Posts Tagged ‘convert a customer’

Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]


Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 8 Comments

Recently I heard sad news about a small business that has been an industry giant for decades. I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people. The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands[…]


Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

By: Dave Dee on: April 11th, 2013 2 Comments

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event. I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement. While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually[…]


Dwindling customers? How to make more money FAST

By: Dan Kennedy on: March 28th, 2013 12 Comments

A recent article about one of the world’s largest ferry boat systems says they are swiping money from one program to keep another program afloat. Why are they forced to do this? Increased  costs coupled with a dwindling customer base. A cry all too familiar to many businesses these days. Swiping money from Peter to pay Paul may keep them afloat – but only temporarily.  It’s a stop-gap method that eventually catches up to every[…]


Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager. Ending up homeless, he begged on the streets for change in order to survive. Today Toronto Canada native Francis O’Dea is a multi-millionaire. O’Dea says, “One year I was broke, the next year I was a millionaire.” What is his secret? He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his[…]


The Only Sustainable Advantage For Local Business, Use It Or Fail…Permanently

By: Dan Kennedy on: March 19th, 2013 16 Comments

  In January, Forbes published key trends to watch regarding local marketing in 2013. Among their predictions was that Facebook paid advertising will continue to be “a flop” with most local service businesses. They also said national brands with multiple locations will transfer more of their marketing dollars to local marketing and away from branding. There are two key items to pay attention to in these predictions. The first is that the promise of new[…]


The Most Important Question You Should Ask When Advertising

By: Dan Kennedy on: February 26th, 2013 5 Comments

Over the weekend advertisers spent between $1.65 and $1.8 million for a 30-second commercial during the Oscars. That’s a lot to spend, however if the economics are right spending that much can really pay off for a business. Especially if their competitors aren’t willing or able to do the same. Years ago, I thought about building a multi-million dollar company like Nightingale-Conant. However, I learned through painful experience the impracticality of building a mail-order business[…]


Four Secret Principles Between The Haves And Have Nots

By: Darcy Juarez on: February 21st, 2013 4 Comments

The other day I read that Oprah Winfrey and Tyler Perry are due to release a new TV series… The name of their new series is The Haves and the Have Nots. Based on the musical play written, produced and directed by Perry, it follows the dynamics of the affluent Cryer family and the family of their not-so-affluent housekeeper – and the dramatic secrets that reside within each. The show made me think about what[…]


How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%. If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club. Another complaint that comes from the unsuccessful is that success or wealth[…]


For Ladies Only? You Can’t Be Serious…

By: Dan Kennedy on: January 15th, 2013 6 Comments

Over the years I’ve become known as “the professor of harsh reality.” I was dubbed this because I was the only one in a chorus of yes-men who would ever point out the flaws in a proposed idea. Not everyone always likes to hear about flaws. In fact, I learned early in life that most people prefer delusion to reality. Dislodging people from their delusions often winds up making you the brunt of their anger—the[…]