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Posts Tagged ‘corporate america’

Entitlement vs. Initiative

By: Dan Kennedy on: October 5th, 2009 15 Comments

I have a particular philosophy about entitlement vs. initiative.

This has always kept me oriented toward self-help; towards resourcefulness; towards responsibility, thus providing me with an exceptional level of control. (Imperfect, but exceptional.)

I was in an Italian neighborhood recently. An old Cleveland neighborhood originally populated by Italian immigrants, still populated by a lot of first generation Italian immigrants as well as second generation families.

Plus a slight homogenous mix of everything else.

I walked through a Lowe’s store and a Walgreens. Saw no signs in Italian. But Lowes and Walgreen stores in many parts of the country now have signs in Spanish for Mexican immigrants. On the chains’ part, this is obviously smart marketing.
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Is Dan Kennedy Anti-Brand? The Surprising Answer

By: Dan Kennedy on: September 21st, 2009 13 Comments

This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself.

Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and see what turns up. Be sure you’ve packed a lunch. You’ll be there a while.), and have “NO B.S.” as a brand extending over books, newsletters, products; “RENEGADE MILLIONAIRE” to a lesser extent.

I do counsel AGAINST investing directly into brand-building, especially with large-company style ‘image’ advertising that cannot be accurately and ruthlessly held accountable. So here are a few principles and tips about your brand identity:
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