I may have made this observation elsewhere, both the Democrat and Republican parties have spent about $225 million each (not counting 527 c’s) and up until the last Republican convention, accomplished nothing. No change in market share. Neither could show even one new customer (voter) for their trouble.

And the boneheads on the Republican side have the gall to tell me my suggestions don’t fit their ’strategy.’ I asked: is your ’strategy’ to pee away $225-mill and have nothing to show for it? Sheesh.

On an open call-in day, I advised one Member to stop trying to explain what we know to others he’s been trying to convince to let him build businesses with, take their stuff, pay them tiny royalties, and own the whole shebang. Because what we know the vast majority of even smart businesspeople, authors, marketing experts, political consultants, heck, hardly anybody else knows!

Onassis said wealth comes from knowing something others do not. And that is certainly proving true for many, many, many of my Inner Circle Members and clients.

We know ROI. We know message-market match. We know to get direct and immediate response. We know customer value. We know how to assemble an offer and put it in a sales letter.

In fact, the list of things we know — you and I know — the overwhelming majority of business folk are clueless about is long and astounding.

Also on the call, someone asked how I determined what might be “common knowledge” to me but a revelation to others. I said I presumed everything was a revelation to others.

So let’s just take a minute here, smile and congratulate ourselves. Go get somebody to pat you on the back. Observe some business ignorance today and sneer. Feel superior. You are.

And you’ve invested and studied and searched and learned, in order to know what you know, so you deserve to feel superior. Walk around today basking in your own brilliance and pitying the poor, clueless fools you see all around you. You don’t want to be an arrogant jerk all the time. But every once in a while, you’ve earned it.

Light up a nice big, fat cigar, or go get a great massage, or go buy yourself a shiny new car, pick a day this week and declare it ” (Your Name Goes Here) Is A Helluva Lot Smarter Than Everybody Else Day”, make it an annual holiday. I hereby officially authorize your holiday.

Author Info:  Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.