Comments on: The Power of Dimensional Mail in Small Business Marketing http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Donna Kopf http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-1347 Donna Kopf Tue, 26 Jan 2010 18:23:01 +0000 http://dankennedy.com/blog/?p=60#comment-1347 I really like the band aid idea and the 'Round Tuit idea! I think anytime, anyone gets an envelope or box in the mail with a funky shape inside- it's guaranteed to be opened first! I really like the band aid idea and the ‘Round Tuit idea!
I think anytime, anyone gets an envelope or box in the mail with a funky shape inside- it’s guaranteed to be opened first!

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-1090 Rob Anspach Sat, 09 Jan 2010 19:22:17 +0000 http://dankennedy.com/blog/?p=60#comment-1090 ...just remember the post office doesn't like oddball pieces because they have manually process them- your costs to mail these pieces will most likely cost more! …just remember the post office doesn’t like oddball pieces because they have manually process them- your costs to mail these pieces will most likely cost more!

]]> By: Steve Sipress http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-540 Steve Sipress Wed, 21 Oct 2009 16:49:02 +0000 http://dankennedy.com/blog/?p=60#comment-540 Thanks for reminding us all, Dan. Biggest objection I consistently get to this advice is the increased cost of the mailing. Simple response: It's all about ROI, and your greatly increased results will more than make up for the slightly increased costs. If your budget requires, test your lumpy mailing with a small run. Then you can use re-invest some of the dollars that come in to do the rest of your mailing. Just DO IT! Thanks for reminding us all, Dan.

Biggest objection I consistently get to this advice is the increased cost of the mailing.

Simple response: It’s all about ROI, and your greatly increased results will more than make up for the slightly increased costs.

If your budget requires, test your lumpy mailing with a small run. Then you can use re-invest some of the dollars that come in to do the rest of your mailing.

Just DO IT!

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-112 Rob Anspach Fri, 02 Oct 2009 11:39:50 +0000 http://dankennedy.com/blog/?p=60#comment-112 A few years ago... I put on the the outside of the envelope "Did you see my fish?" and on the inside of the mail piece I glued a small candy swedish fish to the top of my letter. When I did a follow to that letter - to the same mailing list... I put " My little fishy escaped again... if you find him, could you return him" - and I put yet another swedish fish inside. Although I didn't have anybody actually return the fish (they most likely ate them) - I did get some really great sales out of those marketing pieces. A few years ago… I put on the the outside of the envelope “Did you see my fish?”
and on the inside of the mail piece I glued a small candy swedish fish to the top of my letter.

When I did a follow to that letter – to the same mailing list… I put ” My little fishy escaped again… if you find him, could you return him” – and I put yet another swedish fish inside.

Although I didn’t have anybody actually return the fish (they most likely ate them) – I did get some really great sales out of those marketing pieces.

]]> By: Bruce Colthart (@bccreative) http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-7 Bruce Colthart (@bccreative) Thu, 10 Sep 2009 21:51:58 +0000 http://dankennedy.com/blog/?p=60#comment-7 Excellent reminder to small businesses! And there are so many ways to create a dimensional mail piece too. It need not be limited to the "classic" boxed items, as you've illustrated above; your mailer could be "lumpy mail" such as a squishy envelope with an intriguing item inside, or any oddly-dimensioned device. Even a die-cut flat that gets attention is an affordable option. Also, if your customer base is local, you could make an elaborate package to deliver by hand, addressed to your target individual, but left with the front desk. Design/print/mail is such a great, high impact way to get in the front door and make a lasting impression. Just don't forget to follow up and to live up to your prospect's heightened expectations of you! Excellent reminder to small businesses! And there are so many ways to create a dimensional mail piece too. It need not be limited to the “classic” boxed items, as you’ve illustrated above; your mailer could be “lumpy mail” such as a squishy envelope with an intriguing item inside, or any oddly-dimensioned device. Even a die-cut flat that gets attention is an affordable option.

Also, if your customer base is local, you could make an elaborate package to deliver by hand, addressed to your target individual, but left with the front desk.

Design/print/mail is such a great, high impact way to get in the front door and make a lasting impression. Just don’t forget to follow up and to live up to your prospect’s heightened expectations of you!

]]> By: Matt Gray http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-6 Matt Gray Thu, 10 Sep 2009 21:26:00 +0000 http://dankennedy.com/blog/?p=60#comment-6 Great information and what we preach on a daily basis! As a GKIC member, I continue to appreciate all the fantastic marketing insights! Great information and what we preach on a daily basis! As a GKIC member, I continue to appreciate all the fantastic marketing insights!

]]> By: Brian http://dankennedy.com/blog/small-business-marketing-ideas/the-power-of-dimensional-mail-in-small-business-marketing/comment-page-1/#comment-2 Brian Fri, 07 Aug 2009 15:05:29 +0000 http://dankennedy.com/blog/?p=60#comment-2 Thanks, this is excellent! Finally realizing that my business can use these types of mailings. Thanks, this is excellent!

Finally realizing that my business can use these types of mailings.

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