by Bill Glazer12.15.2009
This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:
What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there is by far and away is direct mail. [...]
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by Bill Glazer09.28.2009
This is my quick checklist of ESSENTIAL Elements of a good direct response ad
1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need [...]
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