Comments on: The Power of Context & Attention Marketing http://dankennedy.com/blog/small-business-marketing-tips/the-power-of-context-attention-marketing/ Small Business Marketing | Marketing for Small Business Tue, 22 May 2012 03:29:19 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Sipress http://dankennedy.com/blog/small-business-marketing-tips/the-power-of-context-attention-marketing/comment-page-1/#comment-3072 Steve Sipress Wed, 07 Jul 2010 00:46:51 +0000 http://dankennedy.com/blog/?p=1469#comment-3072 Great point, Mike. A new Mastermind Group member of my local GKIC Chicago & Northwest Suburbs chapter recently used a version of Bill Glazer's handwritten salesletter as his first attempt at "our kind of marketing." He got excellent results ($4500 invested, $150K+ in revenue) sending it to his customer list, and then wanted to send it to a rented list of cold prospects. I and the other Mastermind Group members convinced him not to, most likely saving him time, money and frustration. But if you had only written this blog post about a month ago, it would have made our job so much easier! Thanks, Mike, on behalf of all future business owners who you just saved from thinking that GKIC-style marketing doesn't work. "It" works -- it just may not work the way you're attempting to use it... Great point, Mike.

A new Mastermind Group member of my local GKIC Chicago & Northwest Suburbs chapter recently used a version of Bill Glazer’s handwritten salesletter as his first attempt at “our kind of marketing.” He got excellent results ($4500 invested, $150K+ in revenue) sending it to his customer list, and then wanted to send it to a rented list of cold prospects.

I and the other Mastermind Group members convinced him not to, most likely saving him time, money and frustration. But if you had only written this blog post about a month ago, it would have made our job so much easier!

Thanks, Mike, on behalf of all future business owners who you just saved from thinking that GKIC-style marketing doesn’t work. “It” works — it just may not work the way you’re attempting to use it…

]]> By: Rob Anspach http://dankennedy.com/blog/small-business-marketing-tips/the-power-of-context-attention-marketing/comment-page-1/#comment-3069 Rob Anspach Mon, 05 Jul 2010 16:47:13 +0000 http://dankennedy.com/blog/?p=1469#comment-3069 Yes I totally agree a hand written sales letter will work better for existing clientele...whereas a non handwritten, typed font will work better for new clients. Yes I totally agree a hand written sales letter will work better for existing clientele…whereas a non handwritten, typed font will work better for new clients.

]]> By: Scott Martin http://dankennedy.com/blog/small-business-marketing-tips/the-power-of-context-attention-marketing/comment-page-1/#comment-3064 Scott Martin Sun, 04 Jul 2010 00:16:50 +0000 http://dankennedy.com/blog/?p=1469#comment-3064 Excellent post, Mike. I was just meeting with a local business owner who wants to keep more patients. Hope all is well in Philadelphia. I lost all my front teeth there several years ago. Excellent post, Mike. I was just meeting with a local business owner who wants to keep more patients. Hope all is well in Philadelphia. I lost all my front teeth there several years ago.

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