Posts Tagged ‘Dan Kennedy’

A Triple Threat Package from GKIC to Help Small Businesses Grow and Prosper with Referrals

By: Dan Kennedy on: March 27th, 2015 No Comments

Sign Up by Midnight Monday and Learn How to Generate an Endless Flow of Qualified Customers The Ultimate No B.S. Referral Machine is the featured product for the GKIC weekend web deal. This is a tested and proven system designed to attract and maintain a steady stream of referrals to your business. Recorded on 4 CDs and 4 DVDs, it’s an intensive process broken down with a corresponding transcript. This training program is divided into[…]

READ MORE

Turn On the Money-Making Switch for Your Business

By: Dan Kennedy on: March 21st, 2015 1 Comment

What got you to the 5-figure, and possibly even the 6-figure level, won’t work when it comes to achieving a 7-figure income. It’s really very simple. The rules are DIFFERENT when it comes to running a 7-figure business. Old methods and familiar ways of doing things no longer apply. You need to think in radical terms and master a whole new set of techniques and tactics to break that lofty 7-figure barrier. 10 Important Lessons[…]

READ MORE

Mindset For Success

By: Dave Dee on: March 17th, 2015 No Comments

The other day Dan wrote about the legendary magician Harry Houdini and a livecast he’s doing on the marketing strategies Houdini used – and how his REAL secret wasn’t his skills as a magician, it was his talents as a MARKETER that created fame and fortune. During his lifetime, everyone made a big deal over the “secrets” Houdini used to escape from any and all challenges. Many of those secrets and gimmicks he carried to[…]

READ MORE

How To Make More Money Being a “Marketer” NOT a “Doer”

By: Dan Kennedy on: March 13th, 2015 6 Comments

“The easiest way to attract a crowd is to let it be known that at a given time and a given place someone is going to attempt something that in the event of failure will mean sudden death.”- Harry  Houdini I’ve often said that you’ll earn far more money once you realize being the best at what you do, is far LESS lucrative than being the best at marketing what you do. When the jewelry[…]

READ MORE

Is Your Email Dying? 5 Things You Should Do If You Don’t Want to Kill Your List

By: Dave Dee on: March 5th, 2015 5 Comments

Email marketing can be super profitable. In fact, email marketing delivers the highest ROI of any digital marketing strategy. According to Mark the Marketer, on average for every $1 spent, there is a whopping $44.25 ROI – and sixty-six percent of consumers have made a purchase as a result of an email marketing message. But you can also lose customers faster through email than any other form of media… Because with email, the reader has[…]

READ MORE

Why Should I Stay Tuned In?

By: Dan Kennedy on: March 5th, 2015 1 Comment

How to Hold Their Attention During a One-To-Many Presentation When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in. Face it. There’s a lot of competition out there. They can decide to check messages or get the latest scores on their smart phones, change the channel, and hit[…]

READ MORE

Three Steps To Never Prospect Again

By: Dan Kennedy on: March 4th, 2015 2 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]

READ MORE

Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: February 27th, 2015 2 Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[…]

READ MORE

The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 4 Comments

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[…]

READ MORE

The Number #1 Job of Selling

By: Dan Kennedy on: February 13th, 2015 8 Comments

When it comes to the task of selling, many miss the mark on what’s truly Job #1. To do so is to court disaster. A key foundational element is absolute clarity on what your job is if you are engaged in selling. And most people, I think, are not really clear about what that job is and here’s some of the ways they’re not clear. FIRST:  Having Moral Ambiguity About Selling One is moral ambiguity.[…]

READ MORE