By: Bill Glazer on: September 23rd, 2009
- You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we are, here are our hours, here’s our phone number.
- Build an appealing offer. Most are very unexciting, plain vanilla. A strong offer inspires the prospect to rush – RUSH – to respond. Has him excited about everything he’s going to get.
- Tie the “here’s everything you get” part of the offer back to previously presented benefits. Don’t stop at listing products or services.
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