Posts Tagged ‘copywriting’

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: November 28th, 2014 4 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]

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The #1 Thing Holding You Back From 7-Figures

By: Dan Kennedy on: October 31st, 2014 7 Comments

Personally, I’ve never liked it. But I realized early on, it was irrelevant whether I liked it or not. The question wasn’t, “Did I like it?” The real question was “How much money did I want to make and how much freedom did I want?” Kind of like dieting and exercise, the question isn’t “do you like to exercise and eat right?” No the real question is do you like the alternative if you don’t[…]

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The one minute profit booster most people ignore…

By: Dan Kennedy on: May 4th, 2014 2 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]

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The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 4 Comments

I call it the “hidden secret.” Why? Because no one wants to talk about it….not even the gurus. I revealed what it was last Saturday at Super Conference. Here’s the thing… It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both. If you want to build a herd that will stay loyal to you… If you[…]

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Why Copywriting Is The #1 Skill To Master If You Want To Increase Your Income

By: Dave Dee on: October 26th, 2013 4 Comments

Here’s something champion entrepreneurs know about getting people to give you money that most business owners don’t. When most business owners want to increase their business, they advertise. This no doubt is a must-learn skill. That’s why GKIC keeps stressing the importance of learning how to market your business. But once you start creating ads for your business, and once you are able to really see the power of marketing that can bring new customers[…]

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What You Need To Know (And Understand) About Writing

By: Dan Kennedy on: August 8th, 2013 1 Comment

In June, I got to scratch off another bucket list item. I finished, printed, bound and shipped the mystery novel Win, Place, Or Die.   I earned a “with Dan S. Kennedy” writing credit underneath celebrated mystery writer Les Roberts’ name on the front cover. You may now buy your very own copy. It would be good if you did. It’s a good story and an entertaining read.  You’ll enjoy it. Of course, it’s not enough[…]

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Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]

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Can Barbra Streisand And Seth Rogen Turn You Into An Electrifying Salesperson?

By: Dave Dee on: May 16th, 2013 2 Comments

Have you seen the movie “The Guilt Trip”? It’s the one starring Barbra Streisand and Seth Rogen where Rogen plays the inventor son who takes his nagging mother on a cross country trip while he tries to sell his invention. Rogen’s character, Andy, has invented this cleaner which is so safe you can get it on your skin, in your eyes, even drink it and it won’t hurt you. It took him five years to[…]

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What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in[…]

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Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]

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