In Tuesday’s post, I talked about the unhelpful image called ‘ladder of success‘. Now I want to talk about another image…Las Vegas and their ‘Awesome Power of Clarity’.
I recently spent 7 days in Las Vegas. Where – construction is going on at rabid pace day and night, and I was told by one construction company owner: we cannot get enough workers, we are advertising for them nationwide and bringing them in from anywhere we can find them.
Where three major conventions were all there in the space of 10 days.
Where the bar at Mandalay Bay did $23-million in sales in 03, a freestanding steakhouse not in a hotel, $21-million.
Where money is flowing like water.
Why?
Well, one reason is zero state income tax. But the other reason, I believe, is simply….
The Awesome Power Of Clarity
Las Vegas is the only city in America, invented, designed, engineered, developed and operated with one and only one purpose: to separate its visitors from as much of their money as possible and having them like it.
Everyone in its government, everyone in its businesses, every service person, everyone involved is clear about the mission. Every decision made with mission in mind.
Few city or state government leaders can enunciate their goals with comparable clarity. Few business owners as well.
While in Vegas, I spoke to an audience that everyone would consider a “tough crowd”. An audience totally unaccustomed to any speaker selling to them from the platform. An audience never before “pitched” on $1,000.00+ products – in fact, the prior speakers had $15.00 books and $20.00 CD sets.
An audience I had my own doubts about. But with fewer than 150 buying entities (300 people) in the audience, I sold $37,000.00. Frankly I can’t name 5 other speakers who might have done as well. I believe the reason is my firm clarity about why I’m there.
And every day, when I get out of bed, I am very clear about why, about what I intend to accomplish that day. It’s my observation a lot of people lack this clarity – about their business, their day ahead. And I wonder just how “clear” you are.
Author Info: Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. 
{ 1 trackback }
{ 4 comments… read them below or add one }
Great advice; being correct or right in itself when you communicate won’t get you far; you have to be clear as well.
…wanting peoples money and telling them why they need to part with their money is why some are rich and others are not… It’s that clarity of vision.
And every day, when I get out of bed, I am very clear about why, about what I intend to accomplish that day
yes I am putting this into practice Dan
weekly goals
and review my daily goals the day before
thank you
LOA – what you focus on, expands.