Comments on: Watching The Clock

By: carriage clocks

carriage clocks — Wed, 23 Jun 2010 08:41:40 +0000

I think this would be far more fruitful than utopianism. So, while the Doomsday Clock will eventually have to reckon with this dangerous environment, there is no time for policymakers to waste. The must begin seriously examing how to best live within this vastly different strategic context today.

By: Steve Sipress

Steve Sipress — Sun, 07 Feb 2010 20:58:13 +0000

“competent technicians who are marketing nincompoops”

Describes just about every ad designer and “marketing manager” I met during my years working for a yellow pages publisher!

By: Paul Nadrowski

Paul Nadrowski — Thu, 31 Dec 2009 09:28:09 +0000

Terrific insights about length of involvement time and directing the prospect’s attention. This way to the Egress!

By: Rob Anspach

Rob Anspach — Sun, 04 Oct 2009 21:26:38 +0000

…and sadly, most car dealers will not make it in this economy. They don’t know how to think independantly… they’ve forgotten who their true clients are… they think they are working for the manufacturer.

If I was a car dealer – I would focus on selling higher end cars… thats where the money is… and I would focus all my marketing efforts to get hig-end clientele in my door. I would offer to bring the cars to them… if they didn’t like the color I would offer to repaint it…

forget that mentality of lets try toget anybody in here and sell regardless of credit – that takes too long, is a waste of time and frankly you are only turning numbers and not making any real money.

By: Rob Anspach

Rob Anspach — Sun, 04 Oct 2009 14:45:13 +0000

…most car dealers dont know a thing about getting people in the door…let alone getting them to continue to come back.

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Sun, 04 Oct 2009 14:37:22 +0000

You’re right. The show was irritating. Chop’s staff doesn’t know a thing about selling or persuasion. How they’ve achieved fame, I don’t know.

By: Rob Anspach

Rob Anspach — Sun, 04 Oct 2009 14:32:35 +0000

let me know…and I’ll fly out
I have some friends in Vegas I should really see

…is that show still on TV… watched a few episodes but it started to irritate me…

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Sun, 04 Oct 2009 13:08:04 +0000

Thanks, Rob, for your applicable advice. The King of Cars, Chop, of Towbin Dodge here in vegas may get a surprise visit from the King of Sway to teach his sales staff a thing or two about a thing or two.

Stage Hypnotist Simone
Las Vegas

By: Rob Anspach

Rob Anspach — Sun, 04 Oct 2009 00:37:21 +0000

Well, I would suggest sending them a nice hand written note about 3 months after the bought the car…. “Hi , I just wanted to drop a note and see if there is anything I can do for you…if there is anything about the car you find annoying in any way – if so bring it in and we will give it courtesy look over at no charge… also I’ve enlosed a free certificate for your next oil change.”

And every three months send them a new note with a different free coupon (car wash, bottle of spotter, free tire rotation) – it gets people coming back and then the car dealer has the opportunity to sell them more.

By: Stage Hypnotist Simone

Stage Hypnotist Simone — Sat, 03 Oct 2009 23:27:16 +0000

Remember The Greatest Car Salesman on Earth, Joe Girard? He sent a hand written Birthday card to everybody in his box! He sold a car; He sold cars to everybody in the dude’s family.

Any suggestions how today’s car sales-people might employ follow-up effectively, Rob?

Thanks, Man,
Stage Hypnotist Simone