Comments on: The Greatest Strategy So Few Small Business Marketers Are Willing To Use http://dankennedy.com/blog/small-business-marketing-strategies/the-greatest-strategy-so-few-small-business-marketers-are-willing-to-use/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jim Rowe http://dankennedy.com/blog/small-business-marketing-strategies/the-greatest-strategy-so-few-small-business-marketers-are-willing-to-use/comment-page-1/#comment-654 Jim Rowe Tue, 10 Nov 2009 07:55:28 +0000 http://dankennedy.com/blog/?p=447#comment-654 Send somthing to me I respond, send something to us I throw it away. Send somthing to me I respond, send something to us I throw it away.

]]> By: Izzy Ginzberg http://dankennedy.com/blog/small-business-marketing-strategies/the-greatest-strategy-so-few-small-business-marketers-are-willing-to-use/comment-page-1/#comment-624 Izzy Ginzberg Sun, 01 Nov 2009 11:06:14 +0000 http://dankennedy.com/blog/?p=447#comment-624 Once you have the segmentation down to a science, each and every customer sees their own reflection in the mail piece... If you study the info-summit website, and see how your "select your membership level" changes the offer text on the next page.. you realize how some legwork and careful crafting increases response so dramatically. great post.... as usual. Izzy Ginzberg Once you have the segmentation down to a science, each and every customer sees their own reflection in the mail piece…

If you study the info-summit website, and see how your “select your membership level” changes the offer text on the next page.. you realize how some legwork and careful crafting increases response so dramatically.

great post…. as usual.

Izzy Ginzberg

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-strategies/the-greatest-strategy-so-few-small-business-marketers-are-willing-to-use/comment-page-1/#comment-582 Rob Anspach Mon, 26 Oct 2009 20:01:09 +0000 http://dankennedy.com/blog/?p=447#comment-582 very true! a sharp shooter takes time to pinpoint and focus in on its prey and can do so from a far off advantage point... but a guy with a shotgun needs to be at close range to hit his target - and frankly it's just way too messy segmentation of lists is like the laser - the more you know you break it, the better the results not segmenting your lists - is like the shotgun... you might hit something here and there, but most of the time its just not worth it. very true!

a sharp shooter takes time to pinpoint and focus in on its prey and can do so from a far off advantage point…

but a guy with a shotgun needs to be at close range to hit his target – and frankly it’s just way too messy

segmentation of lists is like the laser – the more you know you break it, the better the results

not segmenting your lists – is like the shotgun… you might hit something here and there, but most of the time its just not worth it.

]]> By: Charles Seymour Jr http://dankennedy.com/blog/small-business-marketing-strategies/the-greatest-strategy-so-few-small-business-marketers-are-willing-to-use/comment-page-1/#comment-580 Charles Seymour Jr Mon, 26 Oct 2009 15:24:25 +0000 http://dankennedy.com/blog/?p=447#comment-580 Dan's always been a master at telling us to segment our lists and "niche down" so that the message matches the market. So many people mistakenly think they want to attract the WORLD, that by niching down they will miss some people. The opposite is true: speak directly to your market and they will feel included; speak to the world and no one will feel you are speaking to them. Admittedly you'll need to create MORE messages that are laser-targeted, but that's the BEST way to attract your audience and build your herd. Thanks for this helpful reminder. Charlie Seymour Jr http://twitter.com/UltimateWAHDads Dan’s always been a master at telling us to segment our lists and “niche down” so that the message matches the market. So many people mistakenly think they want to attract the WORLD, that by niching down they will miss some people.

The opposite is true: speak directly to your market and they will feel included; speak to the world and no one will feel you are speaking to them. Admittedly you’ll need to create MORE messages that are laser-targeted, but that’s the BEST way to attract your audience and build your herd.

Thanks for this helpful reminder.

Charlie Seymour Jr
http://twitter.com/UltimateWAHDads

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