Comments on: Chris Cardell Shows How to Avoid The Big Advertising Scam

By: Peter Fry

Peter Fry — Mon, 26 Jul 2010 07:14:59 +0000

The beauty of mobile phone advertising is its quantifyable

By: REDDY

REDDY — Wed, 23 Jun 2010 11:25:03 +0000

great article. poses some serious questions to our attitude to advertising. you often get drwan to this whirlwind of discounts /advertising etc. specially in times of recession people are wary of not losing any opportunity and risking to try any thing different.

By: Lana khoury

Lana khoury — Wed, 23 Jun 2010 01:46:38 +0000

That is totally true. Not to say that big pictures and big letters will not grab the ‘lead’s’ attention but not everything that is out there targets the right people at the right time. For it to work, you are probably paying alot more than the price you could for another channel reaching more pertinent people.

By: Leah

Leah — Tue, 22 Jun 2010 17:15:37 +0000

Good advice. I fell into that idea that if my competitors were advertising there, than I also should when I started my first business.

By: paul clapham

paul clapham — Mon, 21 Jun 2010 10:03:41 +0000

This madness of advertising because competitors do reaches its apogee in Yellow Pages. Businesses take YP’s expensive space, regardless of whether people start to buy their goods or service with a phone call. They then compound the waste by appearing under several different headings. They never seem to ask themselves “why am I spending money to appear next to the ads placed by my 20/40/80 geographically closest competitors”.Ad spend in YP is dead right for some sectors, but dead wrong for most.

By: lauren

lauren — Sat, 19 Jun 2010 10:48:46 +0000

Yep, a large amount of people are sheep.They will keep doing what every one else is doing .they like to be an ostrich also, so they can bury their heads in the sand and not bother themselves to find out if the method works.This is now the information age.Wake up people and save yourselves.

By: Heaven Hamilton

Heaven Hamilton — Sat, 19 Jun 2010 09:38:17 +0000

I advertise only on Google ad words, leaflets locally, and monthly in local paper I have my web sites and touch wood at the moment it is working reasonable well, Intesting to hear all your ideas and comments I may try them.
I enjoy Chris and what he has to say I listen and heed.

By: errolmobileapps

errolmobileapps — Sat, 19 Jun 2010 09:19:27 +0000

Great stuff as always Chris. You are consistent, crystal clear and spot on. In addition, I feel that MOBILE is offering the next frontier and needs to be looked at too, by many types of businesses. Prospects or customers, pre-qualify and opt themselves in for many types of MOBILE campaigns. Hence, high, unheard of response rates are consistently being achieved. It certainly works for our clients.

By: Mei

Mei — Sat, 19 Jun 2010 03:24:19 +0000

Chris gives wise advices. Often he is darn right.

By: Big World Communications

Big World Communications — Fri, 18 Jun 2010 21:50:25 +0000

I couldn’t agree more with your comments. However, I have a follow-up question. I started a communications business (sole proprietor) a little over a year ago offering project management for web- and print-based projects, writing, editing, and web site development/maintenance. So far all advertising has been done via word of mouth or Chamber of Commerce networking events due to a very limited budget. What type of advertising would you suggest to be most effective with restricted funds? I welcome any and all comments.