Comments on: Hey….Don’t Forget Space Ads in Your Small Business Marketing

By: Rob Anspach

Rob Anspach — Sat, 09 Jan 2010 19:24:53 +0000

…too many ads fail because they didn’t use a great headline, a bold offer or a call to action ( a deadline to respond )!

By: Steve Sipress

Steve Sipress — Wed, 21 Oct 2009 16:55:25 +0000

I built an entire business using small classified ads in the back of specialty magazines. Those work great, too — especially IF you make sure to incorporate the top 3 components mentioned in this post: Headline, Offer, Deadline.

Another neat trick I learned from Dan Kennedy is to mail “tear sheets” that appear to have been ripped from actual newspapers or magazines, except you save the cost of actually placing the ads themselves!

By: Rob Anspach

Rob Anspach — Wed, 14 Oct 2009 20:03:08 +0000

take an ad (advertorial) or reprint of an older ad then doodle it up – you’d be surprised at the increase in “pulls” the doodles add to any ad.

I ran an ad that pulled everytime – very good results – but when I added doodles to it – the results were staggering. A 10x increase in sales generated from the new ads.

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Wed, 14 Oct 2009 13:09:23 +0000

Brian, when can I meet you? Are you speaking in Vegas anytime soon?

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Wed, 07 Oct 2009 02:11:30 +0000

Thanks, Bill. I’ve never heard the word Advertorial. I love it.
Hey I have a lady who is great for placing USA Today Ads at huge discounts.

Have a great week.

Simone
King of Sway

By: Rob Anspach

Rob Anspach — Fri, 02 Oct 2009 10:44:22 +0000

Sending reprints of your advertorials as direct mail pieces works well also.

What I hear from many biz owners is “that type of marketing wont work for me” or ” I just dont feel comfortable using that piece” or “I would never read something like that, so why should I use it”. It’s that type of thinking that kills most businesses… and results with fewer sales and fewer dollars rolling in.

If you asked me a year ago what I thought of social media… I would tell you its the most frustrating way of getting people familiar with your products and services… now I teach business owners how t have a hands free zero frustration approach to marketing using social media.

By: Brian Horn

Brian Horn — Thu, 17 Sep 2009 04:56:31 +0000

I had decent success with my first display ad using your principals. The advertorial is next on my list.

Thanks Bill! And I love the book!