“Indentured Servants Who Broke Free”
That’s the headline of a small section in Forbes May issue.
Highlighting entrepreneurs who served as apprentices before striking out on their own, the choice of the words, “indentured” and “broke free” is a reminder why you own your own business…
To not have anyone tell you how to do things, to be independent and in total control.
To be able to do business on your own terms.
That’s what you want, right?
The dentist that closes at 3:00pm on Tuesdays so he can go watch his kid’s baseball games. Or the info-marketer who does what he does so he can travel and do business from anywhere in the world. Or the mompreneur who likes her two-minute commute to her home office and works her schedule around her kids.
Personally, a close rival to the fascination I get from turning the words I write into money is the autonomy I have.
Having the freedom and independence to work where I want, when I want, how I want and with whom I want is one of the main perks for doing what I do.
As an entrepreneur and GKIC member, it’s an important idea for you and one of the biggest reasons for doing all the stuff we teach here.
Of course, doing business on your own terms is a marketing strategy in and of itself. (This strategy and the 19 autonomy factors are discussed further in Absolute Autonomy Blueprint.)
I do things in my business that others say would be “impossible” for them to do. For example, I only answer my mail once a week and if you miss that window, well you might have to wait a week or more to get a response from me.
I don’t do email or carry a cell phone. I use a fax machine to communicate.
I require clients to come to my office to meet with me. If they want me to come to them, I require a private plane and won’t fly on commercial airlines.
People give me all kinds of reasons why that “can’t” or “won’t” work for them. But let’s be clear about one thing. You’ve been conditioned to believe that you should be available to your clients or customers or patients 24/7. And the idea of not being readily and immediately available to them is in deep conflict with what you have been taught.
You’ve likely received pushback too…with people saying things like, “What makes you think you can close your shop early?” or “Do you really think the world is supposed to revolve around you?”
How available you are to clients, customers and patients is just one example of where you may be doing business on someone else’s terms instead of your own. I could of course list dozens more. But the truth I want you to get to is that the pushback you receive when you decide to do business on your own terms comes from people who have a problem with you having that kind of freedom.
In fact, if you are successful at all, if you are in control at all, everybody else who isn’t successful or isn’t in control or who doesn’t have the freedom to set their own schedule will have a problem with that. But that is their problem.
When you have worked hard, been responsible and smart about things. When you have invested in yourself and your business and created good marketing, you are entitled to independence and control. If you go to the lengths required to deliver exceptional service and quality, you deserve to be able to set up your business the way you want.
Examine all the beliefs you have about why your business is designed the way it is. By constantly exploring all the options you have, you might be surprised to find that what you’ve been conditioned to believe is the only way to do things is not really the only way.
Think about why you do things the way you do. Whether it’s the hours you operate or how much you charge or who you sell to or how you deliver your products or services…be open to all the options you have—and realize you’ve earned the right to make the choice.
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