Posts Tagged ‘Dave Dee’


One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 2 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see.

The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question…

Which is better?

To be a big fish in a little pond or little fish in a big pond?

It’s an age-old question, yet many businesses get it wrong. And because of this, they constantly struggle to establish authority in their marketplace. They get left behind and never become important or stand out in their consumer’s mind. Instead, they remain just another choice among many.

To examine this question further, let’s take a look at One Spark.

Described as a modern day world’s fair, One Spark gave 610 entrepreneurs the opportunity to showcase their ideas to over 250,000 people.

During the five day festival, they got to show people what they were about and why people should be interested in their business ideas. Participants (called “creators”) competed for a share of a crowd fund, the winners determined by the attendees who voted for their favorite  entrepreneurial ideas. The event also gave entrepreneurs the chance to meet capital investors.

One Spark reduced the size of the pond for entrepreneurs, giving them the opportunity to be a “big fish” and put their ideas in front of a relatively small pond of consumers who were already interested in hearing about new ideas.

However, the businesses that were the most successful at capturing votes at One Spark narrowed this pond down even further.  For example, the owners of WaZINIT, an app that allows you to quickly scan products and compare ingredients against any of those that you are trying to avoid, focused on talking to people who had food allergies or who were on a strict diet.

You see, often I see people defining their market in too broad and too big of terms. At One Spark, the entrepreneurs who went after the entire 250,000 ended up among the bottom vote-getters.

Of course, we’ve talked in great length how that can impact your marketing. You want a market small enough that the resources you can commit to will give you a big impact.

But, making yourself a big fish in a small pond can have an impact beyond your marketing.

As displayed by One Spark, being the big fish can give you clout and status. In this case, the winners, the ones who did this the best, got in the spotlight on stage. They received extra media coverage. And because they are the biggest fish of the One Spark “pond” –based on peer voting, their status rose. People that were at One Spark know these are the businesses to check out. And people who see the media about the winners will also know they are businesses worth checking out.

In your own business, you can make yourself the big fish in the small pond in several ways.

1)  Differentiate. You have to stand out from the crowd. Our 2014 Marketer of the Year, Titanium Member Shawn Buck, narrowed the focus of his marketing business to doing only customized, done-for-you newsletters for businesses. By specializing his company The Newsletter Pro is THE authority on customized, done-for0-you newsletter. Essentially he made himself a big fish so much so that in less than 2 years his company went from being him and his wife working with a few small businesses, to having over 30 employees and mailing hundreds of thousands of newsletter each month!

2)  Make your market smaller. You have to find ways to make your pond smaller. One way to do this is to establish your business or move your business to a secondary town rather than a major city.  For example, a chiropractor in Loganville, Georgia with a population of approximately 10,000 people will find it much easier and less expensive to build clout and authority than a chiropractor in Atlanta, Georgia with a population of 443,775.

3) “Extreme Niching.”  Another way to make your pond smaller is to narrow your niche. For instance, Albany Saab Shop specializes in repairs and sales of used Saab (a brand no longer making new cars.)  Their “extreme niching” has not just made them the go-to place for much of the east coast Saab owners but as Saab dealerships are no longer in existence, they recently had to post on their website that there were certain days they could no longer accept new clients because they are too busy.

Or take GKIC Diamond Member Dr. Donna Galante who specializes in creating amazing smiles using Invisalign™.  Instead of being a general orthodontist and “doing everything” she chose a specific niche and become so successful that she now has created an info-marketing business that teaches others in her profession how to grow their practice.

Being a big fish in a small pond costs less in marketing and can even have lower taxes, insurance etc. if in a secondary town. Plus, when you make yourself a big fish, you have more authority and your importance in your community is greater.

Have you made yourself into a big fish or made your pond smaller? What were your results? Share your story in the comments.

NOTE: People like being associated with winners. If you want to attract more people to your business, you must be perceived as an authority and as more important. To quickly put systems in place to help you achieve this, come to our next Fast Implementation Boot Camp on May 29-30.

In two days you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. You won’t have to struggle by yourself to create it, you’ll have a marketing coach there to help make sure you’ve got it right.

Best part is, if you are a GKIC member, this is absolutely FREE.  Not yet a member? Take our free trial membership and get $633.91 worth of money-making information as our gift to you. http://www.gkic.com/incrediblegift

To learn more or to register, go to http://www.gkic.com/bootcamp or call your GKIC Concierge at 1-800-871-0147, Monday –Friday between 8:30 AM-5:00 PM.

But hurry, we only take 157 people and the seats fill up fast!

Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: April 5th, 2014 1 Comment

Last weekend I was in Dallas, Texas, where I’d been hearing all the exclusive, insider information from industry experts about how to get REAL results in REAL businesses.

Early last Saturday, I too, did a presentation there at SuperConference.  My presentation was called “The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed.”  For a very limited time (just three days) I’m making this presentation available to you by clicking here.

It was all about how to put a rock-solid system in place and leverage all kinds of media so you not only get all the leads you want, but have all the pieces in place to convert those leads into buyers, automatically.

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall through the cracks.

This not only leaves you vulnerable to your competition stealing your business, but it’s stressful waking up remembering the things you forgot to do. Plus it leaves your business running hot and cold.

Let’s face it. That’s no way to live. Stressed out all the time. Worrying about what didn’t get done. Wondering if you’ll have enough customers next month. Wanting more out of life and your business.

So here’s a list of “do’s and don’ts” that will not only reduce your stress level, but will make your business run red hot year round, even when you step away from your business.

Don’t do it half-way. If you have a lead generation system in place, but not a follow-up system, you are spinning your wheels. As Dan Kennedy said in Thursday’s blog, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

Don’t limit your media. Dan Kennedy often talks about the dangers of only using one media. In addition to the dangers, leveraging a variety of media from Facebook ads to email to direct mail will make it near impossible for your prospects to ignore. Plus because the majority of your competitors will only be using one media, you will blow away the competition.

Don’t make appointments and sales dependent on you (or your staff.) You need an automatic system—not a manual one—that consistently, reliably follows up with each and every lead in an efficient, predictable way day-in, -out, whether or not you are there. Sure you can give a list of leads to a sales person and tell them to call to follow-up. But what happens if they didn’t reach the prospect? What if they don’t reach them and they are taking a few days off? You might miss your window of opportunity.

Do it quick. There is no virtue in doing things slow. The sooner you get systems in place, the faster you’ll be able to enjoy more freedom and less stress. Dragging out the process means you’re more likely to forget a critical element. It also ends up prolonging the rewards of better customers and bigger profits.

Do create a reliable list-building system. In Dan’s article, Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset, he says that the most valuable asset a business has is its customer list. You should continuously be working on building this list. To make it easier, put something automatic in place so it’s working for you around-the-clock.

Do use templates and tools. This goes hand in hand with “Do it quick.” This not only makes it much faster to get things in place, but by using tools and templates, you ensure things will work and are repeatable.

When you get your business running efficiently, effectively and automatically, your business will always be humming along attracting your ideal prospects and immediately converting them into buyers

That means you’ll stop struggling and have more time to enjoy life.

*What’s Hot at GKIC This Week—Available ONLY through April 7, 2014* If you are ready to make your business run red hot—and keep it that way, then I strongly urge you to watch our brand new presentation called The Ultimate Marketing Machine which I just introduced last week at SuperConference.

This ALL NEW presentation shows you how in just 8-weeks you can quickly put the ultimate lead generation and lead conversion systems in place in your business.

We’re even offering a “Done With You” Workshop component for fast movers, that is if those spots aren’t already taken by the time you reply.

To see the entire presentation, click here now.  I’m only making the presentation available until Monday though…so do miss out.

The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 3 Comments

I call it the “hidden secret.”

Why?

Because no one wants to talk about it….not even the gurus.

I revealed what it was last Saturday at Super Conference.

Here’s the thing…

It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both.

If you want to build a herd that will stay loyal to you…

If you want to communicate effectively with a large group of prospects…

If you want to convert your leads to customers, clients or patients…

If you want to build a successful business that consistently and reliably delivers you quality leads and large profits…

It’s going to require you to do this one thing…

Why doesn’t anyone want to talk about it? Because no one wants to hear it.

Yet, if you want to effectively sell your products and services, you will need to communicate your products or services’ benefits to your prospective customers.

And this will involve using this secret…

You need to know how to write powerful hypnotic copy (or at least know about it so you can hire the right person.)

Whether you write it yourself or you hire someone, you need to understand and accept this. Because as billion dollar marketer, Ted Nicholas says, “Words, not numbers, are the true currency of business.”

Everything is copy. If you record a free message—it needs to be composed of hypnotic copy. Put a video up—your script needs hypnotic copy. Do a radio ad—yep, that requires hypnotic copy too.

So what exactly is hypnotic copy? It’s copy that translates words into something meaningful, understandable and emotional.

For example, if a sales message says “Their coaching program helps clients sell a whole lot of stuff to people all over the country every day.” That’s interesting, but not hypnotic. However, see what happens when I change it to say, “Auto Dealers in their coaching program sell a car every 2 minutes all across America.”

Can you see the difference? The words in the first example was fine, but the second example communicated the message in a specific way that had special meaning to a specific target audience (Auto Dealers), was understandable what their coaching program could do, and created emotion.

This truly does make your products and services sell better. Of course, the reason no one wants to talk about it, is because this does take time to master. However, here are a few tips I revealed which will help you get started writing hypnotic copy:

Ask questions.  Before you start writing you need to ask the following questions:

1)      Who is your best customer?

2)      What are the top three to five things your best customer wants?

3)      What is the first piece of information they want to know?

4)      What should they be looking for when buying a product or service like yours?

Taking the time to answer these questions will give you crucial information that will help you create hypnotic copy.

Personalize your copy. To personalize your copy, speak directly to your customer. If you have more than one target audience, then create more than one piece of copy so you can keep it personal. Keep in mind, I’m not just talking about using their name—in fact there will be times when you won’t have their name. For instance, you can personalize copy by doing things such as including their city, neighborhood or business type in your promotion, letter or ad.

Always have a call-to-action. Hypnotic copy always includes a call- to-action (CTA). Simple, clear CTA’s work best such as “Call Today!”

Invest in understanding what good hypnotic copy is. Be sure to ask (and answer) the questions, personalize your copy and always include a call-to-action. And remember, you don’t have to master it yourself, but you should be aware of what good copy looks like so when you hire someone to write for you, you’ll have a better understanding of whether they hit the mark.

NOTE: If you are hiring someone else to write your blogs, articles, emails, letters, etc. I’d suggest you pick up GKIC’s FREE report, “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

Bad copy wastes precious dollars and costs you sales. Set yourself up to make millions by finding out what you need to ask every copywriter before you hire them. Remember there is no charge for this.  Just click here or go to www.gkic.com/7questions

 

The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 4 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong.

Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure.

Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort.

While there can be more than one contributing factor to failure, by far and away the number one reason for businesses failing, from what I’ve witnessed, has to do with the  quality of their marketing.

Here are 7 of the most common mistakes small businesses make:

1)      Treating marketing like an expense rather than the business you are in. Marketing should be the driving force of your business because you are NOT in the business of being butcher, baker or candlestick maker…you are in the business of marketing your business. When you look at your marketing as a line item expense instead of a necessary investment, you’re looking to fail.

Marketing your business well is your path to becoming the dominant business in your community or category. And when you become the dominant business, you’ll be more profitable, secure and have more freedom.

2)      Not knowing what it costs to gain a new customer and what the average lifetime customer value is. If you don’t know what it costs to acquire a new customer, it’s impossible to set a marketing budget. And if you don’t know the lifetime customer value (LCV), then your budget for getting a new customer might be too high, which can cause failure.

Before you invest large sums of money into marketing, determine how much it costs to acquire a new customer and what your average LCV is. It’s important to note that when you know the LCV, you can sometimes spend more to acquire a new customer because it’ll be worth it on the back end. For example, if you know your LCV is $5000 for a customer, spending $100 to acquire that customer is worth it. However, if the LCV for a customer is $100 then spending that same amount wouldn’t make sense.

3)      No system in place for attracting your ideal customer and building a list.  Your biggest asset is your list. Yet many businesses, such as retailers and restaurants, make no attempts to build a list of ideal customers to market to.

If you want to survive, you must figure out how to attract your ideal customer and build a list so you can market to them again and again.

4)      No follow-up marketing system. Once you attract an ideal prospect, you must stay in touch with them until “They buy or die.” Businesses often have hundreds of people visiting their website or walking into their establishment and leave without buying and without the business collecting any information on how to follow up with them.

Businesses also fail to have a follow-up system in place for people who have purchased from them.

In both cases, you are leaving thousands of dollars on the table. Follow up with prospects and you’ll get a percentage of them to buy. Follow up with your buyers and they will often buy from you again and again.

5)      The USP isn’t defined. You need to make a Unique Selling Proposition (USP) that makes your business the only clear choice for customers and prospects. There are a lot of competitors out there—maybe selling exactly what you sell.

Spending time on refining your USP to make your business stand out is often a big game-changer for businesses.

6)      Not focused on the right market or haven’t defined a market. Right media, right market, right message. It doesn’t matter how great your message is if you are sending it to the wrong target market. In fact, Dan Kennedy says that 50% of your success is getting this right.

Create a list with laser-like precision and you’ll stop wasting money on advertising that isn’t working.

7)      Not using direct-response advertising. The agenda of advertising for big businesses is much different than the agenda for small businesses. Big businesses look to build their brand, look good, win awards, and maybe sell something whereas the small business owner wants to sell something.  The problem is because many small business owners don’t know a lot about marketing or where to start, so they copy advertising that won’t ever work for their business, which cost them time, money and sometimes their business.

To succeed, you must incorporate marketing techniques that attract prospects… sell something…cause your prospects and customers to take a desired action. This is accomplished by using direct response marketing.

There are ten “do or die” direct response rules your marketing must follow to be successful. (You can find these rules in Dan Kennedy’s No B.S. Direct Marketing For Non-Direct Marketing Businesses.)

Take a look at these seven marketing mistakes. Are you making any of them? If you are weak in one or missing any one of these items, then make a plan to fix them before it’s too late and you find your business is in jeopardy.

NOTE:  I just did a webinar called “How to Attract A Flood Of Your Your Ideal Clients, Customers and Patients In 60 Days Or Less…Guaranteed” where I revealed the 3-steps your business MUST have if you want to attract people to you like you never thought possible and I actually share how I went from dead broke…to making 6-figures in less than 90 days.  

If you want to get the 3-steps and see how you can implement them in your business just click here now. 

***Fair warning…this isn’t some 3-4 minute video that pitches you on taking the next step…this is over 45 minutes of REAL strategies and systems that you can use starting today, but you’ll want a pen and paper handy to take notes and better yet, start implementing.

Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset

By: Dan Kennedy on: March 27th, 2014 9 Comments

When I ask business owners to inventory their assets, often there is one they forget about.

Somehow it doesn’t occur to them that their list of customers, clients or patients (their herd) should sit at the top of their asset list.

But ask a successful business owner and he will tell you his herd is what gives him greater security than his bank account ever could. Because if you develop your herd and follow-up properly, even if you lost all your money today, you could recoup it from your herd tomorrow.

The thing about herds is that you don’t want to end up with a diseased herd, an inferior herd, or a low-value herd that is filled with “dud” customers who make your life miserable and constantly haggle you on price and terms.

You want a special herd that you love doing business with that, is loyal to you and won’t buy from anyone else but you.

Not only is it much more enjoyable to do business with a special herd, but a special herd means value. It means responsiveness. It means equity.

There are a few important considerations when developing your special herd.

First, you lose value in your herd if you don’t do things to sustain it. You have to follow-up—and you don’t have to go very long doing very little before your herd loses its value all together.

So if you go to all the trouble to get them and then ignore them for a few months, you might as well not have gotten them in the first place.

The thing about follow-up in general is: Most businesspeople fail at it miserably. If you discipline yourself and organize your business to capture full prospect and customer contact information, and then diligently invest in persistent follow-up, you’ll gain enormous competitive advantage.

A cosmetic dentist I’ve assisted with marketing for more than a decade has become very adept at this. He changed his system to capture full contact information from his website visitors (something very few are willing to invest in) and then does sequential, patient, persistent follow-up by direct mail. Previously his conversion rate of website visitors to appointments was below 2%. With this new approach, it is nearly 15%.

Second, many business owners put too much emphasis on the value and not enough emphasis on all the things that cause people to stay in a herd.

Logic says if I give them value and I give them a lot of value for their money and they take what I sell them for “X” and they use that to make “Y” and as long as that happens again and again and again why would they ever leave me? Why would they stop coming back?

That’s a very logical, sensible return on investment approach to a relationship between a consultant, a coach, trainer, advisor, a publisher, etc. and a customer or a client, but it is fatally flawed.

Fatally flawed.

That’s not why people stay in a herd. We can argue it should be why they stay in a herd.  But the truth is there are only a small percentage of people who stay for that reason.

People stay in a herd because they feel a sense of belonging and pride of attachment. They stay because they feel you care about them and the results they get. They stay because they attach to a belief system—a higher and more meaningful purpose that you share with them. They stay because you are interesting.

There are, of course, other factors too such as frequency, constancy, and presence.

Frequency matters a lot.

Linked to frequency is constancy.

Constancy is institutionalized, standardized things happening, at the same time, which meets a level of expectation …anticipation. When you subscribe to a magazine, you expect it to come the second week of every single month like clockwork.

Presence. Do you have a presence in their everyday lives? In other words, if they look around, is there something in their everyday environment that is relevant to you.   For example, go to a real sports fan’s house  who is an avid college or pro team fan and you will see evidence of their team. A mailbox painted with their logo, a coffee mug in the kitchen, an autographed football on display…etc.

Recognize your herd for what it is: the most valuable asset you have. And once you start promising valuable relationships with prospects and customers or clients, be sure to follow up to develop them and sustain them.

NOTE: Just a quick reminder to grab your calendar and CIRCLE this coming Saturday, March 29th at 11AM Eastern… that’s when GKIC’s willing to GIFT you a “backstage pass” to a very special LIVE training session at the SuperConference” entitled:

“The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed”

During this LIVE Video session, you’ll discover:

* How anyone in any trade/industry/profession can pull together resources they already have at hand to assemble and fire up their own “Ultimate List Building Machine” to create a flood of traffic to their business.

* How to turn all that traffic into pre-qualified leads who are predisposed to connect, consider, and ultimately buy from you and you alone.

* How to create corresponding systems – systems completely independent from your input, that work on autopilot like clockwork – to convert these qualified leads into sales or appointments or other revenue generating opportunities.

* And a whole lot more besides.

Again, there’s no “buy now button” involved to attend – it’s 100% FREE and our gift to you.

To reserve your spot and get all the details you need to “sneak inside”, look at the p.s. in today’s e-mail for the special access link.

Don’t miss out… available bandwidth and LIVECAST feeds are limited…so sign up NOW!

Five Business Habits You Should Drop Today

By: Dave Dee on: March 25th, 2014 6 Comments

Tomorrow is the start of SuperConference in Dallas, Texas. One of the things I love about this event is seeing familiar faces and hearing people tell me that something they learned last year made a big difference in their business.

The funny thing is, it’s not always something that they started doing. Sometimes it’s what they stopped doing.

So if you are spending hours working on your business and not getting the results you want, you may have a “business habit” or two that needs dropped.

Here are five habits to ditch that will help you grow your business and profits—not to mention reduce the amount of time you spend on your business.

1)      Churning and burning.  Yes, you want to attract new customers, clients, and patients, but if you are only focused on attracting new customers without paying attention to existing customers, you are wasting a lot of money and leaving a whole lot of money on the table.  (To discover more about what you should be doing, read Darcy Juarez’s article Are You Committing This Costly Marketing Sin?)You must have a system in place for capturing names of customers to build a herd of customers you can sell to again and again.

2)      Getting leads without having a follow-up system in place. Getting a bunch of leads can give your business a huge boost, but only if you have a clear, persistent, consistent, easily repeatable path to convert those leads to buyers. If you have leads with no immediate funnel to convert them, or are randomly following up, you are not only wasting time, money and effort, but you could be leaving a bad impression.

3)      Chasing buyers. I’ve seen it time and time again. You get a hot lead and you keep chasing after him while neglecting to put a system in place that will continually attract your ideal clients to you. Stop chasing, start attracting.

4)      Doing the same thing. If you aren’t getting the results you want—if you aren’t living your dream life—maybe it’s time to look at doing things differently. Too many businesses look at what their competitors are doing and think they should be doing the same thing. But that doesn’t make sense if you aren’t where you want to be.

One of Dan Kennedy’s primary guiding principles is to do the opposite of what everyone else is doing. It’s a principle that has served Dan, myself and the GKIC Elite very, very well. Thinking differently than most of the people you see doing business can turn out to be your UNFAIR advantage. Thinking differently has created solutions that have generated a boatload of extra profits for Dan, myself, Dan’s clients, etc. and it can do the same for you too.

It’s time to do the opposite of what everyone in your niche is doing and start doing what works.

5)      Going it alone. Look, I get it. Working alone can be great. You can do things your way. You don’t have to listen to what anyone else thinks. You feel really good when you succeed because it’s all you.

However, we are so fortunate to have so many resources available that can help with virtually any situation, why would you go it alone? Plus having someone to hold you accountable and a mentor or coach to give you feedback and help guide you means you will get there easier and faster.

By IMMEDIATELY dumping things that aren’t working, you’ll have the opportunity and time to apply strategies to your business that do work. Who knows? Maybe you will be the next person to tell me that your big breakthrough came as a result of getting rid of something that wasn’t giving you the results you wanted.

Have you experienced a big breakthrough because of ditching something? If so, share your story in our comment section.

NOTE:  Here’s a quick heads up on very special LIVE training taking place in just a few days that would be PERFECT for anyone who:

* Struggles to create a powerful list building SYSTEM… NOT an ad hoc blend of tactics that sometimes work, sometimes don’t, and rarely deliver what you need to grow at the rate you know you’re capable of… instead, wants a REAL blend of processes, triggers, and tools that predictably WORKS on autopilot.

* Needs a reliable SYSTEM for converting traffic/prospects into leads who view you as THE only possible option – someone with the magical blend of Authority, Credibility, and Expertise.

* Wants to convert leads into sales at a higher rate with less struggle and stress — you’re tired of fighting tooth-and-nail for every sale and you’re ready for the buyers to start chasing you down instead.

If that sounds pretty good to you, then I have some AMAZING good news!

This coming Saturday, March 29th at 11AM Eastern time, we’re opening the “virtual doors” of the SuperConference to give you LIVE access to a very special presentation I’m doing entitled:

“The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed”

Best of all, this LIVE Training direct from the SuperConference in Dallas is 100% totally FREE and our gift to you.

All you need to do is watch for an e-mail tomorrow with all the information.

Don’t miss out on this one-time-only chance to catch Dave’s presentation “The Ultimate Marketing Machine” at SuperConference LIVE!

Five Things To Heat Up Your Spring Profits

By: Dave Dee on: March 18th, 2014 2 Comments

Ah spring! The official start is Thursday…and for most GKIC people, spring can’t come soon enough.

While listening to a weather forecast that speculated spring would most likely get an early start in some places even though “winter” storms would continue to linger in others, I couldn’t help but think about the similarity to business forecasts.

Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals.

Some are still stranded…sitting exactly where they were at that beginning of winter…at a complete standstill.

Some are in a slow transition and will continue to fight off significant set-backs, with some progress being made.

What is your business spring forecast?

If you want to stop struggling and keep your business steadily heating up, there are five things your marketing must do:

1)      Project the  most powerful, persuasive, intriguing, compelling, fascinating message possible. Is your message ordinary or similar to others in your market? Is it plain vanilla? Easily ignored? Just about the facts?

Your message must stand out or it will too easily be ignored and forgotten. If your product or service is widely available and your message reflects it then you are greatly reducing your profits.

Worse yet, if your message is all about offering the lowest price, you will never be in a winning position or build loyal customers.

Spend time on this. Differentiating your business is a key component to success, while not doing so is a big reason for ongoing failures. (For ideas on how to do this, read Darcy Juarez’s post, The Secret Profit-Boosting Tip From The Boring Store.

2)      Convey a clear message to a specific target audience. Are you vague in your messaging? Do you try and make your product or service for just anyone? Or do you have a specific target that you’ve defined in your marketing?

If you are trying to market to everyone, you are weakening your marketing power. Concentrating on a specific population will increase your marketing fire power and will be much more likely to be heard—even if that means excluding a portion of the population.

3)      Reach the people most likely to buy from you. Are you using media that gets in front of your target audience? Or are you using media that everyone else is using or that was pushed in front of you by a salesperson?

Now that you know who you are marketing to, you need to figure out where they are and how to get your message in front of them. Different types of media work best for different types of businesses and different target markets at different types. Invest wisely in the most appropriate media that will deliver your message to your chosen target market.

4)      Be effective and efficient. How do you choose your marketing approach? Do you copy what others in your niche are doing? Do you do what is the easiest for you to implement? Do you use what is the least expensive?

Contrary to what you may think, using a certain form of marketing because it is easier to implement or cheaper to use does not necessarily make it the most effective or efficient. In fact, sometimes cheap advertising actually ends up being more expensive because it produces no results.

Choose your marketing because it is effective and proven to get results with your target market. Try different things to see which reliably bring in the best results. (Find out proven effective and efficient marketing methods with this gift offer which gives you over $600 worth of free money-making information.)

5)      Be measurable. Do you know if your marketing is producing results? Or are you guessing? Or, are you carrying around an opinion about certain marketing tactics that are not verified by fact?

As a small business owner, you don’t have money to waste. If you don’t know if your marketing is giving you a return on your investment, you need to find out—IMMEDIATELY.

And remember, if you choose not to use a certain media because you are guessing it won’t work or think it’s too expensive… you could be missing a big opportunity that could have a major impact on your bottom line.

Keep on the same marketing path and you’re bound to weather many business storms. However, doing these five things won’t just boost profits for the spring…they’ll keep your business hot all year round.

NOTE: Want to know more about how to do this? GKIC members receive Dan Kennedy’s best current ideas, information, strategies and examples along with the best current advice from our elite GKIC team of offline and online leaders every month in our NO B.S. Marketing Letter. This also includes exclusive online resources, tele-seminars, webinars, and audio programs. You can test-drive the complete membership experience for FREE at www.gkic.com/incrediblegift.

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Four Ways To Dominate Your Market Using Free Publicity

By: Dave Dee on: March 11th, 2014 4 Comments

Last year at SuperConference℠, one of our most popular sessions was with Paul Hartunian.

A master at publicity and press releases , Paul is the man who actually did sell the Brooklyn Bridge, piece by piece.

Paul taught our attendees how to use press releases to become rich and famous—showing the steps for creating a press release that garners maximum media exposure.

The advantages of the free publicity generated from press releases can be huge.

One of things Paul points out is that a BIG publicity opportunity the equivalent to millions in advertising dollars often starts from small publicity such as a story in a local paper.

You see media outlets like The Tonight Show, Today, USA Today, etc. have staffers that scour small town newspapers and magazines looking for news items that are different or odd. Paul once got a call from Johnny Carson asking him to come on The Tonight Show after seeing a story in a local paper about Paul selling the Brooklyn Bridge.

There is even more you can do with press releases that can give you extreme advantage.

So today, I’ll discuss four of these which I picked up from Michael Taggart.

Michael has trained thousands of marketers both nationally and internationally about effective internet marketing strategies. He is considered by the world’s top marketers to be on the very cutting edge of Local Search Marketing and Mobile Search Optimization as well as one of the foremost underground experts on Search Engine Optimization. (You can catch Michael live and in person at SuperConference℠ 2014’s Bonus Day on state-of-the-art, yet proven direct response marketing techniques using ultra-simple to use technology.)

So what else can you do with press releases?

Michael says:

1)      Dominate a keyword online. You can use press releases to dominate even the most difficult keywords with the most competition, almost immediately.

One of the reasons people use PPC is for the immediate results it delivers. Basically you are paying to get your business on page one and in front of people searching online for your keywords.

But when written correctly, by simply sending a free press release, you can accomplish the same thing.  This means you can get page one ranking without having to pay for an ad. Plus this can be achieved really fast.

To give you an idea of how fast…Michael has been known to pick volunteers from the audience during his speaking engagements and get their name ranked for a keyword in their area of expertise. He does this in record time—LIVE—while people are watching.

2)      Get a better response for your PPC ad. Research shows that when organic listings are present with paid listings, they cause the searcher to click more on the paid listing. Various researches I found said this can as much as triple click-thru rates.

For example, in one test, SEER Interactive found that ad click thru rates rose from 5.56% to 18.06% with the presence of organic listings. Researchers believe this is because searchers see your website listed in both the organic and paid listings makes you seem more credible and encourages them to choose your business over the competition that only has one listing.

3)      Scale down your PPC budget. When you write your press releases so they get ranked on page one of Google, Bing and other search engines, you’ll find you can save money. This is because you won’t need to do as much PPC to get traffic because the press releases will be providing organic exposure for you.  Plus, as stated above, you may experience higher click-thru rates which can lower your costs.

4)      Use it to build your subscriber list. Another trick Michael says you can do is to use the IFrame to do things such as build a subscriber list by offering a free report or insert a way for people to donate to charity, and more. (An IFrame is a document embedded inside another document on a website. This often appears as a column along the right side of the press release where you see ads, etc.)

Press Releases offer one more powerful way to market and promote your business. Not only can they be used to help you gain fame and fortune, but they can help you dominate online so that prospects can more easily find you.

NOTE: To learn how to use Press Releases to get ranked #1 on Google, come to GKIC’s Bonus Day at SuperConference℠. Michael Taggart will be sharing his comprehensive formula for how to use press releases to get to the top of Google during the most explosive SuperConference℠ Bonus Day we’ve ever offered.

Developed through his years of research, Michael will show you how to dominate Google, Bing, Google News, Yahoo and other news and media outlets.

Plus you’ll discover the newest, hottest, ground-breaking direct marketing technology tools available today that even the biggest technophobe can use to maximize success and gain the BIGGEST unfair advantage.

Hosted by Mike Stewart, the world’s #1 expert using online video that generates traffic and sales for REAL businesses, these tools are easy to use and FREE or nearly FREE.

Register NOW by calling 1-800-871-0147 or by going to www.gkic.com/sc2014.

WARNING: Deadline Approaching. This is your LAST best chance to save. Sign up before MIDNIGHT, March 14th to save up to $1500. www.gkic.com/sc2014

These 3 Questions Are the Answer To You Closing More Sales And Putting More Money in Your Pocket

By: Dave Dee on: March 8th, 2014 11 Comments

You’ve probably heard the saying, “Telling is not selling” and that the key to sales success is to be a good listener more than a good talker.

Both of these points are true BUT they miss this key distinction: You need to ask the right questions in order to elicit the responses from your prospect in order to close this sale.

In today’s Psychic Sales lesson, I’m going to give you three specific questions to ask your prospect that will help you elicit your prospect’s buying criteria. You will know the deep, psychological reasons your prospect’s wants what you’re offering. Knowing this will boost your closing percentage and bank balance.

Here are the three simple, albeit powerful questions.

1. What’s most important to you in a ________?

This question helps you determine the conscious reason someone is thinking about buying a product or service like the one you’re selling.

It can be expanded by asking, “What are the three most important things to you in a ______?”

These are your prospect’s hot buttons and the benefits she is look for.

Here is a MAJOR, advanced sales point: The only benefits you should be talking about are the ones your prospect has specifically told you are benefits.

Read that again.

As sales people, we are taught to talk about the benefits of our product or service. This is true BUT a benefit is really only a benefit if the prospect says it is.

You will actually un-do a sales and bore a prospect if you start talking about benefits that don’t interest her.

This first question tells you what to focus on.

2. What is important about that?

You want you’re prospect to go deeper and give you the reason why the benefit(s) she wanted are actually what she wants. In essence, she is telling you how to sell her.

3. To make sure I clearly understand, ultimately what would that (whatever your prospect’s answer was to question number 2) do for you?

Powerful stuff. You are taking your prospect on a deeper psychological discovery process where she will tell you the real reasons, the subconscious reasons, she wants to buy a product or service like the one you are offering.

Let’s assume you are a financial advisor and you are talking to your prospect “Bob” and see how this might play out”

You: “Bob what is important to you in a financial investment?”

Bob: “Well, I’m looking for security and a double digit return.”

You: “I can appreciate that is important to, isn’t it. (Nod yes.) Bob, what is important to you about “security and a double digit return?”

Bob: “Well, in the past, I’ve lost a lot of money in the market and I need to make some of it back.”

You: “I understand, Bob. Let me ask you a question. Ultimately, if there was an investment that gave you security and a double digit return, what would that do for you?”

Bob: Hmm. That would let me retire by age 55 and be able to enjoy myself without having to worry about money.”

You: “That makes a lot of sense. And that’s the reason I…get excited…when I start talking about annuities. The best thing about annuities is they give you security and, although past performance doesn’t predict future performance, the annuity I’m going to recommend has averaged an 11% return over 5 years. If you…now take action…you will be able to retire by age 55 and be able to enjoy yourself without having to worry about money.”

Do you see how deep you went with your prospect by asking those three questions? You not only discovered what your prospect wanted on a surface level but what he really wanted on a psychological/ emotional level.

A couple important points:

1. Be sure to feedback the exact words your prospect says. Words have meaning and are attached to specific feelings your prospect has. You want to trigger those positive feelings by using the precise word your prospect uses.

2. There is a lot going on in the summary statement you make, including some powerful embedded commands including “get excited” and “now take action”. We’ll talk more about embedded commands in a future lesson.

For now, write down the three questions on index cards and keep reading them until you have them firmly implanted in your mind. Most importantly, start using them immediately in your sales presentations. You’ll be thrilled with the results.

NOTE: If you want to get more Ultra-Advanced Sales and Persuasion Strategies PLUS a special one-time only bonus available until midnight on Monday click here.

The Technique Used Throughout History That Gives Your Business Tremendous Advantage

By: Darcy Juarez on: March 6th, 2014 1 Comment

This weekend you have a free opportunity to grow your business.

Dave Dee is presenting a free live webinar broadcast that will reveal the secrets for attracting a flood of your ideal clients in 60 days or less using Magnetic Marketing. (You can scoop up one of the few remaining spots by going to www.gkic.com/mmwebinar .)

I believe you’ll take advantage of this. Why? Because the fact you are reading this tells me you are the type of marketer who is constantly looking to improve your marketing results.  Someone who wants to ensure that every one of your campaigns brings in the maximum ROI.

With that in mind, today I want to discuss a tactic that will give you one of the best advantages I know for persuading your audience to buy your product or service.

It’s one of the reasons Magnetic Marketing has worked predictably and reliably for over 22 years.

It’s the same idea that great copywriters use to generate millions of dollars with the copy they write.

The best speakers use this tactic too. So do parents I know.

And if you employ it, you too will generate more response and larger profits—consistently.

This technique has been used throughout history to ensure a message is heard and understood.

The idea?

“Say it. Say it again. And then repeat it a third time.”

Winston Churchill summed it up when he said, “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time—a tremendous whack.”

And that’s what Magnetic Marketing does. It teaches you how to “whack” away at customers so they get your message.

Great copywriters, speakers and even parents find different ways to deliver what is essentially the same message so that eventually the reader or listener hears and understands the point you are trying to make.

While repeating important ideas is the big idea Churchill was trying to make here, there are a few more take-a-ways that will help you be even more successful when using this idea in your own marketing.

1)     Don’t use clever wordplay.  Clarity is paramount. While it’s tempting to be clever or cute or witty, realize that cleverness often creates confusion. Use words that give your message maximum clarity and you’ll deliver a more powerful punch.

2)     Develop your big idea. It’s not always easy to find, but if you take the time to find the one big important idea that will have the strongest impact on your audience, it will pay off. This is what will grab your customer’s attention and set you apart from the competition. (You’ll learn more about how to do this in the free webinar.)

3)     Be persistent. The truth is you can’t repeat yourself too many times. So just because someone didn’t respond the first time doesn’t mean they aren’t interested. It might just mean they didn’t get the message.  So deliver your message. Then deliver it again. And again. Often just about the time you think you should give up, your customers will respond in the greatest numbers.

There’s no scientific reason why three is the right number to try, it just is. Two isn’t enough but four seems too many. And as the saying goes, “If at first you don’t succeed, try, try and try again.”

NOTE: THIS WEEKEND ONLY Go to www.gkic.com/mmwebinar right NOW and learn how to create a flood of business. Discover the steps anyone can master. Create a fast Cash Flow Surge. And attract your Ideal Customers in a non-salesy way. In 60 days or less.

This is a FREE event and spots are limited. Register now: www.gkic.com/mmwebinar