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	<title>Comments on: Five Secrets of a Great Customer Newsletter</title>
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	<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/</link>
	<description>Small Business Marketing &#124; Marketing for Small Business</description>
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		<title>By: Silke</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-5483</link>
		<dc:creator>Silke</dc:creator>
		<pubDate>Fri, 23 Sep 2011 21:12:48 +0000</pubDate>
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		<description>We are in the process of creating our first print Newsletter. I finally talked the boss into it :)
Great advise, thank you.</description>
		<content:encoded><![CDATA[<p>We are in the process of creating our first print Newsletter. I finally talked the boss into it <img src='http://dankennedy.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
Great advise, thank you.</p>
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		<title>By: Charles Ogar</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-5364</link>
		<dc:creator>Charles Ogar</dc:creator>
		<pubDate>Sat, 18 Jun 2011 22:46:26 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-5364</guid>
		<description>Secret #2 is very powerful, especially if you&#039;re sending your newsletter to prospects. Your testimonials should be carefully selected to overcome your major objections for your service or product.

Charles Ogar</description>
		<content:encoded><![CDATA[<p>Secret #2 is very powerful, especially if you&#8217;re sending your newsletter to prospects. Your testimonials should be carefully selected to overcome your major objections for your service or product.</p>
<p>Charles Ogar</p>
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		<title>By: Rabbi Issamar Ginzberg</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-2060</link>
		<dc:creator>Rabbi Issamar Ginzberg</dc:creator>
		<pubDate>Sun, 14 Mar 2010 00:24:11 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-2060</guid>
		<description>Jim... thank you for the terrific advice on customer newsletters! each one of those points will touch customers differently... covering all five , and doing it well, is the way to go!</description>
		<content:encoded><![CDATA[<p>Jim&#8230; thank you for the terrific advice on customer newsletters! each one of those points will touch customers differently&#8230; covering all five , and doing it well, is the way to go!</p>
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		<title>By: Steve Sipress</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-2038</link>
		<dc:creator>Steve Sipress</dc:creator>
		<pubDate>Fri, 12 Mar 2010 17:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-2038</guid>
		<description>Great stuff, Jim.

Just like when you came to speak live at our August 2009 GKIC Chicago Chapter Meeting.  We have a bunch of great success stories from the newsletters my Chapter Members started thanks to your help!

Thanks!!</description>
		<content:encoded><![CDATA[<p>Great stuff, Jim.</p>
<p>Just like when you came to speak live at our August 2009 GKIC Chicago Chapter Meeting.  We have a bunch of great success stories from the newsletters my Chapter Members started thanks to your help!</p>
<p>Thanks!!</p>
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		<title>By: Carmen Stine</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-1974</link>
		<dc:creator>Carmen Stine</dc:creator>
		<pubDate>Mon, 08 Mar 2010 21:31:42 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-1974</guid>
		<description>Great article! I will use every point made here to create my very 1st newsletter to clients. Thanks.</description>
		<content:encoded><![CDATA[<p>Great article! I will use every point made here to create my very 1st newsletter to clients. Thanks.</p>
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		<title>By: Les Rose</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-1954</link>
		<dc:creator>Les Rose</dc:creator>
		<pubDate>Sat, 06 Mar 2010 17:03:50 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-1954</guid>
		<description>Great information, as always.
Thanks,
Les</description>
		<content:encoded><![CDATA[<p>Great information, as always.<br />
Thanks,<br />
Les</p>
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		<title>By: Jim Rowe</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-1921</link>
		<dc:creator>Jim Rowe</dc:creator>
		<pubDate>Thu, 04 Mar 2010 02:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-1921</guid>
		<description>I just finished our 1st newsletter and added a guest of the month article, managers corner, employees of the month and a short Bio about them and some fun things that are upcoming. We also had a promotion for newsletter recipients to hand out to teachers for $5.00 off.  I cant wait to see what this does for my restaurants as it&#039;s another great way to keep my guest thinking about us.</description>
		<content:encoded><![CDATA[<p>I just finished our 1st newsletter and added a guest of the month article, managers corner, employees of the month and a short Bio about them and some fun things that are upcoming. We also had a promotion for newsletter recipients to hand out to teachers for $5.00 off.  I cant wait to see what this does for my restaurants as it&#8217;s another great way to keep my guest thinking about us.</p>
]]></content:encoded>
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		<title>By: Charles Ra</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-1914</link>
		<dc:creator>Charles Ra</dc:creator>
		<pubDate>Wed, 03 Mar 2010 13:51:35 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-1914</guid>
		<description>yes Rob. to be personal and interactive 
to keep them reading and waiting for the newsletter.
to put our personality as Bill says.
it makes an excellent newsletter an outstanding one
thanks</description>
		<content:encoded><![CDATA[<p>yes Rob. to be personal and interactive<br />
to keep them reading and waiting for the newsletter.<br />
to put our personality as Bill says.<br />
it makes an excellent newsletter an outstanding one<br />
thanks</p>
]]></content:encoded>
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		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-1911</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Wed, 03 Mar 2010 03:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-1911</guid>
		<description>to add to what Jim posted...

not only should a newsletter inform, educate and entertain...it should be personal and interactive.

You should have a little column about you, your family or pet - this makes you appear more human, friendly, inviting and trustworthy... it makes you part of the family and get the reader to want to hire you again and again.

The interactive part - should have some triggering mechanism like a trivia quiz... &quot;Be the first person to call and receive a $25 gas card&quot;, or  &quot;everyone who quesses the correct answer to this months trivia question will be entered into a chance to win a $50 visa card&quot;</description>
		<content:encoded><![CDATA[<p>to add to what Jim posted&#8230;</p>
<p>not only should a newsletter inform, educate and entertain&#8230;it should be personal and interactive.</p>
<p>You should have a little column about you, your family or pet &#8211; this makes you appear more human, friendly, inviting and trustworthy&#8230; it makes you part of the family and get the reader to want to hire you again and again.</p>
<p>The interactive part &#8211; should have some triggering mechanism like a trivia quiz&#8230; &#8220;Be the first person to call and receive a $25 gas card&#8221;, or  &#8220;everyone who quesses the correct answer to this months trivia question will be entered into a chance to win a $50 visa card&#8221;</p>
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	<item>
		<title>By: Charles Ra</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/five-secrets-of-a-great-customer-newsletter/comment-page-1/#comment-1910</link>
		<dc:creator>Charles Ra</dc:creator>
		<pubDate>Wed, 03 Mar 2010 03:22:01 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=1263#comment-1910</guid>
		<description>great secrets Jim
thank you</description>
		<content:encoded><![CDATA[<p>great secrets Jim<br />
thank you</p>
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