Comments on: Four Steps To An Irresistible Offer

By: selby by video

selby by video — Sun, 10 Oct 2010 08:09:42 +0000

I would of thought mos people new what 50% off would mean, does this mean that when marketing we have to take into account what we mean and should make things chidproof? Interesting.

By: Joan Stewart

Joan Stewart — Wed, 09 Jun 2010 14:06:55 +0000

Make sure people understand what you are offering, don’t use cloak and dagger tactics. Keep a customer happy and they will return.

By: Joel Helfer

Joel Helfer — Tue, 01 Jun 2010 16:26:31 +0000

It appears that so many people are busy running their businesses, that they just copycat what their peers are offering, without taking them time to come up with their own offers. Just last week I saw two adds in a magazine that were next to each offer, and were practically identical except for the name of the business. How crazy is that?

By: Mike

Mike — Tue, 01 Jun 2010 07:48:44 +0000

Thanks for the reminder, Dan. I leaned this from you a couple years back. I used it recently on a promotion and it worked brilliantly. The only thing I added to your formula was an extended guarantee. I made it 365 days instead of the usual 30 days we’d offered in the past. By positioning the 365 day guarantee as a “free look” for a full year, response spiked. Again, many thanks for your insights and wisdom Dan.

By: eric barton

eric barton — Sat, 29 May 2010 21:01:11 +0000

Absolutely…The Reason Why and What’s In It For The Client/Customer Is Very Important and Often Missed By Other Business Owners and Entrepreneurs.

By: Charles Ra

Charles Ra — Sat, 29 May 2010 18:43:05 +0000

Rob, “whats in it for the customer to call”
it takes time and deep thought to discover this.
time for reading survery and surveys will certainly work.

By: Simon Thurston

Simon Thurston — Sat, 29 May 2010 07:18:21 +0000

Interesting insight Dan regarding 50% off and half off, and then half off and two for one.

Having a reason for a promotion/sale/premium etc is also an interesting principal, so something like “Closing Down Sale” or “Spring Stock Clearance Sale” would work better than just “Sale” then?

By: Jennifer Sneeden

Jennifer Sneeden — Fri, 28 May 2010 21:54:55 +0000

Off to add a reason for an offer…

By: Rob Anspach

Rob Anspach — Fri, 28 May 2010 18:53:17 +0000

I made more money giving away FREE than I ever did with a percentage off or some odd discount.

Free is a tough sell but if you can answer the “whats in it for the customer to call” question – and create value you got a customer for life.

By: Atilla Vekony

Atilla Vekony — Fri, 28 May 2010 17:02:24 +0000

Great point: If you give an offer without a reason, both you and the offer lose some credibility.