Comments on: How to Get Your Customers to Keep Buying http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/ Small Business Marketing | Marketing for Small Business Fri, 13 Jan 2012 12:34:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Sipress http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-2039 Steve Sipress Fri, 12 Mar 2010 17:43:26 +0000 http://dankennedy.com/blog/?p=1258#comment-2039 I make my private clients tons of money just by implementing this one simple, basic mindset change -- having them concentrate more time, energy and money on retaining and ascending current customers instead of just chasing after new ones. Great advice, Dan! I make my private clients tons of money just by implementing this one simple, basic mindset change — having them concentrate more time, energy and money on retaining and ascending current customers instead of just chasing after new ones.

Great advice, Dan!

]]> By: Les Rose http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1926 Les Rose Thu, 04 Mar 2010 15:44:10 +0000 http://dankennedy.com/blog/?p=1258#comment-1926 I always find that the follow up phone call, to check that everything went OK with order, is a great loyalty booster. We show that we care that they are satisfied after we get paid, and not just up until we get paid, like our competition. We find it also catches any mistakes, errors or faulty goods or service before it burns away the goodwill.The first sale to new customer is always the most expensive in cash ( advertising) and time, retention is very cost effective and too easily neglected by many. I always find that the follow up phone call, to check that everything went OK with order, is a great loyalty booster.
We show that we care that they are satisfied after we get paid, and not just up until we get paid, like our competition.
We find it also catches any mistakes, errors or faulty goods or service before it burns away the goodwill.The first sale to new customer is always the most expensive in cash ( advertising) and time, retention is very cost effective and too easily neglected by many.

]]> By: Perry http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1913 Perry Wed, 03 Mar 2010 08:16:50 +0000 http://dankennedy.com/blog/?p=1258#comment-1913 Yes, important article. If one really is intent on doing effective marketing and delivering superior customer service, a good follow-up system in the form of a contact manager or preferably, a CRM (customer relationship management) solution, is called for. And there are no excuses - there are literally hundreds of CRM's to choose from, with many free entry-level systems available.. Perry Yes, important article. If one really is intent on doing effective marketing and delivering superior customer service, a good follow-up system in the form of a contact manager or preferably, a CRM (customer relationship management) solution, is called for.

And there are no excuses – there are literally hundreds of CRM’s to choose from, with many free entry-level systems available..
Perry

]]> By: Charles Ra http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1909 Charles Ra Wed, 03 Mar 2010 03:21:19 +0000 http://dankennedy.com/blog/?p=1258#comment-1909 …thank you cards, reminder cards, email, monthly news, holiday cards, personal hand written notes, contests, voice calls, faxes, facebook fan pages, Twitter, blogs great ideas Rob …thank you cards, reminder cards, email, monthly news, holiday cards, personal hand written notes, contests, voice calls, faxes, facebook fan pages, Twitter, blogs
great ideas Rob

]]> By: David Gruttadaurio http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1906 David Gruttadaurio Tue, 02 Mar 2010 21:03:16 +0000 http://dankennedy.com/blog/?p=1258#comment-1906 Chasing new customers... it's like watching greyhounds chase that little white rabbit around the track. All of that effort to catch something running away from you! Sure, we need new clients. But it's so much easier (and cheaper) to get your current customers buy from you. Chasing new customers… it’s like watching greyhounds chase that little white rabbit around the track. All of that effort to catch something running away from you! Sure, we need new clients. But it’s so much easier (and cheaper) to get your current customers buy from you.

]]> By: Jim Rowe http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1901 Jim Rowe Tue, 02 Mar 2010 04:00:39 +0000 http://dankennedy.com/blog/?p=1258#comment-1901 We try to act fast when a new guest eats in our restaurants. If we can get them back in soon and then again I feel it helps us win them over and become a more solid guest. Then we turn on the marketing machine and stay in touch enough that our competitors are soon forgotten. We try to act fast when a new guest eats in our restaurants. If we can get them back in soon and then again I feel it helps us win them over and become a more solid guest. Then we turn on the marketing machine and stay in touch enough that our competitors are soon forgotten.

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1899 Rob Anspach Mon, 01 Mar 2010 21:15:26 +0000 http://dankennedy.com/blog/?p=1258#comment-1899 ...thank you cards, reminder cards, email, monthly news, holiday cards, personal hand written notes, contests, voice calls, faxes, facebook fan pages, Twitter, blogs.... The list could go on and on... Your customer needs to be touched by your message on a daily basis. …thank you cards, reminder cards, email, monthly news, holiday cards, personal hand written notes, contests, voice calls, faxes, facebook fan pages, Twitter, blogs…. The list could go on and on… Your customer needs to be touched by your message on a daily basis.

]]> By: Bruce http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1898 Bruce Mon, 01 Mar 2010 21:02:44 +0000 http://dankennedy.com/blog/?p=1258#comment-1898 Great article. We do internet marketing for our clients. I am always amazed at how many websites don't even attempt to capture their visitors information so that they can follow up with them after they leave. Give away a free guide to *whatever*, offer to send them some special 'subscriber only' discounts, offer to send them a free sample of whatever you sell. In exchange for this capture their email address. You can now market to them for a long time into the future. BruceMcc Great article. We do internet marketing for our clients. I am always amazed at how many websites don’t even attempt to capture their visitors information so that they can follow up with them after they leave. Give away a free guide to *whatever*, offer to send them some special ’subscriber only’ discounts, offer to send them a free sample of whatever you sell. In exchange for this capture their email address. You can now market to them for a long time into the future.
BruceMcc

]]> By: Lee Little http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1897 Lee Little Mon, 01 Mar 2010 20:35:02 +0000 http://dankennedy.com/blog/?p=1258#comment-1897 Really, you're only limited by your imagination. Contests, special events, birthdays, holidays, anniversaries of any kind. Believe it or not, my mortgage servicer (a big money center bank) sent me an anniversary themed pitch for a home warranty now that my house is "over the hill"! Really, you’re only limited by your imagination.
Contests, special events, birthdays, holidays, anniversaries of any kind.
Believe it or not, my mortgage servicer (a big money center bank) sent me an anniversary themed pitch for a home warranty now that my house is “over the hill”!

]]> By: Charles Ra http://dankennedy.com/blog/small-business-marketing-tips/how-to-get-your-customers-to-keep-buying/comment-page-1/#comment-1894 Charles Ra Mon, 01 Mar 2010 15:23:28 +0000 http://dankennedy.com/blog/?p=1258#comment-1894 inadequate follow-up lets the new customer forget the company. Effective customer relations are the way to protect your investment and insure a good return on investment from each customer. great article Dan. currently using newsletter to followup with clients. but need other touch points. thank you. inadequate follow-up lets the new customer forget the company.
Effective customer relations are the way to protect your investment and insure a good return on investment from each customer.
great article Dan.
currently using newsletter to followup with clients. but need other touch points.
thank you.

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