Comments on: How To Find Prospects Who Are Interested

By: Rob Anspach

Rob Anspach — Fri, 12 Feb 2010 03:56:13 +0000

Quality over quantity always wins out!

By: Steve Sipress

Steve Sipress — Sun, 07 Feb 2010 20:40:32 +0000

Excellent example, Rob. Hits Dan’s point right on the head.

Contrary to popular belief (and perfectly in line with Dan Kennedy’s renegade teachings), the more people you IGNORE, the better results you’ll get.

I’ve counseled thousands of small business owners over the past 25+ years, and this is one of the tougher concepts for them to grasp and accept.

It’s also why so many small business owners complain that “direct mail doesn’t work” or “direct mail is too expensive.”

Good news for the rest of us who keep reaping huge rewards by doing direct mail the right (Dan Kennedy) way.

Thanks, Dan!

By: Les Rose

Les Rose — Fri, 05 Feb 2010 10:11:59 +0000

So Rob, your saying that, once again, quality is the criterion, not quantity.

I think that most of us tend to go for mass mailings on the basis that we know they’ll be a statistically low rate of response.
You’ve hit the nail on the head when you say that it’s better to have the same spend on a smaller, more focused list and we’ll get a higher response rate.

The logic cannot be denied !

By: Donna Kopf

Donna Kopf — Thu, 04 Feb 2010 22:16:19 +0000

Thank you for this info!! I am guilty of blindly sending okay mailings to random prospects and getting 0 results from it. I’m preparing a new direct mail campaign and your list building advice has me confident I will see that money return quickly.

By: Rob Anspach

Rob Anspach — Thu, 04 Feb 2010 22:15:25 +0000

the more highly focused your targeted list is – the more profitable it will work for you…

say you spent $300 on 10,000 names and your return was 1/2% and the average person spent $200 that equals $10,000 or about 34 to 1 ROI

but say you had a highly focused laser pinpointed targeted select list and you spent $500 on just 2000 names – but you got a 8% response rate and a $475 average invoice – now you have made $76,000 or about 152 to 1 ROI

the more focused… the more money!

By: Scott Seifferlein

Scott Seifferlein — Thu, 04 Feb 2010 16:38:55 +0000

saying direct mail is too expensive is like saying the sex is not good. No, you’re just not doing it right. Good CD last month

By: Charles Ra

Charles Ra — Thu, 04 Feb 2010 16:25:07 +0000

list selection has a 30% to 50% impact on the overall effectiveness of direct marketing
For one thing you should maintain an up-to-date mailing list of all your customers and clients.
yes Dan, I am always focusing on building a list in every niche I go into.
great article.
thanks much.