by Bill Glazer12.15.2009
This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:
What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there is by far and away is direct mail. [...]
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by Dan Kennedy08.06.2009
But why does dimensional mail work? Why does it increase response?
Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read!
I’m also [...]
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