Posts Tagged ‘Dan Kennedy’

Help Those Who Want It – Otherwise Why Waste Your Time?

By: Dan Kennedy on: May 20th, 2015 7 Comments

My good friend James Tolleson once said, “Only when a person wants, needs and most of all, will appreciate your help, can you help them.” We sure waste a lot of time, energy and money in our society trying to help people who are simply not ready to be helped. Lyndon Johnson is largely responsible for implementing this very bad idea on such a grand scale that it has sucked up so much of our[…]

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One-Size-Fits-All Won’t Work for Websites

By: Dan Kennedy on: May 15th, 2015 No Comments

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]

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18 Objections Buyers Have That Kill The Sale And How To Overcome Them

By: Dan Kennedy on: April 23rd, 2015 7 Comments

“The wise copywriter anticipates unspoken objections and answers them before they can be voiced.” – Jerry Buchanan If there is an almost universally made error that I see in sales it is this: leaving questions and objections CERTAIN to be in the mind of the prospect unanswered – as if the boogie man can’t hurt us as long as we don’t look under the bed. Here is a big difference between selling in person and[…]

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Work Smarter, Not Harder Seven Positive Traits Found in Most Successful Consultants and Coaches

By: Dan Kennedy on: April 10th, 2015 1 Comment

There are a number of things successful people do differently than the “mediocre majority”. If you learn to develop these good habits, you’ll get much more done during the day. Consequently, you’ll have more freedom and time to do the things you really like to do. Here are seven positive traits I commonly see among the most productive consultants, coaches and entrepreneurs: 1. Start your day early. Those who get up early tend to be[…]

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Ten Marketing Rules To Live (or Die) By…Part 1

By: Dan Kennedy on: April 7th, 2015 4 Comments

The No B.S. Rules…as published in Dan Kennedy’s No B.S. Direct Marketing. “I’ll lay the foundation first (a radical idea, itself!)  Please copy these and post them somewhere you’ll see them often until you get them memorized.  Do so will keep you on track, save you a lot of money, and dramatically improve your marketing. From now on, EVERY ad you run, every flyer you distribute, every postcard or letter you mail, every website or[…]

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A Triple Threat Package from GKIC to Help Small Businesses Grow and Prosper with Referrals

By: Dan Kennedy on: March 27th, 2015 No Comments

Sign Up by Midnight Monday and Learn How to Generate an Endless Flow of Qualified Customers The Ultimate No B.S. Referral Machine is the featured product for the GKIC weekend web deal. This is a tested and proven system designed to attract and maintain a steady stream of referrals to your business. Recorded on 4 CDs and 4 DVDs, it’s an intensive process broken down with a corresponding transcript. This training program is divided into[…]

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Turn On the Money-Making Switch for Your Business

By: Dan Kennedy on: March 21st, 2015 1 Comment

What got you to the 5-figure, and possibly even the 6-figure level, won’t work when it comes to achieving a 7-figure income. It’s really very simple. The rules are DIFFERENT when it comes to running a 7-figure business. Old methods and familiar ways of doing things no longer apply. You need to think in radical terms and master a whole new set of techniques and tactics to break that lofty 7-figure barrier. 10 Important Lessons[…]

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Mindset For Success

By: Dave Dee on: March 17th, 2015 No Comments

The other day Dan wrote about the legendary magician Harry Houdini and a livecast he’s doing on the marketing strategies Houdini used – and how his REAL secret wasn’t his skills as a magician, it was his talents as a MARKETER that created fame and fortune. During his lifetime, everyone made a big deal over the “secrets” Houdini used to escape from any and all challenges. Many of those secrets and gimmicks he carried to[…]

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How To Make More Money Being a “Marketer” NOT a “Doer”

By: Dan Kennedy on: March 13th, 2015 6 Comments

“The easiest way to attract a crowd is to let it be known that at a given time and a given place someone is going to attempt something that in the event of failure will mean sudden death.”- Harry  Houdini I’ve often said that you’ll earn far more money once you realize being the best at what you do, is far LESS lucrative than being the best at marketing what you do. When the jewelry[…]

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Is Your Email Dying? 5 Things You Should Do If You Don’t Want to Kill Your List

By: Dave Dee on: March 5th, 2015 5 Comments

Email marketing can be super profitable. In fact, email marketing delivers the highest ROI of any digital marketing strategy. According to Mark the Marketer, on average for every $1 spent, there is a whopping $44.25 ROI – and sixty-six percent of consumers have made a purchase as a result of an email marketing message. But you can also lose customers faster through email than any other form of media… Because with email, the reader has[…]

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