http://dankennedy.com/blog/small-business-marketing-strategies/why-should-they-choose-you/ Small Business Marketing | Marketing for Small Business Mon, 21 May 2012 13:07:12 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://dankennedy.com/blog/small-business-marketing-strategies/why-should-they-choose-you/comment-page-1/#comment-3444 LD Herrera Sat, 28 Aug 2010 05:24:48 +0000 http://dankennedy.com/blog/?p=1732#comment-3444 I like your homework assignment. It's a way to help identify the "value proposition" without using that terminology. I've noticed that small business owners generally grow a blank stare when discussing marketing terms like "value proposition." Their mindset has not been a marketing mindset, but rather a product mindset - focusing on providing the best "quality" products and/or services. Their focus has not been on "formal" marketing education. I will keep that in mind with my future communications. I've noticed that you have not used marketing jargon in most of your posts and I appreciate that. I like your homework assignment. It’s a way to help identify the “value proposition” without using that terminology. I’ve noticed that small business owners generally grow a blank stare when discussing marketing terms like “value proposition.” Their mindset has not been a marketing mindset, but rather a product mindset – focusing on providing the best “quality” products and/or services. Their focus has not been on “formal” marketing education. I will keep that in mind with my future communications. I’ve noticed that you have not used marketing jargon in most of your posts and I appreciate that.

]]> http://dankennedy.com/blog/small-business-marketing-strategies/why-should-they-choose-you/comment-page-1/#comment-3230 Jennifer Sneeden Tue, 27 Jul 2010 04:30:32 +0000 http://dankennedy.com/blog/?p=1732#comment-3230 Your homework assignment is challenging and it is easy to get trapped in. I've spent quite a bit of time working on this and seem to always come back to "Yeah, but other people could be doing this too." Then I have to remind myself that they COULD but they AREN'T. Big difference. Your homework assignment is challenging and it is easy to get trapped in. I’ve spent quite a bit of time working on this and seem to always come back to “Yeah, but other people could be doing this too.” Then I have to remind myself that they COULD but they AREN’T. Big difference.

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