Posts Tagged ‘Dan Kennedy’

Six Social Media Marketing Principles That You Must Use

By: Kim Walsh-Phillips on: October 12th, 2015 5 Comments

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do). Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service.  While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t[…]


Why Don’t My Customers Refer Me Automatically?

By: Dan Kennedy on: September 6th, 2015 6 Comments

You’re considered a nice guy or gal. You got kids, a mortgage, a car note ‒ pretty much like everyone else. You do a good job, at least in your mind. Your customers all seem satisfied. So you’re probably wondering how come your customers don’t just automatically refer you to family and friends. There are two very broad reasons for this. First of all, almost nothing happens automatically except for bad things. Think about that[…]


The “Missing Link” Principle

By: Dan Kennedy on: August 4th, 2015 4 Comments

REVEALED: The “Missing Link” Principle that Controls the Flow, Movement, and Attraction of Money. In this video with GKIC’s Dave Dee and Dan Kennedy, you’ll discover why the science of Wealth Attraction REQUIRES a balanced, integrated approach that involves both mindset and practical steps in the real-world marketplace.  This is a part of the four episode series <Source Code> To Business Success and Advanced Wealth Attraction.  If you haven’t seen this free series, click here[…]


The REAL Secret to Success

By: Dan Kennedy on: July 24th, 2015 2 Comments

“Entrepreneurship is living a few years of your life like others won’t, so you can live the rest of your life like others can’t.” – Anon Some of the worst advice that I’ve heard is “If you do what you love, you’ll never work a day in your life.”  This is usually taught by someone who hates their job. The problem is not the phrase itself, but the presupposition that, if you do what you[…]


The Ultimate Cheat Sheet For Selling Anything…10 Sales Strategies That Actually Work

By: Dan Kennedy on: July 16th, 2015 9 Comments

“Adults sell for today. Professionals sell for life.” – James Altucher Below are 10 sales strategies that I happen to like from a person you’ve probably never heard of, James Altucher. (To be fair, he probably hasn’t heard of you either.) What’s very telling is, if you look at James extensive bio, or check him out in Forbes, Entrepreneur, Business Insider, The Huffington Post, etc…you’ll NEVER hear him described as a salesman but as James[…]


Help Those Who Want It – Otherwise Why Waste Your Time?

By: Dan Kennedy on: May 20th, 2015 8 Comments

My good friend James Tolleson once said, “Only when a person wants, needs and most of all, will appreciate your help, can you help them.” We sure waste a lot of time, energy and money in our society trying to help people who are simply not ready to be helped. Lyndon Johnson is largely responsible for implementing this very bad idea on such a grand scale that it has sucked up so much of our[…]


One-Size-Fits-All Won’t Work for Websites

By: Dan Kennedy on: May 15th, 2015 No Comments

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]


18 Objections Buyers Have That Kill The Sale And How To Overcome Them

By: Dan Kennedy on: April 23rd, 2015 7 Comments

“The wise copywriter anticipates unspoken objections and answers them before they can be voiced.” – Jerry Buchanan If there is an almost universally made error that I see in sales it is this: leaving questions and objections CERTAIN to be in the mind of the prospect unanswered – as if the boogie man can’t hurt us as long as we don’t look under the bed. Here is a big difference between selling in person and[…]


Work Smarter, Not Harder Seven Positive Traits Found in Most Successful Consultants and Coaches

By: Dan Kennedy on: April 10th, 2015 2 Comments

There are a number of things successful people do differently than the “mediocre majority”. If you learn to develop these good habits, you’ll get much more done during the day. Consequently, you’ll have more freedom and time to do the things you really like to do. Here are seven positive traits I commonly see among the most productive consultants, coaches and entrepreneurs: 1. Start your day early. Those who get up early tend to be[…]


Ten Marketing Rules To Live (or Die) By…Part 1

By: Dan Kennedy on: April 7th, 2015 5 Comments

The No B.S. Rules…as published in Dan Kennedy’s No B.S. Direct Marketing. “I’ll lay the foundation first (a radical idea, itself!)  Please copy these and post them somewhere you’ll see them often until you get them memorized.  Do so will keep you on track, save you a lot of money, and dramatically improve your marketing. From now on, EVERY ad you run, every flyer you distribute, every postcard or letter you mail, every website or[…]