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	<title>Comments on: Small Business Marketing Tip: Capitalize on the Tumbsuckers</title>
	<atom:link href="http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/feed/" rel="self" type="application/rss+xml" />
	<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/</link>
	<description>Small Business Marketing &#124; Marketing for Small Business</description>
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		<title>By: Anthony Curtis</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-1335</link>
		<dc:creator>Anthony Curtis</dc:creator>
		<pubDate>Tue, 26 Jan 2010 03:19:45 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-1335</guid>
		<description>Small business owners aren&#039;t the only ones hooked on ad agency crack.  Most of the Fortune 500 companies I&#039;ve worked with do the same thing.  No one wants to take responsibility for a campaign not working.  They want a scapegoat, an agency they can fire when there are no results.  Somebody usually needs to be fired, not just the agency.</description>
		<content:encoded><![CDATA[<p>Small business owners aren&#8217;t the only ones hooked on ad agency crack.  Most of the Fortune 500 companies I&#8217;ve worked with do the same thing.  No one wants to take responsibility for a campaign not working.  They want a scapegoat, an agency they can fire when there are no results.  Somebody usually needs to be fired, not just the agency.</p>
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		<title>By: Simon</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-581</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Mon, 26 Oct 2009 16:53:19 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-581</guid>
		<description>Here&#039;s a cancellation email I got this morning from one of my members. It kinda sums up the issue Dan is talking about (and it&#039;s why I&#039;m doing more done-for-you services now.)

        &quot;Sorry to say that at this time I have decided to cancel my subscription due to my lack of utilizing the actual printing and mailing for as long as I have had this membership.

       &quot;Thank you again.  Maybe in the future I will actually do what I should be doing.&quot;


I didn&#039;t know whether to laugh or cry.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s a cancellation email I got this morning from one of my members. It kinda sums up the issue Dan is talking about (and it&#8217;s why I&#8217;m doing more done-for-you services now.)</p>
<p>        &#8220;Sorry to say that at this time I have decided to cancel my subscription due to my lack of utilizing the actual printing and mailing for as long as I have had this membership.</p>
<p>       &#8220;Thank you again.  Maybe in the future I will actually do what I should be doing.&#8221;</p>
<p>I didn&#8217;t know whether to laugh or cry.</p>
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		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-554</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Wed, 21 Oct 2009 22:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-554</guid>
		<description>every biz owner needs to understand every element of marketing his/her own biz - 

I just cant believe how many biz owners allow ad agencies to tell them an ad has to run lots of times before people will become familiar with the ad - if it doesnt pull the first time it aint gonna pull 27 times later.</description>
		<content:encoded><![CDATA[<p>every biz owner needs to understand every element of marketing his/her own biz &#8211; </p>
<p>I just cant believe how many biz owners allow ad agencies to tell them an ad has to run lots of times before people will become familiar with the ad &#8211; if it doesnt pull the first time it aint gonna pull 27 times later.</p>
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		<title>By: Steve Sipress</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-544</link>
		<dc:creator>Steve Sipress</dc:creator>
		<pubDate>Wed, 21 Oct 2009 17:11:15 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-544</guid>
		<description>Even worse is the trend towards more and more people wanting everything Done For Them, yet being unwilling to learn anything about what it is they&#039;re paying for.

I find nothing wrong with paying an expert to do something -- but when it comes to copywriting every business owner MUST be involved, and should be actively learning how to tell the difference between quality and ineffective copy. 

Talk about LAZINESS! Learning how to communicate effectively is not exactly what I would call &quot;hard labor&quot;. SHEESH!</description>
		<content:encoded><![CDATA[<p>Even worse is the trend towards more and more people wanting everything Done For Them, yet being unwilling to learn anything about what it is they&#8217;re paying for.</p>
<p>I find nothing wrong with paying an expert to do something &#8212; but when it comes to copywriting every business owner MUST be involved, and should be actively learning how to tell the difference between quality and ineffective copy. </p>
<p>Talk about LAZINESS! Learning how to communicate effectively is not exactly what I would call &#8220;hard labor&#8221;. SHEESH!</p>
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		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-511</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Sun, 18 Oct 2009 19:26:34 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-511</guid>
		<description>I will make it my goal this week to find and buy Gary&#039;s book - thanks for sharing.

Keep up the micro-movies... I&#039;m working on some movie making myself...</description>
		<content:encoded><![CDATA[<p>I will make it my goal this week to find and buy Gary&#8217;s book &#8211; thanks for sharing.</p>
<p>Keep up the micro-movies&#8230; I&#8217;m working on some movie making myself&#8230;</p>
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		<title>By: Stage Hypnotist Simone</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-501</link>
		<dc:creator>Stage Hypnotist Simone</dc:creator>
		<pubDate>Sun, 18 Oct 2009 12:19:06 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-501</guid>
		<description>I just spent the last couple days with Gary Ryan Blair. He&#039;s the Goals Guy (tm)His new EverythingCounts book-- he talks about getting from Mediocrity to Excellence in the shortest time. Excellence is the best choice. You throw money at your broken tooth. Throw money and effort into your mediocre life. People, wake up. It&#039;s YOUR life! Quit calling the waaaaaaaaaaaaaaaaaambulance!

Ps you can find pictures of me and gary on my facebook page.</description>
		<content:encoded><![CDATA[<p>I just spent the last couple days with Gary Ryan Blair. He&#8217;s the Goals Guy &#8482;His new EverythingCounts book&#8211; he talks about getting from Mediocrity to Excellence in the shortest time. Excellence is the best choice. You throw money at your broken tooth. Throw money and effort into your mediocre life. People, wake up. It&#8217;s YOUR life! Quit calling the waaaaaaaaaaaaaaaaaambulance!</p>
<p>Ps you can find pictures of me and gary on my facebook page.</p>
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		<title>By: Brian Horn</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-492</link>
		<dc:creator>Brian Horn</dc:creator>
		<pubDate>Fri, 16 Oct 2009 03:03:42 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-492</guid>
		<description>My wife was watching also...and I thought the same thing exactly.  And the lady who thought she was owed a wristband to see that singer...just because they got there early.

Man it&#039;s frustrating to see people being so weak, when its so much more rewarding to just take control.</description>
		<content:encoded><![CDATA[<p>My wife was watching also&#8230;and I thought the same thing exactly.  And the lady who thought she was owed a wristband to see that singer&#8230;just because they got there early.</p>
<p>Man it&#8217;s frustrating to see people being so weak, when its so much more rewarding to just take control.</p>
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		<title>By: Scott Seifferlein</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-491</link>
		<dc:creator>Scott Seifferlein</dc:creator>
		<pubDate>Fri, 16 Oct 2009 02:45:39 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-491</guid>
		<description>wife is watching a TLC special where 15 mall cops get called to help a parent with their 6 year olds boo-boo. The scratch barely visible. this child is preparing for Socialism already.</description>
		<content:encoded><![CDATA[<p>wife is watching a TLC special where 15 mall cops get called to help a parent with their 6 year olds boo-boo. The scratch barely visible. this child is preparing for Socialism already.</p>
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		<title>By: Rob Anspach</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-489</link>
		<dc:creator>Rob Anspach</dc:creator>
		<pubDate>Thu, 15 Oct 2009 19:34:50 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-489</guid>
		<description>I will personally hold your hand and gently walk you through the process...if thats what you want...because I am there for you all the way. I dont want you to fall or fail or not be able to take care of yourself - so I will go out of my way and protect you from all the bad things. 

In your dreams!!!

I charge 10x extra for ninnies who must have to be hand held and cuddled...</description>
		<content:encoded><![CDATA[<p>I will personally hold your hand and gently walk you through the process&#8230;if thats what you want&#8230;because I am there for you all the way. I dont want you to fall or fail or not be able to take care of yourself &#8211; so I will go out of my way and protect you from all the bad things. </p>
<p>In your dreams!!!</p>
<p>I charge 10x extra for ninnies who must have to be hand held and cuddled&#8230;</p>
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		<title>By: Scott Seifferlein</title>
		<link>http://dankennedy.com/blog/small-business-marketing-tips/small-business-marketing-tip-capitalize-on-the-tumbsuckers/comment-page-1/#comment-488</link>
		<dc:creator>Scott Seifferlein</dc:creator>
		<pubDate>Thu, 15 Oct 2009 17:00:59 +0000</pubDate>
		<guid isPermaLink="false">http://dankennedy.com/blog/?p=406#comment-488</guid>
		<description>that&#039;s it.I just need to give my golfers blankees. thanks Dan :)</description>
		<content:encoded><![CDATA[<p>that&#8217;s it.I just need to give my golfers blankees. thanks Dan <img src='http://dankennedy.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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