74 Ways to Build a Traffic Powerhouse

Russell Brunson reveals dozens of ways to get targeted traffic to your site.  Just choose the methods you like best and create a traffic powerhouse that will build and sustain your business in any economy.

Almost every time I tell someone that my company name is DotCom Secrets, one of the first questions is, “Well, what is the big secret then?”  I now know how Victoria must feel every time someone walks past one of these stores or sees their ads.

So, what is the big secret then?  What is the “Dot Com Secret” that gives the ability to normal, ordinary people like you and me to make insane amounts of money online in record speed?

Is it because we’re really smart? (I can answer that one quickly because I know a ton of guys making a killing and most wouldn’t have graduated college even if they had tried).  Is it because we have really cool products?

Again, this one isn’t true either – some of the worst products make the most money online.  So is it because of a great sales letter or killer graphics?  Again, the answer is no.  A sales letter without this secret is completely lifeless.

The Real “Dot Com Secret”

The big “Dot Com Secret” is that if you can learn to control traffic online, you will never worry about money again.  Of everything you can learn online – this is the skill that trumps everything else.

So, the next logical question is HOW!  The good news is that there isn’t just one way to drive traffic – in fact there are hundreds if not thousands of ways to do it.  If you can master a few of them, you will be in a position to make money anytime you want, in any economy.

Now, many people will tell you that you just need to know one traffic method – which I completely disagree with.  It’s vital that you master a few because traffic changes daily and if all of your eggs are in one basket you could lose everything.  Make sure that you create a powerful traffic portfolio of diverse ways to generate traffic.

In one of my mind maps I broke down the traffic powerhouse that I have created with my team and use every day at DotCom Secrets.  We are diversified in our traffic and because of that have created a powerful and stable business.

I want to break down the five core traffic methods and elaborate a little on each one.  Unfortunately in this article we won’t have time to dissect every tool and every resource for each method.  But  you should get a high level view of all the core methods in this article.

The five core traffic systems are free online traffic, paid online traffic, free offline traffic, paid offline traffic, and recycled traffic.

Free Online Traffic

I call this type of traffic free because you don’t have to spend money to generate it. But you do have to spend time to generate it. So for some people the “free” sources may be more expensive than the paid depending on how much you value your time.  The great thing about the free online traffic sources is they are the easiest to systemize and outsource.

Inside of free online traffic there are a few branches:

Communities: This is where you find large congregations of people who are interested in a topic all gathered together in one spot. If you can define who your target customer is and where they spend their time online, then it becomes easy to find HUGE masses of people waiting to go where you tell them to go.

SEO: This stands for Search Engine Optimization. When people are looking for things in today’s world, they go to the search engines to find it. To get listed in the search engines you have to focus on your onsite optimization as well as your offsite optimization. We use a blog to cover 95 percent of all our onsite SEO, and our offsite SEO is handled by link building and content distribution with links pointing back to our specific blog posts.

Web 2.0: The web 2.0 world can be broken into two major sections. Sites that allow us to create pages on them that end up being ranked high in Google (sites like squidoo and hubpages) and sites that we use to build followings of people (like Twitter and Face Book).

Affiliates: Affiliate traffic generation is one of our biggest areas of traffic generation.  We find people who already know how to generate traffic and we piggy back on their efforts.

Paid Online Traffic

This type of traffic is harder to systematize and outsource because you’re dealing with a budget. If you’re not watching closely, you can quickly lose a lot of money. The huge benefit to paid traffic is its consistency. It’s much easier to predict and monitor who’s coming to your site and when you want them there.

Here are the branches inside of paid traffic:

PPC: Stands for “Pay Per Click” where you pay every time someone clicks on one of your ads.  There are a lot of places that offer PPC advertising. The keys here are to know your metrics and know how much you can spend to acquire a customer as well as your conversion rates on your website. When you know both of these numbers, then you can figure out how much you are able to spend per click and still make a profit.

CPV: Stands for “Cost Per View” where every time someone views your site you pay.  There are many CPV networks that will show your site to people in their networks who are looking for something similar to what you are offering.  It’s easy to get hundreds of thousands of views per day, so make sure you closely target which pages and keywords you want to show up for.

CPA: Stands for “Cost Per Acquisition” where you are paying just on the acquisition of a subscriber or a customer. This is where I would pay someone $2 for everyone they can get to fill out my squeeze page, or $30 for everyone who orders one of my DVDs.  There are many CPA networks you can work with but be sure to know your numbers. You often have to pay over 100 percent commissions on the front end so you need to be able to make a profit on the backend.

CPM: Stands for “Cost Per Hundred” where you are paying for impressions.  We usually look at this in the banner networks where I’m paying $2 to $3 per thousand banner impressions.  The key to success here is making sure the banners you are paying for are close to the top of the webpage or you may be paying for ads that are never seen by real people.

Co-Registration: This is traffic that you get by piggybacking on someone else’s traffic.  So they may get someone to signup for their list and immediately afterwards they try to get that person to join other peoples lists – they then charge you based on people who join your lists.

Free Offline

Most internet marketers refuse to touch offline media, which is great news for you because offline media will generate better quality visitors and a higher, more consistent number of them if you do it right.  This is mostly because the distribution channels of these types of media have been around for hundreds of years and get into the hands of millions every day.

Here are the branches inside of free offline traffic:

Public Relations (PR): Getting good PR in newspapers, radio, magazines and TV can be huge. I’ve had a chance to be features on quite a few morning news segments which has been a great lead generator for our company.

Events: There are literally dozens of events happening in your local marketplace every week.  If you don’t believe me, go check meetup.com.  The networking and traffic generation at these events can be huge.

Paid Offline

This is what ran this business for hundreds of years. With the onset of the internet most people don’t even look at advertising offline yet again it’s probably the most scalable type of traffic generation in the world.

Here are the main branches inside of paid offline traffic:

Print Media: This covers ads and articles in newspapers, magazines, classified ads as well as direct mail.

Digital Media: These are the sources that we see most often throughout the day like radio and TV.

Referral Programs: Referral programs will give you one of the highest quality of traffic every time.  Many people do online affiliate programs, but few take them offline and turn them into a solid referral program.

Recycled Traffic

This type of traffic will always be your best traffic.  The reason is because they have already come to you from every other traffic source.  They have joined your lists, they have listened to what you say, and they know who you are. Your job at this point is to build a solid relationship with them and promote complementary products and services that will benefit  them.

Be sure to focus a lot of time on your recycled traffic.

I have friends who have built huge lists, but don’t market and promote to them because they are so focused on generating new traffic and leads.  You need to remember that it’s always easier to sell to an existing customer then to try to find a new one.

I won’t list all of the branches within recycled traffic but did want to mention that the better sense of community and belonging you can give your members, the better members and customers they will become.

All of your traffic generation methods should be focused on that.  Get them to join your list, build a relationship, and then keep them coming back for more.  If you can do that then you will have a following of traffic and customers that will follow you forever.

Russell Brunson is a featured speaker at this years 2010 Marketing and Money-Making SuperConference.  To find out all the details about the Superconference and how you can join us, click here.

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Author Info:  Russell Brunson started his online business 5 years ago with $20 and a simple idea. At the time he was wrestling at Boise State University and within a year of graduation had sold over a million dollars of his own products and services from his basement. He has been featured in ABC, NBC and Fox news teaching beginners how to start their own online businesses. He's helped tens of thousands of students from all around the world to FINALLY make their first dollar online. Russell's business has grown from a very small one man shop to a multi-million dollar business with over 40 employees in house. He consistently makes well over $100k a week and is on target to do over 10 million dollars in sales this year alone. But even with all of this growth, his focus is still on one thing - the success of his students. His greatest pride is in seeing others implement his simple systems to finally make real money online.

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