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The Greatest Strategy So Few Small Business Marketers Are Willing To Use

by Dan Kennedy10.26.2009
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Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example.
The big sporting goods, hunting, fishing, camping and apparel company ORVIS offers its customer mailing list with ethnic and religious selects, so you can obtain only [...]

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Can You Get Up Everyday and Go to War?

by Dan Kennedy10.12.2009
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In the 2-hour CELEBRITY APPRENTICE aired the week of the Super Bowl last year, the actor from The Sopranos wimped out, quit, and went home, unable to handle the stress of the in-fighting and the competition.
He asked Trump a question and couldn’t understand Trump’s answer. He complained about the war-like atmosphere, it not good for [...]

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Do You Suffer from Frequent or Persistent Anxiety?

by Dan Kennedy09.10.2009
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David and Lucinda Basset, long-ago clients, have made millions by asking that question. It has broader appeal than you might think, because, it turns out, just about everybody is anxious and nervous and on edge about all sorts of things.
The media makes part of its living by hyping various “terrors” in order to keep us [...]

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