Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example.
The big sporting goods, hunting, fishing, camping and apparel company ORVIS offers its customer mailing list with ethnic and religious selects, so you can obtain only the Jewish or Catholic or Muslim or Hindu buyers, or only the Asian or African-American or British or Irish or Italian or Hispanic buyers….and by merging Orvis’ list with InfoUSA lifestyle selects, you can get only Democrats or only Republicans…so you could, for example, get only Irish-Catholic Democrats, by age, gender and geography.
Why on earth would you want to do such a thing? (more…)
