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Celebrity

Can You Get Up Everyday and Go to War?

by Dan Kennedy10.12.2009
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In the 2-hour CELEBRITY APPRENTICE aired the week of the Super Bowl last year, the actor from The Sopranos wimped out, quit, and went home, unable to handle the stress of the in-fighting and the competition.
He asked Trump a question and couldn’t understand Trump’s answer. He complained about the war-like atmosphere, it not good for [...]

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How Gene Simmons Can Put Your Small Business Marketing On Autopilot

by Bill Glazer09.17.2009
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Celebrity P-O-W-E-R!
I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria [...]

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Five Tips for Making Your Small Business Famous on National TV

by Bill Glazer08.06.2009
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A single appearance on national TV can drive a flood of sales, spark more word-of-mouth and raise the percentage of people who buy from your small business.
When your clients see you on national TV, they’ll never look at you like a salesperson or marketer. They’ll see you as an expert – even a celebrity.
Here are [...]

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Creative Thinking for Small Business Owners

by Dan Kennedy06.09.2009

Entrepreneurs and marketers are constantly challenged to be creative.
But creativity as it is commonly thought of and practiced is sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of all time, Walt Disney, said “… .stop talking and begin doing.”
To be [...]

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