I confess, when I first started marketing on the Internet, I wasn’t making much money there. Maybe around $500 a year.
But once I learned how to successfully use online marketing, I quickly took that to $500 a week and then even to $500 a day…and you can too.
Even better, the fact that you read and follow GKIC and are likely already marketing your business with offline media means that when you integrate your online marketing with your offline media, you’ll increase your profits even more… because online media works best when integrated with offline media.
Of course, while Darcy Juarez discussed why it is essential for you to market your business on the Internet in her article, “Shocking. Over 50% of Small Businesses Don’t Do This…And Why YOU Must.” (You can read it by clicking here), she did not discuss why businesses don’t do it.
It may be true that some small business owners don’t think it’s necessary. But from what I see and hear, I believe it mostly has to do with overwhelm, confusion and not knowing how to do it.
The first step is to have clear goals for what you want to achieve. It’s a mistake to simply slap together a website or hire some “expert” to build you a site or put together some online marketing. Without clear goals, you’ll find it not only gets expensive time and money-wise if you constantly have to re-do things, but your business will take a huge hit in terms of lost customers who quickly abandon your website due to lack of clarity on how you can help them.
Your goal might be to gain new customers, build deeper relationships with existing customers, sell more stuff or attract a steady stream of leads. Think about your short, medium and long-term goals.
Once you’ve defined your goals, you’ll need a strategic approach to attain them. Because without strategy, you have no direction. Think about what type of site will help you achieve your goals. For example, would a soft-capture site or hard-capture site work better? Should it have a single purpose? Should you make an online catalog? Should you use direct response or presentation?
Define your ideal target market. Be specific. For instance, “car buyers” is too general. Within that category there are first-time buyers, sports car buyers, truck buyers, etc. The more you know about your target market, the better you can serve them and the more you can tailor your future campaigns, both online and offline PLUS…the more ideal customers you’ll attract…the more sales you’ll make…the more referrals you’ll receive.
Develop a powerful Unique Selling Proposition (USP) that differentiates you from your competitors. This is especially important when marketing on the Internet, because it’s real easy for your online prospects to click away from your website and search for what else is available.
Make your Internet marketing evergreen. By using key fundamentals and foundational principles of what works in marketing, you can create Internet marketing that will work today, tomorrow and for years to come. This will save you time, money and the frustration of not having to constantly re-do things or chase the “latest trend.” Plus, you’ll find this will make you richer and more relaxed because you’ll be consistently attracting clients, customers and patients and you’ll eliminate the confusion of trying to constantly learn the newest “thing.”
Invest in good, strong copy. On the Internet, every word matters when it comes to marketing yourself. Your words either move your prospect to respond or to abandon your website (or other online marketing)…sometimes forever. Each page is valuable real estate and must move your reader to do something…even if it’s just to read another page. Making sure the architecture and wording is right is essential to making money online.
Measure and evaluate your results with analytics to make sure you are achieving your goals. Online marketing tools can show you where your customers come from, where they spend most of their time, how they respond to your email marketing campaigns and more. Key information that tells you whether your marketing is working or needs to be fixed.
The key to creating powerful Internet marketing is to know what you want before you start and to use a solid strategic approach you know works. When you do and integrate it with your offline media, you’ll discover you’ll make more money and spend less time trying to make your online marketing work…no matter what your niche is or what is happening in the economy.
NOTE: If you want to get a clearer picture of what your strategic approach should be to marketing your business on the Internet, then you won’t want to miss my FREE webinar, that I’ll announce on Sunday. Make sure to check your e-mail on Sunday for a big announcement of a FREE webinar happening next week where Dan and I will be discussing the Essential Truths of Internet Marketing.