Comments on: How To Keep Your Customers From Using The Competition http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/ Small Business Marketing | Marketing for Small Business Mon, 21 May 2012 13:07:12 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/comment-page-1/#comment-2107 Rob Anspach Wed, 17 Mar 2010 03:38:00 +0000 http://dankennedy.com/blog/?p=1310#comment-2107 my wife and I went shopping for a new vehicle - and I was surprised at the transformation of the car delaership we went to - they had a greeter who asked if she could get us anything to drink, handed us each a chocolate bar and one of those stress balls to keep... then a salesman took us into a comfortable office and asked us lots of questions - by the time we were ready to go look at vehicle he knew precisely what would be perfect fit for our family. although we didn't buy that day... the car dealership sent flowers to our house thanking us for our time, included with the flowers were some coupons for a free car wash and free oil change. what are the chances we will buy from them... very good! my wife and I went shopping for a new vehicle – and I was surprised at the transformation of the car delaership we went to – they had a greeter who asked if she could get us anything to drink, handed us each a chocolate bar and one of those stress balls to keep… then a salesman took us into a comfortable office and asked us lots of questions – by the time we were ready to go look at vehicle he knew precisely what would be perfect fit for our family.

although we didn’t buy that day… the car dealership sent flowers to our house thanking us for our time, included with the flowers were some coupons for a free car wash and free oil change.

what are the chances we will buy from them… very good!

]]> By: Steve Sipress http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/comment-page-1/#comment-2031 Steve Sipress Fri, 12 Mar 2010 17:10:28 +0000 http://dankennedy.com/blog/?p=1310#comment-2031 Our vet ALWAYS calls a day or two after we've taken our doggie in because of some kind of concern, just to follow-up and ask how he's doing, how he's reacting to the medicine, etc. Always makes us think "Wow. He really cares." And overcomes my "buyer's remorse" that every time we bring in our doggie the result is another $100 or $200 bill. If an extremely busy doctor makes the time for that personal phone call follow-up, every entrepreneur, business owner and sales professional should do the same. Especially during this economy, when new clients can be tough to come by. Our vet ALWAYS calls a day or two after we’ve taken our doggie in because of some kind of concern, just to follow-up and ask how he’s doing, how he’s reacting to the medicine, etc.

Always makes us think “Wow. He really cares.”

And overcomes my “buyer’s remorse” that every time we bring in our doggie the result is another $100 or $200 bill.

If an extremely busy doctor makes the time for that personal phone call follow-up, every entrepreneur, business owner and sales professional should do the same.

Especially during this economy, when new clients can be tough to come by.

]]> By: Charles Ra http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/comment-page-1/#comment-1996 Charles Ra Wed, 10 Mar 2010 13:40:18 +0000 http://dankennedy.com/blog/?p=1310#comment-1996 yes, Rob have done hand written note, and it works great. it touches their heart. will be planning about phone call and survey. thanks. yes, Rob
have done hand written note, and it works great. it touches their heart.
will be planning about phone call and survey. thanks.

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/comment-page-1/#comment-1989 Rob Anspach Tue, 09 Mar 2010 23:21:12 +0000 http://dankennedy.com/blog/?p=1310#comment-1989 Thank you cards are nice... But a personal hand written note is better. Followed by a phone call and a survey is the clincher. Thank you cards are nice… But a personal hand written note is better. Followed by a phone call and a survey is the clincher.

]]> By: Vahid Lancaster http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/comment-page-1/#comment-1986 Vahid Lancaster Tue, 09 Mar 2010 21:00:25 +0000 http://dankennedy.com/blog/?p=1310#comment-1986 Thanks for the post. More businesses should take notice of how they treat customers, including after service. For example, I used to be a big SubWay fan. Then one day, I got some really bad service - and the after service was even worse. I did not complain, I simply never went back - and that was over a year ago. Customer Service Managers should really let their subordinates know that what they do reflects on the entire company and one bad act can move a customer away from an entire franchise and go to the competition. Now I eat at another restaurant - and they even mailed me a customer satisfaction survey. Now that's what I call "thinking about your customers first". Once again, thanks for the post. Thanks for the post. More businesses should take notice of how they treat customers, including after service. For example, I used to be a big SubWay fan. Then one day, I got some really bad service – and the after service was even worse. I did not complain, I simply never went back – and that was over a year ago.

Customer Service Managers should really let their subordinates know that what they do reflects on the entire company and one bad act can move a customer away from an entire franchise and go to the competition. Now I eat at another restaurant – and they even mailed me a customer satisfaction survey.

Now that’s what I call “thinking about your customers first”. Once again, thanks for the post.

]]> By: Charles Ra http://dankennedy.com/blog/small-business-marketing-strategies/how-to-keep-your-customers-from-using-the-competition/comment-page-1/#comment-1983 Charles Ra Tue, 09 Mar 2010 16:35:42 +0000 http://dankennedy.com/blog/?p=1310#comment-1983 How would you react if… … you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay? …you got a call from your doctor the evening after treatment just to check up on you. …you got a questionnaire in the mail from a restaurant you dined at soliciting your comments and suggestions. Recognition and appreciation can be very powerful and very inexpensive as a marketing strategy. It is true that comprehensive follow-up and follow-through may reveal some inadequacies in your business operation and that’s good if you use those discoveries as impetus for improvement. great awakening into feedback and follow up and follow through Dan thank you How would you react if…

… you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay?

…you got a call from your doctor the evening after treatment just to check up on you.

…you got a questionnaire in the mail from a restaurant you dined at soliciting your comments and suggestions.

Recognition and appreciation can be very powerful and very inexpensive as a marketing strategy. It is true that comprehensive follow-up and follow-through may reveal some inadequacies in your business operation and that’s good if you use those discoveries as impetus for improvement.

great awakening into feedback
and follow up and follow through Dan
thank you

]]>