Posts Tagged ‘Celebrity’

How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%. If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club. Another complaint that comes from the unsuccessful is that success or wealth[…]


Slay The Dragons In Your Business

By: Dave Dee on: December 13th, 2012 11 Comments

Tomorrow the movie The Hobbit: An Unexpected Journey opens in theaters. Based on J. R. R. Tolkien’s fantasy novel The Hobbit, the movie is basically about killing dragons and finding treasures. (Great metaphor for business, wouldn’t you agree?) There’s been a lot of hype and excitement surrounding the movie, so let’s dig deeper and see what you can use to slay the dragons in your business.  For instance, things like how to sell more and[…]


No fireworks needed: 5 tips to make sure your next event is packed full

By: Darcy Juarez on: July 3rd, 2012 3 Comments

With tomorrow being the 4th of July, a lot of competing events are happening here in Chicago… One of the events is the annual Naperville Ribfest which brings sixteen of the nation’s best rib vendors together in a head-to-head competition to win the favor of judges and festival goers. The vendors have rib samplers (among other things) that you can purchase to try their sauce. In addition to ribs,  regular festival-type food such as kettle[…]


Can You Get Up Everyday and Go to War?

By: Dan Kennedy on: October 12th, 2009 5 Comments

In the 2-hour CELEBRITY APPRENTICE aired the week of the Super Bowl last year, the actor from The Sopranos wimped out, quit, and went home, unable to handle the stress of the in-fighting and the competition. He asked Trump a question and couldn’t understand Trump’s answer. He complained about the war-like atmosphere, it not good for his health, and asked Trump: “Surely you don’t get up every morning and fight like this, do you?” Trump[…]


How Gene Simmons Can Put Your Small Business Marketing On Autopilot

By: Bill Glazer on: September 17th, 2009 9 Comments

Celebrity P-O-W-E-R! I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria Principal, Jessica Simpson, and Sean John (a.k.a. P-Diddy). Why is a celebrity so powerful? Think about it. What happens[…]


Five Tips for Making Your Small Business Famous on National TV

By: Bill Glazer on: August 6th, 2009 13 Comments

A single appearance on national TV can drive a flood of sales, spark more word-of-mouth and raise the percentage of people who buy from your small business. When your clients see you on national TV, they’ll never look at you like a salesperson or marketer. They’ll see you as an expert – even a celebrity. Here are five tips for marketing your small business in order to get it on national TV: Try to tie-in[…]


Creative Thinking for Small Business Owners

By: Dan Kennedy on: June 9th, 2009 9 Comments

Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced is sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of all time, Walt Disney, said “… .stop talking and begin doing.” To be profitable in the real world, creativity must be fast, decisive, practical, implementable and implemented. There’s little room for[…]