Posts Tagged ‘direct response’

The Lie You’ve Been Told About Advertising

By: Dave Dee on: April 22nd, 2014 8 Comments

“It’s not about selling, it’s about image and building their brand.” That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. Cindy says this was the training given to all of the ad sales people—that they were instructed to tell business owners that what they should be doing with their ad dollars is creating ads to build their brand. If[…]

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Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 8 Comments

Recently I heard sad news about a small business that has been an industry giant for decades. I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people. The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands[…]

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Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

By: Dave Dee on: April 11th, 2013 2 Comments

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event. I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement. While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually[…]

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Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking. Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking. Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success. Of course, there are tons of opportunities for networking, (too many, actually) some better than others. But[…]

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Four Secret Principles Between The Haves And Have Nots

By: Darcy Juarez on: February 21st, 2013 4 Comments

The other day I read that Oprah Winfrey and Tyler Perry are due to release a new TV series… The name of their new series is The Haves and the Have Nots. Based on the musical play written, produced and directed by Perry, it follows the dynamics of the affluent Cryer family and the family of their not-so-affluent housekeeper – and the dramatic secrets that reside within each. The show made me think about what[…]

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Small Things That Provide BIG Impact

By: Dave Dee on: January 31st, 2013 No Comments

In this month’s issue of Success Magazine, best-selling author and keynote speaker Jason Dorsey says people fail because they set too big of goals. Not that you shouldn’t set big goals… Dorsey says, “Most people never reach their biggest goals because they can’t stick to them in the beginning.” He says the “all-important first 30 or 60 days” is when the “magic” happens. So what stops people from experiencing “the magic?” A major success obstacle[…]

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Make Something Happen NOW

By: Darcy Juarez on: January 29th, 2013 1 Comment

Can you believe it’s almost the end of January already? In an attempt to help members stay on track with their new 2013 goals, the other day we asked members to share what they were doing to improve their business… A variety of answers came in such as attending mastermind meetings and conferences, studying courses like Magnetic Marketing, finishing a website, working on blog posts, articles and newsletters, writing a book and more. Another question[…]

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How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%. If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club. Another complaint that comes from the unsuccessful is that success or wealth[…]

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Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]

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Young Entrepreneurs…How To Lay The Foundation Today For Your Children’s Business Success Tomorrow…

By: Darcy Juarez on: December 18th, 2012 2 Comments

One of my goals for 2013 is to see more people learn what direct response marketing is and how to get results with it. And while there are a whole lot of people that don’t know about it yet, one change I’d love to see is in teaching people about it at a younger age. This year, “Take our Daughters and Sons to Work Day” program will be celebrated Thursday, April 25, 2013. The day[…]

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