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big idea

Make History with Your Marketing…Every Single Monday

by Dan Kennedy10.20.2009
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For several years, I was “the small business marketing guy” assisting a schizophrenic human potential/wealth training organization which, as its main sales activity and deliverable, put on a 3-day seminar every weekend – and had to draw from 300 to 1,000 people to it every week.
A good percentage of those people were returning many weekends [...]

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The 5 Elements of a Good Direct Response Ad

by Bill Glazer09.28.2009
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This is my quick checklist of ESSENTIAL Elements of a good direct response ad
1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need [...]

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