Comments on: What Makes Prospects Buy?

By: Rabbi Issamar Ginzberg

Rabbi Issamar Ginzberg — Sun, 14 Mar 2010 00:12:07 +0000

Well, it may have taken two weeks, but getting a comments from “Super Steve Sipress” himself would definitely qualify as a “targeted lead”

Agreed… without a COMPELLING reason, nothing else matters at all…!

By: Steve Sipress

Steve Sipress — Fri, 12 Mar 2010 18:18:06 +0000

Hmmm…

That CTA didn’t seem to work too well, did it, Rabbi? No responses for over two weeks…

In other words: clear, direct and obvious isn’t nearly good enough. COMPELLING is a key element.

As Dan says in this post: you must re-state the basic offer and bonus in your CTA.

Lesson learned, thanks to our friendly Rabbi G!

By: Rabbi Issamar Ginzberg

Rabbi Issamar Ginzberg — Fri, 26 Feb 2010 00:19:26 +0000

having a clear, direct, obvious call to action is the difference between a super successful mailing and total, dismal failure.

now, before you forget, reply and leave your comment below this post… do it now!

By: Charles Ra

Charles Ra — Thu, 25 Feb 2010 22:01:57 +0000

clear n simple Michael,
ready n served for us to just take action.
to always use the banana action message.
be well,

Charles Ra

By: Rob Anspach

Rob Anspach — Thu, 25 Feb 2010 21:48:52 +0000

it’s not just about asking for the sale… it’s knowing when to ask for the sale…
big difference…

someone with little knowledge of marketing or the sales process might ask for the order – and may get it…

but the person who knows how to build up to the sale and add value, curiosity and a compelling reason to buy, will always get more when they ask for the sale

By: Jonathan Flaks

Jonathan Flaks — Thu, 25 Feb 2010 17:31:54 +0000

Hey Dan –

Great post, and fantastic reminder of some overlooked basics.

Jonathan Flaks

By: Michael Devers

Michael Devers — Thu, 25 Feb 2010 17:25:01 +0000

It’s amazing how the best advice is always clear and simple. Want to be a good salesman? Ask for the sale.

I’ve always referred to the Call to Action on a website as the “banana” (thank you, Seth Godin). Each page should have one banana, one next action you want the viewer to take, and it should be obvious with a cursory glance. As a great example, can you spot the banana on this page: http://www.freegiftfrom.com/dankennedy/

By: Charles Ra

Charles Ra — Thu, 25 Feb 2010 16:20:04 +0000

asking for the order is what separates the poorly paid professional visitor from the kingly compensated professional sales person
make a clear n repeated call to action.
thank you much Dan