I was reading an extensive survey to measure the impact of advertising slogans. Among the slogans and advertising tag lines for 22 of the biggest U.S. advertisers, only 6 were recognized by more than 10% of the consumers surveyed.
In other words, not even 1 out of 10 consumers could correctly identify 90% of the slogans. 16 of the 22 advertisers had slogans no one knew – each spending more than 100-million dollars a year advertising them!
Three of these much advertised slogans scored 0% recognition. 0%!
Take the test, see if you can name any of the big, dumb companies that match these slogans:
- We’re With You
- That Was Easy
- The Stuff Of Life
