Posts Tagged ‘Dan Kennedy’


The Four Keys to Creating Big Breakthroughs

By: Dan Kennedy on: April 19th, 2014 1 Comment

I’ve been at this for 40 years, guiding entrepreneurs, sales professionals and others to exceptional levels of business, financial and personal achievement.

Based on my experience and my up-close and personal work with an ever-growing ‘fraternity’ of first generation, from-scratch millionaires, multi-millionaires and 7-figure income earners, I’ve discovered a few things about big breakthroughs.

We are operating in a challenging economic environment and an even more challenging attitudinal environment. However, I built my first businesses in the midst of a severe recession. In fact, I’ve been through several. Here are two things I’ve learned:

1) All disruption and trauma in the marketplace births new opportunity, and those on the alert for it and who act on it can enjoy incredible experiences and success. Historically, the speed of wealth creation has always been fastest during recovery from recession.

2) These conditions make it all that more important to set out to do big and bold things and to connect with others of that mind-set, so attending things such as Fast Implementation Bootcamp, your local GKIC chapter meetings, and other events will improve your experiences.

What makes people experience phenomenal growth at times like these?

One of the keys is definitely speed. Without speed, you can’t gain momentum. Using speed marketing strategies such as creating systems and identifying opportunities for using them will help put you on the fast-track.  (For more on the systems you need, read How to Harvest Wealth Versus Needing Income.)

Every entrepreneur needs to be on constant alert for, searching for, trying to find ways to accelerate the pace of making things happen. You have to be alert all the time, with your subconscious mind conditioned to run everything heard against a master-list of everything going on in your business and life, to ring a bell when something’s said that might be used. Because one nugget is sometimes all you need to make yourself fabulously rich.

Breaking free of the work-money link is another factor. As long as you are stuck trading hours for dollars, you’ll have a cap on what you can earn. One of the best ways I know to break free of this is through Info-marketing. You can create income fast. It can create predictable, consistent income even when you aren’t able to work. And it allows you to focus on creating exactly what you want rather than on where your next customer is coming from. (For more on how to break free of the work-money link, check out Zero to Hero Model Not Working For You? Create an Income You Can Depend On.)

You also have to liberate yourself from the harmful thoughts and beliefs that get in your way. How you think about money…believing your “not qualified”…thinking there is nothing unique about your business…are just a few of the common harmful thoughts that may get in your way. Until you get your mind right, you always struggle to reach the level of success you want.

Last, you need strategies to take action and build momentum FAST. Putting strategies in place to boost your productivity and eliminating the psychological and actual barriers that keep you from taking action is the final key to making sure you get everything done.

Life is made up of turns and choices. What happens if you take one turn instead of another? It’s impossible to speculate what might have happened if one turn was taken versus another. However, I can tell you that if you want to experience big turning points—big breakthroughs in your life following these four tips will help you do so.

NOTE: If you are businessperson who is serious about creating big breakthroughs and more opportunity, who wants to erase obstacles and create more income and wealth…then I have some good news for you.

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An extension of my Renegade Millionaire System, you’ll receive 50% off through Midnight on Monday, April 21, 2014. Plus as a special bonus gift, you’ll receive an interview with Jimmy Vee And Travis Miller where they’ll explain the exact steps they used to provide “atomic value” to their clients and now charge over $50,000 a year for their coaching program.

Like me, Jimmy and Travis have fought in the trenches and created their own very successful business. They’ll share their valuable wisdom, insights and experience with you in this exclusive interview not available anywhere else!  Click Here To Get The Exclusive Bonus and Save 50% Now!

How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 7 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: April 5th, 2014 2 Comments

Last weekend I was in Dallas, Texas, where I’d been hearing all the exclusive, insider information from industry experts about how to get REAL results in REAL businesses.

Early last Saturday, I too, did a presentation there at SuperConference.  My presentation was called “The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed.”  For a very limited time (just three days) I’m making this presentation available to you by clicking here.

It was all about how to put a rock-solid system in place and leverage all kinds of media so you not only get all the leads you want, but have all the pieces in place to convert those leads into buyers, automatically.

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall through the cracks.

This not only leaves you vulnerable to your competition stealing your business, but it’s stressful waking up remembering the things you forgot to do. Plus it leaves your business running hot and cold.

Let’s face it. That’s no way to live. Stressed out all the time. Worrying about what didn’t get done. Wondering if you’ll have enough customers next month. Wanting more out of life and your business.

So here’s a list of “do’s and don’ts” that will not only reduce your stress level, but will make your business run red hot year round, even when you step away from your business.

Don’t do it half-way. If you have a lead generation system in place, but not a follow-up system, you are spinning your wheels. As Dan Kennedy said in Thursday’s blog, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

Don’t limit your media. Dan Kennedy often talks about the dangers of only using one media. In addition to the dangers, leveraging a variety of media from Facebook ads to email to direct mail will make it near impossible for your prospects to ignore. Plus because the majority of your competitors will only be using one media, you will blow away the competition.

Don’t make appointments and sales dependent on you (or your staff.) You need an automatic system—not a manual one—that consistently, reliably follows up with each and every lead in an efficient, predictable way day-in, -out, whether or not you are there. Sure you can give a list of leads to a sales person and tell them to call to follow-up. But what happens if they didn’t reach the prospect? What if they don’t reach them and they are taking a few days off? You might miss your window of opportunity.

Do it quick. There is no virtue in doing things slow. The sooner you get systems in place, the faster you’ll be able to enjoy more freedom and less stress. Dragging out the process means you’re more likely to forget a critical element. It also ends up prolonging the rewards of better customers and bigger profits.

Do create a reliable list-building system. In Dan’s article, Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset, he says that the most valuable asset a business has is its customer list. You should continuously be working on building this list. To make it easier, put something automatic in place so it’s working for you around-the-clock.

Do use templates and tools. This goes hand in hand with “Do it quick.” This not only makes it much faster to get things in place, but by using tools and templates, you ensure things will work and are repeatable.

When you get your business running efficiently, effectively and automatically, your business will always be humming along attracting your ideal prospects and immediately converting them into buyers

That means you’ll stop struggling and have more time to enjoy life.

*What’s Hot at GKIC This Week—Available ONLY through April 7, 2014* If you are ready to make your business run red hot—and keep it that way, then I strongly urge you to watch our brand new presentation called The Ultimate Marketing Machine which I just introduced last week at SuperConference.

This ALL NEW presentation shows you how in just 8-weeks you can quickly put the ultimate lead generation and lead conversion systems in place in your business.

We’re even offering a “Done With You” Workshop component for fast movers, that is if those spots aren’t already taken by the time you reply.

To see the entire presentation, click here now.  I’m only making the presentation available until Monday though…so do miss out.

The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 4 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong.

Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure.

Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort.

While there can be more than one contributing factor to failure, by far and away the number one reason for businesses failing, from what I’ve witnessed, has to do with the  quality of their marketing.

Here are 7 of the most common mistakes small businesses make:

1)      Treating marketing like an expense rather than the business you are in. Marketing should be the driving force of your business because you are NOT in the business of being butcher, baker or candlestick maker…you are in the business of marketing your business. When you look at your marketing as a line item expense instead of a necessary investment, you’re looking to fail.

Marketing your business well is your path to becoming the dominant business in your community or category. And when you become the dominant business, you’ll be more profitable, secure and have more freedom.

2)      Not knowing what it costs to gain a new customer and what the average lifetime customer value is. If you don’t know what it costs to acquire a new customer, it’s impossible to set a marketing budget. And if you don’t know the lifetime customer value (LCV), then your budget for getting a new customer might be too high, which can cause failure.

Before you invest large sums of money into marketing, determine how much it costs to acquire a new customer and what your average LCV is. It’s important to note that when you know the LCV, you can sometimes spend more to acquire a new customer because it’ll be worth it on the back end. For example, if you know your LCV is $5000 for a customer, spending $100 to acquire that customer is worth it. However, if the LCV for a customer is $100 then spending that same amount wouldn’t make sense.

3)      No system in place for attracting your ideal customer and building a list.  Your biggest asset is your list. Yet many businesses, such as retailers and restaurants, make no attempts to build a list of ideal customers to market to.

If you want to survive, you must figure out how to attract your ideal customer and build a list so you can market to them again and again.

4)      No follow-up marketing system. Once you attract an ideal prospect, you must stay in touch with them until “They buy or die.” Businesses often have hundreds of people visiting their website or walking into their establishment and leave without buying and without the business collecting any information on how to follow up with them.

Businesses also fail to have a follow-up system in place for people who have purchased from them.

In both cases, you are leaving thousands of dollars on the table. Follow up with prospects and you’ll get a percentage of them to buy. Follow up with your buyers and they will often buy from you again and again.

5)      The USP isn’t defined. You need to make a Unique Selling Proposition (USP) that makes your business the only clear choice for customers and prospects. There are a lot of competitors out there—maybe selling exactly what you sell.

Spending time on refining your USP to make your business stand out is often a big game-changer for businesses.

6)      Not focused on the right market or haven’t defined a market. Right media, right market, right message. It doesn’t matter how great your message is if you are sending it to the wrong target market. In fact, Dan Kennedy says that 50% of your success is getting this right.

Create a list with laser-like precision and you’ll stop wasting money on advertising that isn’t working.

7)      Not using direct-response advertising. The agenda of advertising for big businesses is much different than the agenda for small businesses. Big businesses look to build their brand, look good, win awards, and maybe sell something whereas the small business owner wants to sell something.  The problem is because many small business owners don’t know a lot about marketing or where to start, so they copy advertising that won’t ever work for their business, which cost them time, money and sometimes their business.

To succeed, you must incorporate marketing techniques that attract prospects… sell something…cause your prospects and customers to take a desired action. This is accomplished by using direct response marketing.

There are ten “do or die” direct response rules your marketing must follow to be successful. (You can find these rules in Dan Kennedy’s No B.S. Direct Marketing For Non-Direct Marketing Businesses.)

Take a look at these seven marketing mistakes. Are you making any of them? If you are weak in one or missing any one of these items, then make a plan to fix them before it’s too late and you find your business is in jeopardy.

NOTE:  I just did a webinar called “How to Attract A Flood Of Your Your Ideal Clients, Customers and Patients In 60 Days Or Less…Guaranteed” where I revealed the 3-steps your business MUST have if you want to attract people to you like you never thought possible and I actually share how I went from dead broke…to making 6-figures in less than 90 days.  

If you want to get the 3-steps and see how you can implement them in your business just click here now. 

***Fair warning…this isn’t some 3-4 minute video that pitches you on taking the next step…this is over 45 minutes of REAL strategies and systems that you can use starting today, but you’ll want a pen and paper handy to take notes and better yet, start implementing.

Dan Kennedy Warns: You can no longer afford to do this

By: Darcy Juarez on: March 31st, 2014 5 Comments

In case you didn’t know, each year at SuperConference Dan Kennedy gives a talk on his trend predictions.

It’s uncanny how he seems to really nail what is happening and going to happen in the marketplace. Each year, people come back and say, “I wish I would have listened to Dan.”

A few years back Dan Kennedy spoke on the Super Powers of Price Elasticity and that’s been worth ten’s of thousands in the right hands (see the note at the bottom for more info)

So while talking to a friend of mine about her shopping experience, I couldn’t help but think of the warning Dan Kennedy cautioned people about during his trend predictions at last week’s SuperConference…

My friend needed new jeans, but had been putting it off. She HATES shopping for them due to the fact that she can never seem to find a pair she truly loves.

She started at Dillard’s. Looking at the wide expanse of choices, she said she felt overwhelmed. She was standing over a table full of DKNY jeans with a look of trepidation on her face.

And that’s when it happened.

The dreaded sales person approached.

She was fully expecting to hear the words “May I help you with something?”  However that was not the line used.

Instead the salesperson’s words caught my friend completely by surprise. So much so that she completely let down her guard and told the sales person details she had never revealed to a salesperson before.

She said it was the best clothing shopping experience—let alone jean shopping experience she had ever had.

Not only that, her intentions had been to buy one pair of jeans. She left with three pairs of jeans, gave the salesperson her phone number and email address and made the salesperson put her contact information in her phone so she could contact her in the future.

So what were these magic words that disarmed my friend and got her to spend three times as much as she had planned?

After observing my friend and asking a simple question about the brand of jeans she was looking at, the salesperson said, “I’m a jean specialist.”

This made my friend perk up. She confessed she had never heard of a jean specialist, but that it sounded exactly like what she needed. Even better, while she did have to try on some different jeans, she says it didn’t take long for her jean specialist to identify the perfect fit.

Dan Kennedy says that today, especially in the ever-expanding crowded marketplace, “Specificity is now more important than ever.” He warns “You can no longer afford to be for everyone.”

Dan says that people are looking for that product or service that jumps out and “speaks” to them by indicating somehow, “This is right for me.”

How do you do this?

1)      Get a clear and sharp focus on who your target audience is. Use precision, laser-focused targeting so that when you are creating ads, sales letters, and other marketing materials it is clear who your ideal customer is.

2)      Become the ONLY choice. You can’t afford to be “just another choice.” Figure out how to be different, unique and “just right” for your consumer. By carefully selecting your words, you can make it completely obvious that you are clearly the one and only choice available for them.

3)      Repel people who are not the right fit. Stop trying to be right for everyone. And don’t worry if people think your product or service isn’t right for them. You’ll attract better quality customers and you’ll no longer waste ad dollars on prospects who will never buy from you.

Listen to Dan’s advice on this. Because just like the jean specialist was to my friend, if you intend to survive and thrive in the marketplace, you must figure out how to have specific relevance to a specific customer and have extremely direct communication with that customer.

NOTE: Want 10 Clever Ways To Increase Your Prices and More Importantly Profits Almost Overnight?

Until Noon (PT) today Dan Kennedy’s Course “The Super Powers Of Price Elasticity” is available for 30 days for a single dollar trial.  To take advantage of this offer just click here.

In it you’ll discover…

  • 15 different PRICE Presentation Strategies that make ACTUAL price irrelevant.  (Each of which can be used in print, online, face-to-face, and even in platform selling.)
  • Myths, Lies, Fears, and True Facts about price and the advanced psychology that turns off customer’s habitual thinking about price and value.
  • How to move spoiled customers from FREE or cheap to properly priced purchases.
  • The new science of micro-targeting and how to use it to remove ALL price ceilings and attract customers/clients/patients who will eagerly pay from 500% to 5000% more than your competitors prices.
  • 10 Clever ways to raise your price (without changing what you do)
  • The links between price, power and profit that can work for you…or against you

Again to get this you must take action by Noon Pacific today.  Then it goes back to full price…NO EXCEPTIONS!

To get this business changing program for just $1 for 30 days click here or go to www.gkic.com/elasticity now.

Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset

By: Dan Kennedy on: March 27th, 2014 9 Comments

When I ask business owners to inventory their assets, often there is one they forget about.

Somehow it doesn’t occur to them that their list of customers, clients or patients (their herd) should sit at the top of their asset list.

But ask a successful business owner and he will tell you his herd is what gives him greater security than his bank account ever could. Because if you develop your herd and follow-up properly, even if you lost all your money today, you could recoup it from your herd tomorrow.

The thing about herds is that you don’t want to end up with a diseased herd, an inferior herd, or a low-value herd that is filled with “dud” customers who make your life miserable and constantly haggle you on price and terms.

You want a special herd that you love doing business with that, is loyal to you and won’t buy from anyone else but you.

Not only is it much more enjoyable to do business with a special herd, but a special herd means value. It means responsiveness. It means equity.

There are a few important considerations when developing your special herd.

First, you lose value in your herd if you don’t do things to sustain it. You have to follow-up—and you don’t have to go very long doing very little before your herd loses its value all together.

So if you go to all the trouble to get them and then ignore them for a few months, you might as well not have gotten them in the first place.

The thing about follow-up in general is: Most businesspeople fail at it miserably. If you discipline yourself and organize your business to capture full prospect and customer contact information, and then diligently invest in persistent follow-up, you’ll gain enormous competitive advantage.

A cosmetic dentist I’ve assisted with marketing for more than a decade has become very adept at this. He changed his system to capture full contact information from his website visitors (something very few are willing to invest in) and then does sequential, patient, persistent follow-up by direct mail. Previously his conversion rate of website visitors to appointments was below 2%. With this new approach, it is nearly 15%.

Second, many business owners put too much emphasis on the value and not enough emphasis on all the things that cause people to stay in a herd.

Logic says if I give them value and I give them a lot of value for their money and they take what I sell them for “X” and they use that to make “Y” and as long as that happens again and again and again why would they ever leave me? Why would they stop coming back?

That’s a very logical, sensible return on investment approach to a relationship between a consultant, a coach, trainer, advisor, a publisher, etc. and a customer or a client, but it is fatally flawed.

Fatally flawed.

That’s not why people stay in a herd. We can argue it should be why they stay in a herd.  But the truth is there are only a small percentage of people who stay for that reason.

People stay in a herd because they feel a sense of belonging and pride of attachment. They stay because they feel you care about them and the results they get. They stay because they attach to a belief system—a higher and more meaningful purpose that you share with them. They stay because you are interesting.

There are, of course, other factors too such as frequency, constancy, and presence.

Frequency matters a lot.

Linked to frequency is constancy.

Constancy is institutionalized, standardized things happening, at the same time, which meets a level of expectation …anticipation. When you subscribe to a magazine, you expect it to come the second week of every single month like clockwork.

Presence. Do you have a presence in their everyday lives? In other words, if they look around, is there something in their everyday environment that is relevant to you.   For example, go to a real sports fan’s house  who is an avid college or pro team fan and you will see evidence of their team. A mailbox painted with their logo, a coffee mug in the kitchen, an autographed football on display…etc.

Recognize your herd for what it is: the most valuable asset you have. And once you start promising valuable relationships with prospects and customers or clients, be sure to follow up to develop them and sustain them.

NOTE: Just a quick reminder to grab your calendar and CIRCLE this coming Saturday, March 29th at 11AM Eastern… that’s when GKIC’s willing to GIFT you a “backstage pass” to a very special LIVE training session at the SuperConference” entitled:

“The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed”

During this LIVE Video session, you’ll discover:

* How anyone in any trade/industry/profession can pull together resources they already have at hand to assemble and fire up their own “Ultimate List Building Machine” to create a flood of traffic to their business.

* How to turn all that traffic into pre-qualified leads who are predisposed to connect, consider, and ultimately buy from you and you alone.

* How to create corresponding systems – systems completely independent from your input, that work on autopilot like clockwork – to convert these qualified leads into sales or appointments or other revenue generating opportunities.

* And a whole lot more besides.

Again, there’s no “buy now button” involved to attend – it’s 100% FREE and our gift to you.

To reserve your spot and get all the details you need to “sneak inside”, look at the p.s. in today’s e-mail for the special access link.

Don’t miss out… available bandwidth and LIVECAST feeds are limited…so sign up NOW!

Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: March 15th, 2014 7 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here.

But in the limited space I have, there is no way to summarize them all.

I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction and Renegade Millionaire System.

However, three of the many, I think, are bigger, more universally applicable that the rest, so here they are:

1)      Price Elasticity. There are no restrictions on what people will pay. There are only self-imposed limits, both psychological and practical in nature.  It is the absolute truth that we set our own prices, and more often than not, set them lower than necessary.

Many people under-value themselves, their services, their products, and under-estimate what the market will pay.

It is vital to grasp that you set your own price. As Foster Hibbard taught, teaspoon, pail or tanker truck, the ocean doesn’t care. In other words, there is an abundance of water. You choose how much you want to take away and are the one who puts limits on what is available.

2)      The secret of transaction size.  Simply put, it requires fewer $5000 sales than $500 sales or $50 sales to get to each million dollar benchmark.  BUT, it is not proportionately difficult to create and sell a $5000 thing than it is to create and sell a $50 thing.

Even in relatively mundane businesses, innovative entrepreneurs find ways to dramatically boost average transaction size.

That’s the thinking that replaced the coffee shop with Starbucks.

3)      The power of continuity. Think Max Sackheim’s remarkable invention, Book of the Month Club. Or health companies that automatically ship vitamins to consumer at a certain time each month.

It turns out I’d be several dollars richer had I built my newsletter business on continuity from the beginning. There are other millions I’ve missed out on as well. I miss those millions.

Everybody ought to strive and fight and work to find ways to create continuity income streams in their business, and if they can’t, to get involved in a business where they can.

I encourage you to make these three secrets of wealth creation the focus of your research, investigation, and study. Learn as much about them as quickly as possible. Pay attention to them on an ongoing bases. Carefully consider them every time you launch a new product or service. Get an opinion or several opinions from people who “get it” and who might see a way to price higher that you may have overlooked.

There is no virtue in settling for less than you are worth, less than you deserve, less than the market will cheerfully pay. Strive to never accept less than your customers would gladly give you.

*What’s Hot at GKIC This Week—Available ONLY through March 17, 2014* If you’re serious about attracting more wealth and prosperity and want to know more about these three secrets, I urge you to get my Wealth Attraction where I go into more in depth discussion about these and other wealth secrets along with how to break through the mental blocks about wealth that could be sabotaging you. Find out how to equip yourself to win the money game no matter what the circumstances, when you take a look at my extended message on Wealth Attraction here.

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

The Quickest Way To Double Your Business Or Professional Practice (Without Spending A Dollar)

By: Dan Kennedy on: February 18th, 2014 3 Comments

Let me ask you a question…

Can you tell me—without guessing…without doing a lot of digging around—how many referrals per active client/customer you averaged during the last 12 months?

It’s a key statistic, yet most people have no grip on it at all.

The quickest way to double your business or professional practice is simply to get each client, customer or patient to give you another one.

Not only will you double your business or practice…

  • It lowers your marketing costs. Often it’s free (or virtually free.)
  • There’s less price resistance. Customers referred to you by satisfied customers come with a certain level of pre-established trust. They are predisposed to buy. And they’ll be less resistant to price than new customers attracted by advertising.
  • You’ll get more referrals. The customer obtained by referral is generally much more likely to refer a new prospect to you than an advertising-generated customer.

To increase your referrals, start with two words: Priority and Accountability.

Priority begins with two statistics you’ll measure. Bringing up the average of your overall referrals is statistic #1. Deriving the maximum number of possible referrals from each client, customer or patient is statistic #2.

These two statistics have to become you and your staff’s highest priority and your primary focus.

You also will need to hold yourself accountable. Each day you should ask:

  • What did I do today?
  • Who did I converse with?
  • How many clients did I talk with today about referrals?

You must hold yourself and your staff accountable. And you even have to hold your clients accountable when they offer to refer someone.

Taking whatever referrals come and being happy with that is lazy and negligent.

Measurement automatically will improve your performance. Just about any experienced athlete will tell you that. Without measurement and accountability, there will be a gradual decline in performance. With measurement and accountability, there will be nothing less than stability and, usually, improvement in performance.

Off and on over the years, I’ve run “Inner Circle Groups.” Members had to send in weekly or bi-weekly statistics and reports. I’ve lost count of the number of times I’ve seen significant improvement in practices solely because of the imposed awareness and reporting of statistics and activities. And most practice management folks will grudgingly admit that having the doctor report to them is as beneficial for the doctor as any advice they give him.

Successful businesses are managed, even micro-managed by statistics.

If that sounds boring or tedious to you, it shouldn’t. This is the only scientific approach to achieving goals and success.

Let’s take an example. Assume you’ve determined that you average one referral for every ten times the doctor actually converses with patients about referrals. And you want ten referrals during the first half of the month. How many patients does the doctor need to talk to?

He needs to speak to 100. Divide this number by 15 days and you get 7 per day. This works out to about one per work hour.

Now, if each hour you monitor yourself and check off that you have conversed with a patient about referring, you will achieve your “big” goal. If you miss one hour, then simply double up the next hour.

If you apply that kind of measurement to every important aspect of your performance and your staff’s performance, you’ll be amazed by the results.

Most businesses could easily increase by 50% to 100% purely and exclusively through installing this kind of measurement—not spending a dollar more on advertising. No big marketing breakthroughs. Just automatic performance improvement through measurement, priority and accountability.

Even if you don’t have any staff to help you, you can use this idea to coach yourself successfully. The question is now, will you implement the actions and disciplines need to achieve this? Or will you cheat yourself out of more business by not really committing to your referral goals?

Next time, Darcy Juarez will show you how to get maximum positive word-of-mouth advertising and referrals.

NOTE: If you want to know exactly what you can do NOW in today’s challenging business environment to thrive and prosper like never before in your professional practice, then you won’t want to miss my ALL-NEW session at this year’s Super-Conference, “Private Practice Growth Strategies.”

Based on my ongoing work and experience working with Doctors, Attorneys, and other private practice professionals, you’ll discover how to overcome your struggles of trying to make a hodge-podge blend of referrals, websites, postcards and social media,etc. work to produce predictable results.

I’ll reveal a REAL system that produces solid RESULTS…one that is consistent and reliable. Plus I’ll reveal the biggest mistake made in professional practice marketing (most assuredly NOT what you think it is!) and present a NEW PARADIGM for “Differentiation or Die” Practice Marketing.

For more information or to register now, visit www.gkic.com/sc2014

But you’ll want to hurry. Discounts end THIS Friday, February 21, 2014.

Is This Media Really Dead?

By: Dan Kennedy on: February 15th, 2014 9 Comments

“The reports of my death have been greatly exaggerated.”—Mark Twain

There’s a lot of B.S. out there about newsletters. The declaration by several bloggers that “Newsletters are Dead,” is not only a huge misguidance, but an expensive piece of advice to follow.

Considering that 50%-70% of my private clients have grown out of my newsletter base—deciding to follow this advice and give up my print newsletter would cost me a substantial fortune.

Tell this to the many GKIC members who currently use newsletters to attract their ideal customers, clients and patients and you’ll find many of them will tell you that their newsletter readers are WAY more likely to hire them than someone who reads their blog or engages with them on social media.

You’re also likely to hear that newsletter subscribers are much more loyal and way, way, way less fickle than online only audiences.

Shaun Buck whose company mails more than 1.5 million newsletters for diverse businesses annually has a 98% retention rate and has grown his business by 4000%. He has used newsletters to extend the life of active customers and boost retention rates in a big way.

Let’s not forget the list you build with a print newsletter or the fact that print newsletters have a much longer shelf life. It’s not uncommon for me to hear from someone months after I send a newsletter who is just getting around to reading it. When is the last time you heard from someone about an email or blog post that was from months or even weeks before?

Sadly, many read these articles—usually written by bloggers with a good following and certain amount of authority—and justify not doing a print newsletter based on these bloggers’ advice and claims that print newsletters are a waste of time.

Entrepreneurs may further justify not doing a newsletter because “no one” in their industry is doing one.

I’ve long preached that if everyone in your industry is doing the same thing, you should realize there is opportunity there to stand out and capitalize by doing something different. Renegade Millionaires get rich by looking at what everyone else is doing and then doing the opposite. Based on feedback from clients and members, I wouldn’t be surprised if very few, if any of your competitors are using print newsletters for self-promotion, which puts you at an advantage.

Let this be a further cue. An idea certainly worth testing for yourself. And when I say testing, you can’t do this for a month or two and give up saying it isn’t working. You must give a real go of it.

The premise given as to why “newsletters are dead” is usually that newsletters are outdated, boring and have no personality. That blogs allow readers to read previous archives while newsletters don’t. That you should instead concentrate your efforts elsewhere.

I know that newsletters are not something people want to do—even writers are often pained about doing them.  But newsletters offer a great deal to your business…

A good newsletter increases retention because a newsletter builds relationships, especially when you are careful to build in personality.

An ad or postcard promotes your business, but instantly raises your reader’s guard because he knows you are trying to sell him something. Include useful tips, hints and ideas that also demonstrate your knowledge in your newsletter and it acts as self-promotion without putting your readers guard up.

You can also use your newsletter to tastefully name-drop when you associate with a celebrity or influential person—especially if they are a client of yours and one that your readers look up to. This will not only raise your credibility, but will also recognizing and promote your customers, which can lead to referrals.

Archived newsletters can be arranged into a book or collection, providing a useful resource for customers and a further source of income for you.

Will Rogers said, “All I know is just what I read in the papers, and that’s an alibi for my ignorance.” Now that you have the other side of the story, what’s your alibi for not doing a newsletter?

If you aren’t sending out a monthly newsletter for your business, you are leaving a pile of cash on the table and missing out on a way to build a strong community of members (not just “customers,”) and create a loyal long-term “top of mind” bond of trust with your readers.

*What’s Hot at GKIC This Week—Available ONLY through February 17, 2014* The bloggers got one thing right. Newsletters that are boring with no personality are a non-fatal form of death. Cause if it’s not interesting, informational and entertaining, then your clients aren’t going to read it. And if they don’t read it, nothing is going to happen.

In Newsletter Blueprint you’ll get the proven formula (based on reviewing over 1113 newsletters, countless books, and publishing over a dozen newsletters) for creating super-effective newsletters from scratch (or improving an existing one) that ensure your newsletter gets opened and read and has a long shelf-life.

Plus when you purchase your copy by midnight, Monday February 17, 2014, you’ll also receive a free call with Newsletter pro and author, Shaun Buck, who wrote, “Newsletter Marketing Insider Secrets To Using Newsletters to Increase Profits, Get More Customers and Keep Customers Longer Than You Ever Thought Possible.”  Shaun will share tips and secrets on how he has grown his business 4000% with newsletters in the past 2 years and answer any questions you have.  Click here or go to www.gkic.com/newsletterbp now to get started.