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Direct Mail Marketing

Self-Promotion Equals New Customers

by Robert Skrob05.21.2010
man holding out hand for a handshake

The one factor which separates millionaire business owners from the rest is their willingness to promote themselves. Too many entrepreneurs hide behind a corporate façade, trying to make it look as if they have big corporations. However, people want to buy from people, and the business owner­­s who put themselves and their personalities into their [...]

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Exploding the Response of Your Direct Mail

by Bill Glazer12.15.2009
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This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:
What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. [...]

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How To Assemble A Direct Mail Marketing Package

by Dan Kennedy10.28.2009
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When a pro freelance copywriter talks about a direct mail marketing package, he is most often referring to the outer envelope, sales letter, brochure and order form.
We tend to be much more creative and varied in the number and variety of enclosures in a good direct mail marketing package, but the result is the same; [...]

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Hey….Don’t Forget Space Ads in Your Small Business Marketing

by Bill Glazer09.17.2009
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Let’s talk about newspaper and magazine advertising which is commonly referred to as “Space” advertising.
In many ways, this form of advertising is one of the harder media to make work in small business marketing. Mainly because it typically is a rather costly media and depending on the size of your transaction, it can be very [...]

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The Power of Dimensional Mail in Small Business Marketing

Thumbnail image for The Power of Dimensional Mail in Small Business Marketing by Dan Kennedy08.06.2009

But why does dimensional mail work? Why does it increase response?
Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read!
I’m also [...]

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Ads or Articles – Which is Better to Market a Small Business?

by Dan Kennedy07.09.2009

The Advertorial, The Challenge Of Maximum Readership Reconsidered
The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example, lots of people [...]

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