This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%.
If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club.
Another complaint that comes from the unsuccessful is that success or wealth has more to do with WHO you know than WHAT you know.
Some people may think this is unfair. When they see someone getting ahead because of who they know, they think it’s not right.
But why they feel that’s bad or unfair is beyond me. Like it or don’t, it’s the way the game is.
For as long as people have been conducting business, one of the ways to win at it is to surround yourself with successful people.
In NFL football, it takes 10 yards to get a 1st down. Maybe it should be 8 or 12 yards instead, but it’s 10.
So the coach and his team need to figure out how to get 10 yards in three plays.
It’s the same with your business. Determine your goals and put a plan together to achieve them. For example, if you know you need to get some “who’s” on board, you’ve got to figure out how to get to know the people who can contribute to your success.
My “Million Dollar Rolodex” is called that because I value it that highly. Case in point, a specialty printer I use came from my rolodex. At the time, we had called and gotten three quotes from local printers and one from a little-known, specialty printer, out of state, who did the kind of printing we needed. We saved 55% by knowing about the existence of this printer.
In preparation for February 3rd’s Superbowl, next week, the NFL’s annual traveling NFL Experience will be underway in New Orleans.
The “interactive theme park” spans more than 850,000 square feet and costs $25 for adults and $20 for children 12 and under.
If you’ve ever been to one of these things, there is plenty to do. Interactive stations where you can test your football skills such as punting and throwing. Obstacle courses and chances to try on actual pro football gear. There is a Pro Football Hall of Fame. Food vendors and, of course, an NFL shop.
This is also a good place to meet one of your favorite pro football players, celebrities or some of the major players in business as they are known to be there for the big game and will wander near or around the “Experience”.
There’s a lesson here if you look for it. First of all, if you want “who’s” that can help you be successful, you need to do your homework to figure out who those people are or what type of people they are. If you don’t know who would be helpful to you, how can you expect to recognize them should the opportunity arise let alone find anyone to introduce you to them? It’s worth mentioning that while you may not always have specific names of “who’s” that can help you, identifying a specific industry or company will help you quickly recognize a successful “who” for you to connect with.
Second, once you’ve identified some “who’s” you should do a little research to figure out what they are interested in, something about their company, etc. This way if you happen to get the opportunity to talk to them, you can establish immediate rapport by discussing something you know they will be interested in.
Third, determine if you know someone who might be able to make an introduction for you. Remember it’s a small world. You may already know someone who is friends with, works with or plays golf with your “target who.” Usually they are more than willing to make an introduction for you. You just have to ask. (Hint your GKIC membership might be a good place to start. Use your online Success Club, GKIC Chapter meetings, and GKIC events as place to meet “who’s”. Not a member yet? You can take a test drive FREE here.)
Not that I’m suggesting stalking, but if you see that a “who” is an active member of an organization or club or you find out from scanning the paper that they will be speaking at an event, attend the meeting or, if it makes sense, become an active member of that club.
Fourth, know what you are going to say ahead of time. Make a great first impression and good things are bound to happen. Almost every event I speak at, people want to ask me about their business. Unfortunately, what I often hear are vague generalities. Be specific about what it is you are looking for. No one can help if they don’t know what you want.
Fifth, you should have a follow up plan in place. Just like a sales letter that is sent out with no follow up, not following up on a potential hot lead will have a similar result.
Start to build your “Million Dollar Rolodex” by putting yourself in situations where you will be surrounded by quality people and then taking action to build rapport and relationships with them.
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