Posts Tagged ‘Dan Kennedy’

Is Your Email Dying? 5 Things You Should Do If You Don’t Want to Kill Your List

By: Dave Dee on: January 21st, 2015 3 Comments

Email marketing can be super profitable.

In fact, email marketing delivers the highest ROI of any digital marketing strategy. According to Mark the Marketer, on average for every $1 spent, there is a whopping $44.25 ROI – and sixty-six percent of consumers have made a purchase as a result of an email marketing message.

But you can also lose customers faster through email than any other form of media…

Because with email, the reader has all the power.

The reader decides whether or not to use the spam button to unsubscribe from your list.

The reader decides whether or not they will open your email, ignore it, or trash it.

And the reader can also decide to ignore your messages for the rest of eternity simply because you weren’t respectful of their time or they’ve labeled you as someone who continually sends them content that doesn’t interest them.

Fact is, on most email lists, almost half of subscribers are inactive.

So what can you do to change that (or ensure you aren’t causing it to happen)?

For starters, be respectful of your reader’s time and attention. Deliver value. Build your reputation for delivering information, products and services they feel they need.

Bottom line; take your email marketing seriously.

Here are 5 things you can do to get higher opens, click-through rates, and ROI:

1.) Write one-to-one: Email was designed as a personal one-to-one communication.

If you think about your own email inbox, you’ll probably agree that the emails from family and friends are the first to get attention and opened. So don’t send broadcast emails out that look like a sales flyer that would be thumbtacked to a board at Starbucks.

Address your reader and personalize.

 2.) Segment your list: Make your emails more relevant by segmenting your list.

For instance, let’s say you are holding a Google Hangout training on sales. The idea is you send an invite to your entire list, but then segment your list after the initial invite.

Only people who opt in for the Google Hangout will receive emails related to the training topic after that.

We’ll segment the list even further depending on the actions they take.

Plus, for future, we can send emails to the opted-in group about sales because they’ve shown interest in this topic.

This can significantly improve your open rate, even triple or quadruple it, because as Dan Kennedy frequently points out, “When your message is matched to a target audience that has a high level of interest in it, not only does your responsiveness go up but your readership goes up too.”

3.) Spend time on your subject lines: Sixty-four percent of people say they open an email based on the subject line, according to American marketing research firm, Chadwick Martin Bailey.

Create a swipe file for subject lines. Also, you can improve your open rate by using urgency and special offers.

Urgency can be created with limited time offers, alerts, and news bulletins. Special offers can include sales and discounts, but might also include using words such as free, new, or video.

While bizarre subject lines or curiosity can help your open rate, beware: These can also alienate readers if your email doesn’t deliver what is promised in your subject line.

4.) Mix it up: While your business depends on your readers doing something, don’t make every message about maximizing your revenues. Balance out asking for a sale with messages that include tips, a free download, discount, or something extra for them.

This shows appreciation, builds loyalty, interest, and attention from your readers over time. And in the end your subscribers will reward you.

5.) Send email messages regularly: Send emails consistently on a daily or weekly basis. Sending 4 messages a month verses one a month has been shown to improve open rates.

You might test using the words “Daily” or “Weekly” in the subject line as this has been shown to boost open rates. Stay away from using the word monthly as this has shown to hurt open rates and click-through rates.

Make 2015 the year you invest in making your email better. Engage with your active and past customers and prospects through consistent, relevant email messages. Give them more than they expect from you. When you do, you’ll be rewarded with higher open and click-through rates and a better ROI.

To help you get better results with your email marketing, I convinced Dan Kennedy to join me on Friday, January 30th at 11 AM Eastern Time to deliver a 100% FREE Four-Hour LIVE Training with step-by-step instructions on creating emails that absolutely deliver RESULTS.

Once you sign up, you’ll also be privy to my Micro-Training Video that shows you insider secrets you can use to instantly drive up your email results.

Don’t miss your chance to get FREE training with Dan Kennedy and take advantage of the stealth secrets I reveal in my Micro-Training Video. Register here NOW.

Don’t even think of creating another product until you read this…

By: Dan Kennedy on: January 16th, 2015 3 Comments

One of the things I talk about a lot is having systems in place so you can do the bulk of the work once. This saves you time, delivers predictable and proven results and prevents you from having to continually reinvent the wheel.

But it’s not just your marketing that needs systems in place.

When creating products, a product-creation system will help speed the process and ensure that you can consistently produce GREAT products that generate handsome profits to you and add to the long term solvency and value of your business.

So in looking at what should be in this system, if you ask business owners to list the most successful products they ever created, many will judge what goes on the list by choosing what sold the most units and earned the most money.

That’s not what I’d do though.

Over the years I’ve created hundreds of products, including multi-million dollar plus income earners.

But I’ve found that while making money is favorable, looking at the success of a product purely on the amount of money it generates is more of a short-term thinking approach.

I can list products I’ve created that haven’t necessarily made me a lot of money in terms of dollars directly earned from the sale of them, but due to other factors they have been indirectly responsible for a great deal of income long-term.

For example, my book the Ultimate Sales Letter. The sale of this book alone is not going to make me rich. But it’s done a lot for me and I would list it among the GREAT products I have created.

Magnetic Marketing is something that has been a best seller–and continues to be a best seller for me even 20+ years after creation. This has certainly been a great income generator, but it also has done much more over the long haul.

So when creating (or for that matter evaluating) a product, some things you’ll want to consider about the makeup of your product are:

1) Does it attract really good customers? You might have a great product but if it’s attracting the wrong clients, customers, or patients, how valuable is it to you in the long run? Create products that attract your ideal best customer.

2) Does it create lifetime customers? A lot of businesses ask themselves, “What can I do that is fast and cheap and makes me a lot of money quick?”

However, I’d suggest a better course is to create a product that is going to develop your relationship with your customer and set them on the path to become customers for life.

If you ask a lot of GKIC lifers how they came into the herd, you’ll find a lot of them say they read The Ultimate Sales Letter, The Ultimate Marketing Plan, or purchased Magnetic Marketing. In addition to delivering things that get REAL results for people, I use consumer psychology that develops my relationship with readers—which is what it takes to get people coming back for more.

3) Does it grow a loyal “herd” of repeat customers? When you focus on making products as easily and cheaply as possible, you jeopardize keeping customers.

Products that deliver a lot of value will help you grow a hyper-responsive list and loyal customers—THE most valuable asset in ANY business—online or offline.

So every product you develop, you want to put your best foot forward to avoid winding up with a diseased or inferior herd or low value herd and instead end up with a high quality herd that not only will buy from you again and again but that will refer you to others.

4) Does it provide an asset for your business? A product that has longevity and continues to sell for you year after year is a valuable asset. Not only does it provide you with consistent, reliable income (and even a consistent flow of quality leads for additional products or services), but it can help you sell your business for millions.

What’s the next step?

To learn more about the consumer psychology I use and how to create information products that become enduring million dollar assets and keep your customers coming back for more click here now.

7 Reasons Adding Coaching or Consulting Is Good For Business

By: Dan Kennedy on: January 9th, 2015 2 Comments

One of the fastest ways to increase your income is to offer high-priced services to a select number of people. (This is a strategy I detail in Moving Money Up the Pyramid). One of the possibilities for many is doing coaching (group or private) or consulting.  Here I’ll also explain seven other benefits to adding this revenue stream to your existing business.

1.) Keep your top customers or clients. As a coach or consultant people are paying you—often a good sum of money—to achieve a result. These are your best customers. They are the people who aspire to do more in life and are willing to invest in themselves to get there.

Whether it’s in the form of giving your clients ideas, providing motivation, a step-by-step blueprint, information, helping them draw out answers to get unstuck, etc. there are certain things your customers need to go further.

If you don’t provide them, they will look elsewhere. Which means you risk losing your best customers.

2.) Sell more of your products and services. Look around. People who are selling the most or have top-selling products and services, more often than not, offer some form of coaching or consulting.

People feel more comfortable buying from someone who is a coach. There is a built in perception of expertise that comes with the title.

Plus, it gives you one more platform to promote products, services, and events. This makes your business more profitable and fun.

3.) Attract more and better referrals. When people experience success, people notice. They want to know what their secret is. When you are the one providing the solution and the reason for their success, this leads to referrals. Plus, because the coaching client is your ideal target audience, when they refer people, more often than not, they refer good, quality clients.

4.) Tap into new markets. As a coach, you are exposed to new and different markets you might not otherwise be exposed to. This can open up entirely new profit centers for you.

Many of my business endeavors have come as a result of this. For example, I learned about and got into the Barber shop industry with Kennedy’s All American Barber Club™ which exposed me to clientele which tends to be affluent business owners and entrepreneurs. Also, being exposed to what is working in one industry and applying it to another. For instance, I’ve helped an industrial chemical company selling B2B create consumer versions of their products and succeed on home shopping television.

5.) Stay on top of your “A” Game. Your coaching and consulting clients are looking to you for answers, which keeps you searching for new, better, faster solutions and different ways to explain things so it finally clicks.

6.) Discover what will sell. The questions, challenges, and solutions that come from coaching and consulting sessions make great material for new information products that you can create and sell.

And because these problems come directly from your best customers, they are a good indicator of the problems your ideal customer is experiencing too. This can mean that you’ll attract more of your ideal target audience when you market these new products.

7.) Create a new source of income. Coaching and consulting is one of the most lucrative streams of income. This is because you only need a very small fraction of people to make it a major source of income.

If you sell products for $100 a pop vs. one person paying you $2,000 a month for coaching them 4 hours a month, which is going to take less of your time and help you reach your income goals faster?

Plus, for those customers who want more access to you, this is a way to give it to them. And you’ll be paid for your expertise instead of giving it away for free turning your hard work and expertise into a source of income.

If you want to work less while making significantly more AND you want to grow your business, build your celebrity, offer more value to your customers, and reach your goals faster…then coaching and consulting is one of the best strategies I know.

Click here now if you want my ultimate consulting and coaching system in a box with ALL the materials you’ll need (including contract and marketing examples) to either augment your existing business or start a new one. Plus, as a special bonus, you’ll hear from Dr. Tom Orent on how to design, market and sell high-ticket coaching and Frank Kern, who makes $175,000 a MONTH consulting clients will tell you his secrets to creating, pitching, and closing high-priced exclusive products like consulting and coaching.

You’ll need to hurry though, this offer is only good for the next three days.

Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author

When I heard Earl make this statement, a light bulb went off for me.

What I got from it was that you do not necessarily need either genius or persistence to enjoy a few prosperous years.

Nor must you labor for decades.

The recognition of an exceptionally valuable thought knows no age or time or educational barriers or limitations.

My friend Paul Hartunian made a small fortune thanks to a single thought that occurred while watching a news broadcast about repairs being made to the famous Brooklyn Bridge; that people would pay for parts of the old bridge scrap as collectibles.

That he could be the first guy to honestly “sell the Brooklyn Bridge.”

Napoleon Hill tells the story of the man who revolutionized the grocery industry with the thought of “self-service.”

Ray Kroc looked at the McDonald brothers’ thriving hamburger stand and thought, “duplicable.”

I could list thousands of similar examples.

There is also the ability to identify opportunity in a given set of circumstances where most others are unable to spot it.

While the trend has slowed down a bit, consider development companies going into decrepit industrial areas and converting warehouses and abandoned docks into entertainment areas full of restaurants, nightclubs, shopping and offices.

At an arts and crafts show, I stumbled across a guy doing a pretty brisk business selling planters made out of old, worn out cowboy boots he’d rehabbed and decorated –as I recall at about $100 a hit.

There are “formulas,” by the way, that can help you spot these ideas and stir these creative thoughts.

Three things you need to do to “think on demand” so that you can automatically generate money-making ideas that could revolutionize your life are…

Make time to think. One of the great problems of the busy, ambitious entrepreneur is stopping to think.

And many don’t.

But just about every successful business leader I know finds one way or another to “steal” time just to think.

Thomas Edison said, “To do much clear thinking a man must arrange for regular periods of solitude when he can concentrate and indulge his imagination without distraction.”

I knew one successful entrepreneur who regularly went for long, meandering drives in rural areas.

Another built a shack about 15 miles from his office, with no phone, no FAX, a comfortable chair, a view of a river and would go there two afternoons a week just to, as Edison put it, “sit for ideas.”

I find eating lunch alone works for me.

But making time to stop and think is just one side of the equation.

Use organized thinking. Most people approach things very randomly. Most people approach every event that occurs in their business, every evolving trend, every sudden occurrence this way.

You’re presented with a problem, whatever it is. An employee goes to work for your competitor and takes half of your customers with them. You’ve lost half your customers which present a problem.

The tendency is to respond to this through random thought. You wonder around, maybe throwing and kicking things in this example, dealing with whatever thought comes into your head about how you might react to it.

But there isn’t an organized process to sit down with ourselves and say, “Okay, let’s go down the list here and see what applies to this situation and what might trigger a good solution.”

Explore all facets of an idea. Far too often, people get shut off in meetings and conversations by being called “negative” and told: “don’t be negative” or “don’t over-analyze”.

Michael Vance, who spent many years in charge of idea and people development for Walt Disney and co-founded the Creative Thinking Association of America, says it perfectly when he said:

“There is a difference between the Negative Ned who always instantly resists any change or new idea versus the thoughtful, rational person who wants to explore all facets of an idea, from best possible outcome to worst possible outcome.”

Creative thinking is only one way to look at an idea. There are a multitude of different ways to think about a problem, event, occurrence, or trend and if you are going to focus on creative thinking as your ONLY approach then you are probably going to lose on everything you do and have monstrous problems too.

Generate ideas, stir creative thoughts, solve problems quickly, and come up with money-making ideas consistently when you follow these rules for thinking on demand.

And when you want to discover more about the methodical, duplicable, repeatable system I use for myself and my clients for coming up with solutions and money-making ideas for products, ads, sales letters, websites, revamping or reinventing your business, solutions to problems then continue reading about it here.

Plus through Midnight on Monday, January 5, 2015, I am making two exclusive reports available for free that will help you decipher when it’s better to keep your “old stuff” rather than come up with a new idea and 10 Big Breakthroughs in Business Life, that when you use them will multiply your income by at least 10 times. You can find out about these free reports here.

Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message…

…to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free.

But they keep these people locked away and out of sight.

How dumb is that?

Who are these slam-dunk salespeople that can improve your results ten-fold and are willing to do the work for you at no charge?

Your customers. Your clients. Your patients.

If you fail to put a system in place that utilizes the emotional connection that your customers, clients or patients can provide to link your company, product, service and deliverables to your prospects’ feelings, then you are not only working ten times harder, but you are losing customers and money every single day.

Plus referrals are the best type of customers you can get. They spend more both in the short and long run and are more loyal than the normal customer.

This has not only been my experience (and my clients’ experience) but has also been confirmed in studies, such as the one Darcy Juarez mentions in her article Is Your Business Leaking Profits?

When I lived in Phoenix, I bought cars from a top Ford salesman who knew the value of utilizing his customers’ emotions.

The walls of his cubicle were filled with photographs—each showing a customer or a customer with their family, smiling, standing next to their new Ford. Each photo is dated and has the customer’s name on it.

He was not only my car salesman the entire ten years I lived there, but through referrals, he was my family’s and friends’ car salesman.

My photo was there with my Lincoln. My brother’s photo was there with his pickup truck. My father’s photo was there with his Mercury Marquis. And so on.

Some families have many more photos there from the series of vehicles they purchased over the years.

It doesn’t take long to accept the pictures as proof that this guy treats his customers right—otherwise, how could he have so many photos of them?

Incidentally, when I went to buy a Ford from another dealership in another state, I walked in and paid cash for a $35,000 SUV.

I was never shown any testimonials. Never asked for one. And never asked for a referral either.

The next year, in that state, I bought two cars, neither from the $35,000 SUV salesman.

Using “photo proof” is one thing that will work in any business to show happy customers with their newly purchased merchandise or after their newly performed service.  

A restaurant can have a special menu item—an outrageous sized burger, ice cream sundae, etc. (at an inflated price I might add) and post a picture of customers with it on their wall.

An orthodontist can show patients after they get their braces off.

A florist can photograph happy surprised recipients of delivered flowers.

In my literature I often include photos of myself with famous people, actors and actresses I’ve worked with in infomercials, athletes, coaches, even former U.S. Presidents I’ve appeared on seminar programs with.

Using picture proof as part of your referral system not only can convert prospects to clients, customers, or patients, with less resistance and less fee resistance, but it can result in and be a part of your referral system to get clients being brought to you.

Not just told about you. Not just referred to you. Brought to you.

For example, in the restaurant example above, those who order the monster-sized dessert, hamburger, etc. will not only tell their friends about this experience; they will drag their friends along to the restaurant just so they can show them their picture on the wall.

Simply put, customers can and will say things that you can’t; “You’ve got to see my chiropractor, he’s a genius at getting rid of back pain.”

Or because your customers can make an emotional connection much, much faster and easier; “I’ve been going to his events for 10 years. I never miss one –they make me on average $80,000 to $100,000 extra every year.”

What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.

So let your customers help you. And help them do it more often by putting a referral system in place.

By the way, if you want even more ways to quickly multiply your customer base with people predisposed to do business with you…

Or if you’ve ever been afraid to ask for referrals, don’t know how (or your customers don’t know how), or you want a constant stream of referrals bringing business to you then this message from me will give you the answers for which you’ve been searching.

Discover how you can create a referral system at little or no cost that generates an endless flow of your ideal customers, clients, and patients who are already predisposed to do business with you here.

Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 6 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant).

Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines at just 25 cents above cost…promotion of a $7.00 prime rib dinners to get lunch customers back to the restaurant in the evening…and his biggest ploy: he ran a full page anonymous ad in the local paper featuring a questionnaire for people to fill out and send in – indicating their restaurant preferences, what they liked and disliked about the named restaurants, and offering a $20 certificate from one of the restaurants to everybody who sent in the questionnaire.

He received 24,000 responses!!!

That translates into $480,000.00 in certificates, prompting competitors to predict Novak’s impending bankruptcy (NOTE: You can still go to The Broker Restaurant today 18 years later.  Conversely most of Ed’s, then competitors, have been out of business for years)

Ed knew that the capture of names and addresses (not simply e-mail addresses) interested enough in dining out to complete and mail back such a survey is well worth the investment, and that, as always, he’ll come out ahead. (This is a strategy almost any kind of local business could steal and use.)

Novak knew the value of names: his Birthday Club list exceeded 70,000 people. (Imagine that…70,000 divided by 12 months; an average of 5,800 customers receiving free dinner coupons each month for their birthdays.)

Here is somebody with more vision, imagination, confidence and common sense than any 100 other restauranteurs added together.  Here is someone smart about buying customers for their lifetime value and referral value in mind, rather than being foolishly restricted just by the value of their first purchase or any one purchase!

While the strategy above still works today and you’d be wise to figure out how to use this in your business today you have the opportunity to get leads not for $20 apiece, but for pennies.  Customers can cost mere dollars.

And while I know you probably won’t go out and run an ad in the paper like the one described above because you may rightly, but probably wrongly have a bias against this media, you might be interested in this strategy, really a multitude of strategies, that are proven to work today using the latest online tools like blogs, e-mails, landing pages, YouTube and much more.

Maybe you’ll even couple one of these media strategies to test out the same proven campaign Ed used above. This would make me smile.  Almost.

In any case if you are looking for new strategies to capture leads and turn them into customers, look here (heck there’s even a story from a pizza shop owner if you like the restaurant theme.)

This offer is only good until midnight tonight so there’s not much time and below you’ll see some sweeteners GKIC has kicked in. While nice, they aren’t necessary for your success.

I’ll leave you with this truth that’s probably worth you writing down and pinning above your desk (most would be better served by tattooing it on their forehead.)

“Dumb business owners get a customer in order to make a sale.
Smart business owners make a sale in order to get a customer!”

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Make Profits Appear Before Your Eyes With These 3 “Magic Tricks”

By: Dave Dee on: December 4th, 2014 2 Comments

There are a lot of similarities in magic and business.

When I do a magic trick, people often tell me they always wanted to be a magician but don’t know how to go about it.

Now that I do more business building than magic tricks, people tell me they want their business to be more successful, but are unsure of what they need to do to make it so.

Some other similarities…

People often want to know how a magic trick is performed and business owners want to know how successful businesses do it—in essence what their financial, marketing, advertising, and “sales tricks” are.

Psychology plays a central role in both marketing and even the simplest magic trick.

And while magicians make things appear and disappear, successful businesses make problems disappear and opportunities appear from seemingly nowhere.

Put these three “magic” techniques to work for you in your business to create effects that are guaranteed to work:

1.) The art of illusion: Magicians are trained in the art of illusion. The expert magician skillfully diverts the audience’s attention which results in them confounding even the most careful observers.

Successful business owners give the illusion that they produce money from thin air and that everything they touch turns to gold.

How this secret works: While it appears that everything turns to gold, successful business owners know that testing on a small scale to see what works first before rolling out on a large scale is the secret to this illusion. By putting tested and proven systems to work in your business on a massive scale will help you make revenue appear predictably and money woes disappear instantly.

2.) The psychic secret: A technique often used by magicians is cold-reading. This convinces people their minds are being read. But this is not just for show. There are practical business applications for cold-reading that you can use when you sell or need to persuade a prospect or client face-to-face.

How this secret works: Cold reading techniques are used to get a better read on people so you can build rapport faster, uncover their buying motives, and close more sales or win more negotiations. (I’ll reveal fill-in-the-blank templates, key questions, and specific language you can use to do your own cold-reading at 2015 SuperConference℠.)

3.) Make large objects appear out of nowhere: Magicians use sleight of hand to make small things instantly appear, but they employ other methods for making large objects appear and disappear such as when David Copperfield made the Statue of Liberty disappear and re-appear. In business, you can use your regular methods to make small amounts of cash appear, but if you want to generate a big bump in revenue that makes a large sum of cash instantly appear, then you’ll need to employ a different strategy.

How this secret works: While there are several ways to create an instant cash surge in your business, the root of it starts by rounding up a herd of customers who you have carefully targeted. Next you’ll want to put a fence around that herd by taking care of them and nurturing a relationship with them through carefully crafted messages. And then put a system in place to build your customer relationships and train them to respond to your offers so that they are ready to receive and respond to your message whenever you need to generate a large sum of cash fast. (Dan Kennedy refers to this as “sending the bill to the herd.”)

Many people will never become rehearsed or quick enough to become a practicing magician. But you can carry out some seemingly magical results in your business that will amaze both you and your friends (and more importantly, put money into your bank account) when you put these ideas to work in your business.

Are you ready to finally Escape the stress and frustrations you feel in your business? Have you always wanted to have your business perform like top small businesses you see featured but just didn’t know how?

At SuperConference℠ 2015 The Magic Show marketers will showcase what amounts to their “best marketing tricks” live and in a sense “break the magician’s code” when they reveal how they do it and how you can too. Don’t miss your chance to receive the best possible price on the 2015 SuperConference℠ which is being offered right NOW. This price will go up after the first of the year. So don’t miss out.

For more information on SuperConference℠ 2015 and to lock in the lowest rate possible click here. 

Note: Do You Want To Immediately Increase Your Sales, Attract More of Your Ideal Clients Customers and Patients, AND Increase How Much You Can Charge For The Same Products or Services Your Selling Today?  Then Click Here Now and Get The 10 Big Breakthroughs To Immediately Increasing Your Income For FREE.  Plus You’ll Discover How To Get Three More Money Making Marketing Tools Sent To Your Door As Well For Free.  Just ($4.95 s/h)  Click Here Now.


Four Things Renegade Millionaires Do To Live Life On Their Terms

By: Dan Kennedy on: December 2nd, 2014 6 Comments

What do all Renegade Millionaires have in common?

They have some clear, strong ideas about how they want to live their lives.

Most people do not.

Most people actually give this very little thought. They let circumstances, situations and relationships dictate their life.

Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday.

There are a lot of businesses that seem to put most of their energy and marketing efforts (and dollars) into the holiday season. Believing this is THE time of year that will make or break their year; they count on this time of year to make money and seem to believe they must discount to compete.

This does not make a wealthy man.

I see many people, including many in businesses, who are accessible 24-7-365, with cell phones and constant checking of email, permitting their public to invade their lives, time and space with impunity at almost any whim, and feeling compelled to not only welcome the invasion but to be instantly responsive.

This is in detriment to their health, peace of mind, relationships, overall quality of life, and it is actually detrimental to making money as well.

I have seen people surround themselves with props such as the gigantic ornate home or helicopter pad. I’ve chosen not to surround myself with things to impress others. I’d prefer to have the money and use it for the lifestyle that suits me, not a lifestyle that impresses others.

Some of the way I’ve chosen to live my life is based on what I’ve read about Frank Sinatra. I’ve long admired Sinatra. He was at the center of his universe, with everyone and everything revolving around him.

Occasionally someone has asked me, “Do you think the whole world is supposed to revolve around you and what you want?”

I confound them by answering “yes.” I want it all and why not?

A lot of entrepreneurs never attract the type of wealth they long for and never live the life they want because they feel uncomfortable with this type of thinking.

Most of their discomfort comes from childhood conditioning, societal programming, peer criticism, and fear of what others will think of them instead of from practical considerations.

From a purely practical point of view, asking for what you want, setting out to get what you want, endeavoring to arrange your life to suit yourself, and getting the world around you to cooperate makes perfect sense.

Insisting on the type of wealth that creates piece of mind makes perfect sense.

It really is a matter of personal esteem and self-respect, and of belief that all things are possible.

Here are four things you must do to attract the type of wealth that will allow you to create the life you want:

1) Take control of the relationships and circumstances that make up your world. Mold it all, like a ball of Play-Dough, to suit you. When you do, you’ll have created a statement of deserving, and statement of optimism that will help you attract wealth.

2) Understand abundance. There are no shortages. Your wealth does not mandate another’s poverty. There is plenty to go around. When you get that, you’ll not only be more comfortable about having wealth, you’ll feel differently about the way you structure your business.

3) Liberate yourself from guilt. The discomfort you feel from creating a world that suits yourself—a world that creates financial stability that gives you peace of mind, is stopping you from attracting wealth. Once you overcome the mental and emotional positions that are making you feel guilty, you’ll enable your subconscious system to readily attract wealth.

4) Focus attention on the results you create. My mentor, James Tolleson, said that it was easy to impress people, but more difficult and more worthy to inspire them. I’ve let my messages, my know-how, my work stand on its own, and avoided doing things to impress.

This is not to say I don’t shamelessly promote and use self-aggrandizement for profit; I have, and I do. But I focus attention on the successful results I create, not trappings.

If you find it troubling to ask for what you want or to set out and get it…if you find it troubling to create peace of mind…if you find it troubling to arrange your life to suit you…then you ought to ask yourself why.

NOTE: Time after time after time, I’ve beaten direct-mail controls, replacing full-color, glitzy brochures with plain-jane, black and white sales letters. I often observe very weak ad and sales messages presented with enormously expensive fanfare and wonder why instead they don’t work harder at creating something that doesn’t need glitz and instead gets results. If you want to know how to create more wealth with marketing that gets results, then I invite you to take a 2 month FREE Trial and receive $633.91 worth of money-making, wealth-building information here.  Click here now.

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: November 28th, 2014 4 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away.

I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around.

If you look around the room at any one of my events, you’ll find people who have been with me for five, ten, even twenty years or more. GKIC’s own Dave Dee is a perfect example of someone who has been following me for nearly twenty years.

As a result throughout the years, I’ve been fortunate to have had customers spend $100,000 or more with me.

We don’t do it anymore, but there was a time where I had clients’ credit cards on file with permission to swipe their card and automatically send them product whenever I came out with something new.

And I can reliably predict sales when I send an email out that sells something.

You don’t get to this position by blind folly. But having said that, you can get to this position using somewhat less-than-obvious techniques.

Which brings me to series fiction. If you want to build customers for life, series fiction is a good model to study. To demonstrate, here are three things series fiction author Rex Stout did that created a desire for his new books so bad that even in death people didn’t want to let go. These are things which you too should apply to your business to keep people coming back for more…

  • Make readers eager for the next installment. Author Rex Stout (1886-1975) published Fer-de-Lance in 1934. It was his first book in which his Nero detective character Wolfe appeared.

People loved this character so much they couldn’t wait to get the next book about him. This love for the Nero Wolfe character continued for the rest of Stout’s life. He wrote more than seventy Nero Wolfe books and stories.

The Nero Wolfe character and his adventures was so enduring that Stout’s family found another writer to continue to write the novels after Stout’s death. People continued to love Wolfe so much there was even a TV show created around the Nero Wolfe character and his right-hand man, Archie Goodwin—25 years after Stout died.

Create that same eagerness in your customers—that desire to hear what you are going to do next. Build that excitement and anticipation to open and read whatever you send them. Every time. Week after week. Year after year.

  • Get “famous” with your target audience. Stout began his writing career in 1910 and didn’t become a full-time writer until seventeen years later. Although he published three novels which received favorable reviews before his first Nero Wolfe book, none of them were best sellers.

It took him 24 years to figure out how to create a character that would get and more importantly—keep—people interested. It was the “keeping them interested” part that ultimately made him famous with his audience.

Look at any of the big celebrities in sports and entertainment and in the information marketing world such as Jimmy Fallon and Frank Kern. They’ve found ways to hold people’s interest which in turn has built their celebrity.

Stout discovered that you have to deliberately and strategically create, develop, and use personality to build your celebrity—and your following.

  • Keep your customers involved, active, and responsive. Next week in New York City, the 37th annual Black Orchid Banquet will be held. The event includes speakers discussing Nero Wolfe and Rex Stout topics, song parodies, toasts, themed quizzes, etc. to celebrate Rex Stout’s legacy.

This is just one of many offerings that keep Wolfe fans engaged. For instance, for a fee—you can also subscribe to a Newsletter that explores Wolfe’s life and/or become a Wolfe Pack Member.

Keeping a relationship going like this is not a common thing. How long do your customers stick around? One year? Two years? Five years? Twenty?

This does not happen by accident. And in the business world you’ll find very few people that have customers who stay with them for life. You have to think about how you keep people interested enough to stay for life (and beyond even.)

If you’d like to know about the principles I use that has allowed me to keep customers for decades while boosting lifetime customer value, customer retention, and overall profits…and how you can too, then click here now.

Also, now through Monday, December 1, 2014 as a one-time only deal, GKIC has a limited time offer that includes receiving the MP3 download of a closed-door 2-day seminar I held called “Copywriting Seminar In-A-Box”. The course reveals all of my most prized, most powerful, and most profitable copywriting techniques. I took this course off the market years ago, but I am bringing it back for just one time when you take action right now.

Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: November 22nd, 2014 6 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used.

It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced.

Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do?

It is not uncommon for a client or GKIC member to express awe at all that I get done in a day. They envy that I can finish so much work and still be at the racetrack by four in the afternoon. They marvel that I am not interrupted during the day. Not even once.

They often say things such as, “I wish I could do that.”

The truth is they can and you can too. You can extinguish interruptions and have absolute control over your time so you can accomplish and do everything you want.

I don’t mess around when it comes to time. And my practices have helped me and my clients how to get a lot more done in a lot less time. Which has meant making more money in less time and, most importantly, having more time to enjoy it.

You need good tools to be productive and spend your time wisely. While this isn’t my entire list, here are a few productivity tips and tools I find useful:

Time Saving Tools: Some people think I’m anti-technology, a Luddite. Actually I’m not. But I’m only interested in tools and technology that genuinely save time with nominal side effects.

For example, the PC qualifies, but each application and use of it has to be judged separately.

The FAX qualifies. It’s my preferred form of communication because while it’s fast, it’s not so easy and instant that it encourages thoughtless communication.

In comparison, the side effects of unrestricted access through cell phones and email creates a lot of pressure and expectation for an instant response. You may be reached at inappropriate times and/or places with no advance notice. This means no time to think which causes hurried responses. It can cause you to agree to things you shouldn’t and wouldn’t if you gave the matter appropriate thought.

Instant, anytime access is not the same as productive and is certainly not the most effective.

The biggest “fly in the ointment” of all the communications technology is the terrible levels of stress it has caused by dramatically accelerating the speed at which everybody can make demands and expect responses from everybody else. When considering time-saving technology, it’s very important to refuse to be stampeded or pressured by this.

Psychological Triggers. Mindset, behaviors, and attitudes are critical when it comes to time management and goals.

You need visual and environmental devices to remind your subconscious of what it’s supposed to be doing to motivate and keep it interested and engaged. Or it can easily be distracted away from what you are supposed to be doing.

For instance, the subconscious mind works in pictures, so if you can create your target in visual terms, you get much better, faster results.

A plan. The orderly organization of work conserves both mental and physical energy, so “working a plan” is important.

I notice that many people in corporate environments go into their offices every day and “react” to each person and thing brought to them—this is no way to be productive.

There’s an old rule: a minute of planning is worth an hour of work. That has validity. On the other hand, planning can be carried too far; excess planning is paralyzing. I tend to plan my day the evening before.

For long range planning, at the risk of stating the obvious, I believe it’s smart to have a truthful and accurate view. I develop a complete list of known and potential obstacles between day one and the goal achievement and then develop strategies to counter them. Always plan for the best, but think through and try to safeguard against the worst so you don’t end up in a mess, stalled because you didn’t plan for it.

You must be diligent about your time. Over the past 40 years in business, I’ve created my own system for getting things done. Things that work in the entrepreneurial world. If you’d like to discover more about how I get more done in an hour than most people get done in a day…and how you can too, then click here now for a more detailed explanation.

And if you’d like to know about the mindset, behaviors, and attitudes I deem important to time management and life in general, then click here.

Now through Monday, November 24, 2014, GKIC is making available a confidential audio of Dave Dee interviewing me on these exact mindset and goal-setting secrets. Get more information on how you can get this free now.