Comments on: A “New” Small Business Marketing Rules

By: Nicholas Wind

Nicholas Wind — Tue, 27 Oct 2009 17:38:29 +0000

Intetresting Dan.
This is why I read you.
As always this makes me realize how much I must continue to learn which is why I finally connected to you .
I uesed to be intimidated by your knowledge.I know strange but now I’m here learning weekly.

By: Greg Gillespie

Greg Gillespie — Wed, 21 Oct 2009 05:09:42 +0000

So gents maybe I should have called it angerycustomers?
Greg

By: Steve Sipress

Steve Sipress — Wed, 21 Oct 2009 03:50:50 +0000

And I haven’t yet broken down and gotten an iPhone — but I do LOVE my FlipCam and always have it in my pocket, ready to go at a moment’s notice.

By: Steve Sipress

Steve Sipress — Wed, 21 Oct 2009 03:49:35 +0000

Great point, Rob — I ALWAYS want those kind of clients.

That’s why “rainy days and Mondays” were always my favorites during my 9-year door-to-door sales career: Much easier to bring people up out of their misery to make a sale than on “typical” days when my unbeatable positive attitude wasn’t so glaringly obvious.

Kind of like in this smart marketer’s gold rush some call “The Recession”…

Oh, and no one ever asked me “How long have you been in business?” — they just got the sense that I was a “No B.S.” kind of guy, i.e. “credible” and “believable”. So they bought my stuff. A lot of it.

By: Rob Anspach

Rob Anspach — Tue, 20 Oct 2009 19:09:39 +0000

… somedays I dont want happy clients
… somedays I want clients that are nasty, irritable, confused, tempermental, sick, curious, confused, dumbfounded, irrational and down right pissed off… why?

simple really, it gives me a reason to solve their problems and become a hero …
and when you become a hero you are more likely to get referrals, make a higher sale and keep the client hanging around longer.

By: Greg Gillespie

Greg Gillespie — Tue, 20 Oct 2009 09:08:03 +0000

Hey Dan,

You are right about the weakest link.

The one thing that gives your prospect cold feet is what you need to weed out, fix, remove, delete.

My website, happycustomers.com.au was an “attempt” to solve the problem of credibility by fostering customer referrals and new prospect rewards at the same time.

Unfortunately most people didn’t understand what I was offering them and passed on the opportunity.

And Simone, I just love my iPhone 3GS, Apple you are rockin’ my world.

So there I have said it. Been thinking it every day as I walk past the Apple store carrying my MacBook Pro and iPhone that allows me to work on the 2 hours commute a day that most other people are wasting by sleeping, playing games or sitting there looking miserable.

Greg

By: Rob Anspach

Rob Anspach — Sun, 18 Oct 2009 19:28:13 +0000

Simone,

just broke down and ordered the iphone… you wore me down – you make micro movie making look so easy and you should be the unofficial spokesman for the iphone

Rob

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Sun, 18 Oct 2009 12:20:13 +0000

Rave Reviews is the name of the game. Good Job, Rob. May I add–get them on video with the phone in your pocket.

By: Rob Anspach

Rob Anspach — Fri, 16 Oct 2009 18:33:01 +0000

great article…

I cant tell you how many times people call me and say, I saw your ad and I believe you are exactly what I’m looking for you… you seem very sincere and trustworthy and I know you will get the job done right.

Testimonials in you ads increase the believability factor and make the sale a heck of lot easier.

Although, I have started a headline with a total admission of quilt and by the end of the article have clients calling me because I was honest and believable.

By: Sean Durrant

Sean Durrant — Fri, 16 Oct 2009 15:55:28 +0000

This reminds me of a quote by Edward R. Murrow that goes something like – “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”