Posts Tagged ‘Dan Kennedy’

Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: February 27th, 2015 No Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[...]

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The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 1 Comment

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[...]

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The Number #1 Job of Selling

By: Dan Kennedy on: February 13th, 2015 1 Comment

When it comes to the task of selling, many miss the mark on what’s truly Job #1. To do so is to court disaster. A key foundational element is absolute clarity on what your job is if you are engaged in selling. And most people, I think, are not really clear about what that job is and here’s some of the ways they’re not clear. FIRST:  Having Moral Ambiguity About Selling One is moral ambiguity.[...]

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The #1 Skill That Will Create the MOST Value to Your Business…

By: Dave Dee on: February 7th, 2015 1 Comment

There is ONE skill that every business owner/entrepreneur needs to develop in order to create the most long term value for his or her business. And no, it isn’t accounting, technical know-how, or even the best way to use Social Media…  it’s actually much simpler:  COPYWRITING And if the basic notion of writing a sales letter sends shivers down your spine like fingernails scraping a blackboard – relax. You know your business better than anyone[...]

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Single Thoughts That Changed My Life…part one

By: Dan Kennedy on: February 4th, 2015 8 Comments

“A single thought can revolutionize your life as it did mine.  A single thought can make you rich or it can land you in prison for the rest of your life.” – Earl Nightingale When I heard Earl make this statement, a light bulb went off for me.  I got that you do not necessarily need either genius or persistence nor must you labor for decades in order to enjoy a few prosperous years.  The[...]

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What Disney V.I.P. Treatment Can Teach You About Email Marketing

By: Dan Kennedy on: January 31st, 2015 2 Comments

As a fan of Disney, I think one of the greatest services they offer is a VIP guided tour. This allows you to do things such as skip to the front of the line, get led in through secret back doors, and basically do more in one day (and in great style) than most may ever imagine. It’s a premium service so as you can imagine, there are people who say the price is exorbitant.[...]

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Is Your Email Dying? 5 Things You Should Do If You Don’t Want to Kill Your List

By: Dave Dee on: January 21st, 2015 4 Comments

Email marketing can be super profitable. In fact, email marketing delivers the highest ROI of any digital marketing strategy. According to Mark the Marketer, on average for every $1 spent, there is a whopping $44.25 ROI – and sixty-six percent of consumers have made a purchase as a result of an email marketing message. But you can also lose customers faster through email than any other form of media… Because with email, the reader has[...]

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Don’t even think of creating another product until you read this…

By: Dan Kennedy on: January 16th, 2015 3 Comments

One of the things I talk about a lot is having systems in place so you can do the bulk of the work once. This saves you time, delivers predictable and proven results and prevents you from having to continually reinvent the wheel. But it’s not just your marketing that needs systems in place. When creating products, a product-creation system will help speed the process and ensure that you can consistently produce GREAT products that[...]

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7 Reasons Adding Coaching or Consulting Is Good For Business

By: Dan Kennedy on: January 9th, 2015 2 Comments

One of the fastest ways to increase your income is to offer high-priced services to a select number of people. (This is a strategy I detail in Moving Money Up the Pyramid). One of the possibilities for many is doing coaching (group or private) or consulting.  Here I’ll also explain seven other benefits to adding this revenue stream to your existing business. 1.) Keep your top customers or clients. As a coach or consultant people[...]

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Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author When I heard Earl make this statement, a light bulb went off for me. What I got from it was that you do not necessarily need either genius or persistence to enjoy a few prosperous years.[...]

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