Posts Tagged ‘Dave Dee’


How To Attract Customers Like It’s Black Friday All Year Long

By: Dave Dee on: December 9th, 2014 1 Comment

Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money.

It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so.

In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an annual tradition to go shopping on the day after Thanksgiving. Called “Black Friday,” this has become known to be the biggest shopping day of the year. Lots of shopping continues all month long and there are even family traditions for hitting the stores the day after Christmas for more special offers.

But you don’t have to be a retailer or wait until the holidays to attract a crowd to your store or business.

No, you can bring a steady stream of consumers to your doorstep all year round. Customers, clients, or patients who will be just as eager to spend money with you as a holiday shopper on Black Friday.

Today I’ll share four questions you must answer and share with you a video that shows you how you could literally double your sales overnight.

Let’s start by asking yourself these four questions:

1) Who do you love? Love is in the air at the holidays but too often with businesses there is a case of too much love. The Bo Diddley song titled “Who Do You Love” is a good reminder of one of the key building blocks you’ll need. In other words, don’t be too broad. Instead, ask who is your ideal customer that you LOVE doing business with and who loves doing business with you?

Without thoroughly sketching out who this customer is, you’ll waste time and more importantly a ton of money on advertising that either won’t work or will attract the wrong type of customers.

2) What’s your big intriguing offer? Every year shoppers wait in line hours before stores open to be the first one to cash in on a special offer or deal. Word has caught on so much so that people don’t even need ads to know what’s being offered—they just know there will be something good. The news, reputation, and word-of-mouth about the incredible offers draw people predictably every year.

Of course, you don’t have to offer deep discounts to attract your ideal audience. However, it is critical that you create and test different offers so that you find the right offer that will predictably attract your ideal customer, client, or patient to you over and over again.

For example, an interactive ad agency offers a comprehensive website audit to show a prospective client what they are doing well and what could be improved on their website. Or an auto repair shop offers to top off your car’s fluids anytime when you get your oil changed at their shop.

3) Why should they do business with you versus your competitor? Pretty much every retailer gears up for the holidays –but what makes a consumer choose Target over Walmart? Or one clothing store over another when both stores offer the exact same brand and style of clothing at the same price?

Crafting a compelling message that entices the most qualified prospects to want to do business with you over anyone else is another key factor. When you create messages that truly resonate with the desires and emotions of your ideal clients, your prospects will be drawn in by your ads and promotions and they will understand that buying from you is their only viable solution.

For instance, at GKIC our messaging is about giving small business owners and entrepreneurs real solutions without the B.S. This resonates with people who are tired of getting partial answers but not being told the whole truth about what it takes to be successful.

4) How will you repeat this over and over? Every year in the U.S., the day after Thanksgiving shoppers predictably and reliably flock to the malls in droves. Retailers might not know exactly how much they will sell or the exact number of how many will show up, but they can make a pretty accurate prediction on what’s going to happen based on what they’ve done in the past. This is because they have a proven and tested system in place which is what you need in your business too.

Developing a system that is proven to attract your ideal customer, client, or patient, makes a big relevant and intriguing offer, and delivers a compelling message will help you create a steady stream of customers flowing into your business year round.

If you are looking for a fast and easy way to attract more customers, clients or patients—and create a stampede of business year-round and not just during your “busy” time of year, then check out this FREE training from one of the smartest marketers I know where he’ll show you how you can literally double your customers overnight…for FREE…in as little as 15 minutes.  Click here now before he takes this video down.

Attracting Customers

Six Reasons I’m Thankful For You

By: Dave Dee on: November 27th, 2014 10 Comments

“When I started counting my blessings, my whole life turned around.” –Willie Nelson

Today in the U.S. we are celebrating Thanksgiving Day. A national holiday, it is a day that is traditionally dedicated to serving turkey, eating too much, football, and family moments.

It is also a day for giving thanks.

While everyone at GKIC is enjoying the day with their families and friends, we did want to drop a quick email to let you know how fortunate we feel to have you as a member of our GKIC community.

In fact, we wanted to take time to let you know how truly thankful we are for YOU.

Which is why today’s email is dedicated to six reasons we are grateful to have you as one of our GKIC faithful.

We are thankful for you because you…

  1. Are a remarkable person.The caliber of our GKIC members is spectacular. Smart, funny, deep-thinking, creative, thought-leaders are just a few of the words that come to mind when I think of the people we meet day in, day out when speaking with GKIC members. 
  1. Encourage us to be our best. Because you demand and expect the best of us (as you should,) this helps push us to be better. To always strive to improve. To deliver better content, better programs, and better results.
  1. “Get it.” Let’s face it. As a business owner, not everyone in your life gets what you do or why you push so hard. It’s great to be around people who get it. So thanks for striving to be your best and understanding why we at GKIC do the same.  
  1. Said “yes.” We know it takes a lot these days to put your trust in a business. Especially because there is so much misinformation about what really works. We appreciate that you continue to put your trust in us…  
  1. Stick around. We’ve had a lot of members who have been with us for years. And others who, while they haven’t been members as long, have stuck around beyond their first online event, live event, or purchase. That means a lot to us. Without you, we would never be able to continue doing what we do.  
  1. Share your great ideas and successes with us and other GKIC members. Every day we receive emails, letters, and packages sharing results you received from a campaign. Or ideas about how you adapted a strategy you read in one of our newsletters, and so on. This coming together to share ideas –of what is working—and what isn’t working—is what helps make ALL of us more successful.

Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: November 22nd, 2014 6 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used.

It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced.

Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do?

It is not uncommon for a client or GKIC member to express awe at all that I get done in a day. They envy that I can finish so much work and still be at the racetrack by four in the afternoon. They marvel that I am not interrupted during the day. Not even once.

They often say things such as, “I wish I could do that.”

The truth is they can and you can too. You can extinguish interruptions and have absolute control over your time so you can accomplish and do everything you want.

I don’t mess around when it comes to time. And my practices have helped me and my clients how to get a lot more done in a lot less time. Which has meant making more money in less time and, most importantly, having more time to enjoy it.

You need good tools to be productive and spend your time wisely. While this isn’t my entire list, here are a few productivity tips and tools I find useful:

Time Saving Tools: Some people think I’m anti-technology, a Luddite. Actually I’m not. But I’m only interested in tools and technology that genuinely save time with nominal side effects.

For example, the PC qualifies, but each application and use of it has to be judged separately.

The FAX qualifies. It’s my preferred form of communication because while it’s fast, it’s not so easy and instant that it encourages thoughtless communication.

In comparison, the side effects of unrestricted access through cell phones and email creates a lot of pressure and expectation for an instant response. You may be reached at inappropriate times and/or places with no advance notice. This means no time to think which causes hurried responses. It can cause you to agree to things you shouldn’t and wouldn’t if you gave the matter appropriate thought.

Instant, anytime access is not the same as productive and is certainly not the most effective.

The biggest “fly in the ointment” of all the communications technology is the terrible levels of stress it has caused by dramatically accelerating the speed at which everybody can make demands and expect responses from everybody else. When considering time-saving technology, it’s very important to refuse to be stampeded or pressured by this.

Psychological Triggers. Mindset, behaviors, and attitudes are critical when it comes to time management and goals.

You need visual and environmental devices to remind your subconscious of what it’s supposed to be doing to motivate and keep it interested and engaged. Or it can easily be distracted away from what you are supposed to be doing.

For instance, the subconscious mind works in pictures, so if you can create your target in visual terms, you get much better, faster results.

A plan. The orderly organization of work conserves both mental and physical energy, so “working a plan” is important.

I notice that many people in corporate environments go into their offices every day and “react” to each person and thing brought to them—this is no way to be productive.

There’s an old rule: a minute of planning is worth an hour of work. That has validity. On the other hand, planning can be carried too far; excess planning is paralyzing. I tend to plan my day the evening before.

For long range planning, at the risk of stating the obvious, I believe it’s smart to have a truthful and accurate view. I develop a complete list of known and potential obstacles between day one and the goal achievement and then develop strategies to counter them. Always plan for the best, but think through and try to safeguard against the worst so you don’t end up in a mess, stalled because you didn’t plan for it.

You must be diligent about your time. Over the past 40 years in business, I’ve created my own system for getting things done. Things that work in the entrepreneurial world. If you’d like to discover more about how I get more done in an hour than most people get done in a day…and how you can too, then click here now for a more detailed explanation.

And if you’d like to know about the mindset, behaviors, and attitudes I deem important to time management and life in general, then click here.

Now through Monday, November 24, 2014, GKIC is making available a confidential audio of Dave Dee interviewing me on these exact mindset and goal-setting secrets. Get more information on how you can get this free now.

Nothing Is More Important: 4 Steps For Banishing ‘Incomplete Strategy Syndrome’

By: Dave Dee on: November 14th, 2014 4 Comments

“Every minute you spend in planning, saves 10 minutes in execution.” – Brian Tracy

Since I just returned home this week from Info-SUMMIT, I’ve been thinking about how to help you get the most out of the strategies you discover…

Whether it’s a program you just went through, an event you attended, or a webinar or Google Hangout you watched, if you are like most people, you feel motivated immediately afterwards to put the new ideas you’ve gained into action.

But far too often people get distracted. You forget, get “too busy” or opt for a different strategy because the freshness and the excitement subside as the days go by. So you continue running around—stressed out, wondering where your next customer will come from, working a ton of hours, and responding to business crisis.

Amazingly, that idea or strategy you put off —- to continue doing business the same way you always have —- could be the thing that could completely change your business and life.

So to help you change this, here is what you need to do.

Step 1: Take 5 to 10 minutes to write down the top ideas or strategies you want to put in place. Don’t spend hours thinking about this. Just write down what comes to the top of your mind. It is also helpful to include a quick thought about how this one thing will change your business and/or life. In some cases this may only take you a minute to do. The point is to do it quickly and not drag the process out.

Step 2: Pick 1 or 2 things you will execute in the next week (or month depending on complexity.) Make a plan for when and how you will get these done. If you need to, get out of your office and away from distractions to make your plan.

Once you have implemented these one or two strategies, you can move on to the next items on your list, but until then make these one or two items your sole focus. When other things come up, simply add them to your list to do later so you won’t forget.

Step 3: Have a set, fixed schedule when you will spend time completing these strategies. Write it on your calendar. Take this scheduled time seriously. Think of this appointment with yourself to be as important (if not more so) as if you were meeting with your number one, most valuable, most influential client, customer, or patient.

It’s easy to put it off and push this to the back seat priority-wise. However, you should never waiver on this. Should a true emergency arise, reschedule your time to work on your business IMMEDIATELY.

Step 4: Move swiftly by using a proven model for success. You need to move swiftly and implement things fast. Preferably without spending a ton of money trying to figure out how to make things work. It may be tempting to try and figure things out on your own, but it is almost always much faster and cheaper in the long run to use a proven system or tool so you can virtually guarantee success. You can always get creative and test your ideas to tweak a system later.

Nothing is more important than making time to work on your business. Rather than getting overwhelmed and doing nothing. Pick just one thing to focus on and see it through. Keep on schedule and don’t let anything derail you. Then let me know how great your business is going as a result –and repeat the process again.

If you have trouble carrying things through to completion, then a good option to consider is a coaching or mentoring program or a done-with-you program. These not only help you with a plan and the right steps, but hold you accountable so that you can work things through to completion. Call your GKIC concierge at 1-800-871-0147 to discover the options available to you. We’ll also be making a great done-with-you program available this weekend for three days only, starting on Saturday, November 15, 2014, so watch your in-box for details.

This Gets My Vote Every Time… (How To Make Money From A Hobby You Love)

By: Dave Dee on: November 5th, 2014 1 Comment

Ahh, the day after election day. Such an important day as your vote has made a big impact on the future of your business (among many other things.)

If you’re like many business owners I know, you’ve given this careful consideration.

But what about electing to change your future, regardless of who got voted into office?

That gets my vote every time.

And I know of no better opportunity to create the life of your dreams than info-marketing. But what you may not realize is that info-marketing isn’t just for business related topics. You can turn your hobby into money too.

Robert Skrob, President of Information Marketing Association, says, “There have never been greater, more diverse, more lucrative opportunities for everyone—from very experienced, successful entrepreneurs to rank beginners—in the field of information marketing.”

He is exactly right.

Every day Google processes 3.5 billion searches.

What are people searching for? Information. And from those searches, people make purchases.

What are they buying? Products such as traditional books, eBooks, audio programs, videos or DVD’s, membership websites, webinars, tele-coaching and coaching programs, and seminars.

Most often you probably hear me talk about associating an info-marketing business to your existing business. But the truth is the possibilities are almost endless when you consider the number of hobbies and interests’ people are willing to pay someone to teach them. People need and want information on almost every topic imaginable—from photography to travel to pets to woodworking and knitting to tennis or golf.

It’s a great time to start an information marketing business because today people have less and less time —which is what fuels this industry. Less time to find out how to do something and more pressure to be proficient. Less leisure time to figure out how to do something they are interested in. They are looking for answers to their questions and solutions to their problems and they want to know NOW.

So how can you turn your hobby into money?

Let’s say you love doing crafty things like knitting, sewing, or making jewelry. You could put together a “how-to” guide, make videos demonstrating techniques, or even put together idea books, for starters.

Maybe you love animals. There is a growing interest in this subject.

After a quick search I found a few interesting titles such as “How to choose what to feed your dog” and “Coaching People to Train their Dogs.” Or you’ve heard of hunting dogs? Well, there are also “fishing dogs” which led to the information product: “A guide to Fishing dogs—the history, talents and training of ‘fishing dogs.”

You don’t even need to be an expert. You can put together an introductory product or a product that takes people through the stages of creating a project from beginning to end at different skill levels from beginner to advanced.

Besides the money you can earn from this, there are several other great things about creating an information marketing business.

  • You can do it in your spare time.
  • You can start small.
  • It doesn’t cost much to get started.
  • It can provide a consistent, steady “money while you sleep” stream of income.
  • It won’t feel like work because you’ll be talking about something you love.

To get started: Pick a hobby, something you love to do in your spare time, or a skill you’ve picked up along the way. As mentioned earlier, there are unlimited possibilities for this.

Think about what it is you love to do? Garden? Knit? Fish? Travel? Make something out of Wood? Golf? Take care of your pet?

Once you’ve picked a topic, you’ll want to do some research to see if there is a good market for it. After you’ve done some research to determine there is a market and interest in your topic, then all that’s left is to combine your passion with a successful info-marketing blueprint.

Creating an information marketing product around your hobbies, interests, and passions is one case where, as the saying goes, “Do what you love and the money will follow” can come true.

Elect to make this the year that you use a business model that truly allows you to design the life you want.

BTW, you want to make sure to NOT miss out on the ONE-TIME ONLY Livecast Training I will present direct from the Info-SUMMIT in St. Louis this coming Friday, November 7th at 11AM Eastern. It’s called:

“The Ultimate Information Marketing Machine: The New Product Creation and Launch System”

During this FREE training session, I will expose the Magic Blueprint GKIC’s Product Wizards use to easily create KILLER Info-Products that regularly sell for $100s of THOUSANDS launch after launch, including:

How To Easily Identify and Create A NEW Type Of Product That Your Customers Ardently Desire and Will SELL Like Gangbusters
A Simple & Powerful Launch Sequence That Sells Your NEW Product Like Crazy…And That Can Be TRULY Put On Autopilot
The Key Secret to Making Money as an Info-Marketer BEFORE You Even Launch Your New Product

 But you need to sign up right away – this will NOT be recorded for replay, so you get just one chance.

Click Here To Save Your Spot NOW!

I’m told there are technical restrictions to the number of external viewers we can support, so I suggest you lock down you spot now before it’s too late.

Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy

Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer.

He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended.

He made the point that we pay for dental work, dry-cleaning, car repairs and so on, so why should his advice be any different?

He has a point.

If you go to the dentist because your gums are sore, you don’t expect the dentist to diagnose your problem for free.

If your automobile is making a funny sound, you don’t expect your mechanic to fix it for free.

If you want to remodel your kitchen, but don’t know how to do it, you don’t buy the materials and expect a contractor to come in and show you how to do it for free.

If your goal is to earn a college degree, you don’t expect to be given free tuition to gain that knowledge.

His rant was met with overwhelming support. People responded by commenting that those who want the answers for free… aren’t serious about their business … feel entitlement… and are demonstrating “employee behavior” where employees expect to be spoon-fed.  Plus on top of all that, they don’t value the information because they paid nothing for it.

There were dozens of comments. The list of people in support of paying for information that contained knowledgeable answers was long and resolute. One person made the point, “Nobody works for free.” Even when voluntary, there is usually the expectation that there will be some sort of remuneration on the back end.

So the question I have for you today is: Are you giving away answers—information—when people would (and should) gladly pay you for it?

Here are four steps to find out.

Step One: Do some easy research. Start by thinking about what people ask you or what advice you continually repeat. If you aren’t asked these questions, but suspect you have a good idea, then ask people to help identify their frustrations to see if you might have a solution for them. Below are three categories to get you started:

  • Solutions to daily frustrations in your market. Do you hear people in your field complain about things that drive them crazy for which you have an answer?

For example, do they have employee problems, a lack of customers, problems satisfying customers’ orders, problems finding good suppliers, companies luring their customers with low prices or false information? If you find yourself answering any of these questions then you may have information people want and will pay you for it.

  • Solutions to frustrations for hobbyists. People who are passionate about a hobby…golfing, cooking, knitting, gardening, traveling, playing an instrument, etc.…want ways to do these things better. They take pride in improving or want ways to enjoy their hobby more.

For example, a surefire way to stop slicing the ball when playing golf or an easy way to get rid of pests in your vegetable garden or seven sweaters you can knit in a day. Can you see how all of these would rid a hobbyist of a frustration therefore making the hobby more enjoyable?

  • Advice you repeat again and again and again. Do you have advice that you continually repeat? Such as parenting advice or how all six of your kids got through college without any debt?

If there is something you repeat to friends, family, or at functions and parties, it might be something people would pay to receive.

Step two: Investigate the market. Once you have an idea, find out more about the market. How large is it? How many potential customers do you have regionally or in each state? Are there multiple publications already being sold in that market? Are there specialties or sub-niches in this market? By investigating the market you may find there isn’t as much demand as you thought or vice-versa!

Step three: Look at history. Take a look at who else has tried to sell something to this market. Were they successful? Have other information marketers offered products to this market in the past two or three years? Are they still in business?

What about vendors that are not marketing information products but that promote themselves within this market? This is not only valuable to see what has been successful (or if it’s been successful) but can also help you identify potential partnerships.

Step four: Research competitors. Spend time researching potential competitors. Look at their websites. Read magazines that talk about them. Look for trends, economic factors, new ideas, technology or information that might impact or affect your target market.

The chances are good that you are giving away information free—right now—when you could be making money from it.

Isn’t it time you started being compensated for your knowledge and efforts?

If you want to know if you have a marketable information product, use these steps to find out before creating your information product. It will save you loads of time and money and help you discover whether or not you have a product people want. Plus you’ll find out what has worked and what hasn’t so you can avoid repeating the mistakes others have made.

**NOTE** Having and actual marketing plan that you KNOW works removes all stress, puts money in your bank account and most importantly frees you up to actually work on what really makes you money, or better yet, frees you up to do something other than work!

Dave Dee is doing a free training you can watch right now that answers the question…How do I get more customers, clients and patients?  What does marketing look like for a small business?  How do I get my business started?

To join this free webinar simply click here now and reserve your spot and start enjoying the freedom, peace-of-mind, and PROFITS that a real marketing plan gives you, virtually immediately.

Three Things I’ve Learned About How To Fire Up Your Internal Motivation

By: Dave Dee on: October 14th, 2014 2 Comments

I remember the day so well…

I was working at Magic Masters selling magic tricks. Magic Masters is located in the hotel lobby of the Hilton in downtown Atlanta.  That particular day there was barely anyone in the hotel. Which meant no one was coming over.  Which meant I had limited opportunity to sell people magic tricks.

I was frustrated and angry about being in debt, not making any money, and working at a dead end job. I wanted to be a professional magician, not sell tricks at a dinky little shop. My blame list for why I was in the situation I was in was very long.

Then, my friend Jon, stopped by with an audio cassette program in his hand and excitingly told me, “You have to listen to this guy.” It was a six cassette program from some motivational speaker who at the time I had never heard of.

I kind of rolled my eyes thinking that all the motivational stuff was B.S.  But the thing is…that motivational stuff completely changed my life.

There are three things I discovered from the cassette program my friend gave me:

1) Inspiration and motivation are NOT the same thing. Sure you can be inspired by other people’s stories. If you see a story about someone losing a ton of weight, you might be inspired to lose weight. But this isn’t enough to get you to do something about it and make lasting change. Motivation comes from within. You have to work on your own personal motivation if you want lasting change.

2) If you want to succeed, you have to master your personal motivation. As you may know, ever since I was eight years old, I wanted to be a professional magician. It was my dream, it was the vision I had for my life, it was what my gut told me that I should be doing.

I was told it wasn’t practical, that it was too risky, that it was too hard, that it was too complicated, that I wouldn’t make any money doing it.

I remember how it made me feel to have people constantly questioning the vision I had for MY life. It was NOT a good feeling. Plus it only magnified my own fears and doubts.

We all have things that hold us back—whether it’s our own fears and doubts or the oppressions of others. When you dig in and discover what your personal motivation is, nothing can stop you. And you’ll find that you’ll be able to overcome your fears, doubts, and even naysayers.

3) There is a formula for motivation. While I didn’t believe it at first, I soon discovered that there really is a formula for motivation. If you look around, you’ll see that the people that are truly living their dreams seem to be full of energy and super motivated all the time.

What I’ve discovered is that all the super successful people I have ever met use this formula. They figured out what it took to wake up charged every day so they could get the most out of life.  This is a key factor in having the freedom in their life to get what they want.  (Brendon Burchard is giving away this formula free right here.)

Finding your personal motivation will help you wake up each and every day feeling charged and ready to conquer your goals. You’ll experience more success, have less distractions, and you’ll feel happier. So don’t leave motivation in someone else’s hands. Find your personal motivation and take charge of your life starting today.

My friend, Info-SUMMIT guest speaker and best-selling author Brendon Burchard is giving away a limited number of his new book, The Motivation Manifesto: 9 Declarations to Claim Your Personal Power which you can get right here.

This will help you get more clarity and more freedom in your life and overcome your own doubts, fears, and the oppressions that hold you back so that you can seek a greater level of life and start feeling real drive every single day.

For more information or to claim your FREE copy of Brendon Burchard’s book, click here now.

Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: October 10th, 2014 4 Comments

Words matter.

One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell.

I have a little, internal alarm bell that goes off when I hear or see “turn off words” (words that will turn off the reader), so I edit myself as I write. Still, I often spend hours upon hours agonizing over the choice of a few words in a given piece.

It is absolutely true that how you say it is at least as important as what you are saying. This accounts for the success of people in every field.

If you have good marketing systems in place and they aren’t making money for you or if you are experiencing shrinking sales, you should check your copy.

Especially if your marketing worked at one time, but has suddenly dropped off and stopped working. It may be that you just need to resuscitate your ad. All great ads eventually peter out, however it is not always necessary to completely re-do them.

By the way, sometimes copy that isn’t working from day one contains great elements worth hanging on to—elements that do their job.  But the reason the copy isn’t working is because key elements are missing such as an opening paragraph that grabs your reader by the throat and won’t let go or a great offer. You need to know how to identify what’s missing or you may waste a lot of time and money.

You can sell just about anything with great copy. While there are a few isolated cases where great copy hasn’t made a difference, it is rare, and even then the copy still sells, just not profitably.

Not only can you use copy and use sales letters to sell, but you can use them to sell your products and services the way you want to—to sell things on YOUR terms. To make your prospects comply with the way YOU want to do business.

This is a very important principle. Because it is one thing to make money, but it is an entirely other matter to make money the way you want to make money.

Everybody believes that their business is different. That this doesn’t apply to you. That no one else is doing this in your business.  That they aren’t using the written word to sell or that their copy must be acceptable because they are making sales. Maybe it’s “acceptable.” But using better sales copy gives you a competitive edge. Especially when you possess this #1 skill and they don’t.

Darin Garmin was making sales in real estate, but he wasn’t happy with the process and was becoming increasingly frustrated by doing a lot of work only to lose the sale to a competitor.

No one was using sales letters to sell apartment buildings until Darin decided to do it. Not only did he succeed at selling apartment buildings with sales letters, he got the people HE pre-determined were good candidates to respond. Plus, when he did some research, he found that he had moved into a position where 70% of all apartment building transactions go through HIS office. That was NOT the case before he started using sales letters.

It does not matter whether your clients are the CEO or the broom pusher…everybody buys the same way. They all go through the same process. They all go through the same emotions. And if you do not accept that, then you are missing out on the single greatest secret I have to offer.

I made my first money from writing sales copy when I was 17 years old. To this day, it is still the greatest secret to making money I’ve ever discovered.

And I can tell you that there is A LOT of money at stake by not taking your copy more seriously.

From the boiler room to the boardroom, across all demographics, words sell. To believe that your customers are above all this…that they won’t read…or that your words are adequate…or that you can simply hire someone to write them for you without fully understanding whether the words are well-chosen or not… is hopelessly naïve.

For the most part, we MUST use words on paper to do our marketing which means you have to keep this is mind as you choose your words. And if you are hiring someone to choose your words for you, then you better know if it is good, if not great copy you are looking at. Because in today’s market, you simply cannot afford to be adequate.

As a side note, I often hear from business owners that they want to grow their business to millions, but they don’t like to write.

This is like being a pro football player, but never wanting to get hit or a pro basketball player, but never wanting to try the game-winning shot.

Sorry, but the serious money comes from result-getting performances, not just acceptable writing.

Fortunately there is literature about the art and science of selling through writing, so you can learn it, change your attitudes about it, and translate it to ‘selling by media’ and copywriting. I talk about how to do this more here.

Also, GKIC Chief Marketing Officer Dave Dee has put together a sales letter template for you to help you write better copy faster and a special live call with Mike Stodola to get some of your pressing copywriting questions answered. Find out more here.

How To Build An Empire When You Don’t Have Time, Money, Or Ideas

By: Dave Dee on: October 9th, 2014 7 Comments

“If opportunity doesn’t knock, build a door.”—Milton Berle

What stops you from creating the income and life you want? Time… Money… Ideas…?

A recent article in Southwest Magazine talks about how actor and Emmy Award-winning host and producer of the classic PBS children’s show Reading Rainbow, LeVar Burton, got what he wanted after being told “no” multiple times.

In 2009 when the network cancelled his Reading Rainbow show, Burton didn’t give up his idea. He created a Reading Rainbow app for tablets and smartphones to sell his content there.

However, frustrated that the app was only reaching a fraction of America’s children, he asked investors to kick in funds so he could stream the content to classrooms in need. Again, he was met with closed doors.

When investor funding didn’t work out, Burton turned to Kickstarter to do a crowd-funding campaign.

He also reached out to a range of networks he had cultivated during his career.

Burton destroyed the record for the most donors to a single campaign raising $5.4 million.

What’s the real lesson here? It’s that he took matters into his own hands, was persistent, and made it happen.

Where do you want to end up at the end of 2014? If you are still waiting for things to happen, then it’s time you took matters into your own hands. Whether you need time, money, or ideas…here’s how to do exactly that:

Need Time?

  • Start small. You don’t need a big grandiose scheme to get started. You can create one special report on a topic you are already familiar with, use direct response marketing to create a lead generation machine, and follow up campaign and grow your business from there.
  • Get help.  There are multiple ways to get help. You could ask someone with expertise in an area you struggle in to do a joint venture with you. For example, if you have a great idea but aren’t so great at the marketing side, you could team up with a marketing expert, get them to create the marketing and then split the profits. 

You could also turn to virtual assistants, ODesk, 99 Designs, and other online platforms which showcase freelancers offering their services.

College campuses also are a great source for help. There are eager students looking for experience they can list on their resume. Often times, students are looking for internships or do projects for free or at a very low rate just to gain the experience. For example, a graphic artist student could help with designing marketing pieces or a film student could help you film and edit videos.

If you get an intern, think beyond the exciting tasks directly related to their field, to the mundane ones you don’t need to spend time doing yourself. One friend of mine had a marketing intern that she assigned filing and research tasks to in addition to some smaller marketing projects.

Need ideas?

  • Start something on the side. Do you already have a successful business that others want to emulate? Create an info-product that breaks down your system for success and sell it alongside your existing business.
  • Clone a successful product. Recently, in our “Make Them Buy Now” training series, we talked about “stealing” copy code from successful sales letters. Similar to copy code, you can look at successful info-products and “clone” the idea. To be clear, this doesn’t mean stealing the idea. That would be unethical and illegal. However, the components of a successful product and the psychology behind it are something you can tap into to create your own product.
  • Attend Dan Kennedy’s “90,000 in 90 Days’ Fast Start for Info-Marketing ‘Virgins’ & Beginners” where Dan will give you five different plans for starting an info-marketing business. He’ll also give you his “Weekend Wealth Plan” that hands over $100,000 in net profit from six-weekends a year. (This is a one-time only event on November 5, 2014. You must be registered for Info-SUMMIT™ to attend.)

Need Money?

  • Get someone else to kick in funds. Sponsors, association partners, and others not only are willing to help pay for your business, they also are often willing to deliver customers to you.

Perhaps you have created an info-product, but don’t have the funds to launch it. Get 3rd parties to pay for your product launch.

Get corporate sponsors to pay you to customize and do a product launch to their list while you keep ownership of the product and buyer list.

Use crowdfunding to tap into people you know who already believe in you. There are over 500 online crowdfunding platforms. A study published in FORBES projects 2014 crowdfunding to exceed $1-billion; by 2020, $100-billion! Crowdfunding is also being used as a new way to market test ideas and products, and as a ‘stealth’ list-building strategy.

Don’t let the lack of opportunities, time, money, or ideas stop you from building the income and life you want. There is ALWAYS a way to make it happen. And opportunity doesn’t always come knocking. YOU have to make it happen. YOU have to build that door.

Will you start using these methods to “build your door”? If not now, when?

Share in the comments below what you’ll do this week to start making things happen in your business.

*NOTE* Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

How To Make Closing The Sale The Easiest Part Of Selling

By: Dan Kennedy on: October 3rd, 2014 4 Comments

Long, long ago, I realized I needed to get good at selling.

A good portion of your financial success rests on being able to maximize your marketing by turning the leads you get from said marketing into paying customers, clients or patients.

Realizing this, I got really good at selling.

Very early in my selling career, I learned, mastered and used “hard sell” and very manipulative closing tactics.

For those of you who hate selling, this technique is likely the reason why.

Hard sell tactics put high amounts of psychological pressure on prospects to buy. Cold calls, unsolicited sales pitches delivered with force, closing techniques that create high levels of urgency… these are there to do one thing —sell something.  They know it, you know it, and the person standing nearby knows it.

There are a lot of programs out there on selling that are full of misinformation. They’ll tell you that this is how to close the sale.

While it can be effective some of the time, increasingly, even if you have a legitimate product or service, this tactic can turn off prospects or worse, make you come off as a con artist.

Fortunately as I evolved as a sales professional, I learned that the need for such techniques revealed significant weaknesses in my entire approach to selling.

Even later, that revelation was followed by a bigger and more important one; that the need to “close” could be virtually eliminated by transforming the very first steps of the selling process; the selection and magnetic attraction of qualified prospects.

Instrumental in redirecting my entire approach to selling came from reading the following passage in Charles A. Mears book, Salesmanship For the New Era (Copyright 1929)

He writes, “Nothing in this world is a detached phenomenon. Everything in this world is the result of some precedent causes. Therefore, if a salesman has done his work well, adequately building up in the mind of the prospect that desire which should normally culminate in a sale, the actual work of closing, far from being difficult, should be the easiest part of the whole procedure, as plucking ripe apples is the easiest part of fruit growing. Making a sale is not a trick that causes the prospect suddenly to reach one big decision to buy. Rather, it is a series of small decisions, just as climbing a flight of steps isn’t one jump from the bottom to top but a succession of easy steps.”

The other practical application of this idea is understanding that you build momentum to a sale (whether selling in person or in print.) For want of a better way of saying it, there is a “rhythm” to selling. A good sales letter gets the reader wrapped up in mental and emotional movement, saying to himself: yes, I agree with that…yes, I want that…yes, that makes sense…piling up yes upon yes upon yes so that the final yes is natural and automatic.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.