed that getting their ears pierced wasn’t a big alteration to their appearance and that they could save money by taking advantage of a two for one special to get their ears pierced and share earrings.
The sisters say the attention to detail, being thorough, and being innovative at a young age helped them with future business plans.
Help your kids unlock their greatness by creating an environment that helps them develop and grow into the most successful people they can be. When you do, you’ll help ensure their successful and profitable future, no matter what the leaders of today do to affect the economy.
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