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	<title>Comments on: Before We Advertise, Let’s Decide WHAT To Advertise</title>
	<atom:link href="http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/feed/" rel="self" type="application/rss+xml" />
	<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/</link>
	<description>Small Business Marketing &#124; Marketing for Small Business</description>
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		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-553</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Wed, 21 Oct 2009 22:22:22 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-553</guid>
		<description>mo money...

build your lists and the money will follow</description>
		<content:encoded><![CDATA[<p>mo money&#8230;</p>
<p>build your lists and the money will follow</p>
]]></content:encoded>
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	<item>
		<title>By: Steve Sipress</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-543</link>
		<dc:creator>Steve Sipress</dc:creator>
		<pubDate>Wed, 21 Oct 2009 16:59:05 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-543</guid>
		<description>And we ain&#039;t done gotta talk good to sell stuff.

Take THAT, Mrs. Johnson!</description>
		<content:encoded><![CDATA[<p>And we ain&#8217;t done gotta talk good to sell stuff.</p>
<p>Take THAT, Mrs. Johnson!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Steve Sipress</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-542</link>
		<dc:creator>Steve Sipress</dc:creator>
		<pubDate>Wed, 21 Oct 2009 16:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-542</guid>
		<description>I&#039;m always unpleasantly surprised how few businesses concentrate on lead capture.

&quot;The money is in the list!&quot;</description>
		<content:encoded><![CDATA[<p>I&#8217;m always unpleasantly surprised how few businesses concentrate on lead capture.</p>
<p>&#8220;The money is in the list!&#8221;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-310</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Wed, 07 Oct 2009 03:03:09 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-310</guid>
		<description>proper english doesnt sell... thats why rappers make so much money... I dont understand any words they sing</description>
		<content:encoded><![CDATA[<p>proper english doesnt sell&#8230; thats why rappers make so much money&#8230; I dont understand any words they sing</p>
]]></content:encoded>
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	<item>
		<title>By: Stage Hypnotist Simone</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-304</link>
		<dc:creator>Stage Hypnotist Simone</dc:creator>
		<pubDate>Wed, 07 Oct 2009 02:44:44 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-304</guid>
		<description>I love grammar teachers. Some of them gave me F&#039;s but I can sell. Can they?</description>
		<content:encoded><![CDATA[<p>I love grammar teachers. Some of them gave me F&#8217;s but I can sell. Can they?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-303</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Wed, 07 Oct 2009 02:41:19 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-303</guid>
		<description>... I love the legal pad sales letter... used it a couple of times...

...one time I had a client (who was a former english teacher) - red mark all the grammatical errors and punctuation errors and made up words... and returned it to me... she said she never read such a messed up letter... funny thing was she ended using our service.</description>
		<content:encoded><![CDATA[<p>&#8230; I love the legal pad sales letter&#8230; used it a couple of times&#8230;</p>
<p>&#8230;one time I had a client (who was a former english teacher) &#8211; red mark all the grammatical errors and punctuation errors and made up words&#8230; and returned it to me&#8230; she said she never read such a messed up letter&#8230; funny thing was she ended using our service.</p>
]]></content:encoded>
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		<title>By: Stage Hypnotist Simone</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-292</link>
		<dc:creator>Stage Hypnotist Simone</dc:creator>
		<pubDate>Wed, 07 Oct 2009 02:13:14 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-292</guid>
		<description>Bill, your Legal Pad sales-letter. Can I use this idea? I am launching a book soon.

Stage Hypnotist Simone
King of Sway</description>
		<content:encoded><![CDATA[<p>Bill, your Legal Pad sales-letter. Can I use this idea? I am launching a book soon.</p>
<p>Stage Hypnotist Simone<br />
King of Sway</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/before-we-advertise-our-small-business-let%e2%80%99s-decide-what-to-advertise/comment-page-1/#comment-174</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Sat, 03 Oct 2009 16:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=84#comment-174</guid>
		<description>add to the credibilty factor - insert testimonials!
take away risk - offer a zero frustration return policy, or 200% guarantee</description>
		<content:encoded><![CDATA[<p>add to the credibilty factor &#8211; insert testimonials!<br />
take away risk &#8211; offer a zero frustration return policy, or 200% guarantee</p>
]]></content:encoded>
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