by Dan Kennedy12.07.2009
Bill: It takes about eight minutes to get out 10,000 messages, which is fascinating. Because Dan, as you know and we’ve had many discussions about this, my sales associates who work in my stores, they are required to make telemarketing calls to their previous clients, which is a very, very strong media which I highly [...]
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by Bill Glazer09.23.2009
You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we [...]
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