Comments on: How To Get A Prospect’s Info http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Sipress http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2713 Steve Sipress Mon, 24 May 2010 02:02:31 +0000 http://dankennedy.com/blog/?p=1505#comment-2713 Right on, Charles. You have thousands and thousands of blogs and websites, right? Now THAT's what I call "segmentation"! Right on, Charles. You have thousands and thousands of blogs and websites, right? Now THAT’s what I call “segmentation”!

]]> By: Charles Ra http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2644 Charles Ra Thu, 13 May 2010 10:16:35 +0000 http://dankennedy.com/blog/?p=1505#comment-2644 I agree Steve, multiple messages, on different media. tayloring the message to different segments. even to prospects and customers. I agree Steve,
multiple messages, on different media.
tayloring the message to different segments. even to prospects and customers.

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2635 Rob Anspach Wed, 12 May 2010 02:24:09 +0000 http://dankennedy.com/blog/?p=1505#comment-2635 many domains...many websites...and many ways to communicate your message... each directed to a different type of clientele or segment many domains…many websites…and many ways to communicate your message…
each directed to a different type of clientele or segment

]]> By: Steve Sipress http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2634 Steve Sipress Wed, 12 May 2010 00:44:04 +0000 http://dankennedy.com/blog/?p=1505#comment-2634 Too many businesses make the mistake of having ONE website, ONE brochure, ONE ad, etc. As you pointed out at the recent GKIC SuperConference, Dan, we need to be thinking in terms of multiple messages and media, each aimed at different segments of our list of prospects and customers. That is so powerful and so obvious, it's amazing how few businesses do it. Too many businesses make the mistake of having ONE website, ONE brochure, ONE ad, etc.

As you pointed out at the recent GKIC SuperConference, Dan, we need to be thinking in terms of multiple messages and media, each aimed at different segments of our list of prospects and customers.

That is so powerful and so obvious, it’s amazing how few businesses do it.

]]> By: Atilla Vekony http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2632 Atilla Vekony Tue, 11 May 2010 16:55:25 +0000 http://dankennedy.com/blog/?p=1505#comment-2632 We're surveying our best customers right now for demographic and other data. Then, as we ask similar questions of new prospects, it should be a lot easier to qualify prospects. We’re surveying our best customers right now for demographic and other data. Then, as we ask similar questions of new prospects, it should be a lot easier to qualify prospects.

]]> By: libby http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2631 libby Tue, 11 May 2010 16:28:21 +0000 http://dankennedy.com/blog/?p=1505#comment-2631 I am still having a tough time targeting prospects. Our customers are hotels, resorts etc.. There isn't much info in the commercial lists to be more targeted towards my ideal customer. I need a better approach to get my customers to answer my questions, so I know what brought them, what their demographic is and how we fill their specific needs. Any suggestions? I am still having a tough time targeting prospects. Our customers are hotels, resorts etc.. There isn’t much info in the commercial lists to be more targeted towards my ideal customer.
I need a better approach to get my customers to answer my questions, so I know what brought them, what their demographic is and how we fill their specific needs. Any suggestions?

]]> By: Simon Thurston http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2630 Simon Thurston Tue, 11 May 2010 16:16:54 +0000 http://dankennedy.com/blog/?p=1505#comment-2630 It is absolutely key to identify and segment your market so that you can offer appropriate products or services to your target audience. Knowing your target audience minimises the spray and pray method of marketing and means that you can stop throwing mud at a wall to see how much of it sticks. Simon It is absolutely key to identify and segment your market so that you can offer appropriate products or services to your target audience.

Knowing your target audience minimises the spray and pray method of marketing and means that you can stop throwing mud at a wall to see how much of it sticks.

Simon

]]> By: Scott http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-a-prospects-info/comment-page-1/#comment-2628 Scott Tue, 11 May 2010 11:05:42 +0000 http://dankennedy.com/blog/?p=1505#comment-2628 when I look at my top ten clients they are all in their 50's. they are attorneys, accountants, financial advisors, business owners and doctors. Guess what kinds of lists I buy? when I look at my top ten clients they are all in their 50’s. they are attorneys, accountants, financial advisors, business owners and doctors. Guess what kinds of lists I buy?

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