Early in his career, he was very poor.
He wore shoes two sizes too big with holes in them. He owned one clip-on tie and one shirt that he washed out every night.. He had to make a sale every day in order to have enough money to pay for a place to sleep each night. There were even times he lived out of his car.
This made him wonder why some people are more successful than others.
You know the ones I referring to…
They easily make more money.
They come up with the best ideas that get them ahead.
They drive nicer cars. Live in bigger homes. And have the best relationships.
He wanted to know why some people had it and why others, like him, didn’t.
That was more than three decades ago.
Today he’s one of America’s leading authorities on the enhancement of personal effectiveness, the development of human potential, and the art of salesmanship.
A dynamic and entertaining speaker, he has motivated and inspired thousands of people toward peak performance and high achievement and his seminars draw capacity audiences.
He’s written 55 books.
And he’s built, managed or turned around 22 different businesses.
I’m, of course, referring to success expert Brian Tracy.
His early years inspired him to make studying success his lifelong quest. In fact, Brian has spent more than 30,000 hours studying why some people are more successful than others.
He’s read everything ever written about success including the writings of Socrates and Aristotle. And on top of that he’s collected information from more than 10,000 companies in 55 countries to discover what the common equation is for success.
The days of him worrying about having enough money to cover monthly bills are long gone. He’s at the top of his field. He’s prospering despite the current economic conditions. And he’s wealthier and happier than ever.
I share Brian’s story to show you that, no matter where you are, there is a formula for obtaining the business and life you desire.
How did Brian Tracy become so successful?
Brian says that at one point he noticed that everybody starts poor. But certain people rise to success faster. That’s when Brian realized there was a formula for success.
He says that people who are more successful use this formula to speed up their success.
So what’s their secret? How do people go from nothing to successful?
Well, Brian says the single most important key to success is continuous learning.
In fact, in today’s fast-paced world, it is a necessity in any field. If you don’t constantly learn you’ll simply be passed by.
But that’s not the real secret to the kind of success we’re talking about.
No, the real secret to getting ahead is not just learning. But in finding and putting into action the right information faster than your competition.
When you do this you’ll suddenly:
- Get to the top of your field and stay there
- Become wealthier and happier than ever before
- Never again worry that you don’t have enough money to cover your monthly bills
- Prosper no matter what the economic conditions are, and
- Remove barriers so there’s no limit to what you can accomplish
So how do you decide which is the right information?
One thing you can do is to put into action what Brian calls “one of the most helpful concepts of all time and life management.”
He’s referring to what is commonly referred to as the 80/20 Principle or 80/20 Rule. It’s also referred to as the Pareto Principle (named after Vilfredo Pareto (1843-1923) who was the first man to identify its existence.)
The 80/20 Rule says that in order to find success you need to focus your effort on the 20% of your activities that bring you the most reward, while eliminating or delegating the 80% that bring you little or no reward.
Take time to identify the twenty percent and you will know where to concentrate your efforts and which information will help you the most.
For example, many companies find that 80% of their profits come from 20% of their customers. Knowing this you should be analyzing the profitable 20% of your client base. What do they have in common? How can you bring in more customers that fit their profile?
You might spend time learning and integrating price strategies to sell bigger ticket items to your top 20% clients while studying strategies for not only attracting more customers like them, but reducing and eliminating the least productive customers.
Brian says, “More people are becoming successful at a faster rate than at any other time in history. There have never been more opportunities for you to turn your dreams into reality than there are right now.”
Never stop learning. Use the 80/20 Rule to concentrate your efforts in the right place. And implement what you learn immediately. When you do you will outperform your competition and speed up your success.
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