Comments on: How to Create Raving Fans of Your Small Business http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1435 Rabbi Issamar Ginzberg Tue, 02 Feb 2010 12:18:32 +0000 http://dankennedy.com/blog/?p=899#comment-1435 Every time I go and speak in front of a group of entrepreneurs where not a single one in the room has heard of Cialdini, I am astounded...! The same would be true for using someone of the same background.. Using a Spanish sounding name for Spanish speaking households, for example... On a related note, Mike Bloomberg's re-election campaign carefully segmented voters by name and sent them material that would be most likely to influence their decision... as well as sending it in the language that was most likely to appeal to them. (does my name sound Spanish? That's the language he targeted me in. most of my neighbors got one in... Yiddish!) Oh well... :) Every time I go and speak in front of a group of entrepreneurs where not a single one in the room has heard of Cialdini, I am astounded…!

The same would be true for using someone of the same background.. Using a Spanish sounding name for Spanish speaking households, for example…

On a related note, Mike Bloomberg’s re-election campaign carefully segmented voters by name and sent them material that would be most likely to influence their decision… as well as sending it in the language that was most likely to appeal to them. (does my name sound Spanish? That’s the language he targeted me in. most of my neighbors got one in… Yiddish!)

Oh well… :)

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1431 Rob Anspach Tue, 02 Feb 2010 01:29:16 +0000 http://dankennedy.com/blog/?p=899#comment-1431 ...Rabbi - very true... Cialdini is awesome. …Rabbi – very true… Cialdini is awesome.

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1429 Rabbi Issamar Ginzberg Tue, 02 Feb 2010 01:03:57 +0000 http://dankennedy.com/blog/?p=899#comment-1429 and another thing.... Dr. Robert Cialdini found that when a letter is sent from (the "signature" or "From" name was similar to the name it was sent to (from Dan Kennedy to David Kannoly, for example), it achieved a much better response rate then if the names had nothing in common. and another thing….

Dr. Robert Cialdini found that when a letter is sent from (the “signature” or “From” name was similar to the name it was sent to (from Dan Kennedy to David Kannoly, for example), it achieved a much better response rate then if the names had nothing in common.

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1428 Rabbi Issamar Ginzberg Tue, 02 Feb 2010 01:02:10 +0000 http://dankennedy.com/blog/?p=899#comment-1428 Mike, that part about "local" testimonials is genius! different testimonials for different folks base on who they are most likely to know! even linkedin could be used to see if they know anyone on your testimonial list.. and have those testimonials inserted in the salesletter sent to them! How do you like that idea? :) Mike,

that part about “local” testimonials is genius!

different testimonials for different folks base on who they are most likely to know! even linkedin could be used to see if they know anyone on your testimonial list.. and have those testimonials inserted in the salesletter sent to them!

How do you like that idea? :)

]]> By: Les Rose http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1420 Les Rose Sun, 31 Jan 2010 18:07:31 +0000 http://dankennedy.com/blog/?p=899#comment-1420 Jim, I loved your story. That really is a great way to build a happy client base, especially when you are selling a great night , just as much as good food ! Jim, I loved your story. That really is a great way to build a happy client base, especially when you are selling a great night , just as much as good food !

]]> By: Jim Rowe http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1359 Jim Rowe Wed, 27 Jan 2010 08:06:33 +0000 http://dankennedy.com/blog/?p=899#comment-1359 In my restaurants we have photos on the walls and on a digital frame mounted in the waiting area. The people in the photos love it and the new guest waiting get to see happy people having a great time. Sad and funny we had a photo of a husband and wife and the husband passed away. The wife came in and asked if we could leave the photo up and we did happily. Jump forward a few months and she came in with her new boyfriend...we now have a new photo and a raving fan! In my restaurants we have photos on the walls and on a digital frame mounted in the waiting area. The people in the photos love it and the new guest waiting get to see happy people having a great time. Sad and funny we had a photo of a husband and wife and the husband passed away. The wife came in and asked if we could leave the photo up and we did happily. Jump forward a few months and she came in with her new boyfriend…we now have a new photo and a raving fan!

]]> By: Mike http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1352 Mike Wed, 27 Jan 2010 00:13:43 +0000 http://dankennedy.com/blog/?p=899#comment-1352 Great post. I worked for W. Clement Stone's company in Australia and saw firsthand the effectiveness of using testimonials in the sales presentation. Working in a team of sales reps, we'd go to an area and put 20 to 30 testimonial sheets in our folder from people in the same suburb. Invariably, the prospect would know someone on that list - usually a business neighbor. No less than three times throughout the presentation we would stop talking about the product and leaf through more of the testimonials saying, in effect, "John D bought the program. Tim Smith, a business neighbor of yours bought the program. Nancy Funnypants bought the program too and has been with us for 11 years." And so on. Truth is, I didn't understand the power of this testimonial method of selling until years later when I started writing sales copy. One thing that helped was learning your method -- from your book "the ultimate sales letter!" -- of first describing a client's experience with getting the results your letter promises and then letting the client tell their story in their own words with a testimonial. Just brilliant. Thanks a million! Great post. I worked for W. Clement Stone’s company in Australia and saw firsthand the effectiveness of using testimonials in the sales presentation.

Working in a team of sales reps, we’d go to an area and put 20 to 30 testimonial sheets in our folder from people in the same suburb. Invariably, the prospect would know someone on that list – usually a business neighbor. No less than three times throughout the presentation we would stop talking about the product and leaf through more of the testimonials saying, in effect, “John D bought the program. Tim Smith, a business neighbor of yours bought the program. Nancy Funnypants bought the program too and has been with us for 11 years.” And so on.

Truth is, I didn’t understand the power of this testimonial method of selling until years later when I started writing sales copy. One thing that helped was learning your method — from your book “the ultimate sales letter!” — of first describing a client’s experience with getting the results your letter promises and then letting the client tell their story in their own words with a testimonial.

Just brilliant. Thanks a million!

]]> By: Scott Seifferlein http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1348 Scott Seifferlein Tue, 26 Jan 2010 19:39:08 +0000 http://dankennedy.com/blog/?p=899#comment-1348 I live off of "client comments". BTW, thank you Paul Hartunian. I have been on Fox 17 4 times and TV13 3 times, and several smaller radio and print publications since investing in your program Dec. 07. I live off of “client comments”. BTW, thank you Paul Hartunian. I have been on Fox 17 4 times and TV13 3 times, and several smaller radio and print publications since investing in your program Dec. 07.

]]> By: Charles Ra http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1344 Charles Ra Tue, 26 Jan 2010 16:13:57 +0000 http://dankennedy.com/blog/?p=899#comment-1344 In my business, speaking and consulting, testimonial letters and comments from satisfied clients are the most valuable selling tools possible. You need to carefully consider how you can collect testimonial type evidence of customer satisfaction and then use that evidence to attract and motivate other customers. thanks Dan yes, Steve. few people who implement. excel. thanks In my business, speaking and consulting, testimonial letters and comments from satisfied clients are the most valuable selling tools possible.
You need to carefully consider how you can collect testimonial type evidence of customer satisfaction and then use that evidence to attract and motivate other customers.

thanks Dan

yes, Steve. few people who implement. excel. thanks

]]> By: Elizabeth Ruiz http://dankennedy.com/blog/small-business-marketing-strategies/how-to-create-raving-fans-of-your-small-business/comment-page-1/#comment-1334 Elizabeth Ruiz Tue, 26 Jan 2010 00:34:43 +0000 http://dankennedy.com/blog/?p=899#comment-1334 I'd love to see a car salesman in my area with testimonial photos like that. Terrific idea. More businesses need to use this technique. Actually after getting butchered by a hairdresser I'm thinking she could use some happy customer haircut photos in her shop. At this point I don't plan to ever go back. Plus every friend who sees my hair hears my horror story. Bad news spreads fast! I like having short hair but I specifically said don't cut it so short I look like I'm in the Army. Well, I left with something really close to a crew cut. I've been bummed out waiting impatiently for my hair to grow back and that was 4 weeks ago. Talk about extremely bad makeover and horrid customer service. Her response at the end of my haircut "Its good you look OK with short hair." OUCH! I’d love to see a car salesman in my area with testimonial photos like that. Terrific idea. More businesses need to use this technique.

Actually after getting butchered by a hairdresser I’m thinking she could use some happy customer haircut photos in her shop. At this point I don’t plan to ever go back. Plus every friend who sees my hair hears my horror story. Bad news spreads fast!

I like having short hair but I specifically said don’t cut it so short I look like I’m in the Army. Well, I left with something really close to a crew cut. I’ve been bummed out waiting impatiently for my hair to grow back and that was 4 weeks ago.

Talk about extremely bad makeover and horrid customer service. Her response at the end of my haircut “Its good you look OK with short hair.” OUCH!

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