Comments on: How Gene Simmons Can Put Your Small Business Marketing On Autopilot

By: Rob Anspach

Rob Anspach — Wed, 21 Apr 2010 00:38:57 +0000

The worlds largest human trap operated by a mouse! Yep Disney is king of brand building.

By: Rabbi Issamar Ginzberg

Rabbi Issamar Ginzberg — Tue, 20 Apr 2010 23:05:44 +0000

Disney still does a better job of brand maximization. they use what I call the “Circular funnel”, that you can enter the funnel at any level (theme parks, toys, DVDs, stuffed animals, happy meal toy) and be taken in a circle though the marketing cycle over and over and over….

By: Rob Anspach

Rob Anspach — Tue, 20 Apr 2010 22:44:51 +0000

Gene has been branding his image longer than some of the GKIC members have been alive. KISS has been around since the early 70’s – that’s almost 40 years of brand maximizing.

By: Rabbi Issamar Ginzberg

Rabbi Issamar Ginzberg — Tue, 20 Apr 2010 17:14:47 +0000

a celebrity can be someone “locally famous” in your particular niche or market.

it may be someone that most people never heard of… but still a big draw and strong message to your target audience.

By: Alla Goltsman

Alla Goltsman — Tue, 20 Apr 2010 14:13:14 +0000

Not the first time I read about the power of celebrity. I read Gary Halbert’s letter about it. I have no hesitation to believe the concept and the power of it. My problem is that celebrity means nothing to me personally. I do not drop anything to watch the celebrity and basically do not give a damn about celebrities. Need some mind twisting technique here. May be I will find peace of mind once I try it myself. Always open for possibilities.

By: Rob Anspach

Rob Anspach — Mon, 05 Oct 2009 14:01:18 +0000

Gene is a brilliant marketer – although his show tends to drag on.

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Mon, 05 Oct 2009 13:59:31 +0000

I grew up in Portland, Oregon.

I remember a couple decades ago, Gene Simmons and KISS caught the Memorial Colleseum on FIRE and were banned from performing there again.

Whatever.

Gene gets it, and gets it good, that everything is marketing.

I’d trust Gene Simmons in a heartbeat!

Stage Hypnotist Simone
Las Vegas

By: Steve Sipress

Steve Sipress — Fri, 02 Oct 2009 16:46:32 +0000

Thanks for the reminder, Bill.

We all need to use celebrity more in our marketing.

And we all need to make ourselves, our employees and our clients into celebrities, too!

By: Nicholas Wind

Nicholas Wind — Fri, 18 Sep 2009 16:53:33 +0000

Great article Gene.
Thanks for sharing your knowledge.
I used to drink a lot of beer and dance to your music at the bar in my home town of Bowmanville Ontario Canada in the 70’s when I had hair. You guys did a concert in Oshawa recently ; Bowmanville is the next town east.
Your band was and is awesome and so is your business teaching.
Have a great day!